• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.9
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• pp.215-224
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• 2018

The purpose of the this study was to verify a model for the structural relationships of the behavioral attitude, subjective norm and perceived behavioral control of 119 emergency medical technicians to their safety attitude and safety behavior. A survey was conducted on 373 male and female 119 emergency medical technicians who were working as fire-fighting officers in Seoul, Inheon, Gangwon Province, Daegu, South Chungcheong Province, North Gyeongsang Province and Busan. The collected data were statistically analyzed by SPSS 20.0 and AMOS 16.0. The findings of the study were as follows: First, the behavioral attitude of the 119 emergency medical technicians was found to have affected and safety behavior(t=.32, p<.001). Second, the subjective norm of the 119 emergency medical technicians was found to have exerted an influence on their safety attitude and safety behavior(t=.27, p<.001). Third the perceived behavioral control of the 119 emergency medical technicians was found to have influenced their safety attitude and safety behavior(t=.28, p<.001). Fourth, the safety attitude of the 119 emergency medical technicians was found to have had an impact on their safety behavior(t=.39, p<.001).

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.113-123
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• 2016

Purpose: The purpose of this study was to evaluate how the cost perception and the cost attitude of nurses have effect on cost management behavior. Methods: Participants were 150 nurses who had worked for more than 1 year in general hospitals. Data were collected from November 16 to December 11, 2015, using self-recorded questionnaires. Collected data were analyzed using descriptive statistics and multiple regression methods. Results: Cost management behavior was positively correlated with cost perception and cost attitude. Cost attitude was revealed as the variable having effect on cost management behavior. Positive cost attitude can induce desirable cost management. Conclusion: It is necessary to develop effective and systematic Cost Education Program for nurses. Our result is useful to develop cost Education program of clinical nurses, and can be expandable for a variety of fields in programs for nursing students, and nurse managers.

• Research in Community and Public Health Nursing
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• v.13 no.4
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• pp.826-835
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• 2002

Health perception is a very important issue for student nurses to be future health professionals. The concept of health has changed with the emphasis of 'health promotion', and thus nurses now have a demanded role as a health promoter. According to health promotion theories, health-promoting behaviors are affected by cognitive variables, and human behaviors are related to thoughts and perception. This study was conducted to recognize the relationships of attitude toward health behaviors to other health related variables. The data was collected using a self administered survey. The instrument used in this study was attitude of health behavior scales that were developed by Okayama medical school. The subjects were 512 student nurses recruited from 1 college and 3 universities. The data was analyzed using SPSS pc program with mean, correlation. and multiple regression technique. The results were as follows: 1. The mean score of attitude of health behaviors of the student nurses was 8.11, showing a relatively high level. A high score of health belief was reported in 'self-responsible type' with the score of 4.80, and a high score of 'think for health or disease' was reported in passive type with the score of 3.12. 2. Specifically, there were significant positive correlations between the level of 'attitude of health behaviors' and other health related variables such as health perception, think for health or disease, and age. 3. Stepwise multiple regression analysis revealed that active thought, leisure, self-responsible perception and depression accounted for 13%of variance of attitude toward health behaviors. In conclusion, although student nurses certainly perceived the performance of health behavior, they need to learn in more systematical way in order to be a better health promoter, one of the role of nurses. The results of the study suggest that further studies need to be done on attitude toward health behaviors and performance of health behavior by student nurses.

• Journal of Korean society of Dental Hygiene
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• v.12 no.4
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• pp.817-825
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• 2012

Objectives : This study was to examined the degree of oral health knowledge, attitude of periodontal diseases and dental health behaviors and to examine the relationship among variables in 12-year-old adolescents. Method : Participants were 2,196 adolescents who live in Seosan with an average age of 12.2. Data was collected using a self administrated questionnaire from April 10 through June 10, 2011. Results : The knowledge of periodontal disease of the subjects was $2.46{\pm}1.52$ and the attitude was $1.88{\pm}1.11$. It appears that knowledge and attitude concerning periodontal and dental health among young Korean 12-year-old adolescents living in Seosan city are in need of improvement. The knowledge and attitude were significantly higher in high group than low group of income. The knowledge and attitude toward periodontal and dental health was positively related to dental health behaviors. Conclusion : Based on the findings, dental health behaviors are strongly associated with knowledge and attitude toward periodontal and dental health. This result suggest that the implementation of oral health promotion should be considered for various factors related to attitude of oral health in adolescents.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.449-466
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• 2017

This research is to find structural relationships among psychological anxiety, appearance-oriented attitude, and self-esteem of youth and investigates how the structural relationships show by genders and different school classes. For the investigation, a collected data for the research of 'adolescent's misbehaviors and tendency of their young average age and political subject' were used from SPSS 22.0 program and AMOS 22 statistical program provided by Korea youth and children's data archive. First of all, the research determines as the psychological anxiety gets higher, youth have lower self-esteem level and more behavior problems. In addition, when adolescents show stronger appearance-oriented attitude they have higher self-esteem level and more behavior problem. The study also indicates that as youths have higher self-esteem their behavior problem levels are reduced. Secondly, by examining the relationships of youth's psychological anxiety and appearance-oriented attitude based on their self-esteem, the self-esteem gives a positive mediated effect on psychological anxiety and behavior problem whereas the self-esteem affects as negative mediated effect on the appearance-oriented attitude and behavior problem. Lastly, the study indicates there is a causal interaction between youth's appearance-oriented attitude and behavior problem which differs by genders and different school classes. Based on the results of the research, the theoretical and practical applications were suggested to prevent and relax the adolescent's behavior problems.

• Korean Journal of Social Welfare
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• v.42
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• pp.41-82
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• 2000

The purpose of this study is to provide empirical findings about intragenerational and intergenerational discrepancies in eldercare attitude and behavior in Korea. Specifically, intragenerational discrepancies refer to phenomena in which eldercare attitude and behavior diverge from each other within the caregiving and care-receiving generations, respectively. Intergenerational discrepancies, on the other hand, refer to two kinds of phenomena, one in which eldercare attitudes are different between caregiver and care-receiver and the other in which eldercare behavior is differently recognized between the two parties. For the last couple decades, these kinds of discrepancies tended to be simply assumed without any coherent theoretical and/or empirical rationales. Thus, the current study tried to investigate the degree, pattern, and characteristics associated with the discrepancies. Analysis of data collected from 276 matched pairs of caregivers (i.e., daughters-in-law) and care-receivers (i.e., the elderly) in Kwangju and its suburb areas has indicated a substantial amount of both intra- and inter-generational discrepancies. In other words, both caregivers and care-receivers were found to be experiencing huge discrepancies between attitude and behavior in their respective generation: the factual discrepancies in attitude between the two generations were quite salient: the cognitive discrepancies in behavior between them were salient, too. In addition, it was also found' that the extent to which the discrepancies became salient differed for the three subdimensions of eldercare (i.e., emotional, economic, and physical care), and that such discrepancies have intimate relationships with a set of sociodemographic characteristics for caregivers - notably, age, educational attainment, area of residence, household income - on the one hand, and those for care-receivers - notably, gender, age, educational attainment, cohabitation, family size, inheritance, owned property - on the other. A series of theoretical, empirical, and clinical implications stemming from the findings were suggested and fully discussed in the context of Korean society.

• Journal of the East Asian Society of Dietary Life
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• v.17 no.6
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• pp.935-942
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• 2007

The purpose of this study was to measure the causal relationships among attitude toward eating seafood, perceived behavioral control (PBC), health involvement, behavioral intention and consumption. A total of 235 questionnaires were completed. A structural equation model was used to measure the causal effects of the constructs. The results of the study demonstrated that the structural analysis results for the data also indicated an excellent model fit. Health involvement had considerable effects on attitude and intention, which were statistically significant. The effects of attitude and PBC on intention were also statistically significant. Futhermore, the effects of attitude, PBC, and intention on consumption were statistically significant. As expected, intention had a significant effect on consumption. Moreover, health involvement had significant indirect effects on intention through attitude and PBC. Attitude had a significant indirect effect on consumption through intention. PBC also had a significant indirect effect on consumption through intention. By developing and testing conceptual models that integrated the relationship among variables such as health involvement and attitude, along with seafood consumption behavior, this study approaches a deeper understanding of how perceptions, on the importance of a healthy diet and other factors, influence consumption behavior.

• Journal of Wellness
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• v.6 no.3
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• pp.13-21
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• 2011

The purpose of this study was to examine the potential predictors of leisure behavior intention using the theory of planned behavior(TPB). A convenience sample of 369 participants was obtained from university students in Korea and America. For the purposes of this study, potential predictors of leisure behavior intention were selected from the following categories: attitude, subject norm, perceived behavior control, group conformity and face saving. In order to better understand the dynamics of the TPB process that influenced leisure behavior intention, this study used structural equation modeling(SEM) to test the TPB model. According to the results, attitude, subject norm, and perceived behavior control influenced to leisure behavior intention of both Korean and American university students and face saving influenced to leisure behavior intention of Korean university students. However, group conformity did not influence to leisure behavior intention of either Korean and American university students. For future study, more specific and decomposed factors are recommended to understand leisure behavior intention in theoretical way.

• Asia pacific journal of information systems
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• v.30 no.1
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• pp.1-20
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• 2020

Malicious rumors often emerge online. However, few studies have examined why people spread online rumors. Recognizing that spreading online rumors is not only rational, but also emotional, this paper provides insights into the behavior of online rumor spreading using the cognitive emotion theory. The results show that perceived credibility of online rumors enhances both positive and negative emotions. However, positive emotions affect neither attitude nor behavior, whereas negative emotions affect both aspects of the spreading of online rumors. The results also indicate that prior positive attitude toward object influences negative emotions. Issues involvement moderates the relationship between attitude and behavior.

• The Journal of Information Systems
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• v.27 no.2
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• pp.29-52
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• 2018

Purpose As the number of SNS users increases, the importance of SNS advertisement is also increasing. Thus, the purpose of this study is to analyze the effect of factors on effectiveness of SNS advertising, and expand research on users' attitude and behavior intention toward SNS advertising. Design/methodology/approach This study was designed to examine the structural relationships among SNS service attribute, users' cognitive characters, psychological factors, users' attitude and behavior intention toward SNS advertising. Concretely, SNS service attribute was presented as online interactivity, and users' cognitive characters were presented as perceived relevance and perceived intrusiveness. In addition, psychological factors were presented as presence experience and message credibility, users' attitude toward SNS advertising was presented as advertisement attitude and users' behavior intention was presented as WOM. Findings The results showed that online interactivity has a positive effect on presence experience and message credibility, but perceived intrusiveness has a negative effect on presence experience and message credibility. Perceived relevance has a positive effect on presence experience, but does not have significant effect on message credibility. Presence experience and message credibility have positive effects on advertisement attitude and WOM, and advertisement attitude also has a positive effect on WOM. Based on the results from this study, academic and practical implications can be drawn. First, the study extended the scope of research about SNS advertising through focusing on SNS service attribute and SNS users' cognitive characters and identified the relationship between presence experience, message credibility, advertisement attitude and WOM. Second, the results of this research can provide practical guidelines to develop effective advertising strategies for companies which promoting SNS as a marketing tool.