• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.11 no.1
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• pp.28-41
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• 2012

The User-Oriented Public Transit Service provide public transit service through media devices, such as mobile, BIT and In-vehicle display devices, which considered user's individual characteristics and specific preference anytime and anywhere. The objective of this study is to develop and improve the services in the three media devices. This study applied user-satisfaction analysis in evaluating the service in Busan, analyze factor affecting the level of service user's satisfaction, and draw remedies based on the analysis results. The user's satisfaction average values in each media are 3.29 mobile, 3.62 BIT, and 4.05 In-vehicle display devices. Overall satisfaction average value 3.54 on the service showed a positive reaction from the survey participants. The important factor affected on general satisfaction of the User-Oriented Public Transit Service is "In-vehicle display devices" scored .632 (standardized coefficient) by categorical regression analysis. But users prefer to further improve the service environment rather than to add service information because they are already contented with the information they are getting. Furthermore, this study suggested ways of improving the User-Oriented Public Transit Service based on the satisfaction analysis results from the user's perspective.