• Title/Summary/Keyword: Attitude and Behavior

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Preference and Dietary Behavior for Kimchi among Elementary School Students in Chungnam (충남 일부지역 초등학생의 김치에 대한 기호도 및 식행동 조사)

  • Oh, Su-Jin;Choi, Mi-Kyeong
    • The Korean Journal of Food And Nutrition
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    • v.27 no.2
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    • pp.203-212
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    • 2014
  • The purpose of this study was to estimate the preference, intake frequency and eating behavior for kimchi as well as analyze the differences by gender among fourth to sixth grade students (n=410) in a Chungnam region. Approximately 64% of the students liked the spicy taste of kimchi, 75.9% liked the saltiness, and 48.5% liked well-fermented kimchi. The disliking factors of kimchi were its sour taste (38.5%), strong scent (20.1%), and salty taste (15.4%). The most preferred type of kimchi was Baechukimchi, followed by Kkakduki, Yeolmukimchi, and Chonggakkimchi. Further, the most frequently consumed type of kimchi was Baechukimchi, followed by Kkakduki, Chonggakkimchi and Yeolmukimchi. Oisobaki, welsh onion kimchi, sesame leaf kimchi, Gatkimchi, Nabakkimchi and Baekkimchi were rarely consumed. About 34% of the students consumed 5 to 7 pieces of kimchi per meal, and 84.1% enjoyed eating kimchi, mostly because of its good taste (61.3%). The reason for not eating kimchi was because other side dishes are more delicious (30.2%). About 80% of the students responded that they prepared kimchi at home. Moreover, 74.3% of the students eat kimchi much more at home than at school. Improvements to be made for kimchi at school were as follows: less salty (34.9%), less spicy (27.6%), and sweet (22.5%). In conclusion, students enjoyed eating kimchi because of its good taste. Further, they showed preference for Baechukimchi, Kkakduki, and Yeolmukimchi and consumed them frequently. Because kimchi appears to be more preferred and more frequently consumed, it is necessary to develop a menu using kimchi along with the proper eating guidance for helping students consume various types of kimchi at school or at home.

Determinants of Sustainable Fashion Consumption in China - Based on the Theory of Planned Behavior - (중국소비자의 지속가능 패션 소비 결정요인 연구 - 계획된 행동이론을 중심으로 -)

  • HU, XINYU;Jeong, So Won;Kim, Eunhye;Lee, Jin-Hwa
    • Fashion & Textile Research Journal
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    • v.23 no.4
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    • pp.458-468
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    • 2021
  • In the context of Sustainable development, China, the world's second-largest apparel market, is also concerned about the environmental impact of fiber waste. Currently, there is a great interest in sustainable fashion in both supply and demand in China. Based on the theory of planned behavior(TPB), the determinants of sustainable fashion consumption(SFC) of Chinese consumers were evaluated in this study: man-nature orientation(MNO) and environmental knowledge(EK) as motivation and perceived online-store accessibility(POA) and perceived money availability(PMA) as barriers. Wenjuanxing, a Chinese professional survey collection agency, conducted an online survey of millennials in Shanghai, China. The final sample size for the survey was 215. Partial least squares structural equation modeling was employed to test the proposed hypotheses. The results indicated that attitudes, subjective norms, and perceived behavioral control significantly affected the purchase intention towards sustainable fashion products. MNO and EK influenced the attitude, whereas EK, POA, and PMA influenced perceived behavioral control. This study contributes to the TPB literature through the examination of four antecedents: MNO, EK, POA, and PMA. The findings provide valuable insights for retailers and markets based on the identification of the motivations and barriers that enhance the purchasing intention of Chinese millennials toward SFC.

Finding the Causal Relationship between Self-Leadership Strategies, Academic Performance and Class Attendance Attitudes : Comparative Research between Korean and Indian Students

  • Park, Ki-Ho;Park, Sang-Hyeok;Rangnekar, Santosh
    • Journal of Information Technology Applications and Management
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    • v.19 no.1
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    • pp.47-59
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    • 2012
  • A number of organizations have had big interests in studies concerning leadership and in academic areas, in not only management but also psychology. Until now, leadership has been accentuated by managers or team leaders especially. Recently, however, the concept of self-leadership directing one's own activities through self-control or self-management is being focused on in practices and in academia. This study is to investigate the influence between self-leadership strategies and learning performance in IT classes mediated by attitude of attendance focused on the social science students in two universities (Korea (121 samples) and India (106 samples)). And this research tried to compare difference between two university students. Research results can give us direction of task-taking attitudes in firms or learning attitudes in teaching organizations and implications to human resource managers who are in charge of improving learning performance or productivity.

The Factors Influencing Executive Decisions about Adoption of SCM in Small and Medium-sized Enterprises (중소기업 최고경영층의 SCM 수용 의사결정 요인에 관한 연구)

  • Ryu, Il;So, Soon-Hoo
    • Asia pacific journal of information systems
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    • v.14 no.3
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    • pp.145-167
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    • 2004
  • Given the increasing of adoption of the SCM(Supply Chain Management), especially in small and medium-sized enterprises, this study aims at identifying the key influencing factors of small and medium-sized enterprises' SCM adoption. Based on prior research on innovation diffusion theory, TPB(Theory of Planned Behavior), and IT/EDI adoption in various organizations, a model of SCM adoption has been developed and empirically tested hypotheses based on the model. The model was tested using LISREL analysis on the sample collected from 127 small and medium-sized enterprises' top management. The results show that perceived behavioral control is found to have a significant positive effect on adoption intention, and attitude and subjective norm are also important determinants of SCM adoption intention in small and medium-sized enterprises. Implications of these findings are discussed for researchers and practitioners.

The Impact of User Perception on Usage Intention : Focusing on the Moderating Role of Attitude of Acceptance and Resistance (기술제품에 대한 사용자 지각이 사용의도에 미치는 영향 : 수용적 태도와 저항의 매개적 역할을 중심으로)

  • Kim, Hyun-Kyung
    • Journal of Information Technology Applications and Management
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    • v.16 no.2
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    • pp.65-77
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    • 2009
  • This study explores the major factors that are likely to affect the acceptance and resistance of innovative products and services. The TAM (Technology Acceptance Model) has been widely used for understanding consumer acceptance of new technology. This model displays perceived usefulness and perceived ease of use as antecedents of intention to adopt and use. However, research has reported a variety of preceding variables for technology acceptance. In addition, considering paradoxes of technology, research regarding both acceptance and resistance in an integrated model can explain consumer perception and behavior in detail. The results of this study states that relative benefits, degree of innovation in technology, perceived usefulness and perceived ease of use have had positive influence on the intention to adopt but negative impact on that of resistance. However, alterations of usage and perceived risk positively affects resistance, but also have negative effects on the intention to adopt. Finally, intention to adopt has comparatively greater influence than that of resistance on intention to use. Theoretical and managerial implications of the results are also discussed.

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Why We #Hashtag: Motivations Associated with Posting Brand Hashtags on Social Media

  • Gu, Zhiquao;Kim, Eunice (Eun-Sil)
    • International journal of advanced smart convergence
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    • v.9 no.3
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    • pp.272-283
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    • 2020
  • Hashtags (#) have received a great deal of attention from academia and industry as an effective digital tool for engaging social media users and facilitating electronic word-of-mouth for brands. We delved into motivations concerning people's brand-related hashtag-posting behavior on social media. The findings revealed three motivations for posting brand-related hashtags on social media: social acceptance, brand altruism, and incentive seeking. Additionally, we examined the relationships between motivations and brand relationship variables. The results showed that social acceptance and brand-related altruism predicted all of the five relationship variables (i.e., brand attitude, brand trust, brand affective and calculative commitment and brand loyalty), while incentive-seeking predicted brand calculative commitment and brand loyalty. The findings of the study provide some meaningful insights into the development of brand communication strategies and help marketers capitalize on social media platforms to achieve higher user involvement.

The Influences of Adult-child Relationships on the Moral Concepts of Preschoolers (유아·성인 관계방식이 유아의 도덕개념 형성에 미치는 영향)

  • Choi, Bo Ga;Song, Mi Hwa
    • Korean Journal of Child Studies
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    • v.19 no.2
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    • pp.115-132
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    • 1998
  • The present study investigated the construction of the moral concepts of 3-, 4-, and 5- year old Korean children. Instruments were the Maternal Behavior Research Instrument by Schaefer for mother and feather nurturing attitudes, and the Domain Distinctiveness Model for children's moral judgments. Maternal and teacher attitudes were categorized by the affection-rejection factor consisting of affection-affection, affection-rejection, rejection-affection, and rejection-rejection dimensions, and by the permissive, -control factor consisting of permissive-permissive, permissive-control, control-permissive, and control-control dimension. Children's data were collected with an individualized interview in which children were asked to judge moral and social conventional transgression events. 30 children were assigned to each of the maternal/teacher attitude dimensions; thus, there were 120 children for each factor. Results showed that (1) the affection-affection cohort was must strongly related to moral rules using both the seriousness criterion and deserved punishment criterion, and (2) the permissive-permissive cohort was most strongly related to reasoning and action. However, this cohort did not break out of children's structural limitation (limited responses to the intangible).

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Consumers' Attitude on Textile Image Generated by CAD for Quick Response based Mass-Customization

  • Shin, Sang-Moo
    • Journal of Fashion Business
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    • v.6 no.3
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    • pp.52-59
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    • 2002
  • Companies desire to increase total profits. Consumer's buying behavior depends on the nature of the product just like look, touch, and feel of fabric in apparel shopping on-line with Quick Response based mass-customization. The purpose of this study is to investigate the consumer's texture sensibility from textile image under on-line environment in order to give the direction for marketing strategy in apparel ebusiness. Total 8 kinds of textile swatches representing each of 8 texture-sensibility-axes were selected for this research on the basis of finding in previous studies. The analyses of 60 questionnaires were conducted by frequency, mean, and standard deviation using SPSS 10.0. The results of this research were as follows: Under on-line environment, consumers recognized Homespun as natural, strong, and warm texture sensibility, but not as glossy, and transparent. Oxford was recognized by consumers as refreshing, and plain texture. Consumers recognized Muslin as flat and refreshing, Melton not as transparent but as warm, strong, dense, and natural, Habutae as thin, transparent, refreshing, flat, glossy, and soft, Linen as sandy, Suede not as transparent but as strong, and warm, and Terry as warm, and dense.

Concept Analysis of Rehabilitation Motivation in Patients with Rheumatoid Arthritis (류마티스 관절염 환자의 재활동기에 대한 개념분석)

  • Lee, Eun Nam;Kong, Kyoung Ran
    • Journal of muscle and joint health
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    • v.25 no.3
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    • pp.240-249
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    • 2018
  • Purpose: This study was to identify the attributes, antecedents, their consequences, and empirical indicators of rehabilitation motivation in rheumatoid arthritis patients. Methods: Walker and Avant's method was used to analyze the concept. Articles published after 1990 were searched in Medline, CINAHL, NSDL, and RISS databases using "rehabilitation", "motivation" and their combination as keywords. Results: The attributes of rehabilitation motivation are: 1) certitude and trust toward rehabilitation treatment; 2) confidence in the rehabilitation process; 3) efforts and commitments to achieve health goals; 4) psychological needs to act toward health recovery. Its antecedents include: 1) rights of self-determination; 2) goal setting and goal-oriented attitude; 3) personal needs; 4) getting rewards; 5) social and family support; 6) professional behavior of healthcare providers; and 7) least risks or costs for actions taken. Conclusion: The study results could be used as a conceptual framework for developing tools to measure the motivation of rheumatoid arthritis patients.

Effects of vision care program for elementary school children (시력증진 프로그램이 초등학생의 시력에 미치는 효과)

  • 이정렬;유일영;이은숙
    • Korean Journal of Health Education and Promotion
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    • v.16 no.1
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    • pp.137-148
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    • 1999
  • The necessity of school health promoting projects is well known to many researchers, however, there is a lack of research on the development of strategies for school health programs and the evaluation of the effectiveness of the programs. The results of our previous study in 1996 identified poor eyesight as one of the several health problems among elementary school children in urban areas. The main objective of this study is to develop, implement, and evaluate vision care for elementary school children. The research method utilized a quasi experimental design using non-equivalent group, pre-post comparison. The sample consisted of all second grade children in two elementary schools in Kyung-giProvince. In order to prevent a contamination effect of the vision care program, one school was selected as a control and the other school was selected as a treatment group. The experimental school had 467 children and the control school had 402 children. The visual acuity of children in both group was measured and a survey questionnaire was sent out to parents on the knowledge, attitude, and behavior related to vision care before the program was implemented. The children of the experimental school received the following programs; separate education on proper nutrition and care of eyesight for children and parents, daily eye exercises using video tape, and an essay and poster contest on healthy eyesight. The eye exercise program lasted from March, 1997 to November, 1997. On November, 1997, visual acuity was measured again from children in both schools. The data was analyzed by using SAS statistical package. The results indicate that the children in the experimental group had significantly (p〈0.001) better eyesight than the children in the control group. Also, some of the behavior highly related to the poor eyesight are poor maternal eyesight and watching TV from a short distance. In conclusion, one of the significance of this project is that the vision care program was developed after the need assessment. It will be encouraged in the future that more school health program should be developed after a need assessment. Also, inclusion of family members was important in health promoting projects within a school setting since healthy behavior needs to be reinforced at horne as well as at school.

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