• Title/Summary/Keyword: Attitude and Behavior

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Study on perception and eating attitude towards vegetables among elementary school children and their parents in Gangwon area (강원지역 초등학생과 학부모의 채소류 섭취에 대한 인식 및 섭취태도 연구)

  • Kim, Mi Kyeong;Oh, Hae Sook;Lee, Myung Hee
    • Journal of Korean Home Economics Education Association
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    • v.27 no.3
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    • pp.19-34
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    • 2015
  • Current study aimed to evaluate elementary school children's perception and eating attitude towards vegetables and analyze environmental factors influencing it. Survey was conducted among elementary school students and their parents in Gangwon district, 410 subjects each(Total 742, 391 students, 351 parents). The results are as follows. Both the children(64.3%) and the parents(84.9%) showed high concern over health. 46.6% of children and 52.4% of parents admitted unbalanced eating behavior, and commonly avoided foods were mostly vegetables such as mushroom, carrot, garlic, sweet pepper-green, welsh onion, kimchi, pumpkin, or beans. Unbalanced eating habit was significantly related to health consideration in choosing what to eat(p<0.01) and interest in health(p<0.05). 70.9% of children with unbalanced eating habit showed intention for correction, and those with high interest in health had stronger intention (p<0.01). Regarding children's perception of 20 kinds of vegetables frequently used in school lunch, swiss chard leaf beet, amaranthus magistratus, and curled mallow were rarely heard of or hardly eaten before. Korean chinese cabbage, radish(62.7%), cucumber(62.1%), perilla leaves(60.4%), lettuce(58.1%), and spinach(54.5%) were among the most frequently eaten. Survey result on children's preference for the vegetables shows lettuce, cucumber, Korean chinese cabbage, perilla leaves, spinach, and radish were highly preferred and stem of garlic, crown daisy, sweet pepper-green, pepper, and curled mallow were the least preferred. There was a significant positive correlation(p<0.01, p<0.001) between children's and their parent's preference for each vegetables, implying that children's preference towards vegetables is greatly influenced by their parent's choice. Children showed negative attitude towards vegetables with strong flavor and tended to avoid vegetables that they remember as not tasty. This suggest that strong flavor and negative prior experience is what determines children's attitude in vegetable consumption. Many children said they try to eat vegetables even if they haven't had it before, and this tendency was significantly correlated with the degree of interest in health(p<0.05) and the degree of consideration of health in choosing what to eat(p<0.001).

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Consumers' Need for Uniqueness and Clothing Interest's Effects on Brand Consciousness, Brand Loyalty and Purchase Intention - To Select the Best Model of Constructs - (브랜드 인식, 브랜드 충성 및 구매의도에 대한 소비자의 독특성 욕구와 의복관심의 영향 - 최적모형 구축을 중심으로 -)

  • Kim, Ji-Young
    • Journal of the Korea Fashion and Costume Design Association
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    • v.10 no.1
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    • pp.125-134
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    • 2008
  • Consumers' need for uniqueness reflects individual differences in counterconformity and related to the attitude toward brands as well as purchase behavior. To understand the relationship between consumer's personal characteristics and purchase behavior, the study investigated the effect of consumers' need for uniqueness and clothing interest on the brand consciousness, loyalty and purchase intention. Survey was utilized to collect the data and subjects were 271 college students. Measures consisted of five main constructs: Consumer's need for uniqueness, clothing interest, brand consciousness, brand loyalty, and purchase intention. The measurement and structural models were evaluated using PRELIS 2 and LISREL 8.53. Consumer's need for uniqueness was confirmed to have three constructs: creative, unpopular, and avoidance. The researcher tested Model 1 and developed five other models-Models 2 through 6-based on the results from Model 1 evaluation. The additional Models 2 through 6 were nested in Model 1. To select a best model, the researcher compared the value of chi-square, RMSEA, GFI, AIC, and ECVI. Since Model 6 also illustrated conceptually or theoretically reasonable relationships among constructs as well, it was finally selected as a best model. In the Model 6, the creative dimension of consumer's need for uniqueness had a negative relationship with brand loyalty, while the avoidance dimension of consumer's need for uniqueness had positive relationship. The unpopular dimension of consumer's need for uniqueness and clothing interest had significant positive effects on the brand consciousness. The brand consciousness was significantly related to brand loyalty and brand loyalty to purchase intention.

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Korean Adolescents' Clothing Behavior as Related to Self-Consciousness and Weight Control Practices (청소년기의 자의식 및 체중조절행동자 의복행동과의 관련연구)

  • 심정은;고애란
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.8
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    • pp.1334-1345
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    • 1997
  • The purpose of this study were 1) to identify the effects of age and sex of Korean adolescents on the psychological variables(body attitudes, public/private self-consciousness, self-esteem), weight control practices, and clothing behaviors, and 2) to identify the relation- ships between psychological variables and weight control practices, and the effects of the variables on clothing behaviors in the adolescent' groups classified by sex and age. The results of this study were as follows: 1) Two factors of body attitudes were identified: Body-shape consciousness and Physical attractiveness. Four factors of clothing attitudes were identified: Clothing interest/dressing for others, Clothing exhibition, Dressing for self, and Psychological clothing-dependerlce. 2) There were significant effects of sex on all of the research variables. Age was found to have effects on Physical attractiveness, self-esteem, public/private self-consciousness, Clothing exhibition, and Psychological clothing- dependence. 3) In the relationships between psychological variables and weight control practices, Body-shape consciousness was negatively correlated with Physical attractiveness in all groups. Also, Body-shape consciousness had effects on weight control practice in all subject groups. 4) Public self-consciousness had direct/indirect effects on the Clothing interest/dressing for others in all subject groups. Private self-consciousness had direct/ indirect effects on dressing for self in high school boys and girls. Body-shape consciousness had indirect effects on Preference for up-to date style in male college students group, whereas weight control practices had effects on the Preference for up-to date style in female college students group. Self-esteem was found to have the effects on clothing behavior in college students groups. Among clothing attitude factors, Clothing exhibition had distinct effects on the Preference for up-to date style in all subject groups, and Clothing interest/dressing for others had effects on Clothing exhibition and Psychological clothing-dependence in high school boys and girs.

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Comparison of sweetness preference and motivational factors between Korean and Japanese children

  • Takemi, Yukari;Woo, Taejung
    • Journal of Nutrition and Health
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    • v.50 no.1
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    • pp.53-63
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    • 2017
  • Purpose: This study was performed to examine motivational factors affecting sweetness preference in Korean and Japanese children. We identified meaningful variables that could be targeted to nutrition education interventions designed to overcome innate barriers and reduce sweetness preference and sweet food intake in Korean and Japanese children. Methods: Questionnaire surveys and sweetness preference test were conducted to examine variables affecting behavioral intention (BI) regarding sweetness preference. Questionnaire variables were based on the theory of planned behavior. Participants were recruited from one urban school from each country. In total, 166 children (mean age: 8.4 years) and their guardians (n = 166) participated in the study. A trained research assistant provided all children with personal guidance regarding completion of the sweetness preference test and survey questionnaire at school. The data were analyzed using Pearson's correlation coefficients, t tests, repeated measure ANOVA, and stepwise multiple regression analysis (significance level: p < 0.05). Results: Perceived behavioral control (PBC) and parenting practice were significantly associated with BI in both groups. Motivation to comply affected BI only in Japanese children, whereas affective attitude was associated with BI only in Korean children. In predicting sweetness preference, BI was associated only in Japanese children, whereas sweets consumption frequency had a significant effect in Korean children. Conclusion: The study shows similarities and differences in motivational factors, which could be considered when developing nutrition education programs in Korea and Japan. PBC and parenting practice were common factors in predicting BI. In predicting sweetness preference, BI had a significant effect on Japanese children, whereas sweets consumption frequency was the greatest contributor in Korean children.

Study on the Attitudes toward Artificial Intelligence and Digital Literacy of Dental Hygiene Students

  • Seon-Ju Sim;Ji-Hye Kim;Min-Hee Hong;Su-Min Hong;Myung-Jin Lee
    • Journal of dental hygiene science
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    • v.24 no.3
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    • pp.171-180
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    • 2024
  • Background: The Fourth Industrial Revolution highlights the importance of artificial intelligence (AI) and digital literacy in dental hygiene education. However, research on students' attitudes toward AI and their digital literacy levels is limited. Therefore, this study investigated the attitudes of dental hygiene students toward AI and digital literacy levels. Methods: In total, 167 dental hygiene students in Baekseok University participated in the study and provided informed consent. The survey tool included general characteristics, smartphone usage patterns, attitudes toward AI, and digital literacy levels. Attitudes toward AI and digital literacy based on general characteristics and smart device usage were analyzed using t-tests and one-way ANOVA. Correlations among attitudes toward AI, digital literacy awareness, and digital literacy behaviors were analyzed using Pearson's correlation analysis. The impact of AI attitudes and digital literacy awareness on digital literacy behavior was examined using linear regression analysis. Results: Students with higher interest in their major had more positive attitudes toward AI, and those with higher smart device usage showed increased AI attitudes and digital literacy (p<0.05). Simple frequency or duration of smartphone use did not affect digital literacy, but students who perceived their smart device usage positively and believed that they used smart devices effectively in their studies exhibited higher levels of digital literacy (p<0.05). A positive attitude toward AI is associated with higher levels of digital literacy (p<0.05). Digital literacy awareness and attitudes toward AI influenced digital literacy behavior (p<0.05). Conclusion: These results suggest that the qualified utilization and application of digital devices in dental hygiene education are important. Improving the educational curriculum is necessary; as a result, digital technology can be effectively utilized, and various educational programs should be introduced to enhance digital literacy.

0-8 Children's Socio-Emotional Development and Mothers' Psychological States : Based on Boryung Baby Panel Data (0-8세 아동의 사회정서 발달과 어머니의 심리적 특성 : 보령 베이비패널 자료를 중심으로)

  • Park, Hye-Jun;Han, Gyoung-Hae;Park, Sae-Rom;Chang, Mi-Na;Chun, Eul-Jung
    • Journal of Families and Better Life
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    • v.31 no.1
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    • pp.11-27
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    • 2013
  • The purpose of this study was to investigate the overall developmental characteristics of Korean children ages 0 to 8, and then explore specifically how children's social and emotional developmental levels are related to mothers' psychological states. This study was part of newly launched Boryung Baby Panel Study using web-based survey in 2011. The subjects were all mothers of 940 infants(0-2 years), 654 toddlers(3-5 years), and 484 school-age children(6-8 years) The mothers were asked to administer the web-based standardized developmental checklist for their child and fill out the questionnaires of psychological variables(life satisfaction, depression, parenting attitude, parenting efficacy, and parenting stress). The data was analyzed using descriptive analysis, t-test, and logistic regression for SPSS 20.0 windows. Major findings were as follows: 1. Infants(0 to 2) showed higher developmental level in cognition and fine motor skill domain compared to other domains. 2. Most toddlers(3 to 5) showed normal development in the most domain such as gross motor skill, fine motor skill, language, letter, number, self-help behavior. 3. In socio-emotional development domain, the ratio of risk or delay group were highest at both infant and toddler. 4. The 6-8 years old children that belong to risk group by the result of SDQ(emotion and behavior assessment) were also relatively high. 5. The relation of the children's socio-emotional developmental level and the mother's psychological variables were reciprocal. Based on these findings, the implications and the limitations of current study were discussed.

A proposition on digital maniac consumer market segmentation by consumer characteristics and behavior (매니아 소비자의 태도와 성향에 의한 디지털 매니아 세그멘테이션 제안)

  • Kim, You-Rie;Lee, Hye-Sun
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.243-254
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    • 2006
  • Maniac consumers have a ripple effect on marketing because they are the main body of trends and consumer economy. So It is very important that we should first read needs and wants - in other words, psychological motives. And then we should find maniac consumer segments. This is an exploratory study that was done to obtain an insight for the new maniac consumer market segmentation. It examined the definition and characteristics of digital maniacs in Korea, and it carried out a literature study on consumers who have a similar consumption trend as the maniac users as a pre-study. Also, it looked into the trends and values of the maniac community in Korea, using the previous study's scale for innovative consumers. Next, the study interviewed maniac users using the first data and focused on discovering and grouping the new maniac segments based on the results. The study analyzed the purchase behaviors, decision-making, attitude for involvement and potential needs of the digital maniacs in Korea, and it discovered the segments for the segmentation of maniacs so it could find out the disposition and status of the digital maniacs. Such approach can be used as a strategical due for maniac target marketing and design(customer-oriented marketing and design) in the future.

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The Effect of Variables on Environmental Literacy of Elementary School Parents (초등학생 학부모의 환경 소양 관련 변인)

  • Kim, Eun-Hee;Lee, Sang-Won
    • Hwankyungkyoyuk
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    • v.23 no.1
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    • pp.36-49
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    • 2010
  • The purpose of this study was to investigate whether elementary school parents' environmental literacy varied according to independent variables, to verify specific variables that affected their environmental literacy, and to analyze the correlation between elementary school students' and their parents' environmental literacy. Twelve elementary schools in Seoul and Gyeonggi-Do were chosen for purposive sampling. 342 questionnaires were used for analysis among the 350 questionnaires collected during the study, and their environmental literacy was measured through 55 questions consisted of 12 items for knowledge category, 22 for attitude category, 5 for behavior category, and 3 for skills category with 16 demographic variables. Statistical analysis was conducted on each of the variables that make up environmental literacy through mean t-test, F-distribution, Scheffe test, and Pearson correlation. The results of this study were as follows. (1) there is the difference according to age and career in parent's actual environmental literacy, but there is no difference in geneder, birthplace, residential type, religion and income. The parents in forties scored significantly higher than parents in thirties in subdomains of environmental skill and environmental interest in environmental literacy. And the parents with bachelor's degree scored significantly higher than parents with at least a high school diploma in subdomains of ecological knowledge, knowledge on environmental problems & issue, environmental skill and environmental behavior. (2) the most influential media on parents' environmental literacy is TV, then newspaper, internet and book follow. (3) the correlation between environmental crisis and environmental interest is the highest, but the mainly negative correlation is analysed between knowledge subdomains and other subdomains. (4) there is the correlation between elementary school students' and their parents' environmental literacy.

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Knowledge, Behavior, and related Factors of Skin Care of Women (여성의 피부미용관리 지식 및 행태와 관련요인)

  • 김복희;남철현
    • Korean Journal of Health Education and Promotion
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    • v.15 no.1
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    • pp.1-30
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    • 1998
  • A study on skin care was conducted in order to develop proper skin care program and disseminate the Information to the consumers. The study was performed from October 2, 1997 though April 30 1997 by using questionnaires. The subjects were 1,793 from lug cities of Seoul, Pusan and, and 800 from medium and small cities of Kyongsan, Kimchon, Mokpo and KimHae cities. All subjects were females over 20 years. 1. 64.3% of the subjects said that they chose the massage packs after considering their skin condition. 55.1% of the subjects said that they did not know the side effects of the massage packs. 2. 53.3% of the subjects reported that they knew the cause of acne. and 73.3% of the respondents reported that they knew the nature of their body classified by oriental medicine. 3. The average knowledge and attitude was 10.61 :t3.46%( who it is converted to percent, it is 53.1%). The upper limit was 18.9% and lower limit was 19.0%. 4. The factors which are under the influence on knowledge of skin care were the times of massage, education level, the height of subjects, disease of skin, age, the degree of fatty body, the hour of make-up(R2=0.137). 5. The factors which are under the influence on the times of massage were education level, the experience of skin side effect, the status of physic8I health and the birth place of the subjects(R2=0.139). 6. The main factors which had significant effect on the status of face skin health were the status of physical health, economic status, age, the side effect of skin cosmetic, and the hour of make-up(R2=0.140). 7. Finally, it is recommended that training package on side effect of cosmetics, massage, physical characteristics and proper way of make-ups, and the public should be educated on the above mentioned areas.

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The Development of Nutrition Education Program for Improvement of Body Perception of Middle School Girls (I);The Analysis of Problems According to the Body Perception of Middle School Girls (여중생의 체형인식 개선을 위한 영양교육 프로그램 개발(I);여중생의 체형인식에 따른 문제점 분석)

  • Soh, Hye-Kyung;Lee, Eun-Ju;Choi, Bong-Soon
    • Journal of the Korean Society of Food Culture
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    • v.23 no.3
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    • pp.403-409
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    • 2008
  • Recently, the desire for low body weight, which is an abnormal weight construct along with obesity, has become an evident and serious problem in teenagers. In Korea, the desire for low weight is not perceived as an important problem, but it is rapidly expanding relative to the physical changes and developmental issues teenagers experience. The social atmosphere presented through mass media is the key influencer for the increasing low weight occurrence in teenagers. Because thoughts about beauty have changed among people, and since there is apparent blind interest in slim body shape and appearance, already low-weight individuals are attempting to lose weight along with obese persons. Thus, we consider it necessary to guide teenagers toward having correct perceptions with regard to weight and their own body shape, and that a healthy and appropriate weight is beautiful. Therefore, for this study, we investigated body perception, abnormal weight, attitude toward weight control, and factors related to eating behavior among teenage girls, who are considered the at risk group for overt body weight control behavior. Based on this, we have attempted to set in motion a systematic and active nutrition education program that will allow us to increase body satisfaction by educating on nutritional issues related to development, and ultimately, implant healthy body shape perceptions.