• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.749-760
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• 2016

The purpose of this study was to identify the effects influencing path behaviors of pre-service childcare teachers to present the educational and social welfare measures for promoting children's character development and preventing the alienation of the elderly. The subjects for this study are 176 students who completed the childcare teacher course in four universities located in G city and J province. The scale of this study utilized modified, supplemented scale used in previous studies[1][2] that was constituted for a newly transformed model based on planned behavior theories. The contents of research design include salience beliefs such as attitude beliefs, normative beliefs, control beliefs, etc. as well as a model of planned behavior theories such as attitudes, subjective norms, perceived behavior control, behavior intension, behavior, etc. This study conducted frequency analysis and regression analysis for the data collected by using the SPSS 18.0 for Windows. From the results of verification, all hypothesis was supported. Thus, usefulness of this theory was reconfirmed, and the results of this study are to be utilized as basic materials for professionals who make every endeavor in a perspective of children's character development and in a perspective of reducing alienation phenomenon of the elderly.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.5
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• pp.275-284
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• 2019

This study was conducted to evaluate the health promotion behavior level, health beliefs, and self-efficacy of individuals preparing for civil service examinations, as well as the main factors that influence their health promotion behavior. The study subjects were 290 individuals who were preparing for civil service examinations in Noryangjin, where there are a lot of private institutions that provide training for the examinations. Data were collected by questionnaire surveys conducted from December 1 to 19, 2017. With the use of SPSS ver. 23, descriptive statistics, t-tests, one-way ANOVA, correlation analysis, and stepwise multiple regression were conducted. On average, the score for health promotion behavior practice was $2.37{\pm}0.45points$, health beliefs $3.13{\pm}0.45points$, and self-efficacy $3.55{\pm}0.74points$. Health promotion behavior was significantly positively correlated with perceived severity and perceived benefits, which are sub factors of health beliefs (r=.60, p<.001; r=.55, p<.001), while it was significantly negatively correlated with perceived barriers, which are a sub factor of health beliefs (r=.32, p<.001). The factors that influenced health promotion behavior were perceived health condition and perceived barriers, and the explanatory power of health promotion behavior was 25.1% (F=13.58, p<.001). In general, respondents studied for the examinations for a long time and were under severe job pressure; accordingly, they need to have quality meals, regular exercise, and regular medical check-ups to enhance health promotion behavior to control their stress.

• Journal of Korean Library and Information Science Society
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• v.43 no.4
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• pp.139-159
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• 2012

The purpose of this research is to increase understanding about 'an attitude' and to develop the contents of the reading attitude survey questionnaire through the analysis and comparison of reading attitude models. An attitude has an individual's perception and feeling about events, problems, people or things, and it also includes the state prepared for reaction. An attitude consists of emotion, cognition and behavior and it is formed by experience, learning or value judgment. Reading attitudes are composed of cognitive factors that represent beliefs or opinions about reading, emotional factors that represent evaluation and emotion about reading, and behavioral factors that represent intentions or behavior to reading. The analysis of the components of the reading attitude models shows the fact that the influencing factors of reading attitude formation are the reading experience, beliefs of reading results, beliefs about others' expectations and reading environments. Thus, the contents of reading attitude survey questionnaires should include such contents as reading experience, beliefs of reading results, beliefs about others' expectations, and reading environments.

• Korean Journal of Social Welfare
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• v.63 no.4
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• pp.155-181
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• 2011

The purpose of this study was to explore 1) the illness experiences, 2) health behaviors (causal thoughts), and 3) health beliefs (health behavior changes after cancer diagnosis) among Korean breast cancer survivors using focus groups, which is a form of qualitative research methods. Thus, this study intended to understand how the illness experiences and health beliefs are associated with health behaviors. Three focus groups composed of 16 breast cancer survivors living in Seoul and GyeongGi were conducted with 5 to 6 people in each group. For illness experiences, health beliefs, and health behaviors of breast cancer survivors, some major themes related to physical, behavioral, psychological, and social domains were identified. Understanding health beliefs and health behaviors for Korean breast cancer survivors will be an important step toward developing social work interventions for enhancing health promotion.

• Korean Journal of Community Nutrition
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• v.8 no.6
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• pp.867-875
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• 2003

The purpose of this study was to investigate the psychosocial factors influencing dairy product consumption of female university students in Daejeon. The Theory of Planned Behavior provided the basis for this study. As a result of the pilot-study, 18 behavioral beliefs, 8 normative beliefs, and 12 control beliefs were identified. The subjects (n=236) were grouped into a high-consumption group (1 serving/day, n=117) and a low consumption group (< 1 serving/day, n=119). The data were analyzed using t-tests or $\chi$$^2$-tests. Among the general characteristics, there were significant differences in the amount of pocket money spent per month, residence type (p<0.01), weight, frequency of exercise and perceived health status (p<0.05) of the subjects. With respect to the 18 behavioral beliefs, the high consumption group responded less negatively on ‘eating dairy foods would not be convenient’ than the low consumption group (p<0.05). None of the subjective normative items were significantly different between the two groups. However, notable differences were found in regard to the control beliefs (8 out of 12 control beliefs). These included overall control over consuming dairy products (p< 0.001), as well as specific beliefs regarding barriers such as easy spoilage of dairy products, the cost, eating them for snacks and dislike for them (p<0.05). In addition, specific situations, such as ‘when I want them I get them’ (p<0.01), eating out and the availability of dairy foods at home (p<0.05) were significantly different between the two groups. The high consumption group showed more control over these barriers or situations. These results suggest that nutritional education for young female adults should incorporate strategies to increase their perceived control over the consumption of dairy products by removing barriers and including environmental approaches which address the availability issues.

• International Journal of Contents
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• v.13 no.1
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• pp.76-85
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• 2017

This paper compares the difference in the degree of advertising avoidance between traditional media and the Internet. The study also examines customers' beliefs, attitudes, and behavior toward advertising to build a theoretical model that explains advertising avoidance. A survey was conducted to identify the influential factors. Findings indicate that on comparison, YouTube advertisements on the Internet were more problematic than TV commercial breaks, leading to high advertising avoidance on the part of consumers. Finally, using path analysis, a general advertising avoidance model based on the belief-attitude-behavior hierarchy is tested. The model shows that certain beliefs about advertising have direct effects on advertising avoidance behavior as well as on the attitude toward advertising.

• Journal of the Korean Society of Food Culture
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• v.32 no.3
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• pp.258-265
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• 2017

Although excessive intake of sodium is known to cause various diseases and threaten public health and policies for reducing overconsumption of sodium are being implemented, the theoretical research on sodium intake is incomplete. This study attempted to provide a policy basis by examining whether or not planned behavior theory, which is a typical health communication theory used to describe health-related behaviors, can be applied to explain sodium intake behavior. Especially, sodium ingestion behaviors were compared using the theory of actions planned for men and women as well as young people, middle-aged, and elderly persons, who are predicted to show differences in eating habits. In this study, questionnaires were prepared to measure the daily eating habits of subjects and subordinate factors of planned behavior theory: behavioral beliefs, outcome expectations, normative beliefs, compliance motivation, and control beliefs. Questionnaires were given to 93 college students and their families. As a result of the difference analysis and path analysis of the questionnaire responses, the following suggestions were obtained. First, age difference is more obvious than sex difference in terms of low salt intentions. For example, older people are healthier than younger people in terms of eating habits and health concerns. Second, the elderly are more likely to practice the low-salt formula when they are provided information on the benefits and effects of the low-salt formula compared to younger ones. Third, systematic efforts are needed to promote a culture that emphasizes the health benefits of a low salt diet rather than providing piecemeal information on the advantages and effects of a low salt diet.

• Journal of Korean Society of Forest Science
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• v.80 no.1
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• pp.20-31
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• 1991

To improve the understanding and predicting power of littering behavior in natural recreation areas, a model was proposed based on the theory of reasoned action by Fishbein and Ajzen. Among the visitors of Kaeryongsan National Park in Korea, three hundred and ninety nine (399) groups were interviewed to obtain such data as beliefs about the behavioral consequences, attitudes, normative belief, socioeconomic status and etc. A significant but practically weak relationship was found between beliefs, normative belief and past behavior (R=0.3). Using Logit analysis, past behavior could be explained with relevant variables in an acceptable power ($R^2$=0.35). In the model, education, social group, occupation, age and visiting frequency were all negatively related to past behabavior. Beliefs and normative belief also behaved as expected by the theory. The study results show that the theory may be useful in predicting the undesirable behaviors in recreation areas and establishing management policy to control them. The cause of weak relationships between relevant variables were discussed and future research implications were also suggested.

• Journal of Families and Better Life
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• v.27 no.6
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• pp.43-54
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• 2009

The main purpose of this study was to explore the variables predicting mothers' parenting attitudes in Korean-Japanese multi-cultural families in comparison to Korean families. Differences in parental beliefs, life-satisfaction and parenting attitudes between these two groups were also examined. Data were collected via questionnaires from 110 Japanese and 168 Korean mothers of young children. Results revealed that mothers' beliefs on value of child and parental role, life-satisfaction and parenting attitudes were different across the families. Costed-concept of child and low life-satisfaction predicted 'shaming' and 'coercive' parenting for Japanese mothers whereas parental role beliefs as an 'authority' figure predicted 'shaming' parenting for Korean mothers. Life-satisfaction was most influential to predict 'affectionate-rational' parenting for both group.

• Nutrition Research and Practice
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• v.3 no.3
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• pp.220-225
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• 2009

The objective of this study was to assess beliefs (e.g. advantages, disadvantages, benefits, barriers) and knowledge about eating peanuts and tree nuts. Personal interviews based on the Theory of Planned Behavior were conducted to elicit beliefs about eating nuts. Then, a cross-sectional survey was administered to WIC participants from one county in North Carolina. One-hundred-twenty-four WIC participants (mean (SD) age=28.39 (8.09) completed the study. Most were Caucasian (51.6%) females (96%). About one third believed that eating nuts may help to lower cholesterol level. However, only about one forth believed that nuts can lower a risk of a heart attack or diabetes. More than one third believed that eating nuts will cause weight gain. The knowledge of respondents' about nutrient content of nuts was low with correct answers to most questions about 20% or below. The mean (SD) positive attitude, negative attitude, benefits and barriers scores, based on a range from 1 to 5, were 2.53 (0.91), 3.25 (0.89), 2.97 (0.85) and 2.90 (0.76), respectively. WIC participants' beliefs regarding the health effects of nuts are inconsistent with the most recent research findings. They are in a need to education about benefits of eating nuts.