• Title/Summary/Keyword: Beauty Market

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A Study on Adult Women's-Awareness of Cosmetics Distribution Channels and Purchase Intention (성인 여성의 화장품 유통채널별 인식도와 구매의도에 관한 연구)

  • Hwang, Geumvitnuri;Shin, Saeyoung
    • Journal of Fashion Business
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    • v.20 no.1
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    • pp.1-16
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    • 2016
  • Korean cosmetic distribution channels were formerly divided into sales visits and specialty shops, which made up the entire cosmetics market. However, recently the market and cosmetic distribution channels have become much more diversified. Thus, research for this study focused on the usage and purchase situations of cosmetic distribution channels depending on cosmetic type perception. This study also focused on the intent to purchase cosmetics by a cosmetic distribution channel in order to provide a precise cognitive background of consumers regarding cosmetic distribution channels. In doing so, the competitiveness of those channels could be procured and the causal relationships between these variables can be investigated. To achieve these purposes, the research model and hypotheses were derived through literature research on the cosmetics industry, cosmetic distribution channels, and consumers' intent to purchase. A survey was implemented from September $1^{st}$ to $14^{th}$, 2014 for empirical testing. and was given to female consumers in their 20s. 468 out of 500 surveys were collected; a total of 415 were used for analysis while the others were excluded due to with unreliable responses. The SPSS 21.0 program was used for analysis of materials. The overall conclusion of this study is that there is a relationship between perception of cosmetic distribution channels and intent to purchase. The above research results may stimulate establishment of marketing implications and research material when establishing marketing strategies to promote cosmetic distribution and consumption.

Development of Natural Dyeing Pigments and Culture Goods with Useful Biological Resources - Research on Development of Tourist Souvenirs for Hampyeong Butterfly Festival - (유용생물자원을 이용한 천연염료의 개발 및 문화상품전개 - 함평나비축제를 위한 관광기념품 개발에 관한 연구중심으로 -)

  • Park, Mi-Ryung;Kim, Sang-Yool
    • Fashion & Textile Research Journal
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    • v.8 no.6
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    • pp.665-671
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    • 2006
  • This study is to develop tourist souvenir which designed image of butterfly, the symbol of Hampyeong Butterfly Festival, using natural dyeing product, the specialty of Namdo region. Results of market survey of tourist souvenirs for Hampyeong Butterfly festival showed that souvenirs of butterfly design sold in market which were not discriminated from that of general products and locality or characteristic of the region could not be exhibited. According to the results of market survey, design of souvenirs of Hampyeong Butterfly Festival is as follows; Butterfly pattern of hinge and Dangcho pattern are developed to graphic motive of modern sense with traditional beauty to make design which can be consumed by modern consumers in their actual life and then proper pattern is planned by combining, repeating and disassembling them. Such a pattern is applied to souvenirs like T-shirts, necktie and scarf to make tourists feel identity and unification of the festival visually. In addition, design of souvenirs was made to be coordinated with casuals. Therefore, visual factor could be extracted from Korean cultural heritages suitable to concept of local festivals and it is considered that ways of commercialization and development of traditional pattern suitable to consumers' demands can be suggested.

Business Performance of Manager's Perspective in Small Apparel Retailer's Stores Operated Independently (경영자 관점의 소규모 독립 의류소매점의 경영성과)

  • Hwang, Yeon-Soon;Park, Jong-Hee
    • Fashion & Textile Research Journal
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    • v.11 no.1
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    • pp.75-83
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    • 2009
  • The primary purpose of this study was to investigate business performance in small apparel retailer's stores operated independently. Data were collected from 167 managers independently operating small apparel stores in Busan and Ulsan. The aforementioned were analyzed utilizing frequency, factor analysis, ANOVA, regression analysis using SPSS Win 12.0. The results showed as follows; Factors influencing on perception of managers on business performance were market information, cost/quality control, opposing power to business depression, store management, product management, sales promotion. There were significant differences between factors influencing on perception of managers on business performance and business performance(the extent of success, profit and growth). It was market information and store management that the most important for the extent of success. It was opposing power to business depression, store management and product management that the most important for the extent of profit. It was market information, store management and product management that the most important for the extent of growth.

A study on Business Guidelines for Revitalizing Personalized Cosmetics Business (개인 맞춤형화장품 사업 활성화를 위한 비즈니스 가이드라인 제안)

  • Han, Chae Yeon;Nam, Hyun woo;Shin, Saeyoung
    • Journal of Fashion Business
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    • v.26 no.4
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    • pp.123-135
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    • 2022
  • In Korea, business guidelines for nurturing professional manpower in the cosmetic industry are insufficient despite the implementation of legislation and certification system for customized cosmetics. Therefore, in this study, guideline design for customized cosmetics businesses was studied. As a research method, literature on domestic and foreign market conditions and cases of each business type of the customized cosmetics market were analyzed. In addition, a focus group interview was conducted on the guidelines by creating a group of professionals and employees in the customized cosmetics industry. As a result, it was found that the guidelines for individual business owners of customized cosmetics were institutionalized into 4 types, and essential information needed for introduction of the customized cosmetics into the market and information needed for general practice should be provided. It is expected that this study will be developed as a guideline that can guide the growth of the cosmetic industry and the vitalization of the customized cosmetics business in the future.

Outdoor Table Design Study of Applying the Structure of Soban (소반의 구조를 적용한 Outdoor Table 디자인 연구)

  • Go, Young-Lok;Kim, Chung Ho
    • Journal of the Korea Furniture Society
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    • v.25 no.4
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    • pp.288-296
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    • 2014
  • The approach of using the structure of the Joseon Dynasty Zen tradition we design a piece of table for outdoor camping is a necessity in modern culture as continuing to develop this research. Analyzing outdoor and camping equipment according to the time change, we focus on the study table for outdoor camping can apply the structure of the elbow. Outdoor supply is also overlaid with the change, while changing in the picnic and camping camp sensibility that was taking advantage of the individuality of each of the general camp. However, it is a surface camp that Korean culture is not to build up the camp culture that has been fixed camp culture of the world in the only development, following the camp trend of European and American. In an attempt to adhere to the trend of Korea currently camped, camping outdoor products that apply the beauty of Korea with a combination of new modern representation tradition and our culture has designed research. I have designed the camp outdoor table based on the contents mentioned above. For the design of this time, it is now possible to use appropriately in accordance with the outdoor environment conditions that are designed to upright seat sharing table in the market tables for camping and to be divided into the seat and upright.

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A Study on the Current Status of Use and Effect of Aromatherapy as a New Skin Care Method (피부관리방식으로서의 아로마테라피의 활용실태 및 시행효과에 관한 연구)

  • Mo, Jeong-Hee;Song, Mi-Ra
    • Journal of environmental and Sanitary engineering
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    • v.22 no.4
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    • pp.33-44
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    • 2007
  • Since the introduction of a new field of skin care to Korean market which was developed in 1980, a variety of skin care therapies have appeared in mid-1990s. Therefore, in particular, it is considered that aroma therapy is one of the most preferred methods for skin care. Therefore, previous studies focused just on clinical effects of aromatherapy while this study focuses on aestheticians by identifying whether performance of aromatherapy, and their contribution to income will influence on satisfaction in aestheticians and customers' intention to reuse aromatherapy service for positive demonstration. The results of the study are presented as follows: First, it is demonstrated that side-effect of aromatherapy, contribution to income, and customer satisfaction have significant effect on professional aestheticians. In particular, in respect to the aestheticians, this study obtains the results rather different from the estimation that customers are satisfied with the professional service though they have side-effect. Second, as the satisfaction in professional aestheticians after skin care service is a significant factor that influences on intention to reuse it, this study concludes that re-management on behaviors is required according to the degrees of satisfaction.

Analysis of Advertisement for Men's cosmetics on Magazines (잡지에 나타난 남성화장품 광고 분석)

  • Park, Kil-Soon;Park, Su-Jin
    • Journal of the Korean Society of Fashion and Beauty
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    • v.3 no.1 s.4
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    • pp.39-49
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    • 2005
  • The purpose of this study is to analyze the consumption value and characteristic of content in cosmetics & perfume advertisement in men's fashion magazines in order to understand the changes of men's cosmetics market which is recently getting great attention along with the craze for 'florally handsome men', and 'eolzzang'(=gorgeous face), and examine the changes of the culture of men's make-up. I selected Esquire which had firstly produced men's fashion magazine in Korea, and implemented the content analysis, the quantitative analysis method, by separating linguistic elements ken visual elements. The results are as follows: In the analysis of consumption value revealed in the linguistic elements of cosmetics advertisement, emotion value was the highest in both cosmetics and perfume, while function value was the second highest in cosmetics and rarity value was the second highest in perfume. About the changes of content characteristics of visual elements, in both cosmetics and perfume advertisement, there were a lot of visual advertisements focused on figures without the mixture of linguistic expressions. Between advertisement in 1990s and that in 2000s, there were meaningful differences only in types and object of meaning of used symbols.

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Primary Research for Integrating Silk Industry with the Fashion Planning Information (실크산업의 패션기획 정보 접목을 위한 기초 조사)

  • Sim, Jeong-Eun;Lee, Jeong-Sook
    • Journal of the Korean Society of Fashion and Beauty
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    • v.4 no.3 s.9
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    • pp.45-49
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    • 2006
  • Silk Industry doesn't have enough strategic ability to plan the product for internal and external strong competition and global luxury trend in Jinju. To provide silk fashion planning information and planning method, this study investigated the fabric planning system, such as product system and problems, the method of seeking information, via questionnaires for 68 Jinju silk companies. The results were that the Korean traditional garment, Han-bok and lining of that were given more wight in Jinju Silk for domestic, and the next, neckties. These silk had produced by OEM and didn't have almost my planning ability, but nowadays buyers wanted to get some planning ideas from manufactures, not giving any planning guideline before production, more and more. For Jinju Silk Fabric Companies, planning direction of silk fabrics of vision were needed, that had to be adaptable to manufacture situation and applicable to market.

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Determinations of Impulsive Buying Behavior: An Empirical Analysis of Consumers' Purchase Intentions for Offline Beauty Products

  • Tayyaba Tanveer;Mustaghis ur Rahman;Syeda Qurat ul Ain Kazmi
    • International Journal of Computer Science & Network Security
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    • v.24 no.7
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    • pp.45-54
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    • 2024
  • Ingrained in multiple consumption theories, this research covers the seven determinants (Hedonic Consumption, Consumers' mood, Store layout, product promotion, Persons' situation, Materialism, and Product Attributes) of purchase intentions of a consumer. For this study, 384 offline shoppers were surveyed and found that out of seven, six determinants significantly trigger impulse buying behavior of customers of beauty products in a modern market setting while one determinant 'Materialism' did not have any influence on the impulse buying behavior. The relationships of the variables were statistically checked by multiple linear regression. Results of this study show that a consumer's mood has a significant impact on impulse buying as it can trigger the impulse behavior of consumers. Person situations also have a positive impact on impulse buying it means time, money, fear of missing out can active impulse buying. Store layout can also trigger that unplanned purchase which means store lighting, the music of the store, ambiance may affect the purchasing. Product promotion has an impact on spontaneous purchase which indicates that free coupons, discounts, free delivery, offers to attract the customer to sudden purchase. Product design, packaging, color, labeling indicate a positive and significant impact on impulse buying. However, materialism indicates an insignificant impact on impulse buying.

A Study on the Image of Adult Foundations (남.녀 파운데이션 이미지 연구)

  • Lee, Hyo-Jin;Yang, A-Rang
    • The Research Journal of the Costume Culture
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    • v.19 no.2
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    • pp.255-268
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    • 2011
  • This study carefully explored today's preferable beauty images, analyzed Korean adult purchasing trends of functional underwear and market analysis of the most popular items and their designs. Information and methods are based largely on reference book material as well as analysis of real domestic data. The paper's research timeline simply spans the last three years, as in accordance with project parameters. Helping improve body shape, foundation literally means 'substructur' and 'base'. The formativeness in these adult foundations typically has three main category classifications. First, natural modern image. This is where we find natural beauty including that which embodies a cool modern sense. Here, you can often see such patterns as either stripes and dots, or simply no patterns at all. Colors are green, red-brown, incarnadine, or khaki from a natural or basic human body color. Its products are marketed as both solid and durable eco-friendly materials, and lace-seethrough. Fashion's natural modern image is undoubtedly the most popular style purchase choice among both genders. Second, sweet romantic image. This mainly consists of two concepts : a sweet and romantic theme, and visual appeal. Patterns include flowers, lips, heart, stars, candies and various other appealing characters. Its main colors are pink, yellow, red, purple, and violet. Products are decorated with laces, frills and ribbons. Since only men's semi-girdles carry such designs, this fashion foundation is largely a women's world. While men show an obvious interest in foundation, they still mostly prefer the choice of natural modern images. Third, mystic sexy image. This is defined as all feminine images of mysterious and classic sexual beauty. Patterns are variously expressed as paisley, flowers, and geometric. Colors are largely purple, blue-green, royal-blue, cobalt, and black. Products are commonly decorated with beading, spangles, hot-fixes and so on. While this image can be found in all kinds of women's foundations, it typically appears only in men's corsets and girdles.