• Journal of the Korean housing association
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• v.16 no.6
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• pp.139-147
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• 2005

The purpose of this study was to determine the factors which affect older people's innovativeness toward technologies and factors which affect their demand of home automation system. The study collected data from 289 persons who are 50 years and older with experience living in an apartment currently or past. Innovativeness toward technologies of respondents were low level and the significant factors which affected their innovativeness were age, education, employment, marital status, current housing types, health status of self and spouse, consideration of home automation system for a newly-moved house. Education, employment types, consideration of home automation system for a newly-moved house, and plan for moving were the major factors which affect demand of home automation system. Also, older people's innovativeness toward technologies was the most important factor which affected demand of home automation system. Th results of this study explained that high technologies which are adopted in residential environment should be considered target consumers' abilities and attitudes for acceptance toward new ideas. Especially, for older consumers, various ideas to expand their understanding of new technologies should be developed and the positive effect of technologies to increase the quality of their later life should be educated.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2005.11a
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• pp.67-72
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• 2005

The purpose of this study was to determine the factors which affect older people's innovativeness toward technologies and factors which affect their demand of home automation system. The study collected data from 289 persons who are 50 years and older with experience living in an apartment currently or past. Innovativeness toward technologies of respondents were low level and the significant factors which affect their innovativeness were age, education, employment, marital status, current housing types, health status of self and spouse, consideration of home automation system for a newly-moved house. Education, employment types, consideration of home automation system for a newly-moved house, and plan for moving were the major factors which affect demand of home automation system. Also, older people's innovativeness toward technologies was the most important factors which affect demand of home automation system. Th results of this study explained that high technologies which are adopted in residential environment should be considered target consumers' abilities and attitudes for acceptance toward new ideas. Especially, for older consumers, various ideas to expand their understanding of new technologies should be developed and the positive effect of technologies to increase the qualify of their later life should be educated.

• Fashion & Textile Research Journal
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• v.25 no.1
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• pp.24-40
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• 2023

Contemporary consumers' acceptance of second-hand products has been increasingly improving worldwide, especially in China. Based on the Extended Unified Theory of Acceptance and Use of Technology, we developed and empirically validated a research framework to predict consumers' motivation to use re-commerce platforms. We explored the diverse factors influencing mobile commerce usage through re-commerce platforms. Furthermore, this study investigated the role of gender differences as a factor moderating the association between several constructs and the intention to use re-commerce platforms. A total of 226 consumer responses were collected. The results indicated that hedonic motivation, performance expectancy, consumer habits, social influence, and price value affect consumers' attitudes toward re-commerce platforms. The effects of the attitude toward re-commerce platforms on the intention to use these platforms were also statistically significant. When effort expectancy, hedonic motivation, and consumer habits in re-commerce platform usage increase, male consumers' attitude toward its usage, in particular, also increases. Meanwhile, when performance expectancy, hedonic motivation, and consumer habits in re-commerce platform usage increase, the attitude toward its usage increases among female consumers. Moreover, our results indicate that the two gender groups present different characteristics regarding re-commerce platform usage. Therefore, this study offers a theoretical basis for future analyses of second-hand trade.

• Journal of The Korean Association of Information Education
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• v.23 no.2
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• pp.189-196
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• 2019

Artificial intelligence has begun to be used in various parts of our lives, and recently its sphere has been expanding. However, students tend to find it difficult to recognize artificial intelligence technology because education on artificial intelligence is not being conducted on elementary school students. This paper examined the teaching programming language and artificial intelligence teaching methods, and looked at the changes in students' attitudes toward artificial intelligence technology by conducting education on artificial intelligence. To this end, education on block-type programming language-based artificial intelligence technology was provided to students' level. And we looked at students' attitudes toward artificial intelligence technology through a single group pre-postmortem. As a result, it brought about significant improvements in interest in artificial intelligence, possible access to artificial intelligence technology and the need for education on artificial intelligence technology in schools.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.7
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• pp.545-556
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• 2021

The financial technology sector is now growing rapidly all over the world, and it has improved the banking system efficiency and customer experience. This research study attempts explicitly to explore the consumer acceptance attitude of FinTech and its products in Pakistan. Technology Acceptance Model was used to assess the entire variable associated with the consumer attitude to adopt new technology. Based on a survey conducted from Pakistan data and by employing the multiple regression analysis, this study proves that the risk involved in FinTech products and services results in less usage of financial technology. The findings of the study also show that the risk should be reduced if banks and other institutes that are involved in financial transactions online must provide security. Moreover, customers are not willing to pay an extra amount for using financial technology. It argues that usefulness helps to change the attitude of banking customers to use financial technology. The attitudes of the customers have a positive relationship with the adoption of financial technology. These results also help guide financial institutions to enhance the adoption of FinTech products. User attitudes must be changed by providing users with more security, less risky applications, and cost-effective products.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.37-46
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• 2019

Humans have anxieties as well as expectations for artificial intelligence. This study attempted to identify the expectation and anxiety factors affecting the attitude toward artificial intelligence innovation and to ascertain how much influence they have on current artificial intelligence innovation. This study considered that attitudes toward artificial intelligence may be different for each generation sharing a similar technology change culture. Therefore, the researchers limited the research subjects to I generation, which is the main users of artificial intelligence in the future. As a main result, the factors of expectiation of 'performance gain', 'positive social impact', and the factor of anxiety of 'threat to human-oriented social value' were drawn, and these factors influenced weak and strong artificial intelligence respectively. The results of this study suggests that artificial intelligence should develop into a pleasant relationship with humankind.

• The Research Journal of the Costume Culture
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• v.32 no.3
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• pp.381-397
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• 2024

This study investigates the negative perceptions (veganphobia) held by consumers toward vegan diets and fashion and aims to foster a genuine acceptance of ethical veganism in consumption. The textual data web-crawled Korean online posts, including news articles, blogs, forums, and tweets, containing keywords such as "contradiction," "dilemma," "conflict," "issues," "vegan food" and "vegan fashion" from 2013 to 2021. Data analysis was conducted through text mining, network analysis, and clustering analysis using Python and NodeXL programs. The analysis revealed distinct negative perceptions regarding vegan food. Key issues included the perception of hypocrisy among vegetarians, associations with specific political leanings, conflicts between environmental and animal rights, and contradictions between views on companion animals and livestock. Regarding the vegan fashion industry, the eco-friendliness of material selection and design processes were seen as the pivotal factors shaping negative attitudes. Furthermore, the study identified a shared negative perception regarding vegan food and vegan fashion. This negativity was characterized by confusion and conflicts between animal and environmental rights, biased perceptions linked to specific political affiliations, perceived self-righteousness among vegetarians, and general discomfort toward them. These factors collectively contributed to a broader negative perception of vegan consumption. In conclusion, this study is significant in understanding the complex perceptions and attitudes that con- sumers hold toward vegan food and fashion. The insights gained from this research can aid in the design of more effective campaign strategies aimed at promoting vegan consumerism, ultimately contributing to a more widespread acceptance of ethical veganism in society.

• The Research Journal of the Costume Culture
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• v.21 no.6
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• pp.921-937
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• 2013

Sportswear brands in particular have been intensely competing to get an opportunity to prove the value of their new technology and products through sports sponsorship. The purpose of this study was to examine the relationship among sports involvement, the attitude toward sports sponsorship carried by sportswear brands, brand equity, and purchase intention of the products of the sponsor's brand. The study was implemented though a descriptive survey method using a questionnaire. The sample consisted of 455 men (n=289) and women (n=166) in their twenties, residing in Seoul and Gyeonggi area. Data were analyzed by confirmatory factor analysis, correlation analysis, and path analysis of structural equation modeling. The results revealed that sports involvement has an influence on the consumers' attitudes toward sports sponsorship performed by sportswear brands. Also, the sports sponsorship attitude of consumers had an influence on the brand equity and purchase intention toward the sponsor's brand products. It was notable that the attitude toward the manner of sponsoring of the sponsor than the contents itself of the sports event sponsored had an influence more on brand loyalty. Among the component factors of brand equity, brand loyalty showed the biggest impact on purchase intention. Considering the results, in order for sports sponsorship to be more effective, sports involvement of the target market should be considered more carefully.

• Journal of Convergence for Information Technology
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• v.9 no.10
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• pp.244-253
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• 2019

This study was a descriptive study to investigate the effects of healthcare workers' consciousness of biomedical ethics, recognition of good death, and self-esteem on attitude toward advance directive. Participants in this study were 292 healthcare workers in the three general hospitals located Y city. The data were collected from April 2 to April 23, 2019 and analyzed descriptive statistics, t-test, one-way ANOVA, Pearson correlation coefficient, and multiple regression using the SPSS Win. 22.0 program. The result of the multiple regression indicates the intention to awareness regarding advance directives, intention to execute advance directives, time to complete advance directives and recognition of good death predict 23.5% (F=12.39, P=.000) of attitudes toward advance directives. Therefore, it is necessary to develop a program to establish attitudes toward advance directives by providing education on recognition of good death of healthcare workers.

• Journal of the Korean Society of Food Culture
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• v.30 no.2
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• pp.170-181
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• 2015

The purpose of this study was to categorize and comparatively analyze tourists of different life-style groups who visit Yesan according to their lifestyles as well as their consumption behaviors and attitudes towards local foods or specialty agricultural products in order to understand the various needs, attitudes, and behaviors of consumers in each life-style group. Group 1 had a high percentage of single people in their 20s and those who worked in technology. Group 2 had a high percentage of those in their 30s and 40s who were married and were professionals. Group 3 had a high percentage of men and those in their 40s and 50s, as well as a high percentage of high income, highly educated people. Group 4 had a high percentage of those in their 20s or those in their 60s or higher. Compared to other groups, group 4 had a larger percentage of lower income and less educated people. In verifying the difference between life-style groups in terms of their behaviors and attitudes toward local foods and specialty agricultural products, consumption and experience of regional specialty foods showed high average scores in groups 1, 2, and 3, with significant differences from group 4.