• Asian Journal of Business Environment
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• v.2 no.2
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• pp.13-21
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• 2012

Purpose - The purpose of this research was to suggest purchasing decision factors through understanding the context of purchasing behavior and to figure out variables related to purchasing decision, purchasing cognition, and attitude. Research design / data / methodology - By random sampling, 200 consumers who are over 20, have purchased Digital·home appliance on TV home shopping, and have lived in the Seoul area were chosen as sample subjects. Questionnaires data were obtained from all subjects by self-administration method. Results - Result of analysis could be summarized as following. Analysis of the cognition of digital/home appliance product features, and influence of digital/home appliance product feature to purchasing intention are presented in the following order; price (3.50), diversity (3.10), brand (3.00). Also, analysis of the cognition of TV home shopping feature and influence of TV home shopping feature to purchasing of digital/home appliance are presented in the following order; awareness (3.63), safety of delivery (3.38), safety of transaction (3.28), product test (3.27). Conclusions - Purchasing attention of TV home shopping features presented difference in awareness, safety of delivery, safety of transaction, and product testing factors. In order to vitalize home shopping, impossibility of quality confirmation should be overcome and reinforcement of brand power should be considered.

• Korean Journal of Adult Nursing
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• v.17 no.2
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• pp.268-275
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• 2005

Purpose: The purpose of this study was to determine handwashing-related factors in nurses. Specific purposes of this study were to examine 1) the applicability of the hypothetical model constructed for this study, on the basis of Theory of Planned Behavior(TPB), and 2) relationships between handwashing practice and other variables such as age, career, level of education, and level of recognition about handwashing. Method: Data were collected from 187 nurses in one university hospital in Kyung-Ki province. Result: The hypothetical model based on TPB was revealed applicable, but the degree of the variance explaining handwashing practice was small(26%). Perceived behavioral control(PBC) was the most strong variable explaining handwashing practice, and intention didn't have a significant effect on handwashing practice. Norm and PBC had significant effects on intention, but attitude was not a significant factor of intention. Age, career, and the level of awareness of handwashing practice were significantly related to handwashing practice. Conclusion: The result of this study suggests that we should focus on perceived behavioral control, awareness of handwashing practice and subjective norm about handwashing practice to increase the level of nurses' handwashing practice.

• Journal of Korean society of Dental Hygiene
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• v.13 no.2
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• pp.239-247
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• 2013

Objectives : The direction for qualitative improvement of our country's workers' by arranging data necessary for improving oral health program and system aiming to promote workers' oral health in the future is suggested in this study. Methods : The questionnaire by self-administrated method, which was selected by convenience sampling method, was carried out from October 4th to December 31th, 2011 targeting 424 workers from 6 working places in Jellabuk-do Province. Results : 1. It was indicated that workers' interest in oral health is higher than moderate and that workers are perceiving oral health as one of critical problems and thinking that the level of their oral health knowledge is low and oral health status is under moderate. 2. It was indicated that the rate of workplace oral screening is high, but the dissatisfaction ratio with workplace oral examination is high. Non-screening of medical treatment was indicated to be the highest after oral examination. 3. Factors of having influence upon the workplace oral examination included age, marital status, appearance, educational level, work-life term, and average monthly household income. Conclusions : It is judged to be likely important to make them have positive attitude toward oral health care through the accurate publicity of workplace oral examination and education on prevention of oral disease by reflecting workers' high interest in oral health.

• Journal of Integrative Natural Science
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• v.4 no.4
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• pp.332-338
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• 2011

This study was conducted to find associations of stress with obesity in female college students in Gwangju. 343 subjects were divided into two groups based on BMI(body mass index). BMI of normal group was $19.3{\pm}1.5$ while that of obese group was $26.4{\pm}3.6$. The measured stress level in obese subjects was higher and they were less capable of controlling obese oriented attitude compared to normal subject. Twenty four hour dietary recall revealed that nutrient intakes of obese subjects were higher in energy, lipid, P and cholesterol. However, they were more deficient in Ca, Fe and vitamin A, compared to those of normal ones. This study suggested severe stress might trigger undesirable dietary behavior leading to increase in food consumption which contribute to obesity. Effective nutrition education program targeting obese female students should be developed and implemented to relieve stress and practice desirable dietary behavior and eating pattern.

• Journal of Fisheries and Marine Sciences Education
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• v.13 no.1
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• pp.37-62
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• 2001

This study examined the qualities of an effective teacher needed to accomplish educational reform successfully and prepare for a rapidly changing knowledge-based society. To achieve the purpose of the study, the following specific questions were looked into; (1) knowledge, skills, attitude of an effective teacher. (2) a proposal for staff development programs to improve the effectiveness of teachers. (3) a proposal to support teachers' efforts to improve their effectiveness. (4) the factors inhibiting the improvement of teachers' effectiveness. In this study, 'in-depth interview' was used for data collection because the study deals with the "subjective consciousness" of teachers, and qualitative research methods are useful to such a case. The research was done on teachers from secondary schools in Pusan City. According to the teachers interviewed, an effective teacher needed in the new age has such knowledge, skills, and attitude as; (1) knowledge in their major, general culture and common sense, psychology of educational counselling, social science, and knowledge and information related to curriculum. (2) effective instruction skills, skills to guide student behavior, skills related to administrative clerical work, using the computers, extra curriculum activities, educational evaluation, using teaching materials, developing educational programs, and good communication skills. (3) attitude relevant to willingness to understand and converse with students at their cognitive level, positive expectations and concern toward students, democratic problem solving, continuous self-study and development, thoroughgoing mission and professionalism, will for educational reform and innovation, neat appearance and refined language, and successful interpersonal relationships. The teachers also said that the current staff development system, as a program to provide necessary qualities for teachers, has improved in the last 3 years through diverse curriculum and systematic programs. However, due to the problematic promotion system, the staff development program has turned into just a 'point collecting' game from the role of in-service training program; teachers take training courses as the means just collecting points for promotion purpose. Factors inhibiting the improvement of teachers are (1) overload of formal paperwork over emphasizing outcome, (2) mannerism of teachers not perceiving their lack of professionalism, (3) the general attitude in the teaching profession resisting change and reform, (4) supervisory activities lacking rigid regulation, (5) research just as the means of point-collection only for promotion, and (6) staff development programs lacking efficiency. These factors, interacting each other, inhibited the improvement of teachers.

• Management & Information Systems Review
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• v.31 no.2
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• pp.89-114
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• 2012

The purposes of this research are to examine the effect of humor sense of leader on innovative behavior and to examine the moderating effects of empowerment on the relationship between humor sense of leader and innovative behavior. For these purposes, literature review and survey research were conducted. The 350 questionnaires were sent to the 10 manufactural firms in the Pusan and Kyungsang Nam-Do region for empirical analysis. Total 276 usable responses were collected(effective response rate : 78.86%). The major findings of the empirical research are as follows ; First, generation of humor, use of humor, attitude of humor and evaluation of humor which are composed factors of humor sense of leader have positive influence innovative behavior. Second, composed factors of humor sense of leader have differential influence on innovative behavior by empowerment. In conclusion, humor sense of leader is expected to improve innovative behavior which is individual behavior in an organization. Therefore, managers have to develop innovative behavior by exhibiting humor sense, considering empowerment.

• The Journal of Korean Association of Computer Education
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• v.23 no.1
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• pp.63-75
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• 2020

From the perspective of compliance with security policies by members of the organization, which is a major cause of security incidents, this study presented biased thinking as factors that affect compliance with security policies and verified the following: First, the impact of biased thinking on security policies on compliance with security policies is verified. Second, the participation of management, perceived risk, education and punishment of management will verify the adjustment effect of increasing or decreasing biased thinking. Finally, we have verified that compliance attitudes have a significant impact on compliance behavior. To this end, 157 people were surveyed, statistical analysis of research models and structural equations, and conformity analysis were conducted. Studies have shown that biased thinking has a negative effect on the attitude of compliance with information security. In addition, it was analyzed that the attitude of compliance with information security policy increases policy compliance behavior. On the other hand, the higher the perceived risk of information security, the lower the bias was the adjustment effect, but management's participation, education and punishment were found to have no adjustment effect.

• Journal of The Korean Association For Science Education
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• v.23 no.6
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• pp.599-608
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• 2003

The purpose of this study was to investigate the effectiveness of NIE(newspaper in education) program in improving students' environmental knowledge, attitudes, and behavior. Whereas 92 tenth-grade girls were controlled as a lecture-type group, who were taught mostly with science textbooks, 95 tenth-grade girls were experimented as an NIE group, who actively utilized newspaper into classroom discussion. After 12 units were conducted in each group, girls of NIE group improved significantly more than those of lecture-type group in environmental knowledge, attitudes, and behavior. Such effectiveness of NIE learning commonly appeared throughout all achievement levels, except that environmental knowledge of lower-achieved girls did not show significant differences between two groups. This result proposes the need for active consideration of NIE learning in developing new environmental education program.

• Journal of Distribution Science
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• v.15 no.10
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• pp.41-50
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• 2017

Purpose - Online product review has become a crucial part of the online retailer's market performance for a wide range of products. This research aims to investigate how an individual reviewer's review frequency and timing affect her/his average attitude toward products. Research design, data, and methodology - To conduct reviewer-level analysis, this study uses 42,172 posted online review messages generated by 6,941 identified reviewers for 59 movies released in the South Korea from July 2015 to December 2015. This study adopts Tobit model specification to take into account the censored nature and the selection bias arising from the nature of J-shaped distribution of movie rating. Results - Our estimation results support that the negative impact of review frequency and timing on valence. Furthermore, review timing has an inverted-U relationship with the user's average valence and enhance the negative effect of review frequency. Conclusions - This study contributes to the growing literature on the understanding how eWOM is generated at the individual consumer level. On the basis of the main empirical findings, this study provides insights into building a recommendation system in online retail store based on the consumer's review history data - frequency, timing, and valence.

• Journal of Korean Library and Information Science Society
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• v.35 no.4
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• pp.129-147
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• 2004

This study is to investigate extensively the negative word-of-mouth responses and intentions of the public library users. It selects and analyzes empirically some of the antecedents of the complaining behaviors including severity of dissatisfaction attitude toward complaining, difficulty of the complaining, likelihood of success, product/service importance, external attributions, loyalty, and former experience of complaining. Final data through questionaries are obtained from 497 unsatisfied adult public library users in Taegu Metropolitan City, 443 of them analysed with SPSS 12.0 for Windows.