• Title/Summary/Keyword: Attitude and Behavior

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Analysis on the Consumer's Attitude and Purchase Behavior of Oysters (굴에 대한 소비자의 태도 및 구매 행동 분석)

  • Lee, Min-A;Lee, Jong-Kyoung;Cha, Sung-Mi
    • Korean journal of food and cookery science
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    • v.24 no.6
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    • pp.919-930
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    • 2008
  • This study was conducted to survey the attitudes of oyster consumers and to analyze their purchase behaviors based on demographic variables. To accomplish this, a questionnaire that was developed based on content analysis and panel discussion was distributed to 467 general consumers. The majority of the respondents ate oysters (90.6%), although the proportion of oyster consumers increased with age. The primary reasons for not-eating oysters were odor (33.3%), flavor (16.7%) and concern for safety (11.9%). Most respondents consumed raw oysters (96.1%) during winter (70.0%) at discount stores (51.3%). Fishery wholesale markets were the most common places to purchase oysters for respondents in their 60 s, while the other groups reported that discount stores were the most common place to purchase oysters. Most respondents ate oysters the day of purchased (53.2%). Furthermore, most respondents (39.2%) reported that they consumed the oysters only after evaluating the appearance and odor and that they avoided oysters during summer for safety. Women were more likely to check the expiration date than men, while housewives were the most likely to check the expiration and usually kept the oysters at refrigerator. Overall, the results of this study suggest that the various types of oyster products must be targeted toward different demographic markets. Moreover, this study will be useful for promoting the safer and more effective consumption of oysters.

The development of a mobile u-Health program and evaluation for self-diet management for diabetic patients

  • Ahn, Yun;Bae, Jeahurn;Kim, Hee-Seon
    • Nutrition Research and Practice
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    • v.10 no.3
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    • pp.342-351
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    • 2016
  • BACKGROUND/OBJECTIVES: This study aims to develop a mobile nutritional management program for integration into the already developed web-based program, Diabetes Mellitus Dietary Management Guide (DMDMG) for diabetic patients. Further, we aim to evaluate the amended DMDMG program. SUBJECTS/METHODS: The mobile application based on an Android operating system includes three parts: 1) record of diet intake, which allows users to take pictures of the meal and save to later add diet records into DMDMG; 2) an alarm system that rings at each meal time, which reminds users to input the data; 3) displays the diet record and the results of nutrient intake, which can be also viewed through the web program. All three parts are linked to the web-based program. A survey was conducted to evaluate the program in terms of nutrition knowledge, dietary attitude, eating behavior and diet intake by non-equivalent control group design among diabetic patients with 14 DMDMG users and 12 non-user controls after a one-month trial of DMDMG. RESULTS: Non-users did not use the program, but participated in the weekly off-line nutrition classes for one month. The program users showed increased healthful dietary behavior (P < 0.01) and dietary attitude scores (P < 0.05). More DMDMG users had higher nutrition knowledge scores after one-month trial than non-users. However, dietary intake significantly increased in non-user group for calcium and sodium (P < 0.05) while the user group did not show significant changes. CONCLUSIONS: The program has created positive changes in patients' dietary life. All the users were satisfied with the program, although some expressed minor difficulties with an unfamiliar mobile app.

Factors Related to Eating Breakfast of Middle and High School Students in Seoul (서울시 중.고등학생들의 아침식사 섭취 관련 요인)

  • Kim, Yang-Suk;Yoon, Ji-Hyun;Kim, Haeng-Ran;Kwon, Sung-Ok
    • Korean Journal of Community Nutrition
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    • v.15 no.5
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    • pp.582-592
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    • 2010
  • The purpose of this study was to determine the factors related to eating breakfast for middle and high school students in Seoul using the Theory of Planned Behavior. Out of 2,280 questionnaires distributed to 22 schools, 2,060 were returned (90.4% response rate) and 1,899 were analyzed (83.3% analysis rate). Gender, self-perceived household income level and mother's working status were examined as demographic factors. "Attitude", "Subjective norm", "Perceived difficulty in access to breakfast", "Perceived time restriction" and "Self restriction to breakfast" were extracted as psychosocial factors as the results of factor analysis and reliability test using 17 items. In case of middle school students, boys were more likely to skip breakfast than girls. The students perceiving their household income level "low or middle low" were more likely to skip breakfast than those who perceived their household income level "high or middle high". The students whose mother had a job tended to skip breakfast than those whose mother had no job. In case of high school students, the students perceiving their household income level "low or middle low" tended to skip breakfast than those perceiving their household income level "high or middle high". The results of analysis of variance, all the psychosocial factors examined in this study-"Attitude", "Subjective norm", "Perceived difficulty in access to breakfast", "Perceived time restriction" and "Self restriction to breakfast"- were related to the frequencies of eating breakfast during weekdays in both the middle and high school students.

A Study on Behavioral Intention for Financial Retirement Preparation to Apply Theory of Planned Behavior: Focusing on Consumers in their 20s and 30s (계획된 행동이론을 적용한 경제적 은퇴준비행동의도에 관한 연구: 20·30대 소비자 대상으로)

  • Zhang, Meng Jiao;Lee, Seung Sin
    • Journal of Families and Better Life
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    • v.34 no.5
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    • pp.53-68
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    • 2016
  • Financial preparation for retirement means making financial plans by predicting expected incomes and expenditures needed for maintaining success in later life. Because this preparation needs long-term planning, preparing as early as possible is recommended. This study, therefore, uses theory of planned behavior for examining the intention of financial preparation for retirement of consumers in their 20s and 30s. By using financial education and its understanding as additional variables, this study also intends to examine the ultimate effects on the intention. The following is a summary of the main results and suggestions. First, the level of consumer financial education is lower than the average. The level of understanding finance is lower than the average, and particularly, the level of understanding retirement related finance is much lower. Second, the more the attitude of financial preparation for retirement is positive, and the higher the level of subjective norm or perceived behavioral control is, the level of the intention of financial preparation for retirement tends to be more higher. Therefore, relevant efforts to encourage this preparation are needed. Third, the level of the intention of financial preparation for retirement is higher than the average, whereas financial education has no effects on the intention. This means that despite the importance of the financial education, its current implementation has many problems. The suggestions of this study are as follows. First of all, this study can provide preliminary data for developing retirement planning programs. In addition, in terms of the policy, given that this study targets relatively young consumers in their 20s and 30s, it can provide preliminary data for making policies for their future retirements.

A Study on the Relationship between Lifestyles and Clothing Purchasing Behavior (라이프 스타일과 의복구매행동과의 관계 연구)

  • 이부련
    • Journal of the Korean Society of Costume
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    • v.37
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    • pp.17-32
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    • 1998
  • The purpose of this study was to identify the relationship between lifestyles and clothing purchasing behavior. The questionnaire was administered to 644 females aged 30∼40 in Taegu during April 21 to April 26 of 1997. Data was analyzed by frequency, percentage, mean, standard deviation, factor analysis, reliability test, MANOVA, and ANDVA by suing SPss package. 1. The lifestyles of the respondents were classified into fived types such as consumption oriented, economics-oriented, achievement-oriented, family-oriented, and conservative-oriented type. And clothing purchasing behavior was classified into six categories such as individuality, convenience, economy, ostentation, decorums, and practicality. 2. The results of lifestyle and clothing purchasing behavior analysis were as follows ; 1) All of five positive groups of consumption·economics·achievement·family and conservative-oriented type had an inclination for economy and individuality. And some differences were found according to the consumers, interest even in the same lifestyle. 2) The positive groups of consumption oriented type thought much of individuality and ostentation but on the other hand the passive group thought much of practicality. 3) The positive groups of consumption oriented, and family-oriented types except economics oriented and conservative oriented types took up a strong attitude toward ostentation, and ostentation was found in passive group of the conservative-oriented type. 4) The positive group of economics-oriented, achievement-oriented and conservative-oriented types except consumption-oriented and family-oriented types had great concern for practicality in the case of clothing purchasing behavior. But also the passive group of conservative-oriented types had an inclination for practicality. 5) Generally five types of lifestyles and clothing purchasing behavior showed that all types had the greatest concern for economy and individuality, and common for practicality and ostentation. And all of five types had partial concern for convenience and showed no differences for decorums.

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Cigarette Smoking and Its Attitudinal Factors Among the 6 Grade Students in Korea (초등학생의 흡연 실태와 흡연 태도에 영향을 미치는 요인)

  • Park, Woo-Yean;Park, Youn-Su
    • The Journal of Korean Society for School & Community Health Education
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    • v.7
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    • pp.33-49
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    • 2006
  • Background & Objectives: This study was designed to examine relationships between smoking behavior and smoking attitudes among 6th-grade students in Korea in order to provide knowledge on school-based programs for preventing adolescent smoking behaviors. Methods: Questionnaires were administered to 464 students attending three public elementary schools in O city from June 13 to June 16, 2006. The total sample size is 458 (response rate = 98.7%). Data were statistically analyzed by frequency analysis, cross tabulation, and multiple regression. Results: First, smoking behavior was significantly influenced by the factors of gender, self-concept, family structure, sibling smoking, school achievement, relationship with teachers, satisfaction with school life, and smoking friends. Theprevalence of ever-smoking was 12.7% among 6th grade students in this study. Students were most likely to initiate smoking in the 5thgrade with curiosity and smoke at their own home. Second, students showed negative attitude toward smoking overall. From the detailed section, students respondednegatively about smoking in public places while they thought that adult smoking with moderate level was okay. Student who showed positive attitudes toward smoking in the present study were significantly related to the factors of self-concept, family environment, parental and sibling smoking status, school achievement, satisfaction with school life, and smoking friends. Third, Students who had tried cigarette smoking were likely to report less negative attitudes toward tobacco than non-smoking students. Fourth, this study found that smoking friends were the most significant predictor of positives smoking attitudes. Other factors significantlyassociated with smoking attitudes were gender, relationship with friends, self-concept, relationship with teachers, paternal smoking status. Conclusions: The study results suggest that smoking prevention programs focus on resisting peer influence and need to be community-incorporated and/or comprehensive from elementary to high school.

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Healthy pleasure in Zs: focused on social comparison and narcissism, self-esteem (#오운완, Z세대의 헬시플레저: 사회적 비교성향과 과시적 자기애, 자존감을 중심으로)

  • Eunji Lee
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.2
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    • pp.11-16
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    • 2024
  • Recently, the health-pleasure trend, which means enjoying health care through exercise or diet and certifying it on SNS is spreading to the MZ generation. This study examined the effect of personality traits on SNS upload behavior and subjective well-being related to health care. As a result, 1) parallel comparison and narcissism had a positive effect on the SNS upload attitude and intention, and the downward comparison had a negative effect on both SNS upload variable. Self-esteem had a positive effect only on the attitude of uploading SNS. Next, 2) self-esteem had a positive effect on both subjective well-being, while narcissism had a negative effect on stress, and parallel comparisons had a positive effect on life satisfaction. In other words, it was confirmed that comparisons with similar people had a positive effect on SNS upload behavior and their subjective well-being, while health care for self-show or recognition of others had a negative effect on their subjective well-being. The results of this study should be actively reflected not only for the marketing market but also for a media and cultural environment in which the MZ generation can lead a healthy life.

The Relationship between Occupational Basic Competencies, Job Searching Efficacy, and Career Preparation Conduct and Attitude of Occupational Therapy Students (작업치료과 대학생의 직업기초능력, 구직효능감 및 진로준비행동의 관계)

  • Park, Juyoung;Kim, Hunju
    • Journal of The Korean Society of Integrative Medicine
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    • v.7 no.1
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    • pp.89-98
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    • 2019
  • Purpose : The purpose of this study was to understand the correlations between occupational basic competencies, job searching efficacy and career preparation behavior of department on occupational therapy students. Methods : The subjects of this study were 103 occupational therapy students in D college. The data collection period was from July 1, 2018 to July 30, 2018. The collected data was processed using SPSS 21.0 and were analyzed using descriptive statistics, t-test, ANOVA, Scheffe's test and Pearson's correlation coefficient. Results : The mean scores for occupational basic competencies, job searching efficacy and career preparation behavior of the occupational therapy students were 3.61 (${\pm}0.59$), 3.58 (${\pm}0.61$) and 3.31 (${\pm}0.66$) respectively. The occupational basic competencies score of the Occupational Therapy students was significantly differed according to their age (t=-2.13, p=.03) and grade point average (F=15.01, p=.00). The job searching efficacy of the Occupational Therapy students was significantly different by grade point average (F=3.40, p=.02). There were no significant differences in job preparation behaviors among occupational therapy students according to gender, age, grade and grade point average. There was a positive correlation between occupational basic competencies and job searching efficacy (r=.675, p<.01), between occupational basic competencies and career preparation behavior (r=.455, p<.01), between job searching efficacy and career preparation behavior (r=.702, p<.01). Conclusion : The results of this study suggest the following: It is necessary to repeat this study with a greater number and range of subjects. In addition, it suggests that the progress of study should be developed and continued and refined in order to identify factors that affect the career preparation behavior of students of occupational therapy. In addition, the development of a program and the application of a curriculum to promote occupational basic competencies and job searching efficacy should be a priority.

A Study on Unified Theory of Acceptance and Use of Technology(UTAUT) Improvement using Meta-Analysis: Focused on Analysis of Korea Citation Index(KCI)-Listed Researches (메타분석을 활용한 통합기술수용모형의 개선 연구: KCI 등재 논문 분석을 중심으로)

  • Hwang, Jeong-Seon;Lee, Hong Joo
    • The Journal of Bigdata
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    • v.2 no.2
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    • pp.47-56
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    • 2017
  • The UTAUT was presented as a comprehensive of eight existing theories to improve the limit of Technology Acceptance Model (TAM), and it has been also utilizing in various fields related to acceptance and diffusion of new technology. In this study, we analyzed factors utilized in UTAUT through meta-analysis, and confirms the consistency of the model. We presented the principal factors and the additional factors. Moreover, we presented differences and suggestions through comparative analysis with previous researches. The meta-analysis showed that satisfaction, hedonic motivation, attitude, perceived enjoyment showed a important factors as additional factors. Based on this result, we presented an extended UTAUT model. In the case of Korea studies, it was found that increasing the degree of behavior intention is the most important factor leading to use behavior. The results of this research will be able to support researchers who research the acceptance and diffusion of new technologies, and companies trying to launch new products.

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A study on the nutritional Knowledge, food behavior, nutritional attitudes and food preference -in case of elderly living in home- (노인의 영양지식과 식행동 영양태도 및 식품기호도에 관한 조사연구 -서울시내 가정거주 노인을 중심으로-)

  • 이윤희
    • Journal of the Korean Home Economics Association
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    • v.33 no.6
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    • pp.213-224
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    • 1995
  • This study was designed to observe the nutritional knowledge, food behavior, nutritional attitudes and food preference of elderly living in home. Two hundred and thirty elderly were examined on questionnaire. The results of this study are summarized as follows. 1. The average score of their nutritional knowledge was 6.08 (the highest mark was 10.00). The nutrition knowledge score of the elderly live with spouse was higher than those live alone and goes up according to the education degree of elderly and pocket money. The correct answer ratio about a question of geriatric diseases was somewhat higher than another question. 2. The average score of their food behavior was 21.90(the highest mark was 33.00) and the score of the female was higher than that of the male and the college-educated elderly have the highest score. Generally their food behavior was improved by the increasing intake of animal protein and milk. 3. The average score of their nutritional attitude was 11.25 (the highest mark was 15.00) and those of 70~74 age old have the lowest score. And they answered that they are willing to change their food behavior for their health. In this study we expect that the authorities would operate the nutritional education for the prevention of degenerative diseases and the development of the food behavior at a public health center or another groups(no-in-jung) as a part of service for the welfare of elderly. 4. They prefered vegetable foods to animal foods and baking, broiling, and raw foods to the fried foods, and they liked the sweet foods, the fruits, milk and lactic acid beverage as snack or dessert.

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