• The Journal of Society for e-Business Studies
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• v.19 no.3
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• pp.65-89
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• 2014

Although many studies have focused on the influences and outcomes of personal information leakage, few studies have investigated how the personal information leakage prevention behavior differs depending on internet user. This study attempts to supplement the existing studies' limitations with the use of risk perception attitude (RPA) framework. More specifically, this study tries to show internet user can be classified into four groups based on perceived risk of personal information leakage and efficacy beliefs of personal information protection, and to identify how the groups differ in terms of motivation, information seeking, and behaviors for privacy leakage prevention. Analysis on survey data from 276 internet users reveals that the users can be classified into responsive, avoidance, proactive, indifference groups. Furthermore, there are differences between groups in terms of motivation, information seeking, and behaviors for personal information leakage prevention. This study contributes to expand existing literature by providing tailored guidelines for implementation of personal information protection strategies and policy.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.109-118
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• 2020

In this study, the selection attributes of contemporary dance audience were constructed based on prior study and the selection attributes of contemporary dance performance were identified through EFA(Exploratory Factor Analysis). Therefore, Six attributes were derived: physical evidence, tickets, people, information, product, and reputation. Based on these attributes, the selected attributes were identified through 'ETPB(Extended Theory of Planned Behavior)' to see if they affect ticket purchase behavior. In result, Among the selection attributes of contemporary dance performances, three attributes of reputation, people and product influenced the audience's attitude, while only product and human attributes influenced the purchase intention of tickets. Among the variables of ETPB to enhance the ability to purchase intention of tickets, audience attitude, perceive behavior control, and prior knowledge have had a positive effect on purchase intention of tickets, except for subjective norm. Therefore, it is meaningful that this study presented and verified empirically the attributes of select centered on visitors, which can improve the intention of purchasing tickets for contemporary dance performances.

• The Korean Journal of Emergency Medical Services
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• v.10 no.3
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• pp.49-59
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• 2006

Purpose: This research is intended to investigate the EMT students' Knowledge, attitude and behavior and then identify the predictors of the EMT students' attitude. Method: The purpose of study was to examine EMT students' knowledge and attitude toward the elderly using a survey of 286. the instruments in this study were palmore's FAQI(1998) and the 20 item semantic differential scale developed by sanders et al. (1984). Results: The results of this study were as follows : 1. The measuring of respondents' knowledge of the elderly revealed they scored an average of 10.17(${\pm}3.30$) of the full score 25. It also said their success rate to choose the answer on the elderly was 39.59%. 2. Attitudes toward the elderly weren't significantly different EMT students. 3. EMT students educational level and religion were found to impact their attitudes toward the elderly. 4. The feelings from their previous co-living experience with the elderly were significant factors. EMT students attitudes toward the elderly had an significant effect on co-living experience and the feelings in education programs toward the elderly. Conclusion : A well-designed program is essential to change the attitudes toward elderly because The feelings in education programs for the elderly are very important. with more knowledge of the elderly, the attitudes toward the elderly is expected to be more positive. Therefore, it is necessary to improve the enough knowledge of the elderly.

• Smart Media Journal
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• v.12 no.8
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• pp.60-68
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• 2023

After COVID-19, hotel industry is rapidly experiencing changes in the business environment, and under the influence of the Fourth Industrial Revolution, hotel industry is striving to secure competitive advantages through differentiation, including the use of big data and the IoT in service provision, as well as the introduction of artificial intelligence(AI) robot services. This study analyzed the perceived value of AI robot services and their impact on usage attitudes and behavioral intentions of customers who have used hotels that have introduced AI robot services. The results of the study showed that the value of robot services perceived by customers who have used robot services in hotels is categorized into three dimensions: social, experiential, and functional, and all of them have a positive effect on usage attitudes, with social, functional, and experiential values having a positive effect on usage attitudes in that order. Attitude toward use was also analyzed to have a positive effect on behavioral intention, which is consistent with the value-attitude-behavior model. Therefore, it is necessary for hotels to improve the satisfaction of hotel guests through diversified services of AI robot service.

• Korean Journal of Health Education and Promotion
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• v.24 no.2
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• pp.45-61
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• 2007

Objectives: This study was to get database of health service for smoking preventing through investigating the smoking status of students and the knowledge, attitude on smoking. Methods: The subjects were consisted of 463 students who were currently enrolled in 1, 2 and 3 grade of 6 high schools located in Ulsan-city. The instruments for this study were smoking knowledge and smoking attitude questionnaire(each 20 items) developed by WHO. Results: Among the students 25.8% answered they had the experience of smoking. The experience of smoking related to general characteristics were showed significantly different according to opposite sex friends. Student's knowledge level about smoking prevention is high score to mean get obtain 0.65 out of 1. Smoking prevention knowledge level related to highest score(0.82) were have affect on pregnancy and an unborn child. Smoking prevention knowledge level related to low score(0.19) were get rid of stress. Therefore smoking prevention knowledge high level is non smoker rather than smoker. Student's attitude level about smoking prevention is high score to mean get obtain 2.0 out of 3. Smoking prevention attitude level related to highest score(2.5) were no smoking allowed public area and put a stop smoking to friends. Therefore smoking prevention attitude high level is non smoker rather than smoker. Conclusion: It follows from this study that education for smoking prevention should be continued from lower grade student and sustaining teaching for refusal skill against smoking is needed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.11
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• pp.701-714
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• 2020

The current study examines whether the dementia experience and social support is associated with dementia attitude and whether health literacy moderates the relationship between these variables. We used data from the 2016 Dementia Literacy Survey collected by K University. We conducted our analysis with 522 community-dwelling older Koreans aged 60 to 79. Findings of the multivariate regression analyses showed belows. First, dementia experience and dementia attitude were related in cognitive and behavioral aspects. Second, social support was also related negatively with dementia attitude in cognitive part. However, social support was also related positively with dementia attitude in behavior part. Third, health literacy was positively related with dementia attitude in cognitive part. However, health literacy was negatively related with dementia attitude in behavior part. Lastly, health literacy had significant moderating effects with social support and dementia attitude in cognitive part. Our findings suggest that health literacy plays an important role in fostering a positive dementia attitude.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.7
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• pp.78-84
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• 2019

The purpose of this study is to investigate the relationship between risk perception, knowledge, risk attitude, and health promoting behaviors of nursing college students. The data were collected from 168 university students of four-year nursing college in the city of D, C. The collected data were analyzed by independent t-test, one way ANOVA and Pearson correlation coefficient using SPSS WIN 20.0 program. As a result this study knowledge of fine dust was statistically significant in respiratory disease(t=1.92, p<.001). The risk attitude toward fine dust was statistically significant in respiratory diseases(t=2.05 p=.042), subjective health status(F=3.79, p = .012). There was a significant positive correlation between risk perception of fine dust and knowledge(r=.340, p<.001), risk attitude(r=.492, p<.001), and health promoting behaviors(r=.354, p<.001). Knowledge of fine dust and risk attitude(r=.401, p<.001), health promoting behavior(r=.296, p<.001), risk attitude toward fine dust and health care behaviors(r=.550, p<.001) also showed a statistically significant positive correlation. Based on these results, it will be necessary to develop a program to improve awareness and knowledge of fine dusts in nursing college students and to improve health promoting behaviors.

• Journal of the Korean Dietetic Association
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• v.22 no.3
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• pp.179-192
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• 2016

The purpose of this study was to evaluate a nutrition education program designed to reduce sugar intake in preschool children. The nutritional knowledge, dietary attitude, dietary behavior, and food intake with a sweet taste in preschool children were tested before and after 4 weeks of nutrition education from March 8 to April 1, 2016. The preschool children were recruited in Dobong-gu, Seoul. The subjects were divided into two groups; educated (N=59) and non-educated group (N=40). Statistical analyseis were performed using SPSS 22. The nutritional knowledge about sweet tasting food was significantly increased (P<0.01) in the educated group and significantly decreased (P<0.01) in the non-educated group. The dietary attitude toward sweet tasting food was significantly decreased (P<0.05) in the educated group but not significantly changed in the non-educated group. The dietary behavior toward sweet tasting food was significantly decreased (P<0.05) in the educated group and significantly decreased (P<0.01) in the non-educated group. The major food sources of sugar intake were not significantly changed in either groups. The major food sources of sugar intake in the 5 years old children were yogurt products>sweetened breads>cookies/biscuits>chocolate>cereals>beverages>sweetened milk>sweet spicy chicken>Tteokbokki. Although there are some limitations in this study, due to the short length of the nutrition education and lack of active participation by the parents, the results suggest that effective nutrition education on sweet tasting food can bring about changes in nutritional knowledge as well as dietary attitude.

• Journal of Korean Biological Nursing Science
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• v.20 no.4
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• pp.252-260
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• 2018

Purpose: This study aimed to investigate the relationships between the level of knowledge, attitude and compliance of preventive behaviors of the Middle East respiratory syndrome (MERS) among nursing students. Methods: The study sample consisted of 219 nursing students. Through the use of a structured questionnaire, data collection was conducted from June 1st to June 30th 2015. The descriptive statistics, independent t-tests and Pearson's correlation coefficient were employed to analyze the data. Results: The score of the MERS-related knowledge was 9.15 out of 13. The participants had a positive attitude toward the MERS. The level of MERS-related knowledge was high in the case of temporary school closure or break in clinical practice because of the clinical training in hospitals that MERS occurred (t= 2.42, p= .016). The compliance level of the preventive behavior for MERS was high in female students (t= -2.11, p= .036), in the case of temporary school closure or break in clinical practice due to the clinical training in hospitals that MERS occurred (t = 3.29, p= .001), and in students that had MERS-related education for prevention (t = 2.80, p= .006). The MERS-related knowledge was positively correlated with the level of compliance for preventive behavior (r= .18, p= .009). Conclusion: To prevent MERS infection in nursing students, the level of knowledge on MERS should be enhanced so that they can practice preventive behaviors against it. Additionally, the MERS infection control education should include etiology and treatment products based on the MERS response guideline issued by the Centers for Korea Disease Control and Prevention.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.703-708
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• 2023

The current study investigates VPA usage (i.e.,continuance intention of use, WOM intention) of by Theory of Planned Behavior (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived value/risk. The results show that (1) attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value positively predicted the continuance intention of VPA use. Regarding WOM of intention, there were positively significant effects of the attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value. The results of this study are expected to provide a variety of practical and theoretical implications in promising artificial intelligence market by the impact of TPB (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived values of VPA.