• Journal of the Korea Convergence Society
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• v.8 no.4
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• pp.231-237
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• 2017

This study investigated differences in perception by 240 males in their teens, 20s, 30s, and 40s residing in Seoul, Incheon, and Gwangju about seven items for male makeup, and analyzed makeup items preferred by men, perception about male makeup users, and relationship between success and appearance, thereby providing basic materials to activate the beauty market for males and developing goods for male users. The result was that most males thought the influence of their appearance on their social success was great and in particular, 23.3% of respondents thought that their appearance affected their success by 50% or higher percentage. The items most preferred by the respondents were concealers, color lotions, and BB creams; 60.8% considered them positive. This showed that basic color cosmetics had already been established as one of the essential goods for men. In contrast, the respondents had slightly negative perception about items like mascaras, eyeliners, and eyeshadows. Overall, those who were young, unmarried, and city dwellers had positive perception about such cosmetics by and large. The above data will be able to be used to develop various makeup goods for male consumers oriented toward success and implement diverse marketing strategies, thereby activating the beauty market for males.

• Fashion & Textile Research Journal
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• v.19 no.6
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• pp.777-785
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• 2017

The MICE industry is a new industry that combines corporate meetings, intensive tours, conventions and exhibitions. The convention (the international conference itself) is a conception born from the interpretation of multiple industries such as conferences, incentive tourism, exhibitions and fairs. It is therefore necessary to develop products that can contribute to the revitalization of the MICE industry. We will participate in globalization era trends by developing original design with unique color sense as well as traditional beauty and elegance that can represent the Korean Wave in order to develop high value-added fashion cultural products. We examine the formative characteristics of Chogakbo and apply them to the harmony of geometrical characteristics and colors. The morphological characteristics and sewing method of the Korean traditional 'fo' were also used for shirt designs. It is a fashion cultural product that applies to the Korean Cheokagbo design as well as maintains a basic aloha shirt design that can be worn by everyone (regardless of gender and age) to make it globally acceptable. We used a simple and interesting geometric configuration of the surface represented by the surface composition of the patchwork as well as proposed a design costume by 3D clothing simulation work. The research results can be used as basic data for the domestic fashion market and cultural goods market.

• The Research Journal of the Costume Culture
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• v.18 no.3
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• pp.488-498
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• 2010

This study was intended to develop a multi-purpose, multi-functional design for safety vest to enhance the safety and user's availability. With a limited scope to LED-applied safety vest, this study contemplates on the problems of safety vest on the market and directions for design development with a view to develop its prototype. This is a significant study because it has been conducted concerning a prototype, a cut above the study method of constructing a basic theory. For study method, theoretic considerations on LED and safety vest are followed by case study for LED-applied safety vest currently on the market to draw out problems. Then, solutions for problems with LED safety vest will be found, while planning for a design direction in consideration of safety, functionality and beauty. Scope of study was limited to cases of LED safety vests currently on sale online and offline, excluding cases of common-form luminosity such as HB luminous vest without LED. Accordingly, results of study will help develop the prototype for LED safety vest with an increase of the wearer's safety, and be used as a basic data for developing high-value-added fashion prodcts to meet his aesthetic sense and functionality. This study has limitations. Restricted scope for LED-applied safety vest should be extended to an outdoor wear in follow-up research for the foundation of higher value added.

• The Research Journal of the Costume Culture
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• v.16 no.6
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• pp.1099-1110
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• 2008

The purpose of this research was to find out types of consumers for low price cosmetics in domestic market. And on the presumption that there would be differences on impact of brand image and brand loyalty depending on types of consumers, this study started from the possibility of establishing marketing strategy from the standpoint from such difference in types of consumers. Accordingly the classified types of consumers were presented on the basis of similar research data and data published in relevant professional literature. Analysis was undertook on kinds of impact of brand image, brand satisfaction, brand sense of identity and brand attitude which were constituent elements of brand assets on brand loyalty. Analysis showed that causative relationship between constituent elements of branch assets is different depending on types of consumers. Result of this study suggests that there is a certain need for reviewing types of consumers in order to heighten level of brand loyalty in connection with strategy for low price cosmetics brand marketing in domestic market.

• Fashion & Textile Research Journal
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• v.15 no.5
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• pp.722-732
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• 2013

The purposes of this study were to investigate the needs for eco t-shirts of the new elderly consumers and to suggest strategies for eco t-shirts product development and marketing. Quantitative research was employed for research method. The data was collected from men and women in their age of 50-65, who lived in Busan, Ulsan, and Kyungnam province, during October, 2011. Respondents were selected by convenience sampling. A total of 307 responses among 350 were analyzed. Factor analysis, frequency analysis, t-test, chi-square, and regression were used for analysis. SPSS 20.0 was used for data analysis. Characteristics of the new elderly (lifestyle and environmental concern), consumption status of eco t-shirts (possession status and reasons of purchase/non-purchase), purchase intention for eco tshirts, consumer needs for t-shirts (usage situation, benefits sought, and dissatisfaction with t-shirts), preference for eco t-shirts (color, pattern, material, and shape), and demographics were surveyed. Based on the results, the vision of eco tshirts market for the new elderly consumers was positively prospected. In conclusion, specific strategies for eco t-shirts products development and marketing were suggested. Product development focused on practicality and material, design development reflecting consumers' preference, multipurpose product development, building up the product recognition, and moderate price strategy were suggested.

• Proceedings of the Korean DIstribution Association Conference
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• 2005.11a
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• pp.53-83
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• 2005

This study focuses on finding out the determinants of relational quality between the supplier and the retailer in the Chinese cosmetics market. A total of 72 questionnaires were collected by surveying beauty shops which mainly do business with the foreign cosmetics suppliers in Shanghai area. The findings support the premise that a retailer's trust in a supplier is positively related to the retailer's commitment. Supplier's ability, guanxi and cultural sensitivity have positive impacts on trust. Formalization, supplier's specific investment and cultural sensitivity affect commitment positively. But the formalization is not significantly related to the retailer's trust. The guanxi is not found to be significantly related to the retailer's commitment yet.

• The Research Journal of the Costume Culture
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• v.27 no.3
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• pp.274-284
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• 2019

Research on cosmetic behavior has developed significantly since the 2000s. Reviewing cosmetic behavior research can be meaningful because it can grasp trends in the domestic cosmetics market, and it can also illuminate how domestic consumers' interest in makeup has changed over time. The purpose of this study is to investigate the links between major keywords and the keywords which affect makeup behavior of different age groups through network analysis. In this study we analyzed thesis and journal data based on makeup behavior through network analysis using Nodexl. We analyzed 10 years of journals and theses - from 2000 to 2017, and investigated age-related differences in variables related to makeup behavior. Research subjects were divided into age-based groups: 10, 20-40, and over 50. The total number of theses collected was 82. In order to perform network analysis using the Nodexl program, we extracted the frequency of representative words using the KrKwic program. The extracted core words were analyzed for degree centrality, betweenness centrality and eigenvector centrality using Nodexl. The expected result is that the network analysis using keywords will lead to different variables depending on age and the main goal of the cosmetics market, and it is expected to be used as the basis for follow-up research related to cosmetic behavior.

• Fashion & Textile Research Journal
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• v.18 no.3
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• pp.272-281
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• 2016

From the year 2000 on, Seoul has aimed to be a fashion city, and thus has been supporting young designers through Seoul Fashion Creative Studio, Generation Next, Le Dome, Concept Korea, etc. London is famous for nurturing young designers through the joint help of government, schools and industries: Alexander McQueen, Christopher Kane and Peter Pilotto are successful cases. Therefore, this research aims to suggest a direction for policies aimed at helping young designers in the international market, on the basis of London's nurturing programs and ideas from a literature review and case studies. The results are below. Firstly, a step-by-step supporting program is recommended. Secondly, long-lasting, sustainable programs are considered essential to support designers after the end of their contracts. Thirdly, practical assistance is preferred to monetary funding in order to lighten the designers' lot and in the interests of transparency. The mentoring service should be strengthened for the designers to eventually become independent. The support should be tailor-made according to items. Fourthly, the supporting programs should be promoted. Fifthly, government and industries should collaborate. Sixthly, 'de minimis' against overlapped support should be legislated. For these, the change of supporting method can be helpful; an independent administrative organisation plans and collects funds from governments and companies. Through these programs and any subsequent studies, Seoul could become a fashion city where young designers play active roles at a global level.

• Journal of Fashion Business
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• v.6 no.4
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• pp.83-98
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• 2002

The purpose of this study is to find out the orientations and characteristic in clothes buying of each age group of elderly women, based on the actual self-image and the ideal self-image of clothing. Grasping the diversity of their clothes' buying orientations will be helpful in making a better merchandise production planning for apparel, and in launching new brands into the market. The study will also provide useful data in developing sales strategies which enable to supply goods that meet consumers' needs and tastes in the quality market, and consequently will help to classify the market. Samples were 488 women of 55 and over, dwelling in Pusan Metropolitan City. The data was analysed by using MANOVA, ANOVA, and the Cronbach's $\alpha$ reliability was also applied. The conclusions based on the theoretical background and the result of questionnaire surveys were as follows: 1. The order of priority of buying orientations based on clothes's actual self-image was 'practicality', 'cautiousness' and 'economical effectiveness' without regard to age. The items that showed the significant differences in 50's were 'cautiousness', 'experimentation', 'fashion-consciousness' and ostentatiouness, and in 70's were 'economical effectiveness', 'experimentation', 'impulsiveness' and 'environmental friendliness', and none in 60's. 2. The order of priority based on clothes' ideal self-image was the same as that of actual one, and there was no significant difference between age groups.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.3
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• pp.67-80
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• 2019

The purpose of this study was to clarify store attributes for nail stores (focusing on independent stores) by qualitative research. Even though the nail market is showing a steady increase in terms of sales amounts, and the number of stores, related studies were very rare. Meanwhile, as long as the nail market is growing, many stores are suffering from bad business performance because of new nail stores are relatively easier to open than beauty or hair stores, but the nail stores don't have a discriminated marketing strategy. As nail the market is rapidly increasing, finding factors that led to success for nail stores is very meaningful, both for academics and business. The reason that qualitative research should be done before the quantitative research is due to scant theoretical background concerning this matter. For this qualitative research, 8 experts who are operating nail stores as an owner or a manager or a professor at a university who had over 5 years of related working experience were included. The attributes for nail stores were derived using one-to-one in-depth interviews conducted from March 3 to May 31, 2019. As a result of the qualitative studon the attributes for nail stores, it turned out that there were 5 factors-physical environment, product, speed, profitability, and reliability. Physical environment, product, and profitability were mentioned in most related surveys, but some details showed that and speed and reliability have been newly highlighted. Many unknown issues that were not easy to acquire from common academic research are included. After this study, I hope that many marketers may get basic conditions to apply to real businesses and that they can use it as effective data for the following quantitative research.