• 제목/요약/키워드: Awareness and attitude

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브랜드 원산지 인식이 브랜드 인지와 이미지에 미치는 영향 -다중집단 분석을 활용한 한국과 중국 남성 소비자 비교- (The Effect of Country-of-Brand-Origin Perception on Brand Awareness and Brand Image -Comparison of Korean and Chinese Male Consumers Using Multi-group Analysis-)

  • 김태연;이윤정
    • 한국의류학회지
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    • 제41권2호
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    • pp.362-377
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    • 2017
  • This study examined the relationship between country-of-brand-origin perception and brand equity elements among Korean and Chinese male consumers. It also examined if there were differences between the two national consumers in the effect of country-of-brand-origin on brand evaluation. We analyzed survey responses from 414 Korean men and 393 Chinese men in their 20s-30s. Country-of-brand-origin perception was found positively related to brand awareness and brand image for both Korean and Chinese men in each group that selected domestic or foreign country-of-brand-origin. The results revealed a positive relationship between brand attitude and brand awareness as well as brand image for the two national consumers in each country-of-brand-origin selection group. The results indicated differences in the influence of brand image on brand attitude between these two male consumers in the group that selected the domestic country-of-brand-origin. The results also support the hypothesis on differences in the effect of country-of-brand-origin as well as brand evaluation between male consumers in the group that selected foreign country-of-brand-origin. This study has significant implications for fashion marketers, particularly when building brand equity by revealing country-of-brand-origin.

기장읍 치면열구전색 사업에 대한 학부모의 인식도에 관한 조사 (Knowledge and Attitude of the Parents on School Based Fissure Sealant Program at Gigang-eup, Korea)

  • 전은숙;이정화
    • 치위생과학회지
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    • 제6권4호
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    • pp.237-241
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    • 2006
  • 본 연구는 치면열구전색 사업의 확대 발전에 기여할 수 있는 기초 자료를 마련할 목적으로 2002년부터 사업을 실시하고 있는 부산광역시 기장읍 소재의 3개 초등학교 학생 학부모 899명을 대상으로 설문조사를 시행한 결과 다음과 같은 결론을 얻었다. 1. 치아우식예방수단 중에서 치면열구전색의 상대적 중요도는 100점 만점에 50.1점으로 잇솔질이나 식이조절에 비해 낮게 나타났다. 2. 치면열구전색 사업에 대한 인지자율은 93.3%였으며, 치면열구전색 사업 목적에 대한 정인지자는 96.3%였다. 3. 치면열구전색 사업 찬성여부에 대해서는 '좋다'가 94.1%로 높게 나타났으며, 성별, 연령별, 학력별 모두 90% 이상으로 높게 나타났다. 4. 치면열구전색 사업의 인지획득 경로별 응답률은 '전문가(치과병의원, 보건소)'가 59.5%로 가장 높게 나타났다. 5. 치면열구전색 실시 후 64.5%가 유지상태를 살펴보았으며, 96.4%가 치면열구전색 후 재검사를 희망하고 있는 것으로 나타났다.

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생명의료윤리의식과 인체조직 기증 및 이식에 대한 태도 (A Study on the consciousness of Biomedical ethics, Attitudes Human tissue donation and transplantation)

  • 윤미진
    • 디지털융복합연구
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    • 제14권11호
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    • pp.407-416
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    • 2016
  • 본 연구 목적은 간호대학생과 일반대학생의 생명의료윤리의식과 인체조직 기증 및 이식에 대한 태도를 파악하고자 시도하였다. 연구대상자는 2개 대학교의 재학생 521명을 대상으로 2016년 5월 1일 부터 6월 10일 까지 실시하였다. 연구결과는 생명의료윤리의식은 4점 만점에 간호학과 학생들이 2.16점, 일반 대학생들의 2.01점 보다 높았고 통계적으로 유의한 차이를 보였다(t=4.671, p=.000). 인체조직기증 및 이식은 5점 만점에 간호학과 학생들이 2.52점, 일반대학생들이 2.50으로 나타났으나 통계적으로 유의하지 않았다. 일반적 특성에 따른 생명의료윤리의식은 간호학과 학생들은 연령, 학년, 임상실습, 동아리 활동, 가족 중 이식경험이 통계적으로 유의한 차이를 나타내었으며, 일반대학생들은 나이, 임상실습, 종교에서 통계적으로 유의한 차이를 보였다. 이상의 결과로 바람직한 윤리관 확립을 위한 교과과정의 개발과 방향을 탐색하여 생명의료윤리의식을 높이는 체계적인 교육프로그램이 필요함을 제언한다.

물 부족 문제와 관련된 환경교육 발전 방향에 대한 연구 (A Study on the Direction of Middle School Environmental Education Related to Water Shortage Problem)

  • 곽태성;이두곤
    • 한국환경교육학회지:환경교육
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    • 제20권3호
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    • pp.113-124
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    • 2007
  • The purpose of this study is to investigate the direction of how to educate water shortage problem to middle school students. In the reality that many people of the world have been painful of the water shortage problem, Korea is classified as 'water shortage country'. Here, we investigated the awareness of middle school students about the contents related to the water shortage problem by surveying with the questionnaires developed in this study. And we analyzed how water shortage problem appeared in the environmental textbook of middle school. Based on these, we examined the direction of environmental education in middle school on the theme of the water shortage problem. The results of the survey showed that students revealed difference of knowledge and experience, and also revealed difference of knowledge and feeling related to the water shortage problem. The students had the knowledge about water shortage problem but they did not have experience in their real lives. Also, the results of the survey showed that students had attitude of waste in water use, even though they had awareness and knowledge about the importance of water resources. And the students did not have enough knowledge related to the water shortage problem. From the analysis of the textbooks, We found that the contents were not composed to enhance deep understanding of the students about the water shortage problem. Based on the analysis of the results, the directions of middle school environmental education in Korea about water shortage problem were extracted in this research.

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대학생의 개인정보보호 인식이 정보보안 태도 미치는 영향연구: 정보보안, 개인정보침해, 개인적 경험, 정보보안 의도 다중매개효과분석 (A Study on the Effects of University Students' Personal Information Protection Awareness on Information Security Attitudes: Information Security, Personal Information Infringement, Personal Experience, Information Security Intent Multi-Mediation Effect Analysis)

  • 윤일현
    • 디지털융복합연구
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    • 제19권12호
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    • pp.125-132
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    • 2021
  • 본 연구는 대학생의 개인정보보호 인식이 정보보안 태도와의 관계에서 정보보안, 개인정보침해, 개인적 경험, 정보보안의도의 다중매개효과를 실증분석 하였다. 이를 위해 G대학교 221명을 대상으로 설문 조사를 하였다. 수집된 자료는 Process macro를 활용하여 매개효과를 실증분석 하였다. 본 연구결과 첫째, 개인정보보호와 정보보안 태도 사이에서 정보보안, 개인정보 침해, 정보보안 의식은 단순매개효과가 있었다. 둘째, 개인정보보호와 정보보안 태도 사이에서 정보보안, 개인정보침해, 개인적 경험, 정보보안 의식이 병렬 다중매개효과가 있었다. 셋째, 개인정보보호와 정보보안 태도 사이에서 개인정보침해와 정보보안 의식은 병렬 다중매개 상태에서 단순매개효과가 있었다. 넷째, 개인정보보호와 정보보안 상태에서 정보보안은 단순매개효과가 있지만, 병렬 다중매개상태에서는 단순매개효과가 없는 것으로 나타났다. 본 연구는 단순매개효과와 다중매개효과를 실증 비교하였으며, 매개변수를 다중으로 투입하여 연구의 다변화를 시도하였다는 의의가 있다.

업사이클링 패션제품에 대한 지각된 소비가치, 환경친화적 신념, 태도, 온라인 구전의도 및 구매의도에 관한 연구 (Perceived Consumption Value, Pro-Environmental Belief, Attitude, eWOM, and Purchase Intention Toward Upcycling Fashion Products)

  • 전은하;강미;유지혜;고은주
    • 한국의류산업학회지
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    • 제20권2호
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    • pp.177-190
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    • 2018
  • Fashion industry constantly produces and consumes, which leads to huge waste piles of perfectly usable textiles in landfills, as well as other negative effects of an exploitative and excessively rapid fashion process. Pollution created by making and dyeing clothes has pitted fashion industry and environmentalists against each other. In this context, upcycling is seen as an optimal way to solve the growing problem of waste in fashion industry. The first purpose of the study was to analyze the relationships between upcycling fashion products' perceived value, pro-environmental beliefs, attitudes, electronic word of mouth (eWOM) intention, and purchase intention. The second purpose is to verify the difference of perceived consumption value among the consumers' awareness level and purchase experience. A total of 258 valid responses obtained from a group of 20-30-year-old participants were collected through an online survey. SPSS 23.0 and Amos 18.0 programs were used for data analysis. The results of the present study suggest that there are significant effects of upcycling fashion products' perceived value on pro-environmental belief; furthermore, pro-environmental belief was found to positively influence attitude, eWOM intention, and purchase intention. In addition, there are differences of perceived consumption value among the consumers' awareness level and purchase experience. Taken together, the results of this study provide researchers and practitioners with a deeper understanding of consumers' values, beliefs, attitudes, and behavioral intentions towards upcycling fashion products.

고등학생들의 우울과 자살에 대한 인식도 및 태도와의 관련성 (Relationship Between Depressive Symptoms and Awareness and, Attitude of Suicide in High School Students)

  • 송성호;권인선
    • 한국산학기술학회논문지
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    • 제13권6호
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    • pp.2680-2689
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    • 2012
  • 본 연구는 고등학생들의 우울수준과 자살에 대한 인식도 및 태도와의 관련성을 파악하기 위하여 우리나라 중부권에 소재한 K시의 도시지역 학생 1,114명, 농촌지역 학생 968명, 합계 2,082명을 대상으로 2009년 7월 1일부터 7월 31일까지 구조화된 자기기입식 설문지를 이용하여 설문조사하였다. 연구결과 우울수준이 중증일수록 자살에 대한 인식도 및 태도수준은 유의하게 높았다. 자살태도는 자살인식도, 우울수준과 유의한 양의 상관관계를 보였고, 자살인식도는 우울수준과 유의한 양의 상관관계를 보였다. 위계적 다중회귀분석결과 우울수준에 영향을 미치는 관련요인으로 성별, 전공계열, 학교성적, 학교생활만족도, 교우관계, 이성친구결별, 기초생활수급, 주관적 건강, 흡연, 가정경제상태, 부모언쟁, 자살태도에서 유의하게 영향을 미치는 것으로 나타났으며, 특히 가정생활상태를 나타내는 변수들이 우울수준과 높은 관련성이 있는 것으로 나타났다.

체질의학 임상연구자의 피험자 동의서 취득에 대한 인식도 조사 (Attitude and awareness of Sasang Constitution Investigators on the Informed Consent)

  • 유종향;김윤영;권지혜;박기현;이시우
    • 사상체질의학회지
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    • 제23권3호
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    • pp.318-329
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    • 2011
  • 1. Objectives: We surveyed the attitude and awareness of Sasang Constitution investigators on informed consent in clinical study. This study was performed in order to improve the quality of ethical aspects in clinical study by surveying the process of obtaining informed consent. 2. Methods: We sent the questionnaire by email to Sasang Constitution investigators who had the experience in clinical study. The question was about the necessity of informed consent and the process of obtaining it. 3. Results: Twenty-two out of 24 questionnaires were collected. All of investigators recognized that informed consent is needed for clinical study. Sixty-four percent of the respondents 'fully' or 'mostly' explained the informed consent but they added only 41% of participants 'fully' or 'mostly' understood. Fifty-four point five percent of respondents provided participants enough time and opportunity to inquire the study in details to decide whether or not to participate in the study, the rest of respondents obtained informed consent without providing enough time for decision. 4. Conclusions: Sasang Constitution investigators had high awareness of necessity for informed consent in clinical study. But participants' understanding was low despite of the degree of investigators' explanation. A various strategies should be designed for improving consent forms and process. Most of all, investigators should make sure that informed consent intends to protect participants and promote ethical research conduct.

공적 자기의식과 사회문화적 압력이 이상적 외모태도와 신체수치심에 미치는 영향에 관한 비교문화연구 (A Cross-cultural Study on the Influence of Public Self-consciousness and Sociocultural Pressure over Ideal Appearance Attitude and Body Shame)

  • 홍금희
    • 한국의류학회지
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    • 제34권10호
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    • pp.1731-1741
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    • 2010
  • Personal appearance attitude about the ideal beauty is influenced by the context of the culture one belongs to. In a cultural sphere the higher public self-consciousness individuals have then the more sensitive one would be to the sociocultural pressure about thinness and thus the higher the expectations about the ideal appearance. Accordingly, in that culture one would have more body shame when they do not reach the ideal beauty standard. This study examines the difference between Korean and German culture, with a focus on the age group of university students who are especially sensitive to aesthetic consciousness. The results are as follows: There were differences of public self-consciousness, perceived sociocultural pressure, appearance internalization, appearance awareness and body shame between the two cultural spheres; in addition, Korean female university students were significantly higher in all the variables when compared to German female university students. The higher public self-consciousness and perceived sociocultural pressure then the higher the internalization of the ideal appearance; the ideal appearance awareness increased the body shame. In the case of the German female university student group, public self-consciousness influenced body shame directly; however, in case of the Korean female university student group public self-consciousness were not directly affective. Rather, perceived sociocultural pressures directly affected body shame and showed the difference between the cultural spheres. Finally, in regards to the direct effect about body shame, the German female university student group noted the influence of public self-consciousness as the most significant; however, the Korean female university student group noted the influence of sociocultural pressure as the most significant.

자기 환경화를 통한 환경교육 전략의 효과 (The Effect of the Environmental Education Strategy through Personalization of Environment)

  • 이선경;장남기
    • 한국환경교육학회지:환경교육
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    • 제5권1호
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    • pp.71-88
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    • 1993
  • This study was conducted to develop and effective strategy for environmental education. At first, the environmental education strategy through personalization of environment was proposed. Then students in a middle school participated the program according to the strategy and its. effect was investigated. The strategy was designed in basis of the role of the limbic system in brain and involved field-oriented experience such as viewing the non-personal environment as the personal environment. Gokneung stream was selected as the site to conduct this environmental education. Students investigated water quality by senses and biological method. The same content was taught for the classroom group and simple outdoor group selected for the comparison by traditional instructional method. The pre- and post-test by the instrument to test environmental attitude, qualitative questionnaire, cognitive test, the pre- and post-interview were conducted to investigate the effect the program. The achievement of the classroom group(personalization group). But the change of the attitude toward environment of personalization group between pre- and post-test was significantly higher than the classroom group. In qualitative questionnaire and pre- and post-interviews, attitude toward environment differed between two group. The behavioral change to discover and to solve environmental problems was demonstrated in case the personalization group, but was unclear in the classroom group. These results indicated the environmental education strategy through personalization of environment was an effective strategy to change the awareness, attitude and behavior toward the environment compared with a traditional teaching strategy.

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