• The Journal of Information Systems
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• v.31 no.4
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• pp.75-100
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• 2022

Purpose Recently, hyper-realistic virtual influencers have received much attention in the field of corporate marketing. However, there is a lack of research that suggests specific processes affecting behavioral intentions through trust and attachment between virtual influencers and consumers. In addition, previous studies have failed to consider the characteristics of hyper-realistic virtual influencers. Therefore, this study investigates the effects of trust and attachment to hyper-realistic virtual influencers on consumers' behavioral intentions based on the trust-building model. Design/methodology/approach Based on the previous research, seven antecedent factors for trust-building were derived: Reality, Attractiveness, Awareness, Interactivity, Professionalism, Social Presence, and Predictability. Next, the survey was conducted on Chinese people who had experienced interacting with hyper-realistic virtual influencers on social network services within the last 3 months at the time of data collection. A total of 326 respondents were used for the final analysis and hypotheses were tested using a structural equation model technique. Findings The results of this study are as follows. First, this study confirmed that reality, attractiveness, awareness, social presence, and predictability as antecedent factors for trust-building of hyper-realistic virtual influencers have a positive effect on trust. Second, this study confirmed that trust in hyper-realistic virtual influencers has a significant positive effect on attachment. Lastly, this study confirmed that trust and attachment to the hyper-realistic virtual influencer significantly and positively affect relationship retention and purchase intentions.

• Convergence Security Journal
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• v.13 no.2
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• pp.45-54
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• 2013

Korea Security Association suggested from who Professor An, Hwang Kwon advocated the introduction of a private security guard certification system, and the private security guard certification exam has been conducted seven times since 2005, being authorized by the government. Currently, there are a lot of certified private security guards who have passed the exam. In fact, however, no preference is given to them. In terms of employment, they don't receive any preferential treatment nor are given any extra points. Furthermore, they cannot afford to make use of their certificate. The purpose of this study was to examine the state of utilizing the private security guard certificate among student certificate holders and their awareness of the private security guard system. The findings of the study were as follows: First, it's important to present a vision for certified private security guards, and what equally matters is to make it clear how and where they can show what they can do. Second, it's required to improve the image and reliability of private security guards as professional security guards. Third, candidates for the certification exam should boost their own self-esteem, confidence and professionalism as competent human resources who can make a contribution to society.

• Journal of the Korean Applied Science and Technology
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• v.36 no.1
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• pp.90-101
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• 2019

The study wanted to compare the use status of general beauty salons and men's hair salons for male customers managed by male practitioners and to check the impact of service quality awareness on satisfaction and loyalty. A total of 405 people were used as analysis materials. Principle Component Analysis was used to verify the reliability and validity of the measurement tool. Sub-factors of service quality recognition have derived expertise, affinity, reliability and persistence. The validity and reliability of satisfaction and loyalty were verified. Based on the results of this study, the differences in hair involvement in general beauty salons and men's specialty salons, service quality awareness, satisfaction and loyalty were identified. The relationship between professionalism, affinity, reliability, persistence by sub-factor of service quality awareness has been identified with satisfaction, loyalty and statistically significant positive (+). In addition, male professional beauty salons had positive effects on service quality awareness of satisfaction and loyalty. Service quality satisfaction has been confirmed to have a positive impact on loyalty. In this study, the beauty of the men through the significant marketing potential use as basic data on the market feed that the portraits.

• Journal of The Korean Association For Science Education
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• v.39 no.6
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• pp.717-728
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• 2019

The cultivation of creative convergence talent has become more important than ever, the Korean curriculum has also undergone many changes, aiming for convergence and integrated education. In addition to these changes in science and curriculum, we examined the changes in perception and Professionalism(PCK) of integrated science education of science teachers over the past decade. For this study, 359 elementary and secondary science teachers in 2008, when the 2007 revised curriculum was applied, and 360 elementary and secondary science teachers in 2018, when the 2015 revised curriculum was applied, were examined for 10 years of changes in perceptions and PCK of integrated science education. The conclusions from the analysis were as follows. First, in 2018, elementary and secondary science teachers were found to have a statistically significant increase in awareness of integrated science education. Nevertheless, cognition was found to be 'normal'. Second, teachers' perception of the necessity of improving the professionalism of teachers, providing teaching and learning materials, reducing the contents of learning, reducing the number of students and securing flexible timetables, and raising the perception of integrated science education for students and parents as a condition for the success of integrated science education, was analyzed to be significantly higher in 2018. Third, the results of PCK survey through self-diagnosis, teachers' PCK on integrated science education, such as competence to secure curriculum contents knowledge, comprehension of curriculum and class composition related to integrated science education, teaching strategy for integrated, creation of teaching and learning environment for integrated teaching, efforts to improve administrative constraints and the professionalism of integrated science education, was significantly higher than it was ten years ago. Therefore, the recent emphasis on convergence education has increased the experience of applying convergence classes in the field of education, and it was seen as a result of the continuous efforts of science teachers to meet the changes in the education paradigm.

• Journal of Korean Academy of Nursing
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• v.35 no.6
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• pp.1091-1100
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• 2005

Purpose: The purpose of this study was to develop an instrument to measure nursing professional values. Method: Forty preliminary items were selected by classifying 223 basic items extracted via a literature study and in-depth interviews of subjects and testing the relevance of their contents. In order to verify the reliability and relevance of the preliminary instrument, data was collected from 504 nurses in 3 general hospitals. Result: As a result of the item analysis, 29 items were selected from a total of 40 items. Five factors were extracted by factor analysis, and the total variance was $51.5\%$. For the explanation of variances by factors, the 1 st factor, 'self-concept of the profession' accounted for $14.8\%$, the 2nd factor, 'social awareness' $12.1\%$, the 3rd factor, 'professionalism of nursing' $9.8\%$, the 4th factor, 'the roles of nursing service' $9.1\%$, and the 5th factor, 'originality of nursing', $5.6\%$. Cronbach's Alpha of those 29 items was .9168, which was high. Conclusion: This paper is meaningful in a way that it developed a tool capable of measuring nursing professional values, which reflects the characteristics of our country. In order to re-verify the relevance and stability of this tool, it is necessary that comparative studies should be conducted.

• Hwankyungkyoyuk
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• v.25 no.2
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• pp.224-241
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• 2012

The purpose of this study was to review the research trends in school environmental education. We analyzed 383 research papers that specifically focused on the school context which were 66% of the total number (N=577) published in this journal between 1990~2011. We defined the characteristics of review and developed a review method by examining previous review studies in this area. The review framework for school environmental education research was devised in terms of seven research areas: 1) Theories and objectives of school environmental education, 2) Environmental awareness, attitude and behavior, 3) Current issues in environmental education in the school context, 4) Instructions and programs, 5) National Curriculum, 6) Environmental education contents, and 7) Teacher professionalism. In this paper, we present dominant features within each category with focus on the overall trends of research methods and themes. Finally, we discuss research issues emerging out of the empirical analysis for considering the value of research for enhancing the quality of environmental education in schools.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.12
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• pp.372-379
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• 2019

The purpose of this study was to examine the service awareness perceived by 25 groups using animal-assisted intervention(AAI). Data collected were analyzed for variables on the effectiveness of AAI by using SPSS Win 25.0 statistical program. The study findings showed that AAI service is very effective for psychological meaning in both expecting purpose before and substantive effect after using AAI. They were satisfied with AAI generally, particularly in terms of participant engagement and differentiated services. Also, they perceived that the cost of AAI service is generally appropriate in consideration of activities with animals and satisfaction of participants but a bit expensive compared to other programs. Also, it was found that the value and the possibility of public expansion of AAI are very high and that the immersion and professionalism of the participants affect the effectiveness of AAI. The results of this study indicate that it is necessary to develop programs and verify effectiveness as a psychotherapy technique and are expected to be useful as basic data for establishing and developing a quality service of AAI.

• Culinary science and hospitality research
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• v.19 no.1
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• pp.189-203
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• 2013

The purpose of this study is to examine medicinal food consumption patterns focusing on the consumers living in Gyeongju area, and it attempts to provide database about developing medicinal food products as tourist attractions grounded on the results. For this study, the data was analyzed using SPSS WIN 20.0 for an empirical analysis. Moreover, the survey questions were sent out to 300 people, and total 256 copies of questionnaire were returned for the sample data. For the result that "It will have a significant impact on the selecting attributes of medicinal food according to gender," there was a meaningful difference between gender on the average cost. For the result that "It will have a significant impact on the selecting attributes of medicinal food according to marital status," there was a significant difference between married and single for comparing tastes. For the result that "It will have a significant impact on the selecting attributes of medicinal food according to age," there was a meaningful difference on the degree of awareness, comparing tastes, and comparing health. For the result that "It will have a significant impact on the selecting attributes of medicinal food according to occupation and education," there was a meaningful difference on the degree of awareness. Based on the results of this study, medicinal restaurants should offer various menu items and services to prepare methods to remind consumers of their professionalism in order to enhance competitive power of medicinal food.

• Journal of the Korean Society for Library and Information Science
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• v.58 no.1
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• pp.99-122
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• 2024

This study investigated librarians' awareness of and demand for the librarian learning community in order to successfully introduce and operate the librarian learning community. For this purpose, an online survey was conducted targeting current librarians and a total of 474 responses were collected. The main analysis results are as follows. Firstly, librarians showed a very low awareness of the librarian learning community, while they highly evaluated the purpose and significance of such a community. Secondly, the motivations for librarians to participate in the librarian learning community were primarily focused on professional growth, solidarity with colleagues, and satisfaction of intellectual curiosity, in that order. Thirdly, the ultimate values of the librarian learning community were identified as improving library services, enhancing professionalism, fostering collaborative group exploration, sharing values and visions. Fourthly, the success factors of the librarian-learning community were ranked as follows: member voluntarism, a culture of collaboration among members, dedicated time (once a week), and a supportive environment (budget, space, etc.). On the other hand, the failure factors were identified as a lack of time due to heavy workloads, lack of member voluntarism, indifference from superiors, and insufficient support environment (budget, space, etc.). Finally, the willingness to participate is also very high. Furthermore, it was observed that there is a wide range of interests in various topics among librarians. The results of this study are expected to be useful as basic data for determining practical operation methods or selecting topics when operating a librarian learning community in the future.

• Therapeutic Science for Rehabilitation
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• v.1 no.2
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• pp.41-53
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• 2012

Objective : The purpose of the research is to investigate Korean occupational therapists' awareness of Evidence-Based Practice(EBP), basis of clinical decision making, barrier factors of EBP execution. Methods : Form December 2009 to March 2010, 500 questionnaires were sent out to clinical occupational therapists and 160 questionnaire which are returned by the therapists were analyzed through descriptive statistics. Results : There are more female respondents than male. More than 90% of them had less than 5 years experience. Most of respondents hadn't experienced education concerning EBP(76%), and the education is not periodically conducted(55%). Moreover, treatment was being tailored based on subjective judgement. On the other hand, the degree of recognition showed that the professionalism of occupational therapists can be improved through EBP(96%), and be helpful to make clinical decision(88%). Most of the therapists answered that guaranteeing enough time to search the basis of treatment(90%) and participating in the education course(92%) is needed to make EBP applicable. This result shows that while the application rate of EBP is low, the recognition rate of EBP is high, which means it is necessary to revitalize EBP education program. Conclusions : In order to provide quality service, education course and instructor training program is needed. We should also make a great effort to offer evidence-based education to occupational therapy students. Furthermore, EBP has to be carried out to improve the professionalism of occupational therapists, and the research about education program and its effect has to be executed.