• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.451-459
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• 2024

Recently, the size of the online education service market has been growing, but the B2C platform education service market, where companies take the lead in creating content and consumers consume the content, has become widespread. This makes content creation rigid and may have limitations in creating at various levels. This Study newly establishes the concept and type of customer needs, wants, innovation, and platform business, and presents new start-up success factors in all fields of platform business start-up and a standard diagnostic process for the possibility of platform start-up success. Through the presented process, customers, core activities, and value proposition factors can be derived. Finally, a business model for starting a C2C platform for elementary, middle, and high school education is built centered on the business model canvas.

• Proceedings of the CALSEC Conference
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• 2001.02a
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• pp.499-520
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• 2001

◈ B2B e-commerce is set to grow significantly in the next 5 years ◈ There is a growing trend towards leveraging the information asset to win new business in the Maintenance, Repair and Overhaul (MRO) market ◈ After-market service is forecast to be a significant element of the B2B market ◈ Existing standards do not fully address the product support requirement ◈ PLCS standards will allow support information to be aligned with the changing product over its entire life cycle ◈ Adoption of PLCS standard will lead to reduced operating costs and increased product availability.(omitted)

• KSCI Review
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• v.9 no.2
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• pp.9-18
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• 2002

To establish and operate adequate business model is core procedure to survive from severe competitive environment and can create payoff through BM. Whether company have or maintain competitive advantage. It depends on how to position company in the value system. In this study. like to achieve integration and rebuilding of value chain through B2E relationship and affiliation which could not achieved because of limit of manpower, cost, time. After analysis of B2E model. affiliated program, propose Affiliated B2E model. Proposed model has mutual supplemented function module which compensate mutual profit between parent company and employee company.

• Proceedings of the Korea Information Processing Society Conference
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• 2005.05a
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• pp.491-494
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• 2005

기업의 웹사이트는 기업의 환경 변화를 주도하는 관문으로서의 역할을 하고 있다. 그러나 현재 기업의 웹사이트 평가지표에 대한 연구는 진행되지 않고 연구의 대부분이 웹사이트의 외형적인 측면들을 평가하고 있다. 특히 e-Biz 측면에서 전자상거래 주체인 B2B(Business to Business) 웹사이트에 대한 연구는 거의 이루어 지지 않고 있어, 기업 관점의 웹사이트 평가와 B2B 웹사이트에 대한 평가지표 연구가 필요하다. 본 연구는 평가지표 KPI(Key Performance Indicator)를 도출하고, AHP(Analytic Hierarchy Process) 기법으로 웹사이트 평가 연구를 통하여 평가지표를 추출한 후 B2B에 적용함으로써 각 지표들의 중요도 및 가중치의 차이를 살펴본다. 이를 통해 기업과 기업간에 전자상거래 규모의 확대에 따른 의사결정과 B2B 웹사이트를 보다 쉽게 설계 할 수 있는 명확한 기준을 제시하였다.

• Journal of the Korean Institute of Intelligent Systems
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• v.14 no.3
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• pp.342-348
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• 2004

As the advent of the Internet, B2B negotiation process on the Internet has been given attention from both researchers and practitioners. However, literature still shows that only structured conditions have been explicitly considered, despite the fact that unstructured conditions should be rendered as well. In this sense, this paper proposes a new negotiation support mechanism to incorporate causal relationships between structured and unstructured conditions in the process of B2B negotiation. Fuzzy cognitive map was used as a main source of causal knowledge as well causal inference engine. A prototype named CAKES-NEGO was developed to perform experiments with an illustrative example. Results revealed the robustness of our proposed negotiation support mechanism.

• International Commerce and Information Review
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• v.6 no.3
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• pp.63-79
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• 2004

Peer-to-peer(P2P) has potential strength and possible factors which enable it to develop toward a new business by supplementing the limitation of the existing central server-type network. In various business sectors, various attempts have already been made to apply P2P. The computing power which was possible to be formed through peer-to-peer networking will become a powerful tools for expanding toward new business area depending the utilization methods by sector. Although the technology-centric P2P concept is a major interest now, its development direction will head toward service-centric P2P concept for satisfying desires of end-users(individual peers) for reliable contents and improving their purchasing convenience. But the solution requisites should be solved for the efficient application of P2P to business such as the establishment of and supplement for the industrial standard and legal system for P2P, the enhancement of peers recognition of P2P. Presently e-commerce using P2P is being implemented by a few enterprises locally by means of B2C. But if many enterprises enter this type of e-commerce, and the standardization of peer programmes, goods and documents is made, it will be able to be extended to B2B. Also it seems that it can be utilized in international transactions as well as in domestic transactions. So there is much room for the application of P2P to be extended further. Also there has been presented the necessity for related industries to support their work with theories and for academic studies to be made actively to set the direction of its development. It is hoped that multi-angled and in-depth studies on the utilization of P2P and various attempts to application of it to business be made on the basis of this study. For the development of P2P, continuous study and attempts are needed. The field of P2Ps application is very large and it will become a powerful tool, depending upon its application methods.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.213-217
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• 2022

It is a time when a sustainable Korean Culture Festival strategy is needed. The Korean Culture Festival is a Hallyu Culture Festival that comprehensively introduces various Korean cultures such as Korean food, beauty, and fashion with the focus on K content, which has been leading the global craze since 2020. As the core project of the promotion of Neo Hallyu by the Ministry of Culture and Gymnasium, the 2021 Korean Culture Festival, which was based on the World K-Pop concert and the K-Culture Fan Fair, including holding the first face-to-face concert that applied the stage of real-world content after Covid-19, as well as conducting and exhibiting various fan participation challenges, must now make the leap to the global Hallyu Culture Festival. To this end, it can consist of drama, K-pop, K-Culture Fan Fair, K-Meetup, K-Culture Parade, and Awards. This distinction shows a classic festival program centered around the prosumer content that drives the Korean Wave, and in order for this philosophy to be effectively linked to its contemporaries, a Business to Business (B2B) and Business to Consumer (B2C) 'Techtainment Strategy' is needed to acquire potential customers through learned playfulness.

• Asia pacific journal of information systems
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• v.14 no.1
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• pp.59-77
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• 2004

Even though B2B EC is becoming popular, there have been not so much studies about performance evaluation methodology for B2B systems. In this paper, after analyzing buyer-carts systematically focusing on the buyer's interactional efforts on the typical buying processes of each buyer-cart, we propose a quantitative performance evaluation model. For this, we categorize buyer-carts in B2B EC as s-cart, i-cart, and b-cart depending upon its residing sites: seller, intermediary, and buyer sites. And after proposing the desired features of buyer-carts in B2B EC as identification, collection, trashing, ordering, payment, tracking, recording, purchasing decision support, and transmission of records to e-procurement systems, we derive a performance evaluation model by calculating detail sub-processes from the desired features' viewpoints. By setting variables from a survey on the actual condition of using buyer-carts in companies in Korea, we try to evaluate the performance of buyer-carts in B2B EC. In this paper, we suggest a new methodology of performance evaluation for B2B systems, and show that the b-cart platform is more efficient than other buyer-carts especially in B2B EC.

• Korean Management Science Review
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• v.32 no.4
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• pp.135-153
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• 2015

In this paper, we intend to understand distinguishable SNS technology contributions for B2C commerce. In order to theorize this, we draw upon Technology-to-Performance chain (TPC) theory to develop the model that could explain how the technology value of the SNS could be realizable. For the purpose of capturing SNS technology effect to B2C channel effectiveness, on the basis of TPC theory, personal productivity is selected as a performance variable instead of satisfaction from SNS usage. Accordingly, as the antecedents of personal productivity, two variables of locatability and timeliness are extracted to reflect Task-technology-fit (TTF) dimension of performance precursors. For the utilization dimension of TPC framework, convenience and recreation tendency of the personal traits in shopping are included as the precursors of SNS utilization in the sense of reflecting utilitarian and hedonic value of SNS adoption. Empirical validation is conducted with reference to promotion and sales event on Facebook, which is chosen as the typical SNS based B2C commerce scenario. The data analysis result provide useful insights to further investigate the firm's SNS usage potentials for business applications.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• v.29 no.1
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• pp.457-463
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• 2005

The use of the internet to facilitate commerce among companies promises vast benefits. Lots of e-marketplaces are building for several industries such as chemistry, airplane, and automobile industries. This study proposed new B2B EC business model for the shipping industry which concerns relatively massive fixed assets to be fully utilized. To be successful the proposed model gives participants to support useful information. To do this the expert system is constructed as the hybrid prediction system of neural network (NN) and memory based reasoning (MBR) with self-organizing map (SOM) and knowledge augmentaton technique using qualitative reasoning (QR). The expert system supports participants useful information coping with dynamic market environment. with this transportation companies are induced to participate in the proposed e-marketplace and helped for exchanges easily. Also participants would utilize their assets fully through B2B exchanges.