• 경영과학
• /
• 제20권1호
• /
• pp.89-102
• /
• 2003

With the progress of Internet and e-commerce, there have been many researches on the market efficiency of the Internet markets using real price data. Contrary to the common expectations by many economists, most of the previous researches have fatted to prove that the Internet market is more efficient than the conventional market. This paper empirically analyzes the pricing behavior of Internet and conventional retailers in South Korea. We have collected real price data on CDs and TVs from various types of retailers, from which we have analyzed three aspects of pricing behavior : price level, price change over time, and price dispersion across the retailers. We have found that the average prices of CDs and TVs at the Internet retailers are lower than those at the conventional retailers. We have also found that there is a close association between the behaviors (e.g., magnitude and timing of changes) of TV prices at the Internet retailers and those at the conventional retailers. It has been observed that the range of the CD prices at the internet retailers is less than a half of the range at the conventional retailers, which can be considered as an evidence of a relatively stronger price competition at the Internet market compared with the conventional market.

• 디지털융복합연구
• /
• 제11권2호
• /
• pp.175-182
• /
• 2013

본 연구에서는 주택 수요와 공급의 상호영향관계 메커니즘을 이용하여 가격 시뮬레이션 모형을 개발하였다. 가격 시뮬레이션 모형의 핵심 알고리즘은 피드백 제어 이론을 이용한 시스템 다이나믹스 기반의 스톡 플로우 변수이며, 이러한 원리를 이용하여 서울지역 아파트 가격변화 행태를 모델링하였다. 가격 행태를 결정하는 피드백 메커니즘은 중장기 경기변동 시나리오 하에 대출 이자율을 정책변수로 아파트 매매 수요자와 공급자 규모를 스톡 변수로 설정하고, 이들 간의 상호 영향관계를 검증하였다. 본 논문을 통하여 향후 아파트 가격 추이는 아파트 매매 수요자와 공급자 규모의 행태 변화와 수요자와 공급자가 갖는 가격에 대한 반응 매개변수간의 영향관계로 구성된다. 또한 향후 경기 전망 및 대출이자율 등 거시경제의 상황에 따라 아파트 매매가격은 변화함을 알 수 있었다. 제시된 아파트 매매 가격 시뮬레이션 계량모델은 양도세 및 취득세 감면 등 비 금융 관련 부동산정책변수와 대출이자 조정 등 금융 관련 정책변수의 보다 정확하고 충분한 데이터를 적용하면 실무 적용과 정부 주택정책입안에 활용 할 수 있을 것으로 판단된다.

• 유통과학연구
• /
• 제22권9호
• /
• pp.49-63
• /
• 2024

Purpose: This study examines how psychological heuristics influence stock price dynamics in Korea's distribution industry after significant price shocks. Research Design, Data, and Methodology: The study analyzes daily stock price movements exceeding 10% for Korean distribution companies from 1993 to 2022. It establishes anchoring heuristic reference points, including the 52-week high and low, and segments the sample based on company size and volatility. Results: We analyzed a sample previously studied by Lee et al. (2023). Our findings indicate that when a stock experiences a positive (negative) price shock near its 52-week high (or lowest price), investors in large (small) companies exhibit an optimism (pessimism) bias. This leads to overreactions and subsequent stock price reversals after the event date. Conversely, when a stock encounters a negative (positive) price shock near its 52-week high (or lowest price), investorstend to underreact due to anchoring heuristics. Thisresultsin a drift effect on the stock price after the event day. Notably, investor behavior around 52-week highs or lows directly impacts their heuristic behavior related to those price points. Conclusions: This paper uniquely examines behavioral biases among distribution-related stock investors in Korea, shedding light on stock price reversal and drift effects.

• 대한가정학회지
• /
• 제41권11호
• /
• pp.21-33
• /
• 2003

According as the importance of brand value has increased, it's so significant that we analysis brand loyalty and buying-behavior types in the side of various consumption. Also, it will make it for us to presuppose consumer's buying-behaviors in modem society. As an analytical result of consumer's buying-behavior type, they were divided into four type; price value consciousness type, sale orientation type, price-quality schema type, convenience type. As a result of cluster analysis and one-way ANOVA on the three type of consumer's buying-behavior : Price-orientation type, high quality orientation, convience orientation. And it was found that there was relation between buying-behavior types and brand loyalty. Specially, it was high positive relationship between high quality orientation and brand loyalty, convience orientation and brand loyalty.

• 한국의류학회지
• /
• 제23권4호
• /
• pp.529-540
• /
• 1999

The purpose of this study is examine how price attitude and risk perception affect6 consumer's attitude to clothing discount stores. As for the methods of the research 313 female consumers who just finished shopping at discount stores were interviewed and questioned. The result is as the following. 1. The factors such as discount price inclination effective value inclination price-quality association and price-social grade association in the price attitude as well as social psychological risk and the risk of losing opportunity in the risk perception affected consumer's attitude to clothing discount store. 2. The domestic national brand discount store acquired the highest scores in all factors but discount inclination factor and low price inclination factor. No difference was seen between stores in terms of the risk perception. 3. The determining factors for repurchase intention were found to be store satisfaction and the attitude to clothing discount store. 4. The convenience of transportation the availability of exchange or repair the payment option the quality of the product and the attributes of the store e, g, good quality with relatively low price affected the store satisfaction. 5. Domestic national brand discount store showed higher score in 'good quality with relatively low price' than domestic casual brand discount store did. And difference between groups was found in repurchase intention, Conclusively most consumers using clothing discount stores are effective value-oriented.

• 복식
• /
• 제33권
• /
• pp.175-188
• /
• 1997

the main purpose of this study was to inves-tigate the consumer dissatisfaction and com-plaining behavior in purchase and use by con-sumer value. The subjects participated this study were 204 female students. They were classified into 3 groups by important degree of instrumental value which is one of the 2 value categories that divided by the Rokeach. In order to assess consumer dissatishaction in purchase and use of clothing by those groups. The Clothing Purchase Dissatisfaction Inventory was used and The Consumer Complaining Behavior Inventory was adapted to asses consumer complaining behavior. The Clothing Purchase Dissatisfaction Inventory has 4 subscales(Price related factor Produt and Quality related factor Information and Service related factor Purchase decision-mak-ing related factor)and The Consumer Complaining behavior Inventory consisted in 3 subscales(Do nothing Private complaining Public complaining) Using SAS package in order to examine Clothing Purchase Dissatisfaction Inventory scores anaslysis of variance (MANOVA) was excuted And turkety test a kind of post-hoc multiple comparisons methods was adapted to compare Clothing Purchase Dissatisfaction In-ventory scores of each groups. in order to in-vestigate consumer complaining behavior by each groups and grade major pocket money a month the mean purchse price of clothing a month x2-test Frequency Percent were executed. Conclusion eached in this study are as fol-low: 1. Each group had differences in price re-lated factor Product nad Quality related fac-tor Information and Service related factor ex-cept Purchase decision -making related factor Groups which made much of value tend to dis-satisfy in price related facor Product and Quality related factor Information and Service related factor. 2. Group that made much of value had more high scores in private complaining complainto third party and the middle group had more high scores in private complaining . Group made little of value tended to do nothing. 3. Grade major pocket money a monty the mean purchase price of clothing a month didn't have difference signficantly in consumer behavior. but major had difference on private complaining.

• 유통과학연구
• /
• 제12권10호
• /
• pp.57-65
• /
• 2014

Purpose - This study aims to identify the effect of corporate eco-friendly marketing, which focuses on corporate social responsibility, on the environment, natural preservation and protection, and environmental concern among consumers. Research design, data, and methodology - A total of 92 valid questionnaires were used for analysis. A structured model was established and a 3-step mediated regression test was employed to see how consumers' perception of ethical consumer behavior and price sensitivity are influential in relation to the impact of consumer's perception of eco-friendliness on the using intention in relation to eco-friendly products. Results - Three factors of eco-friendly perception all have a positive impact on ethical consumer behavior, thus lowering their price sensitivity. In particular, it is found that environmental knowledge and environmental concern are important to promote ethical consumer behavior. Conclusion - It is found that, to increase the using intention of eco-friendly products, an enterprise should practice an eco-friendly marketing strategy, deliver eco-friendly related knowledge, and include contents to allow consumers to take an interest in the environment for effective performance of marketing.

• 대한가정학회지
• /
• 제48권2호
• /
• pp.23-38
• /
• 2010

The objectives of this study were 1) to classify survey respondents according to vanity scales, and 2) to identify price attitude among the classified groups. The participants were 276 university students who were residents in Seoul. Data were analyzed by factor analysis, cluster analysis, and one-way ANOVA. The vanity scales consisted of four factors; physical concern, physical view, achievement concern and achievement view. Based on these four factors, the respondents were classified into three clusters(interested, vain, and self-confident) as an attached group name. There were significant differences in the dimensions of materialism, price attitude and store choice behavior among the clusters. Marketing implications are discussed.

• Journal of East Asia Management
• /
• 제3권1호
• /
• pp.41-55
• /
• 2022

This study investigates whether foreign investors' behavior is involved in firm-specific investor sentiment. Because the mixed role of foreign investors on investor sentiment formation seems to exist in the Korean stock market, it needs to examine the moderate or incremental effect of foreign investors on the stock price crash risk which is due to investor sentiment. The analysis results using Korea Stock Exchanges - listed firms for the period of 2011-2019 show the increased future stock price crash risk which is attributable to high investor sentiment is mitigated for firms with the high foreign ownership, indicating the moderate effect. This study expands the literature on the foreign investors' behavior in the Korean stock market, by showing foreign investors are not involved in firm-specific investor sentiment, which improves market's efficiency in the Korean stock market. Also, the paper is valuable to the academic and practice field in that the findings shed light on the foreign investors' mitigating role in stock price crashes in the behavioral finance perspective.

• 대한가정학회지
• /
• 제35권3호
• /
• pp.77-88
• /
• 1997

The purpose of this study was to examine the models of apparel store patronage behavior of various store types for each of two clothing categories in terms of lifestyle activities, information sources, shopping orientations and store attributes. The data were collected via a questionnaire from 326 adult females of ages over 20's living in satellite cities around Seoul and were analyzed by factor analysis, Multiple Regression analysis and path analysis. The results of this study were as follows: 1) There were significant relationships between lifestyle activities, information sources, shopping orientations and store attributes in both of formal wear and casual wear purchase. 2) Patronage behavior of department store in formal wear purchase was influenced by shopping activities, personal information sources, brand/store loyalty orientation. Regional store preference and store image attributes influenced the franchise store patronage behavior in formal wear purchase. Discount store patronage behavior in formal wear purchase was predicted by self-assurance/innovativeness and store image and service attributes. Information search of printed material/TV and store image and service attributes influenced off-price store patronage behavior for formal wear, while shopping activities and department store preference influenced off-price store patronage for casual wear. Traditional market patronage behavior for formal were was influenced only by brand/store loyalty, while traditional market patronage behavior for casual wear was influenced by sports activities, brand/store loyalty and price attributes.