Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Business Performance of Manager's Perspective in Small Apparel Retailer's Stores Operated Independently

경영자 관점의 소규모 독립 의류소매점의 경영성과

  • 황연순 (춘해보건대학 피부미용디자인과) ;
  • 박종희 (울산대학교 경영학과)
  • Received : 2008.11.04
  • Accepted : 2009.01.23
  • Published : 2009.02.28
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Abstract

The primary purpose of this study was to investigate business performance in small apparel retailer's stores operated independently. Data were collected from 167 managers independently operating small apparel stores in Busan and Ulsan. The aforementioned were analyzed utilizing frequency, factor analysis, ANOVA, regression analysis using SPSS Win 12.0. The results showed as follows; Factors influencing on perception of managers on business performance were market information, cost/quality control, opposing power to business depression, store management, product management, sales promotion. There were significant differences between factors influencing on perception of managers on business performance and business performance(the extent of success, profit and growth). It was market information and store management that the most important for the extent of success. It was opposing power to business depression, store management and product management that the most important for the extent of profit. It was market information, store management and product management that the most important for the extent of growth.

Keywords

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