• 지역사회간호학회지
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• 제9권2호
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• pp.425-440
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• 1998

This comparative study was conducted to compare the attitudes of sexuality and knowledge of sexual violence between male and female college students. The subjects of this study were 222 male students and 200 female students. The survey was conducted using a questionnaire of 3 general characteristics, 11 items to test attitudes on sexuality, 10 items to test knowledge of sexual violence, 1 item on the cause of sexual violence and 1 item to check knowledge of sexual violence countermeasures. According to the SPSS/PC Program, Frequency, mean, percentage, t - test, Pearson correlation coefficient were used in analyzing the data. The results of the study are summarized as follows. 1. The result of the comparison between two groups was significantly different in their attitude on sexuality(t= -4.16, P<.000). Female students had higher scores than male students. 2. The result of the comparison between two groups was significantly different for their knowledge on sexual violence(t= -6.82, P<.000). Female students had higher scores than male students. 3. As a countermeasure for prevention, sex educations is needed(27%). 4. Very high correlations were observed between a subject's sex and his /her sexuality(r=.1990, P<.0001), between a subject's sex and his /her knowledge of sexual violence(r=.3157, P<.0001), between a subject's attitude on sexuality and his /her knowledge of sexual violence(r=.2538, P<.0001).

• 한국콘텐츠학회논문지
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• 제10권11호
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• pp.92-101
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• 2010

세계의 많은 도시들은 국제 행사의 개최를 통해 각 도시의 인지도와 이미지를 제고하려는 노력을 기울이고 있다. 본 연구에서는 대형 스포츠 이벤트인 2008 베이징 올림픽이 베이징 이미지에 미치는 영향에 대해 부산시민 197명에 대한 설문조사를 실시하여 살펴보았다. 수집된 자료의 분석 결과, 주말의 베이징올림픽 시청시간은 베이징에 대한 친밀감, 베이징에 대한 태도와 정적인 상관관계를 갖는 것으로 나타났다. 베이징에 대한 친밀감과 베이징 올림픽 게임 운영에 대한 평가는 베이징에 대한 이미지, 베이징에 대한 태도, 베이징에 대한 방문의도에 유의미한 영향을 미치고, 그 중에서 베이징에 대한 친밀감이 더욱 큰 영향을 미치는 것으로 나타났다.

• 대한영양사협회학술지
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• 제23권3호
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• pp.274-284
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• 2017

This study examined the awareness, understanding, attitudes, and purchase intention regarding food labeling on bakery products in the context of health consciousness. The purpose of the study was to provide basic data for bakery product labeling, which has been insufficient to date, and to develop measures to expand the labeling system. The results of the study showed that higher subjective understanding and better attitude towards bakery food labeling can positively increase the purchase intention. We believe that the bakery industry needs to promote food labeling proactively, while also developing products addressing health concerns. This study is also valuable to academia because it provides insights into the relationship between the consumer's understanding of and attitudes towards nutritional information and purchase intention. In addition, it is beneficial to the bakery industry because it establishes marketing strategies that increase the purchase intent among both consumers with high health consciousness and those who infrequently purchase baked goods.

• 한국정보시스템학회지:정보시스템연구
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• 제21권2호
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• pp.1-25
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• 2012

In the field of education in Korea, University Information Disclosure System was conducted forcibly in December 2008 by Ministry of Education, Science and Technology. As a result, information quality provided to the user has been improved dramatically. Based on the preceding studies of information success model, the purpose of this study was to prove empirically three facts on the organization's performance, user's attitude, and gaps between two factors by improvement in the quality of information. To accomplish the purpose, literature review and statistical analysis were done using the university evaluation data published by JoongAng Daily from 2007 to 2011. The results of this study showed that the information quality had positive effect on organization's performance, user's attitude like a reputation, and the gaps between two factors. The results of this study had a great expectation for the role of offering useful insight and information in the field of information system and education.

• 식품보건융합연구
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• 제7권1호
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• pp.17-26
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• 2021

The purpose of this study was to develop strategies and policies for smoking prevention that are tailored to the characteristics of different groups of smokers. The structured survey was conducted with regular smokers. The results were as follows: It has been demonstrated that Risk Perception Attitude framework can be used as a major research framework to predict behavioral changes related to the prevention of smoking. The smokers were divided into four attitude groups based on perceived risks and self-efficacy: indifference, proactive, avoidance, and responsive. The smoker groups showed significant differences in information seeking, information avoidance, prevention behavior and addiction degree. Especially, the difference in prevention behavior depended on the self-efficacy when the perceived risk level was high. Information avoidance was the lowest when the perceived risk level was high and the self-efficacy was low. Information seeking was lowest when the perceived risk level was low. When the level of self-efficacy was high, if the perceived risk level was high, prevention behavior was actively performed. Therefore, the self-efficacy was related to preventive behavior, and the perceived low-risk played a role in hindering information seeking. Smoking prevention strategies are important to raise awareness of the risk of smoking and to improve the positive willingness of smokers to quit smoking through self-efficacy.

• 한국프랜차이즈경영연구
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• 제15권3호
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• pp.27-43
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• 2024

Purpose: The purpose of this study is to investigate the effect of customer-based brand equity on brand attitudes and behavioral intentions in the mobile e-coupon service market for foodservice franchises. Research design, data, and methodology: The sample comprised customers who had used a chicken mobile exchange voucher from a foodservice franchise brand, among KakaoTalk gift mobile exchange vouchers, within the last three months. The survey was conducted by distributing an online self-administered questionnaire, in which participants responded directly. The hypotheses were assessed through confirmatory factor analysis and structural equation modeling using the AMOS 22.0 statistical software. Result: The results of the hypotheses are as follows. First, among the sub-dimensions of foodservice franchise customer-based equity, brand awareness, brand image, perceived quality, and brand loyalty were found to have a positive effect on brand attitudes toward foodservice franchise mobile e-coupon services. Second, brand attitude toward the foodservice franchise brand mobile e-coupon service was found to have a positive effect on the intention to use and word-of-mouth. Conclusions: The results suggest that foodservice franchise brands with strong customer-based brand equity also have a competitive advantage in the mobile e-coupon service market.

• 한국환경과학회지
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• 제18권12호
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• pp.1349-1360
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• 2009

The purpose of this study was to examine the relations between using experience of environmental education facilities and attitude toward environmental education in parents who have elementary students in Seattle, U.S. The findings of this study represented that elementary parents have a great understanding about the importance of environmental education. Parents have a strong agreement with the necessity of environmental education in childhood. This research also found the differences between grades and facilities for environmental education in expected effect on environmental education and desirable fields of environmental education. The awareness of the importance of environmental education increased according to frequency in using environmental education facilities. In addition, the more the experiences of using various environmental education facilities, such as museum of natural history, science museum, arboretum, and aquarium expanded, the more educational effects positively increased over time.

• Asian Pacific Journal of Cancer Prevention
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• 제13권9호
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• pp.4321-4326
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• 2012

The current study aimed at exploring the knowledge and beliefs of men aged forty years and over towards prostate cancer screening and early detection in three Arab countries. The field work was conducted in three countries; Saudi Arabia, Egypt and Jordan, during the period February through December 2011. Our target population were men aged 40 years and over. It was a population-based cross sectional study comprising 400 subjects at each site. In addition to socio-demographic data, history of the present and past medical illness, practice history of prostatic cancer examination, family history of cancer prostate; participants were inquired about their knowledge and attitude towards prostate cancer and screening behavior using two different likert scales. The percentage of participants who practiced regular prostate check up ranged from 8-30%. They had poor knowledge and fair attitude towards prostate cancer screening behavior, where the mean total knowledge score was $10.25{\pm}2.5$, $10.76{\pm}3.39$ and $11.24{\pm}3.39$ whereas the mean total attitude score was $18.3{\pm}4.08$, $20.68{\pm}6.4$ and $17.96{\pm}5.3$ for Saudi Arabia, Egypt and Jordan respectively. The respondents identified the physicians as the main sources of this information (62.4%), though they were not the main motives for regular checkup. Knowledge was the only significant predictor for participants' attitude in the multiple regression models. Participants' attitudes depends mainly on level of knowledge and quantity of information provided to the patients and their families. Such attitudes should rely on a solid background of proper information and motivation from physicians to enhance and empower behaviors towards prostate cancer screening practices.

• 산경연구논집
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• 제11권2호
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• pp.49-59
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• 2020

Purpose: Online and social media and mobile shopping are increasing and companies are required to provide personal information in order to supplement the non-invasive characteristics of the channels. With the increased provision of personal information, consumers' personal and social concerns about the prevention of personal information infringement are also increasing, and in response, personal or opt-in marketing has emerged to compensate for reckless information abuse. Despite the background of this emergence, the existing prior studies are limited to ignoring the negative feelings of consumers in the real world, including only the net function and positive effect of the opt-in mail. Research design, data and methodology: The research framework was intended to utilize the impact of human marketing activities on consumer attitudes combined with positive and negative factors. Factors that positively affect attitudes toward permation marketing were presented, such as informality, and perceived risks were presented as negative impact factors. Also, based on previous prior research, the prior factors of opt-in marketing were to present the effect on purchase intent through the medium of attitude toward opt-in marketing. Results: In this study, we used the framework of a two factor theory to address positive and negative factors as a leading factor in the customer attitude toward opt-in mail advertising, and as a result, functionality and personalization have a positive effect on customer attitude and perceived risk have a negative impact on customer attitude. In addition, it was confirmed that the customer attitude formed this way affects the intention to purchase again. Conclusions: This study suggests that we have demonstrated that marketing, an opt-in marketing that has been recognized as part of marketing that is deployed after obtaining customer consent, has been applied without any other marketing methodology. E-mail advertising at this point also provides practical implications that the system safeguards are in place under an opt-in protocol or system, and that even if an e-mail advertisement is carried out, customers will need to look at the level of awareness about the risks, and suggests that they need to consider the customer's journey that could lead to purchase at the content level.

• 지능정보연구
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• 제22권3호
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• pp.165-183
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• 2016

스마트폰을 넘어 차세대 IT 비즈니스의 주목할 만한 후보군으로 가상현실이 이슈가 되고 있다. 가상현실은 컴퓨터와 VR헤드셋을 통해 구현한 입체적인 가상공간을 제공함으로써 사용자의 시각을 완전히 장악하고, 청각, 촉각 등 오감과의 상호작용 및 음성, 동작인식 등을 통해 가상공간을 마치 현실처럼 느끼게 한다는 점에서 향후 주목할 만한 산업 분야로 떠오르고 있다. 많은 글로벌 대기업들이 가상현실과 관련한 사업에 투자를 하고 있으나 소비자의 관점에서 가상현실 관련 제품군은 아직 쉽게 접하거나 구매하기 어려운 제품군으로 인식된다. 그렇기 때문에 소비자의 태도 변화가 큰 변화가 발생되고 있지 않으며 Acception & Diffusion 모델의 초기단계에 지나지 않아 구매로 연결되지 않는 실정이다. 본 연구는 기존 선행연구의 관점을 바탕으로 가상현실 헤드기어 제품들의 판매 촉진을 위한 사용자 관점에서의 사용자 저항을 매개 변수로 저항을 감소시키고 사용 및 구매의도에 영향을 주는 선행요인들을 도출하고자 하였으며 사용자가 가지고 있는 태도에 대한 자신감에 영향을 주어 행동 의도까지 변화시키는 현상에 대한 분석을 하고자 하였다. 본 연구의 결과는 태도 자신감에 대한 사용 용이성과 사용 혁신성의 영향력을 확인할 수 있었다. 마찬가지로 사용자 혁신저항에 영향력을 주는 변수로는 가격, 심미적 외관, 즐거움, 콘텐츠 및 화질 관련 변수들을 도출하였다. 결과적으로 본 연구는 태도 자신감의 가상현실 혁신 수용에 대한 영향력을 제시하고 가격 이외 변수인 콘텐츠의 양과 저항감의 관계성을 바탕으로 관련 변수들을 제시하였다. 특히 초기 시장인 가상현실 제품의 특성에 따라 브랜드에 대한 선점효과의 필요성과 콘텐츠의 부족함 등이 실무적으로 해결해야 할 과제로서 확인되었다.