• 한국의류산업학회지
• /
• 제24권3호
• /
• pp.303-314
• /
• 2022

This study examined the impact of the social features (identification, interaction, information value) and technical features (visibility affordance, metavoicing affordance, social connecting affordance) in live commerce on consumers' attachment, which in turn affects consumers' continued intent to watch live commerce and intent to purchase from the platform. Consumers' attachment was represented by emotional attachment to the live shopping streamer and functional dependence on live commerce. Furthermore, this study investigated the effect of attachment on continuous watching intention and purchase intention. Using a web-based survey and consumers in their 20s and 30s (average age: 30.32) as a sample, this study collected 274 usable responses. The results showed that among the live commerce social system constructs, identification and interaction positively affected emotional attachment to the live commerce streamer. Among the live commerce technical system constructs, visibility affordance and social connecting affordance positively influenced functional dependence on live commerce. Both emotional attachment to the live streamer and functional dependence on live commerce were positively related to a continued intent to watch, which influenced the intent to purchase. This study empirically investigated live commerce based on the socio-technical systems framework and confirmed that both social and technical factors have a significant effect on consumers. This study also identified the impact of live commerce on consumers' attitudes through attachment theory. In addition, it has proved the antecedents and effect of continuous watching of live commerce on purchase behavior by focusing on continuous watching intention where less attention was paid in live commerce research.

• 아동학회지
• /
• 제18권2호
• /
• pp.131-148
• /
• 1997

The purpose of this study was to develop criterion scores for the Korean version of the Attachment Q-set. It further examined distribution of security of attachment scores of Korean infants and differences in attachment scores by the cultural background. The criterion scores of attachment security were developed by 8 judges who are knowledgable in attachment theory and research. They used the Q-set to describe behavior characteristics of ideally secure infants of 12 and 36 months of age. Distribution of the attachment scores was analyzed with 191 infants, compiled from 4 studies including infants selected for this study. The attachment security criterion scores developed for Korean infants correlated highly with the Waters' criterion scores (1987) for American infants, .90 for 12 months and .88 for 36 months of age. Correlations between attachment scores developed for 12-and 36-month-olds was .89. The attachment security scores of the Korean version was a little higher and more negatively skewed than scores calculated using the American criterion. There were significant differences in the security of attachment scores by socioeconomic background of the infants, but not with employment status of the mothers. Infants of nonemployed middle class mothers had significantly higher security of attachment scores than infants of nonemployed lower class mothers. Infants from lower class families had higher "difficulty" scores, and "enjoying physical contact" scores were higher among infants from the middle class.

• 한국생활과학회지
• /
• 제14권3호
• /
• pp.379-386
• /
• 2005

Bowlby has proposed that child-mother attachment is important in the child's representation of self. In this study, the child's emotional intelligence was examined in connection with child-mother attachment with a sample of 5-year-olds. The quality of attachment was assessed based on the child's behavior on reunion following a separation, using a SSP (Strange Situation Procedure) system devised by Main and Solomon. The emotional intelligence was assessed with Lee's Scale for young children. The results show significant connections between child-mother attachment and the emotional intelligence. Specific areas of emotional intelligence are related to particular patterns of attachment. Namely, securely attached children are assessed significantly higher than the unsecurely attached, not only in the ability to identify and control their own emotions, but also in the ability to control others' emotional state. Also, securely attached children perceive their social competence significantly higher.

• International journal of advanced smart convergence
• /
• 제10권4호
• /
• pp.149-157
• /
• 2021

This study aims to understand how an influencer's social and physical attractiveness, background and value homophily influences consumer's emotional attachment, which in turn causes user stickiness with regards the influencer's live commerce. We tested all proposed hypotheses among users of the online shopping platform "TaoBao". Ultimately, 297 questionnaires were collected by means of an online survey. The results revealed that social and physical attractiveness positively influence emotional attachment. Meanwhile only value homophily significantly affected emotional attachment, whereas background homophily did not significantly affect emotional attachment. Additionally, emotional attachment was found to significantly influence live commerce stickiness. We also investigated the moderation effect of perceived beauty trends of products sold on live commerce, where the results indicated that high beauty tends to have a higher effect on live commerce stickiness behavior. Lastly, theoretical and managerial implications have been offered.

• 한국학교보건학회지
• /
• 제27권3호
• /
• pp.140-147
• /
• 2014

Purpose: This study aimed to identify the factors affecting on depression among female middle school students. Methods: A survey was conducted on 217 first and second grade female middle school students in C city. Participants' general characteristics, home environment, level of depression, paternal, maternal, peer attachment, school adjustment were measured by self-reporting questionnaire. With SPSS 18.0 program, measured variables were analyzed and compared using descriptive statistics, t-test, ANOVA, Scheff$\acute{e}$ post hoc test, and stepwise multiple regression analysis. Results: The level of depression among female middle school students were higher among students with lower economic status, second in birth order, and second grade in school. The level of depression was negatively associated with the level of paternal attachment (r=-.522), maternal attachment (r=-.487), peer attachment (r=-.376), relationship with teachers in school adjustment (r=-.274), relationship with friends in school adjustment (r=-.378), classroom behavior (r=-.450), school regulation (r=-.267). About 42% of depression among female middle school students were explained by paternal attachment, relationship with friends in school adjustment, and classroom behavior. Conclusion: Paternal attachment was identified as the most influencing factor on depression among female middle school students. Encouraging paternal involvement in the process of school adjustment might be a useful intervention to decrease depression among middle school girls.

• 한국보육지원학회지
• /
• 제15권3호
• /
• pp.157-174
• /
• 2019

Objective: The purpose of this study was two-fold: first to explore the effects of mother-child attachment and effortful control at age 1 on preschoolers' school readiness at age 6, and second, to determine the mediating effect of a child's effortful control on the relationship between mother-child attachment at age 1 in relation to school readiness at age 6. Methods: Participants in this study were 205 five-year-old toddlers(106 boys, 99 girls) recruited for the Korea Child Panel Study. Mother-child attachment was assessed using the Attachment Q-sort(Waters, 1989). Preschooler's effortful control was measured by the Early Childhood Behavior Questionnaire: ECBQ(Putnam, Gartstein & Rothbart, 2006). Preschooler's school readness was measured by the School Readiness Scale Murphey & Burns, 2002). Data were analyzed using descriptive statistics, correlations, and the structural equation modeling analysis. Results: First, mother-child attachment at age 1 effected school readiness at age 6. Effortful control at age 1 effected school readiness at age 6. Second, effortful control at age 1 mediated the effect of mother-child attachment at age 1 in relation to school readiness at age 6. Conclusion/Implications: Mother-child attachment at age 1 affects school readiness at age 6, and toddlers' effortful control at age 1 mediates the relationship between mother-child attachment in relation to school readiness at age 6.

• 한국정보시스템학회지:정보시스템연구
• /
• 제22권2호
• /
• pp.25-49
• /
• 2013

By virtue of the development and widespread of social network services, the importance of SNS for an individual's social capital formation as well as people's act of sharing information is increasingly highlighted. However, there are still few empirical studies on successful formation of SNS, people's attitude towards participation in SNS, and the brisk act of sharing information in the SNS as yet. This study performed an analysis that, in terms of forming the successful SNS, people's attachment to the group in SNS induces the attitude towards the participation in SNS, and the information-sharing act on the basis of the socio-psychological theory. For this purpose, this study carried out empirical study by dividing the influential factors into the attachment to online group, and attachment to the members in SNS group on the basis of trust. This study set up the component factors in trust as high-dimensional factors, and used SPSS 18.0 and SmartPLS 2.0 as analysis tools. Analysis results confirmed that group formation in SNS and people's attachment to the group were significantly influence attitude towards participation in SNS as well as information sharing behavior. This result implies that group formation in SNS plays an important role in active use of SNS.

• 한국콘텐츠학회논문지
• /
• 제22권10호
• /
• pp.93-102
• /
• 2022

의인화의 영향력에 대한 연구들은 점차 늘어나는 추세이나, 의인화를 경험하는 이용자의 특성 및 이들의 이용행태에 관해서는 탐색이 부족한 편이다. 따라서 본 연구에서는 구체적으로 스마트 스피커 이용자의 의인화 수준에 따른 이용자의 외로움, 사회적 단절, 애착 및 스피커 이용행태의 차이에 관해 탐색해보고자 하였다. 스마트스피커 이용자들을 대상으로 온라인 설문조사를 진행하였고, 총 320명의 이용자들이 조사에 참여하였다. 의인화 수준에 따라 두 집단으로 나누어 집단 간 차이를 살펴본 결과, 이용자의 외로움, 사회적 단절, 애착불안, 하루 평균 스피커 이용 빈도 및 의인화 행동 수준에 통계적으로 유의미한 차이가 나타났고, 애착회피는 통계적으로 유의미한 차이를 나타나지 않았다. 연구결과를 통해, 스피커와 긍정적인 사회적 상호작용을 높일 수 있는 인터랙션 설계에 관한 주요한 시사점을 제공할 수 있을 것으로 기대한다.

• 시큐리티연구
• /
• 제43호
• /
• pp.99-120
• /
• 2015

본 연구는 계획된 행동이론을 적용하여 민간경비원의 건강행동을 분석하는데 주요 목적이 있다. 이상의 목적을 달성하기 위하여 서울 경기 지역에 거주하고 있는 민간경비원을 유의표집(purposive sampling)하였다. 불성실한 응답 및 이상치를 제외하고 187명의 자료가 분석에 사용되었다. 구체적인 분석 방법은 탐색적 요인분석(Exploratory Factor Analysis: EFA), Polyserial 상관분석, 각 변인간의 인과관계를 추정하기 위하여 다중회귀(multiple regression)분석과 로지스틱 회귀(logistic regression)분석을 실시하였다. 결과를 요약하면 다음과 같다. 첫째, 애착도, 행동에 대한 태도 주관적 규범, 지각된 행동 통제력은 건강행동 지속의지에 정(+)적인 영향을 미치는 것으로 나타났다. 둘째, 애착도는 행동에 대한 태도에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 애착도는 건강행동 지속의지에 정(+)적인 영향을 미치는 것으로 나타났다. 넷째, 지각된 행동 통제력은 건강행동 실현여부에 정(+)적인 영향을 미치며 지각된 행동 통제력인 1단위 증가하면 건강행동을 실천할 가능성이 약 62.9%씩 증가하는 것으로 나타났다. 다섯째, 건강행동 지속의지는 건강행동 실현여부에 정(+)적인 영향을 미치며 지각된 행동 통제력인 1단위 증가하면 건강행동을 실천할 가능성이 약 72.3%씩 증가하는 것으로 나타났다.

• 아동학회지
• /
• 제26권6호
• /
• pp.89-110
• /
• 2005

Subjects were 66 3- to 4-year-old-Children of unemployed mothers from upper middle class families. Attachment behaviors were measured with the Preschool Strange Situation(Cassidy and Marvin, 1992) and classified as secure, avoidant, dependent, or disorganized. Narrative representations of mothers by Children were obtained by video taped interviews using the MacArthur Story-Stem Battery and coded by the MacArthur Narrative Working Group(1997) system. Data were analyzed with descriptive statistics and t test. Results were that children in the secure group showed more positive representations of their mothers, more prosocial story themes, had higher scores in theme coherence and showed more positive emotional expression than those in the insecure group. The attachment behaviors of the 4 groups(A, B, C, D) were closely correlated with the attachment representations shown in MSSB.