• Knowledge Management Research
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• v.17 no.3
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• pp.45-64
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• 2016

As the digital retail environement becomes prevalent, consumers are given greater opportunities to make purchases across physical and digital boundaries. Prior research emphasizes that the attractiveness of the digital or online channel is relatively determined by spatial specifics of physical locations. The overall market trend combined with prior research suggests that understanding spatial specifics becomes a key to managing both offline and online sales performance together. In this study, we focus on geographic variation in sales performance through offline and online channels and aim to investigate the channel-level sales difference between central and subsidiary areas. To this end, we obtain sales data of skincare and makeup products from a leading cosmetic company. Next, we examine spatial autocorrelations in data and then employ the spatial error models to study the effects of spatial specifics. The empirical findings are as follows. First, there are significant differences in category-specific and channel-level sales between central and subsidiary areas. Second, Moran's I statistics demonstrate the spatial autocorrelations of each variable. Third, spatial error models outperform simple regression models with lower AIC values. Finally, spatial specifics play a greater role in understanding online sales in subsidiary areas whereas they exert greater influence on offline sales in central areas. We believe our study advances the related theory and knowledge of multi-channel retailing and also contributes practically to location-dependent multi-channel strategies and sales data analytics.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.7
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• pp.1160-1168
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• 2008

The purpose of the study was to examine the effect of motif categories and motif colors on evaluating impressions of dress wearers. The research was conducted on a quasi experimental basis, with subjects numbering 187 male and 207 female college students. Data were collected in the period from march 19th to march 31st, 2007. A set of stimuli of dress wearers and semantic differential scales were developed. The stimuli were thirteen photographs editing by Youngwoo CAD system. Variables included; (a) motif colour(red, blue, achromatic and white) (b) motif categories(flower, paisley, stripes, zebra effect and plain). The semantic differential scale to measure impressions of dress wearer stimuli included 22 sets of hi-polar adjectives. The data were analysed by factor analysis and ANOVA and the major finding were as follows. Four factors emerged to account for dimension of impression. There were salience, attractiveness, comfort and femininity. The motif category effected on the four impression dimensions while the motif color effected on salience, comfort and softness sensory dimensions, and the results supported the gestalt theory of the impression perception.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.78-81
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• 2008

The purpose of this research is to verify whether presentation order has an effect on the evaluation of products. In the empirical study, three types of humidifier and those of toaster were used. These products have 6 different sets of combination (3! = 3${\times}$2${\times}$1), and each set was evaluated by 15 subjects who were provided with two sets of images from humidifier and toaster in empirical study (N=90). Subjects completed measures assessing the five aspects: attractiveness, convenience, hygiene, efficiency and durability of the product. Each of the dependent measures was assessed on Likert-scale ranging 1 to 7. The ratings to the five aspects were added individually. Three types of humidifier and those of toaster were divided into 3 classes in terms of 'class A' which consists of the highest rated product, 'class C' which consists of the lowest rated product, and 'class B' which consists of the rest. Two main findings were discovered: First, the presentation order of both class A and class C influences the product evaluation whereas that of class B does not. As class A was presented as the last one, the subjects evaluated it the most positive. In the case of class C, on the contrary, when it is presented as the first is the best for itself; Secondly, the result shows that presented C-B-A sequence combination has a greater effect on entire evaluation than all other conditions in this study.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.171-182
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• 2020

This research focuses on the importance of corporate social responsibility in building the company's reputation. Experts have studied CSR as an antecedent of a company's reputation, but the mechanisms underlying this process are rarely explored. Therefore, to fill this research gap, we demonstrate CSR's implementation combined with organizational justice based on discrepancy and equity theory. This study involved 210 employees in a family company. The study's analysis method uses Structural Equation Model (SEM), SmartPLS, with a five-step measurement and analysis procedure. The variables in this study are CSR implementation, organizational justice, employee trust, firm reputation, organizational objectiveness, organizational commitment, job satisfaction, and job performance. The results found that some of the direct relationships stated were not significant, but all demonstrations of indirect links were substantial. Besides, optimal CSR and organizational justice provide a reliable and positive domino effect in increasing the role and consequences of employee trust and firm reputation. The findings in this study confirm that upstream-downstream job performance causality can be successfully achieved if job satisfaction has been realized, job satisfaction can be achieved if organizational commitment can also be recognized, and organizational commitment can be developed. Reflection and influence, rather than organizational attractiveness becomes essential.

• Journal of Information Technology Services
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• v.18 no.1
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• pp.13-26
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• 2019

This study analyzes the characteristics of lending-based crowdfunding of various crowdfunding models, identifies the factors affecting the use of the general public, and provides suggestions for the policies set by real estate crowdfunding businesses and related authorities. To analyze the service's adoption from a cognitive perspective, this study developed a new model that combined the Value-based Adoption Model (VAM), motivation theory, and a set of variables that take into account the characteristics of the real estate industry. For empirical analysis, survey was conducted from the general investors of real estate and valid 252 data were utilized by R 3.2.2. The results of this study showed that both government regulation and the perceived risk are hindering the perceived values and intention to use crowdfunding for real estate. In contrast, this research found that among the intrinsic motivation, enjoyment had a significant impact on the perceived value. In addition, it turned out that among the extrinsic motivation, market attractiveness, brand credibility, expected return, and safety and protection had significant impacts on the perceived value. Finally, it showed the perceived value of real estate crowdfunding had a positive impact on the intention to use.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.157-169
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• 2022

Job love is an emerging phenomenon, which is the utmost approach to fulfilling employees' and organizations' mutual interests, especially performance. The current study aims to define and extend the existing proposed construct of "loving one's job" as job love. It provides a novel theoretical multi-level framework of job love, contextual factors, and performance principled on the attraction-selection-attrition framework and social exchange theory through an integrated approach. This study collected cross-sectional data through a questionnaire from 332 nurses across eight tertiary hospitals in Khyber Pakhtunkhwa, Pakistan. The findings are based on the structural equation modeling technique (SEM) at multi-levels. The results show significant relationships between job love, contextual factors, and performance at the individual and organization levels. There are some insignificant relationships between the variables at the cross-level. Job love plays a key role for both employees and organizations. It facilitates the individuals in the recruitment process to select the job they love, be a good fit, and stay committed to that particular job and organization. This phenomenon allows people to pursue their common interests. Job love assists firms in developing human resource capacity utilization plans that satisfy the needed requirements.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.3
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• pp.312-320
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• 1998

The purposes of this study were 1) to extend the gestalt theory in an attempt to explain the effect of garment clues(formality, color) perceiver's gender, and contexts on impression formation of a male high school teacher, and 2) to found out high school students' attitude toward their teacher's school outfits. The experimental design was a quasi-experimental with full factorial design of 4 independent variables : 3(formality levels)x2(garment colors)x2(perceiver's gender)x2(con- texts) The experimental materials developed for the study were a set of stimuli and response scale. The stimuli consisted of 12 color photographs produced by CAD system and response scale constituted of 28 bipolar adjectives representing personal traits. In addition to the qualitative research was also performed. The subjects composed of 277 male and 291 female high school students' in Taejeon city and research was a between subject design. The data was analysed by factor analysis, ANOVA, Duncan's multiple range test. The major findings drawn from this study were as follows: 1. The perceivers impression were consisted of 4 major dimensions; evaluation, sociability, attractiveness, potency. 2. All the independent variables showed some significant impression effects on selected dimensions. Garment color indicate the most significant effects among the 4 independent variables and garment formality showed least effects. 3. The subjects of the study preferred suits(highest formality level garment) to semi-formal or casual outfits for male teacher's school outfits. In conclusion, 4 independent variables affected differently 4 major impression dimensions and garment formality and contexts showed significant interaction effect, this results supported the gestalt theory of impression formation.

• Journal of Korean Society of Rural Planning
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• v.28 no.3
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• pp.111-125
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• 2022

Korea's rapid urbanization caused problems, such as destruction of the rural environment, loss of traditional culture and dissolution of communities, as the continuous outflow of the population from rural areas, aging and consequent labor shortages and deterioration of the living environment were connected like a vicious cycle. In order to solve the problems of rural areas and overcome their vulnerabilities, the ultimate goal is to find a way to reintroduce the population to the rural areas. In order to be reborn as a space with rural characteristics and pluralistic functions and various potentials in a space under threat of underdevelopment and extinction, the pushing factor from rural areas is improved, and the population inflow factor to the rural areas is improved to enhance rural attractiveness, focusing on creativity among the 4Cs of New Ruralism: Conservation, Cultivation, Community, Creativity. A case study of 'Creative space in rural areas' was studied and considered. In-depth interviews were conducted with four key stakeholders, and the research results were analyzed focusing on the grounded theory method to draw implications from the background of Gurye Natural Dream Park, characteristics that can be viewed as creative spaces, and examples of creative space creation in rural areas. The 'Creative space in rural areas' is a space that can solve the current issues and problems of rural areas. In the case of Gurye Natural Dream Park, the young population of Gurye is increasing through job creation, provision of living and cultural service facilities, and improvement of the education and medical environment. In this study, the existing rural problem-solving process in this process was viewed as creativity in rural areas.

• Informatization Policy
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• v.29 no.3
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• pp.82-104
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• 2022

One of the interesting social phenomena in short-form video platforms is the hashtag challenge wherein ordinary users are encouraged to create by imitating short viral videos on a particular theme. Despite the increasing popularity of hashtag challenges, theoretical discussion on related user behavior is still very insufficient. In this study, we attempted to examine the impact of micro-influencers in order to understand users' willingness to participate in hashtag challenges. For this purpose, the para-social interaction theory and imitation behavior literature were adopted as key theoretical basis. In an empirical investigation using 243 survey data from TikTok users, our study found that a user's illusion of intimacy with a micro-influencer (i.e., para-social interaction) had significant positive impact on the intention to participate in a hashtag challenge. This study also showed that the degree of para-social interaction in a short-form video platform was determined by both media content-related factors and media character-related factors (i.e., content attractiveness, physical attractiveness, and attitude homophily). Our work in this study provided significant theoretical and practical implications on how to leverage micro-influencers for the success of hashtag challenges in a short-form video platform.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.12
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• pp.230-241
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• 2017

The main purpose of this study was to empirically investigate the effects of participation behavior and performance improvement on motivation factors of Korean university students which participated in LINC by utilizing Vroom's Expectancy Theory. Three motivation factors of valence, instrumentality, and expectancy were examined in this study. In addition, two different models (valence and force model) analyzed the causal relationships regarding participation behavior and performance improvement. 236 data were collected and findings of this study were as follows: First, comparative analysis between demographic characteristics including university, major, and residence had no significant differences in mean value. However, females had higher levels of recognition related to valence (attractiveness) relative to males. Second, valence and the force model were significant predictors of LINC participation behavior and performance improvement. Furthermore, the coefficient of determination and beta coefficient of the force model were higher compared with the valence model. Third, the level of mediation effects including direct, indirect, and total effect of the force model was higher than the valence model. LINC participation behavior had a partial mediating effect between the three motivation factors and performance improvement variable.