• The Journal of Korean Academic Society of Nursing Education
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• v.6 no.1
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• pp.115-131
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• 2000

The purpose of this study was to measure the knowledge, attitude and experience in sex for college students in oder to provide basic sex education information. For this study, the questionnaires were given to 316 students in the S college of Kyungi-do and collected during the period from March 22 to May 7, 1999. These results were analyzed statistically by means of frequency, percentage, t-test, one-way ANOVA. The results of this analysis are as follows. 1. The level of sexual knowledge related to sex was relatively high. The level of subjects knowledge was sexual Physiology, Generation Physiology, Venereal Disease and Genital Physiology. 2. The sources of sexual knowledge were friends 26.6%, expert books 23.4%, teachers 7.6%, mass-media 7.6% of subjects obtained. 3. Only 19.3% of subjects thought that pre-marriage virginity should be kept and there was difference of concept between males(3.48%) and females (15.8%). 4. The experience of masturbation was 28.5% of total. The subjects that had not experienced kiss were 51.6% of total. The subjects that experienced sexual intercourse were 76.9% of total and there were difference between both sexes(male: 54.0%, female: 82.6%).

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.513-522
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• 2021

The current research aims to explore which type of identity-based message can be more persuasive for Chinese consumers to form positive restaurant brand attitude based on their cultural orientation, and to examine the roles of brand objective relevance and psychological power state in the persuasive process. The study employs a 2(identity expression focus: warmth vs. competence) × 2(message description manner: identity-defining vs. identity-referencing) × 2(experienced power state: high vs. low) between-subjects design, and conducts an online survey where 240 Chinese participants in total has responded to the questionnaires. SPSS and AMOS programs have been used to examine the hypotheses. The findings suggest that, first, the warmth-focused messages (identity-defining messages) more positively affected Chinese consumers' object relevance than the competence-focused messages (identity-referencing messages); Second, high power-experienced Chinese consumers rather than low power consumers tend to perceive more object relevance at the warmth self-defining messages; Third, brand object relevance revealed a mediation effect in the process of the warmth-focused messages (identity-defining messages) affecting brand attitude. This research offers new insight into the relationships between consumers' cultural orientation, understandings of power, and identity-based consumer behavior, suggesting marketers should take those social influences and consumer diversities into account when developing the message to persuade consumers.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.1257-1266
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• 2021

The study examines factors that influence shopping intention of online consumers in Vietnam. Studied factors include consumers' attitude, subjective norms, perception of behavioral control, perception of usefulness, perceived risks and trust. The expansion of Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) are used as basic theories. We have surveyed people who have experiences on online shopping. There are 836 selected questionnaires that are qualified for data processing. The collected data are analyzed through a process which starts from scale reliability test to exploratory factor analysis (EFA), correlation analysis and regression analysis. The results show that shopping intention of online consumers are positively affected by their attitude, subjective norms, perception of behavioral control, perception of usefulness and trust. In contrast, online shopping intention is negatively affected by the perceived risks that online shopping could bring. Among those factors, the perception of risk is shown to have the strongest influence to online shopping intention. The findings of this study suggest that managers and retailers can apply cash-on-delivery method and design their website with user-friendly interface to enhance online shopping intention of consumers. The Government is also recommended to fulfill the law system to reduce customers' perception of financial risks.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.3
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• pp.485-500
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• 2024

This study was conducted to examine the effects of consumer evaluations on size recommendation services based on body information on consumer responses and the moderating effect of the level of information search. To analyze the research model, a total of 200 data were collected from August 18 to 24, 2022, targeting consumers who had experience with using size recommendation services based on body information. As a result of the research model analysis, it was confirmed that the compatibility, reliability, and convenience of the size recommendation services based on body information influenced attitude, which, in turn, influenced usage intention. In addition, In the case of the group subject to a low level of information search, the path through which compatibility and reliability influenced attitude was significant, but that of convenience was not. In the group featuring a high level of information search, the path through which reliability and convenience influenced attitude was significant, but that of compatibility was not. This study is meaningful in that it expanded research related to size recommendation services to the field of consumer behavior.

• The Journal of Information Systems
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• v.17 no.2
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• pp.73-94
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• 2008

Knowledge is a fundamental assets, therefore, the ability to create, acquire, integrate, and share knowledge has emerged as a fundamental organizational capability(Sambamurthy and Subramani, 2005). This apaper reports the results of an empirical study investigating the factors of acceptance and the moderating role of resistance in Knowledge Management Systems(KMS). The research model is based on the theory of planned behavior(TPB) and technology acceptance model(TAM). It includes the perceived usefulness instead of attitude, subjective norm, perceived behavior control and intention of acceptance of KMS. Also, three external variables namely task-technology fit, organizational support, and perceived rewards are added. In the research model, all hypothrses of the baseline model and the moderating effects of resistance were found to be significant. The authors also of fred several implications based chi the findings.

• Journal of Biosystems Engineering
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• v.35 no.5
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• pp.302-309
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• 2010

Aerial application using an unmanned agricultural helicopter would allow precise and timely spraying. The attitude of a helicopter depends on a number of dynamic variables for roll-balanced flight. Laterally tilting behavior of a helicopter is a physically intrinsic phenomenon while hovering and forwarding. In order to balance the fuselage, the rotor should be counter-tilted, resulting in the biased down-wash. The biased spraying toward right side causes uneven spray pattern. In this study, a raised tail rotor system for the roll-balanced helicopter was studied. Thrust of the tail rotor system was measured and theoretically estimated for the fundamental database of the roll-balanced helicopter design. The estimated tail thrust and roll-moment would be used to design the raising height of tail rotor and roll balancing dynamics. The unmanned agricultural helicopter required the tail rotor thrust of about 39.2 N (4.0 kgf) during hovering with a payload of 235.4 N (24 kgf). A raised tail rotor system would compensate for the physical tilt phenomena. A further attitude control system of helicopter would assist roll-balanced aerial spray application.

• Journal of the Korean Home Economics Association
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• v.43 no.12 s.214
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• pp.113-123
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• 2005

The purpose of this study was to explore the relationships between patterns of children's requestive strategies, mother's child rearing attitude, and verbal control style. Subjects consisted of 60 5-year-old children and their mothers at preschool in Seoul. The children's requesting behavior were observed during self-selected activities in preschool. A sample of mothers of children completed the questionnaire. The result showed that the children in this study were likely to use more frequent directives of requestive strategies. Boys tended to use more indirect requestive strategies, especially demand with requestive tag. Mothers were likely to use position-oriented verbal control. Warmth and self-control of parenting and person-oriented verbal control were positively related to indirect requestive strategy of children. Rejective and controlling parenting were negatively associated with indirect requestive strategy. Position-oriented verbal control was positively related to direct requestive strategy of children.

• Journal of the Korean housing association
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• v.5 no.2
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• pp.141-148
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• 1994

The behavioral-related environmental study for multifamily housing is needed to develop the quality of unit floor plan in terms of user comfort and needs. So, the aim of this study is to find out the living style and housing needs in terms of interaction between the users behavior pattern and orgarnization of physical home space. For the purpose, the field experiments in Pusan, have been carried out with 318 households living in apartments by plan types(2BL, 3BL, 4BL, 5BL) which were classified by number of bedrooms. The dwelling space usage behavior(room use pattern and furniture uasge pattern) and the space adjustment behavior(physical modification of space and preferred space adjustment attitude) were examined and analyzed.

• The Research Journal of the Costume Culture
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• v.9 no.1
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• pp.45-60
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• 2001

The purpose of this research is to offer basic data for the study of men's suit by investigating purchase behavior and fit of men's ready-made suit for Koran adult men. The subjects were male who aged 25∼39 and resided in Seoul, Kyunggi and Chungnam regions. The results of the research are summarized as the following : 1. Male consumers purchase suit most frequency at department, specially stores. As the consumers grow older dependency on their spouses'opinion for purchase decision increases. The standards of purchasing are stated to e design, price and color. 2. the male consumers are generally knowledgeable about the current sizing system. Yet, the knowledge is confused with the pst and present systems. 3. When the male consumers purchase, they consider mainly for the fit of th d\\body part are shoulders for the jacket and waist, hip for the pants. 4. The attitude to toward the combination of sizes for the jacket is comparatively satisfaction than pants. Specially, most negative part of jacket is the length of sleeve.

• Korean Journal of Social Welfare
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• v.49
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• pp.62-94
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• 2002

The purpose of this study is to understand the current state of social activist behavior of social workers, and to confirm the historic concern within social work that the continued striving to become more professionalized will decrease or destroy its commitment to social activism and to serve for the poor. Concerned with first question, this study, based on survey data, finds that social worker's activist orientation is not low, but their level of actual participation is not high, and they favor a consensus strategy rather than conflict one. In regard to the relationship between professionalization and social activism, it is found that professionalization variables are not a consistent predictor in explaining social workers' activist behavior. Rather social workers' socio-economic characteristics variables and the kinds of agency and client they are working for are found to be more important factors. So it cannot be said that professionalization is not compatible with social activism as far as this study is concerned.