• Title/Summary/Keyword: Attitude and Behavior

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The Knowledge, Attitude and Practice of Blood Pressure Management from the Patient's Viewpoint: A Qualitative Study (고혈압 환자들의 관점에서 본 혈압관리에 대한 지식, 태도, 실천: 질적연구)

  • Lee, Sok-Goo;Jeon, So-Youn
    • Journal of Preventive Medicine and Public Health
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    • v.41 no.4
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    • pp.255-264
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    • 2008
  • Objectives: This study adopted a qualitative method to explore the layman's beliefs and experience concerning high blood pressure and its management in order to develop a strategy to increase adherence to proper medical treatment. Methods: Semi-structured interviews that focused on personal experiences with hypertension and its management were conducted with 26 hypertensive patients. The participants were selected according to a BP above 140/90 mmHg (hypertension stage 1), based on the seventh report of the Joint National Committee on prevention, detection, evaluation and treatment of high blood pressure (JNC-VII). The interviews lasted for approximately 30 minutes (range: 20-60 minutes). The resulting questions were formulated into open-ended questions. The interview questionnaire was composed 17 items to examine non-adherence to treatment and 19 items to examine adherence to treatment. Results: Most participants recognized that the direct cause of high blood pressure was unhealthy behavior rather than inheritance. Thus, the hypertensive patient believed they could recover their blood pressure to a normal level through removing the direct cause of hypertension (weight reduction, diet, exercise) instead of taking drugs. The reasons for these statements were that the drugs for controlling hypertension are not natural or they are artificial, and they may have side effects, and drugs are not treatment for the root cause of hypertension. Most of the hypertensive patients chose to manage their behaviors as soon as they knew their blood pressure was high. Therefore, we should not divide the subjects into two groups according to their taking drugs or not, but they should be divided into two groups according to their willingness or not to manage their condition. Conclusions: For developing a strategy for an individual approach to hypertension management, we need to develop a client-centered attitude and strategy. That is, we need to tailor our approach to individual cases to avoid generalizations and stereotyping when developing an adherence increasing strategy.

Mothers' consuming behavior of processed foods influences their children's dietary life in kyungpook province (부모의 가공식품 소비행태가 자녀의 식생활에 미치는 영향 - 경북지역 초등학생과 그 부모를 대상으로)

  • Seo, Jae-Hwa;Kim, Yoo Kyeong
    • Journal of Korean Home Economics Education Association
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    • v.28 no.4
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    • pp.111-122
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    • 2016
  • This research was performed to investigate mother's influence on their children's dietary life. We surveyed 312 elementary school students and their mothers in kyungpook province, and analyzed the responses using SAS 8.0 statistical program. The results showed that mothers' consuming behavior of processed foods was closely related to their children's dietary life. In detail, mother's preference, eating frequency, positive recognition on processed foods negatively affect on their children's dietary habit and snacking behavior. Also, the children whose mother has higher preference on processed foods showed significantly higher preference on cereals(p<0.05), fast foods(p<0.001), and carbonated beverages(p<0.001). Interestingly, mother's influence was stronger on children's eating frequency than preference of processed foods. The children whose mother has higher preference and eating frequency of processed foods ate significantly less vegetables(p<0.001), milk products(p<0.05), and more cereals(p<0.001), noodles(p<0.001), confectionary(p<0.001), fast foods(p<0.01), carbonated beverages(p<0.01). These results show that mothers' consuming behavior of processed foods significantly influences on their children's dietary life, which suggests the importance of mother's reasonable consuming attitude and behavior on dietary life. To promote children's healthy dietary life, therefore, the education programs for parent and children should be developed and practically used at school.

Consumer Trend Color Perception of Brand Personality and Attitude (소비자의 유행색 브랜드 개성 지각과 태도)

  • Chong, Sang-Soo;Lee, Yoo-Jin;Lee, Won-Jun
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.647-655
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    • 2009
  • Colors, as a part of contents, have great implications to consumers. Each individual feels the image of colors as an outcome of the accumulated experience or knowledge of oneself. This study aims to find the personality and meaning of color images through the predicted trend colors and to analyze the consumers' attitude towards them. We found that the 5 major trend colors such as Crystal Sound, Creamy Touch, Mysterious Vintage, Autumn Forest and Carnival seem to have their own personality images. Furthermore, we discovered that Crystal Sound has an image of a self-made man, Creamy Touch a highschool girl, Mysterious Vintage a God father, Autumn Forest the public and Carnival a circus clown as a result of additional adjective image analysis. In addition, customers marked the highest preference for Creamy Touch. The research result shows that the personality of an individual and that of colors are coincide and it might bring about a positive consumer behavior. And this research has a significant meaning since it is a sort of interdisciplinary study in-between fashion and marketing and it should be studied further later.

Development and evaluation of oral health education program using computer assisted instruction for elementary school children (초등학생 구강보건교육을 위한 컴퓨터 기반 교육 프로그램 개발 및 효과 평가)

  • Mun, Won-Suk;Hwang, Tae-Yoon;Lee, Kyeong-Soo
    • Journal of Korean society of Dental Hygiene
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    • v.14 no.3
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    • pp.417-424
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    • 2014
  • Objectives : The purpose of the study is to develop and to evaluate the oral health education program using computer assisted instruction(CAI) for the elementary school students. This study was carried out from November, 2012 to February, 2013. Methods : The subjects were 188 elementary school students of the first, second, and third grades in Buk-gu, Busan. The education was provided as computer assisted instruction and conventional classroom education. Three trained dental hygienists recorded three times of knowledge of oral health, oral health attitude, oral health behaviors and the plaque control index(O'Leary index). Results : CAI group showed high score of oral health knowledge of 6.74 points, 8.62 points and 8.38 points(p<0.01). In oral health attitude, the scores were 7.40 points, 8.01 points, and 7.99 points(p<0.05). In oral health behavior, the scores were 5.47 points, 6.14 points, and 5.61 points(p<0.05). The plaque control index was 22.59 points, 19.69 points, and 21.44 points(p<0.01). Conclusions : CAI education program of this study showed the effective education for the elementary school students. So the CAI education program can be useful and disseminated to the community project.

Factors Affecting the Intention to use the Favorite Channel Function: Focusing on Innate Innovativeness and Perceived Characteristics of Innovation, Viewing Behavior, and Social Influence (TV 북마킹으로서 TV 선호채널 설정기능 이용의도에 영향을 미치는 요인: 개혁성, 개혁의 특성, 시청행태 및 사회적 영향을 중심으로)

  • Lim, Hong-Gab;Chang, Byeng-Hee;Nam, Sang-Hyun;Baek, Sang-Ki
    • Korean journal of communication and information
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    • v.58
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    • pp.154-177
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    • 2012
  • Considering the growing importance of TV favorite channel setting function due to the rapid increase of number of TV channels, this study tried to find factors which affect the attitude toward and intention to use the favorite channel setting function. As related theories, this study used theory of diffusion of innovation, channel repertoire, channel changing behaviors, and social influences and suggested research hypotheses and questions based on the theories. After collecting data through online survey of 192 general audience, this study empirically analyzed the data by using multiple regression analysis. The result showed that innate innovativeness, relative advantage and social critical mass affected attitude toward using the favorite channel setting function and that compatibility, visibility, social critical mass influenced intention to use the function.

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Investigating Factors Affecting Text, Image, and Video UCC Adoption (텍스트, 이미지, 동영상 UCC 채택에 영향을 미치는 요인에 관한 연구)

  • Chang, Byeng-Hee;Lee, Yang-Hwan
    • Korean journal of communication and information
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    • v.48
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    • pp.280-305
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    • 2009
  • By conceptualizing UCC users' active behavior, this study newly presents two key concepts, 'self-expression' and 'artistic activity' of UCC users. Then, this study suggests a research framework to analyze text, image, and video UCC adoption processes by integrating those concepts with already-built UCC research tradition. Using the framework, we found that individuals who has a hard time expressing themselves in reality are likely to have a favorable attitude toward UCC, and the stronger the faith about the justice of self-expression and its freedom, the more the favorable attitude toward UCC. Furthermore, we confirmed that individuals who are very interested in artistic activity, and individuals who has high self-efficacy to their artistic talent are likely to participates more in UCC production. The role of other factors such as perceived enjoyment, the perception of critical mass of UCC adoption, and subjective norm also were discussed with limitations of this study.

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Real-time Online Study and Exam Attitude Dataset Design and Implementation (실시간 온라인 수업 및 시험 태도 데이터 세트 설계 및 구현)

  • Kim, Junsik;Lee, Chanhwi;Song, Hyok;Kwon, Soonchul
    • Journal of Broadcast Engineering
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    • v.27 no.1
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    • pp.124-132
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    • 2022
  • Recently, due to COVID-19, online remote classes and non-face-to-face exams have made it difficult to manage class attitudes and exam cheating. Therefore, there is a need for a system that automatically recognizes and detects the behavior of students online. Action recognition, which recognizes human action, is one of the most studied technologies in computer vision. In order to develop such a technology, data including human arm movement information and information about surrounding objects, which can be key information in online classes and exams, are needed. It is difficult to apply the existing dataset to this system because it is classified into various fields or consists of daily life action. In this paper, we propose a dataset that can classify attitudes in real-time online tests and classes. In addition, it shows whether the proposed dataset is correctly constructed through comparison with the existing action recognition dataset.

Common People's Emotional Response and Attitude toward Law in Korean Society (한국인의 법의식: 법리(法理)와 정리(情理)의 갈등)

  • Si-Up Kim;Ji-Young Kim
    • Korean Journal of Culture and Social Issue
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    • v.9 no.1
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    • pp.67-79
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    • 2003
  • Why, in general, don't Korean people follow the law? Possible one of the answers to this question is based on lay people's emotional evaluation to the law in which common people's evaluation to the guilty according to their private logics comparing to public logics of facts and sentence of illegal behavior. Futhermore, in psychological field, there have been some researches concerning on differences in morality such as moral judgement and evaluation including moral inference among cultures. Therefore, the reason why Korean people tend to be not law observance and law break is that Korean people are not immoral such as telling a lie and not keeping promises, but rather they have a tendency of appling their private and personal logics based on Cheong(interpersonal affection) relationships and logics to public and legal affairs.

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'Black Consumer Behavior' and Organizational Misbehavior : The Moderating Effects of encourage ('블랙컨슈머 행동'과 종사원의 조직일탈행동 : 격려의 조절효과)

  • Son, Heon-Il;Park, Sang-Bong
    • Management & Information Systems Review
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    • v.36 no.4
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    • pp.103-116
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    • 2017
  • The objective of this study is to examine the effect of the serve employee which is thought as important but has not been studied almost on the response actions to the customer and organization. we tried provide the administrative implications for the black consumer management. This study built a exploratory empirical model that there is causal relationship of the service sector employee on the attitude to the customer and organization on the base of the exploratory consideration. To test hypotheses empirically, the questionnaire data were collected from 262 members of service sector in Busan and was analyzed by using Regression Analysis. Results of empirical analysis are as follow. 1) perceived black consumer behavior which service sector employee has the significant positive effect on the misbehavior to the customer. looking in detail, repetitiveness, insistence, deception, excessiveness are significant positive effect on the misbehavior to the customer. 2) perceived black consumer behavior which service sector employee has the significant positive effect on the misbehavior to the organization. looking in detail, excessiveness only have a positive effect on the misbehavior to the organization. 3) The significance of this study indicates that encourage plays a role as moderating variable influencing the relationship between perceived black consumer behavior and employee misbehavior. Specifically, The significance of this study indicates that encourage plays a role as moderating variable influencing the relationship between perceived excessiveness which the demension of the black consumer behavior and employee misbehavior. Lastly, this study suggested the implication of the result, the limitation and the direction of future study. The results of this study provide suggestion to the company.

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A Study on the Determinants of Housewives' Caregiving Behavior to Their Elderly Parents-in-Law : Estimation of Covariance Structure Models for Fathers-in-Law and Mothers-in-Law (노인부양행위의 결정요인에 관한 연구 : 시부 및 시모에 대한 공변량구조모형 분석)

  • Kim, Sang-Wook;Yang, Chul-Ho
    • Korean Journal of Social Welfare
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    • v.35
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    • pp.51-83
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    • 1998
  • This study is designed to find out the determinants of housewives' caregiving behavior to their elderly parents-in-law. For this purpose, a tentative path model, constructed with major socio-demographic variables in the caregiver's family as exogenous variables, is proposed to account for caregiver's behavior to elderly parents-in-law. The model is estimated with data collected from a probability sample of housewives in Kwangju, Korea. Estimation of the model, separately for caregiver's fathers-in-law and mothers-in-law, in terms of maximum likelihood(ML) procedures in LISREL8 reveals that housewives' educational attainment, father-in-law's age, father-in-law's health status, and family size have statistically significant causal. effects on care giving behavior to fathers-in-law, and that housewives' educational attainment, mother-in-law's age, family size, and caregiving attitude have significant causal effects on caregiving behavior to mothers-in-law. Comparison of the two estimated models indicates caregiver's educational attainment, caretaker's age, and family size are prominent determinants of caregiving behavior that can be commonly generalized to the two models. Except for these common determinants, however, a nonnegligible amount of differences is identified between the two models. The findings are discussed and interpreted with suggesting some salient theoretical and policy implications.

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