• 한국정보시스템학회지:정보시스템연구
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• 제16권4호
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• pp.157-176
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• 2007

Most of the Information Systems(IS) literature has focused on utilitarian or hedonic Information Technology(IT) to explain and predict IT adoption and use. This study investigates the relationships among individuals' beliefs and intention to use of movie website, which has both utilitarian and hedonic characteristics simultaneously. As a theoretical background, this study adopts Technology Acceptance Model(TAM) and Motivation Theory, in which the former is well-known as a theory of IT adoption and use in IS field, and the latter is famous for a theory of individual's behavior in organizational behavior field. With 153 responses, five hypotheses are tested by using structured equation model. The results show that perceived ease of use positively influences perceived usefulness and perceived enjoyment, and that all individuals' beliefs have a positive impact on intention to use of movie web-site. Based upon the study results, movie website's managers and professionals can plan and conduct their courses of action effectively for users' continuous visits on their operating website.

• 대한가정학회지
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• 제50권7호
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• pp.49-58
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• 2012

The main aim of the current study is to examine the effects of mothers' parental beliefs and mother-child attachment on school-aged children's time management and life management skills through the mediation effects of children's self-regulation. Study participants included a total of 317 fifth- and sixth-grade children at elementary schools located in Seoul and Gyeong-gi area, and their 317 mothers. Children and mothers completed questionnaires and Structural Equation Modeling was adapted as the main analysis technique. The findings were the following: First, mothers' parental beliefs that emphasize the child's independence were significantly related to greater self-regulation ability in children, indicated by cognitive, motivational, and behavior regulation. Second, better quality of mother-child attachment perceived by children was also found to predict greater self-regulation in children. Third, children's self-regulation was strongly related to time and life management skills. When the child is better at self control, the child showed greater management skills, both in time and everyday life. Finally, as hypnotized, the test yielded a significant mediation effect of self-regulation in the association from mothers' parental beliefs and mother-child attachment to children's time and life management skills. The findings suggested the important role of parental beliefs about child rearing and attachment between mother and child in developing self-regulation and management skills of school-aged children.

• 대한간호학회지
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• 제30권1호
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• pp.213-224
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• 2000

Health belief is an important factor influencing the performance of health behaviors. Young adulthood is a critical period to establish health beliefs and behaviors for a healthy life. As health professionals, nurses can help young people establish more positive health beliefs and carry out health behaviors more effectively. But before attempting to help them, it is necessary to identify their health beliefs and behaviors. The purpose of this study was to identify the health beliefs and health behaviors of university students in Korea. Subjects for this study were 2000 students from 10 universities, but data from only 1605 subjects was included in the analysis. Data were collected from May 5th, 1998 to June 21th, 1998. Instruments used in this study were two tools to measure 'health beliefs' and 'performance of health behaviors' that had been developed and used in previous research. Cronbach's $\alpha$s were .8737 for the tool for health beliefs and .8385 for the tool for health behaviors. The results of this study are as follows. (1) Average score of the subjects was 117.68 for health belief and 95.15 for performance of health behaviors. (2) There was a significant correlation between the health belief and the performance of health behaviors(r= .419). (3) School year, major, health status, and experience of disease in the students were important factors in the explanation of health belief(28.8%). (4) Health belief, major, health status, school year, sex, age, experience of disease in family members were important factors in the explanation of the performance of health behaviors (21.2%).

• Asian Pacific Journal of Cancer Prevention
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• 제16권14호
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• pp.5793-5800
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• 2015

Background: Outcome-expectation beliefs and knowledge may ultimately influence behavior for cancer prevention. The aims of this study were to measure changes in knowledge and beliefs about cancer prevention before and after viewing a television advertisement and identify the factors affecting receptivity to its messages. Materials and Methods: A one-group pretest-posttest design was used in this study of 1,000 individuals aged 20 to 65 years who were recruited online in November 2014. The outcome variables included cancer prevention beliefs based on the Health Belief Model (five items) and knowledge about risk factors for cancer (seven items). Results: Perceived susceptibility, perceived benefits, and self-efficacy increased significantly and their perceived severity and perceived barriers decreased significantly, after participants viewed the television advertisement. Correct responses to questions about risk factors also increased significantly, except for smoking. The main factors affecting changes in the outcome variables were age, interest in cancer prevention, social network, satisfaction with the ad, and pretest scores. Conclusions: Television advertisements with positive frameworks can be an efficient channel of improving beliefs and knowledge about cancer prevention in a short period. The continuous development of intervention materials that consider the demographics, needs, and satisfaction of the target group will be necessary for future studies.

• Nutrition Research and Practice
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• 제15권6호
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• pp.732-746
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• 2021

BACKGROUND/OBJECTIVES: This study examined the differences in psychosocial factors and eating behaviors by the stages of change (SOC) in nutrition management among elementary and middle school athletes. SUBJECTS/METHODS: Subjects were young athletes recruited from the athletic clubs of 10 organizations. Subjects responded to a survey questionnaire, and data on 167 athletes were analyzed. Subjects were grouped into the pre-action or action stage in nutrition management. The χ² test, t-test, analysis of covariance, and correlation analysis were used in data analysis. RESULTS: Athletes in the action stage (62.3%) compared to the pre-action stage, showed a higher self-efficacy (P < 0.01), and felt more confidence in performing specific eating behaviors (P < 0.05 to P < 0.01). Those in the action stage had more favorable beliefs regarding nutrition (P < 0.001) and agreed less strongly on the specific misconceptions/disadvantages of nutrition (P < 0.01) than those in the pre-action stage. Eating behaviors (P < 0.001) and subscales of the eating behaviors (P < 0.05 to P < 0.01) also differed significantly by the SOC group. Place of eating dinner (P < 0.05) and the person who prepares dinner (P < 0.05) showed significant differences by the SOC group. The relationship of self-efficacy, beliefs regarding nutrition, and eating behaviors to the SOC differed by sports type. Beliefs for football athletes, self-efficacy, and beliefs for baseball athletes were correlated significantly with the SOC, whereas all 3 variables were related to the SOC for handball and other athletes. CONCLUSIONS: This study showed differences in psychosocial factors and eating behaviors between the pre-action and action stages. Nutrition education should include strategies to help young athletes modify their beliefs, mainly misconceptions/disadvantages of nutrition, increase self-efficacy, and adopt specific and desirable eating behaviors. Nutrition education might employ different strategies considering the sports type that student-athletes participate.

• 유통과학연구
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• 제20권1호
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• pp.77-85
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• 2022

Purpose: The Covid-19 pandemic has triggered several herd purchase behaviors, and online shopping has been considered a health-related preventative behavior. Thisstudy aimsto the relative impact of health threat beliefs concerning Covid-19 (perceived susceptibility and perceived severity) and herd mentality on consumers' online shopping post-adoption disconfirmation and continuance intention of online shopping. Research design, data and methodology: An internet survey was conducted with Vietnamese consumers, and upon screening, usable data of 292 responses were analyzed using PLS-SEM. Results showed that while herd mentality positively affects disconfirmation, health threat beliefs including perceived susceptibility and perceived severity of Covid-19 do not. Results: Results also provided further support for the notion that disconfirmation is a crucial determinant of post-adoption continuance intention. Moreover, herd mentality also has a significantly negative influence on online shopping post-adoption continuance intention. Conclusions: The research provides evidence supporting the role of herd mentality and post-adoption disconfirmation in driving consumers' intention to continue online shopping. However, the research shows that neither the perceived susceptibility of Covid-19 nor the perceived severity of Covid-19 has significant impact on post-adoption disconfirmation, adding mixed evidence to the application of health belief theory in technology (such as online shopping) adoption.

• 치위생과학회지
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• 제12권3호
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• pp.227-233
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• 2012

본 연구는 남자 고등학생들의 구강건강신념에 따른 구강건강실천정도를 파악하여 구강건강에 대한 지식과 행동양식의 변화를 유도함으로써 바람직한 구강건강신념을 바탕으로 구강건강을 실천할 수 있도록 하는 정보를 제공하고자 2010년 5월 20일부터 6월 20일까지 전라북도에 위치한 3개의 고등학교 남학생 1, 2학년을 대상으로 편의표본추출법에 의한 자기기입식으로 설문조사를 실시하였다. SPSS 12.0 프로그램을 이용하여 수집된 자료의 통계분석을 실시한 결과는 다음과 같다. 1. 구강건강신념정도는 '치과질환이 발생한 경우 치과치료를 빨리 받아야 한다고 생각한다'가 4.44점으로 가장 높았고, '치과치료에 대하여 다른 사람과 이야기 하는 시간이 많다'가 2.73점으로 가장 낮게 나타났다. 2. 일반적인 특성에 따른 구강건강신념에서 종교와 치과방문경험이 있는 경우가 없는 경우보다 구강건강신념이 높은 것으로 나타났다(p<0.05). 구강건강실천에서는 학년이 높을수록(p<0.01), 종교가 있는 경우가 없는 경우 보다 구강건강실천정도가 높은 것으로 나타났다(p<0.001). 3. 구강건강신념에 따른 구강건강실천정도에서 잇솔질이 3.65점으로 가장 높게 나타났으며, '잇솔질', '구강위생용품', '정기적인 방문', '식이조절', '교육 및 관심' 모두 구강건강신념이 높은 집단이 낮은 집단 보다 통계적으로 유의한 차이를 보였다(p<0.05, p<0.001). 이상의 연구결과를 보면 구강건강신념과 구강건강실천은 상호 유의한 관련성이 있다고 볼수 있으므로, 본인의 구강건강을 스스로 책임지는 시기인 고등학생의 바람직한 구강건강신념과 구강건강실천향상을 위해 지속적이고 체계적인 학교구강보건교육 프로그램의 활성화가 이루어져야 할 것이다.

• 한국융합학회논문지
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• 제13권3호
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• pp.147-161
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• 2022

본 연구는 2019 개정 누리과정 사회관계 영역에 대한 어머니의 신념과 실행 수준을 살펴보고, 신념과 실행이 유아의 정서지능과 친사회적 행동에 미치는 영향을 알아보고자 하였다. 이를 위해 경기도 지역 유아교육기관 7개소에 재원 중인 만 3-5세 유아의 어머니 268명을 대상으로 질문지 패킷을 배부하여 자료를 수집하였다. 수집된 자료는 SPSS 25.0 프로그램을 활용하여 분석하였다. 연구결과, 첫째, 어머니의 개인적인 특성인 학력수준에 따라 전체적인 신념측면에서 통계적으로 유의한 차이가 나타났으며, 실행측면에서는 하위요인인 더불어 생활하기에서 유의한 차이가 나타났다. 둘째, 사회관계 실행과 정서지능의 하위요인인 타인조절능력 간의 관계를 제외한 모든 변인 간에 유의한 정적인 상관관계가 있는 것으로 나타났다. 셋째, 사회관계 실행이 타인조절능력에 미치는 영향을 제외한 사회관계 신념과 실행은 모든 정서지능과 친사회적 행동에 영향을 미치는 것으로 나타났다. 본 연구는 유아의 사회적 능력 증진에 대한 부모의 관심과 자녀 양육에서 유아와의 실천적 상호활동을 향상시키는데 기초적 자료를 제공할 것으로 기대한다.

• 치위생과학회지
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• 제8권2호
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• pp.57-63
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• 2008

본 연구는 노인들의 삶의 질 향상과 관련 있는 노인구강건강증진 프로그램 개발을 위한 기초자료를 제공하고자 2007년 8월 1일부터 9월 1일까지 전라북도 일부지역 노인들을 대상으로 설문조사를 실시하였으며, SPSS WIN 12.0 프로그램을 이용하여 분석하였다. 1. 대상자의 일반적인 특성에 따른 구강건강신념 및 구강건강관리행태 정도를 분석결과 구강건강신념에서는 '종교'와 '교육정도, 구강건강상태'에서 통계적으로 유의한 차이가 나타났다. 구강건강신념을 사후검증 한 결과 종교가 있는 경우 구강건강신념이 높은것으로 나타났다 (p < .03). '교육정도'에서는 국퇴 중학교 졸업과 고퇴 졸업, 대퇴 졸업이상 간에 통계적으로 유의한 차이가 나타났으며(p < .01), '구강건강상태'에서는 건강한 그룹과 건강하지 않은 그룹 간에 통계적으로 유의한 차이를 보였다(p< .01). 2. 구강건강신념 정도는 3.66으로 나타났으며, 구강건강신념 정도가 높은 집단이 낮은 집단 보다 '잇솔질'과 '식이조절'에서 평균이 유의하게 높게 나타났다(p < .05). 3. 구강건강관리행태 정도는 2.67로 낮게 나타났으며, 건강관리행태 정도가 높은 집단이 낮은 집단에 비해 삶의 질이 높은 것으로 나타났다(p < .05). 4. 구강건강신념과 구강건강관리행태가 노인의 삶의 질에 미치는 영향력을 살펴본 결과, 구강건강관리행태에서 '정기적인 치과방문' 요인이 삶의 질에 영향을 미치는 결정요인으로 나타났으며, 통계적으로 유의한 차이를(p < .05) 보였다. 이상의 결과로 노인의 구강건강신념과 구강건강관리 행태는 노인 삶의 질 향상과 밀접한 관련이 있으며, 노인의 삶의 질 향상을 위하여 노인 특성에 맞는 다양한 구강보건 교육 개발과 함께 계속구강건강관리체계가 필요하다고 생각된다. 본 연구는 일부지역 노인들을 대상으로 한 자료이므로 일반화 시키는데 한계가 있으므로 주의가 요구된다.

• Journal of Nutrition and Health
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• 제34권2호
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• pp.222-229
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• 2001

This study describes the application of the stages of change construct to fat intake by examining the associations of the stages of change with nutritional status and beliefs on health behavior. Data were obtained from apparently healthy 596 adults(326 females and 270 males) residing in large cities. Stages of change assessed by an algorithms based on 6 items were designed each subject into one of the 5 stages: precontemplation(PC), contemplation(CO), preparation(PR), action(AC) and maintenance(MA). Beliefs on health behavior were assessed by self efficacy as well as 4 belief scales from the Locus of Illness Control(LIC) developed using factor analysis such as internal disease cure and prevention and external disease cure and prevention. Energy and fat intakes were measured by a 39 item short form food frequency questionnaire. Regarding the 5 stages of change, MA stage comprised the largest group(37.9%), followed by Ac(30.7%), PC(11.4%), CO(10.4%) and PR(9.6%). Subjects who were females, older or healthier were more likely to belong to either AC or MA. Stage assignment of individuals was corroborated by their nutritional variables. Those in PC had the most energy and fat and those in MA ate the least for females. BMI was higher in PR than any other stages for both males and females. Those in PC were distinctive in that they were more externally oriented in terms of health control showing higher scores on external disease prevention(for males) and external disease cure(for females), and lower score on internal disease cure. On the other hand, those in MA received the highest scores on internal disease prevention and self efficacy, which suggested that they were more internally oriented. Canonical discriminant function analysis indicated that the 5 stages were importantly discriminated by BMI, self efficacy, internal disease prevention and external disease prevention for males and by fat intake, self efficacy and external disease cure variables for females. The results of our study confirm differences in stages of change in fat intake in terms of nutritional status and beliefs on heath behavior and indicate the need for taking these phases of change into account in nutrition advice. (Korean J Nutrition 34(2) : 222-229, 2001)