• Title/Summary/Keyword: Beauty Market

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Senior Men's Concern About Appearance and Their Cosmetics Buying Behavior

  • Kim, HyoKyoung;Shin, SaeYoung
    • Journal of Fashion Business
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    • v.19 no.3
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    • pp.88-100
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    • 2015
  • In our increasingly aged society, the term centenarian, meaning people 100 years old or older, is used more and more frequently. Indeed, anticipating long life, middle-aged to advanced-age people have changed their lifestyles to purchase goods for themselves. In addition, as the social trend of careful grooming for positive appearance spreads within the Korean society, the demand for senior male cosmetic products is likely to grow as the society ages further. However, previous large studies on the market for senior male cosmetics are limited. Since information is lacking about senior male consumers' awareness of cosmetics, this study examined their use of cosmetic products, purchase behaviors, and demand for cosmetics in order to explore correlations among interest levels in appearance, cosmetic purchase behavior, and cosmetic demand levels through diverse factors related to multiple variables. The results of this study were as follows : First, the more senior men managed their practical appearance, the more frequent their functional and psychological purchase behaviors. Second, the higher their practical purchase behavior, the stronger their demand for reasonable cosmetic prices. Third, the higher their value-oriented purchase behavior, the stronger the demand for greater product diversity. This study investigated men aged 50 or older residing in Seoul. Therefore, generalizing the findings of this study will be limited. Relevant subsequent studies should examine men aged 50 or older in each Korean region and more clearly identify the correlations among interest in appearance, cosmetic product purchase behavior, and cosmetic product demand using various factors related to multiple variables.

The Effect of Home Care Hair Treatment on Hair during Permanent Wave Treatment (홈케어 헤어 트리트먼트 처리에 따른 퍼머넌트 웨이브 시술시 모발에 미치는 영향)

  • Lee, Bo-Ram;Ko, Kyoung-Sook
    • Journal of Convergence for Information Technology
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    • v.11 no.10
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    • pp.270-276
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    • 2021
  • The purpose of this study was to investigate the effects of home care hair treatment characteristics and frequency on hair during permanent wave treatment. The hair treatments distributed on the market were classified into cationic surfactants and silicone oil. Hair treatment was performed 5 times, 10 times, 20 times differently according to the frequency of use, and hair permanent wave was performed. The hair thickness, tensile strength, epidermal observation using SEM, and hair component analysis using EDS were performed as experimental methods. The results of the experiment showed that the natural-derived ingredient was the main ingredient, and the cationic surface activity and silicon oil-free product group had high hair protection effect. Therefore, the product group using natural ingredients should be further researched and developed, and the study on the method and frequency of use of products with irritant chemical ingredients should be conducted.

Job Esteem and Satisfaction of Estheticians (미용사의 직업존중감과 만족도)

  • Park, Eun-Jung;Kwon, Hey-Jin
    • Journal of Industrial Convergence
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    • v.16 no.3
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    • pp.17-22
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    • 2018
  • As recent domestic cosmetics market has grown rapidly, many people have become interested in skin care. Therefore, this study aims at examining the job satisfaction of experts currently working in beauty industry by conducting a survey on the job esteem and satisfaction of estheticians who are the major professional group in skin care related occupations. The survey was carried out targeting at 289 current estheticians in Seoul and Gyeonggi Province, and as a result, most of the respondents showed a high level of job esteem (M=3.81). However, there was a significant difference in 'fair treatment' by male and female, and 'relative superiority' by educational background (p<.o1). The job satisfaction showed a high satisfaction as M=3.34 and there were significant differences in working hours, positions and salaries. As the level of self-esteem and job esteem became higher, job satisfaction on occupational consciousness increased. Therefore, it is judged that improving social awareness that evaluates job values and having positive values for one's job will help improve the job performance by enhancing the job satisfaction of estheticians.

A Study on Hairstyle Types and Preference according to Occupational Groups of Modern Women (현대 여성의 직업군에 따른 헤어스타일 유형 및 선호도에 관한 연구)

  • Jang, Yul-Hee;Park, Jang-Soon
    • Journal of Industrial Convergence
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    • v.20 no.4
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    • pp.71-77
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    • 2022
  • It is a reality that office workers in modern society cannot overlook their appearance management for promotion in the workplace that does not fall behind in competition with others and smooth human relationships. According to this social trend, it is time to conduct an in-depth cosmetology study on the appearance management and perception of office workers, including hair styles. Therefore, this study analyzed the hair style type and preference closely by cross-analyzing the differences between groups by classifying the occupational persons of female airline crew, female soldiers, female sportsmen, female lawyers, and female nurses into age, marriage, academic background, and occupation. As result of study, it was found that different women in each occupational group had different results, such as their current hair style type and hair texture, the use of current hair styling products, and their personal preference for women's hairstyles and hair colors. This study will be used as basic data for developing new mode items that meet customer needs in the beauty marketing market and researching customer demand.

A Study on Art Makeup Works that Applied Pantone Color of the Year and Makeup Techniques (팬톤 올해의 컬러와 메이크업 기법을 적용시킨 아트메이크업 작품연구)

  • Lee, Seolha;Kim, Hyekyun
    • Journal of Fashion Business
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    • v.26 no.3
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    • pp.19-32
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    • 2022
  • This study aimed to analyze the relationship between makeup and Pantone color by reflecting the visual elements of modern people who react sensitively to trends, and to research and propose art makeup using various techniques based on the results. The scope of this study was the last 5 years for researching trend colors. The range of colors was from 2016 to 2020, and the research method was designed after examining makeup trends using Pantone colors from 2016 to 2020; the characteristics of color and trend makeup were analyzed to design art makeup using various techniques. With respect to research data, literature review was conducted on the makeup design using Pantone colors with trend makeups. By referring to data in Pantone's official website, the characteristics and meanings of each color were analyzed. Based on research data, illustrations were made and makeup was designed and suggested. According to the study results, one-color makeup created a stable and uniform mood as a whole and could highlight the characteristics of each color. On the other hand, the makeup design that mixed Pantone colors harmonized the complementary colors and created an original and beautiful makeup design. The researcher identified the relationship and characteristics of trend colors and makeup and suggested various techniques, and expects that by linking the effect of trend color with makeup, designs and visual effects that go beyond the limits of the makeup market will be suggested and expanded.

Analysis of Research Trends in the Skin Microbiome (피부 마이크로바이옴의 연구 동향 분석)

  • Hyo-Jeong Son;Seon-Hee You
    • Journal of the Korean Applied Science and Technology
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    • v.41 no.3
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    • pp.648-656
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    • 2024
  • On the skin, the microbiome, which includes bacteria, viruses, and fungi, coexist with human cells. Microbiome cosmetics are being developed actively in the field of skin and cosmetics recently. The skin microbiome is very diverse, and although the composition ratio and habitat are different, it nourishes the skin or restricts the proliferation of pathogens, which are competitors, through interactions in various ways. However, if the balance is broken, it can contribute to the destruction of immune homeostasis and lead to the development of skin diseases. Accordingly, this paper can be used as important data for the skin microbiome market, which has great future growth potential, by understanding the role and research trends of the skin microbiome, which is a symbiotic relationship with our skin, and by examining industrial trends in biological materials that help the microbiome balance.

An Application Case of Utility Tag-based Convention Service System: Cosmetics and Beauty Expo, Osong Korea 2013 (다양한 유틸리티 태그를 활용한 컨벤션 서비스 시스템 적용 사례: 2013 오송 화장품·뷰티 세계박람회를 중심으로)

  • Choi, Myoung Hee;Jun, Jungho;Kang, Heegoo;Lee, Kyoung Jun
    • Information Systems Review
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    • v.15 no.3
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    • pp.111-128
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    • 2013
  • Conventions play important roles as tools for effective marketing. It will be able to understand the changes of particular industry's market, develop a new market and potential clients, and get a chance such as strategic network constructing. To support effective viewing of visitors, conventions have introduced a variety of ubiquitous computing technologies. This study introduces a case of applying the Utility Tag-based convention service system at the Cosmetics & Beauty Expo, Osong Korea 2013. The Utility Tag-based convention service system is constructed total three systems: (1) NFC Tag Management System; allowing effective access and management of NFC tags in various locations and objects, (2) Information Provide System; allowing participating vendors to manage information they want to provide information to visitors, and (3) Utility Tags; providing a variety of service to visitors for effective viewing in exhibition/convention space. This study first explores literature review and applying case related to ubiquitous computing in this field and introduces Applying an Utility Tag-based convention service system. In addition, we analyze visitors' behaviors and association rules by take advantage of collected touch data, present various possible for applications of the Utility Tag-based convention service system.

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A Study on Fashion Design Applied Early 20th Century Art and Korean Factor-focusing on Casual Wear- (20세기 전반기 회화와 한국적 요소를 응용한 의상디자인 연구 -캐쥬얼 웨어를 중심으로-)

  • 전현경;송미령
    • The Research Journal of the Costume Culture
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    • v.9 no.3
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    • pp.511-522
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    • 2001
  • Various art trends of the 20th century that contributed to the creation and development of abstract art had showed the transition from the convention of mere representation of the object to the formative sensitivity emphasizing self-expression. Noticing that such trends had influenced the fashion industry to move toward a free and individualized style, this study attempts to express the formative way from the existing art to wear, especially, based on early 20th century paintings, 5 casual wears were made which applied korean materials and silhouettes that are functional, sample and show traditional korea beauty. The purpose of this study is to search for a solution to expand the world market by producing dresses utilizing our own tradition that can be distinguished in the global market and that derive inspiration from the formative of the sensitivity of the paintings during the first half of the 20th century. It also aims to let national economy as a high-added industry. The result of this study are as follows: First, the expression method and element of various styles of art such as Fauvism, Expressionism and Cubism, during the period of transition to abstract art, clearly presented the direction toward the artistic liberation and made possible a new formative artistic expression of dress in the early years of the 20th century. Their ideas inspired the dress designers of the time with a reformative and creative sense of fashion and have greatly contributed to the development of a new era of uniqueness and individuality. Second, the color and the simplicity of form of the early 20th century paintings are suitable fro utilizing a motive of functional dresses and express unique and concise modern beauty. Third, it was confirmed that utilizing our tradition in contemporary dress can be a significant method of creation in which the uniqueness and creativity of Korean dress can be expressed, distinguishing it on the global scene, as well as inspire the originality and pride of our culture. Fourth, a possibility has been discovered. It is the functionality and uniqueness of aesthetic expression technique of the contemporary arts that can contribute to the fashion of tomorrow, by searching a modern fashion which was affected by the past and also by taking a look at the trend of modern fashion as the same field as casula wear.

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A Study on the Use Realities and Purchasing Behaviors of Cosmetics in Adolescents (청소년들의 화장품 사용실태 및 구매행동에 관한 연구)

  • Jang, Seon Mi;Kim, Ju Duck
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.40 no.1
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    • pp.55-88
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    • 2014
  • In this study, we examined the use of cosmetics among adolescents in our country and their purchasing behavior, as the use of cosmetics has increasingly been prevailing in the younger generation. The aims of this study were to investigate the state of the youth cosmetics market, to grasp the needs of youth and ultimately to suggest the right directions for the youth cosmetics market. The subjects in this study were 1,092 boys and girls from 10 selected secondary schools in Seoul. After a survey was conducted, the answer sheets from 1,074 respondents were gathered, and the collected data were analyzed by the statistical package (SPSS WIN 18.0). The vast majority of the teens participated in the survey were answered to use basic cosmetics daily, and there was a gradual increase in the frequency that they used color cosmetics. They started to use cosmetics earlier in ages than the older generations. Most of them were in trouble due to acne, and the most dominant way to get rid of their skin troubles was by using cosmetics. The most common place at which they purchased cosmetics were brand shops, and they gave priority to the function of the products when they bought cosmetics. The adolescents were still told by their schools to abstain from using cosmetics, and that was the case for social climate as well. Yet they definitely wanted to be allowed to use cosmetics.

A survey of the status of hair loss product use, hair loss treatment and satisfaction level (탈모(脫毛) 고객(顧客)의 제품이용실태와(製品使用實態) 관리(管理) 및 만족도(滿足度) 조사(調査))

  • Lee, Ji-Suk;Kim, Sung-Nam
    • Journal of Fashion Business
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    • v.11 no.2
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    • pp.76-91
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    • 2007
  • The domestic market for scalp care and hair loss management reached 1 trillion won. The market for hair loss management is expected to expand further. Systematic scalp and hair care services, such as scalp scaling, scalp massage, equipment maintenance, scalp care products sale, and care program based on scalp and trichology are provided. This study examined the status of hair loss management and use of hair care products by people experiencing hair loss and the level of their satisfaction. In addition, this study presents basic data for the effective hair loss management and marketing strategies for scalp and hair loss clinics. The results are as follows. 41.2% of the study subjects were in their 20s, and 66.6% of the study subjects were women. As for the hair loss symptoms, 45.2%, the largest percentage, had thin and wispy hair and more women had thin hair than men. 80.0% of men had oily hair. As for the scalp condition, 39,3% had oily scalp. As more women experience hair loss, 39.6% had female pattern hair loss and 31.0% had male pattern hair loss. As the largest percentage of people experiencing hair loss was in their 20s, 33.4%, the largest percentage, had the onset of hair loss in their early 20s. 34.1%, the largest percentage, reported having used the clinic for less than 1 month. The older the subject, the longer the length of hair clinic use. As for the average number of monthly hair loss clinic visits, 28.2%, the largest percentage, said 3 times. As for the hair loss management product use, 61.9%, said they do not use it and 38.1% said they use it. 5.6%, the largest percentage, used Davines at home and 9.6%, the largest percentage, used Kerastase at the clinic. As for the experience of hair loss product previously, 84.5% said they had no experience and 15.5% said they had eThe following are related to the satisfaction level of hair loss management. xperience. 5.0%, the largest percentage, reported having used Daenggimeori. The following are related to the satisfaction level of hair loss management. 32.8%, the largest percentage, said the effect of hair loss management lasted less than 6 monthas. As for the satisfaction levels on hair loss management program, service, skill of the hair specialist, hygiene, and hair loss management products, most people indicated between average and somewhat satisfactory levels. As for the satisfaction level on the cost of hair loss management, most people indicated average satisfaction level. As for the element essential to hair loss management, 39.0%, the largest percentage, indicated development of effective and specialized programs, 28.2%, indicated low price, 25.1%, indicated systematic and professional education of the hair specialist, 4.6%, indicated marketing and promotion, 2.5%, indicated service quality, and 0.6% indicated others.