• 제목/요약/키워드: Attachment Behavior

검색결과 295건 처리시간 0.025초

방문객의 애착유형이 테마파크에 대한 태도와 만족도에 미치는 영향: 에버랜드 서비스 경험을 중심으로 (Influence of Visitors Attachment Type to Attitude and Satisfaction for Theme Park -Based on Service Experience of EVERLAND-)

  • 권순홍;임양환;이동욱
    • 한국컴퓨터정보학회논문지
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    • 제14권11호
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    • pp.187-197
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    • 2009
  • 테마파크에서 방문객들은 관람과 참여를 동시에 하여 즐거움과 기쁨을 느낀다. 테마파크의 참여 특성으로 인해 방문객은 단순히 보는 수준에 그쳐서는 욕구를 충족시킬 수 없으며 참여와 관람에 의해 나타나는 감정의 영향을 받게된다. 본 연구에서는 개인의 대인관계 특성을 결정짓는 성격 특성으로 간주되어 온 글로벌 애착이 테마파크를 방문했을 때의 행동과 그 후의 지각에 영향을 미칠 것으로 추정하여 테마파크를 방문한 경험이 있는 방문객의 애착유형이 태도와 만족에 영향을 주는 과정을 파악하였다. 그리고 소비자의 태도를 구성하는 세 개 차원인 인지, 감정, 행동의 욕의 관점에서 테마파크를 방문한 경험이 있는 방문객의 만족도와 행동의도를 높일 수 있는 요인들을 구조화하여 파악하였다. 연구결과 안정적 애착이 미치는 영향은 유의하였고, 인적 서비스와 긍정적 감정이 중요하게 나타났다.

브랜드의 총체적 체험이 소비자-브랜드의 정서적 유대관계에 미치는 영향 (Does Brand Experience Affect Consumer's Emotional Attachments?)

  • 이지은;전주언;윤재영
    • Asia Marketing Journal
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    • 제12권2호
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    • pp.53-81
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    • 2010
  • 소비자체험에 대해 기업들과 학자들이 많은 관심을 가져 왔지만 브랜드로부터 유발된 총체적인 체험에 대해서는 제한적으로 연구가 진행되어 오고 있다. 구매의사결정의 모든 과정에서 다양한 체험이 이루어질 뿐만 아니라 브랜드 아이덴티티와 브랜드 커뮤니케이션과 같은 브랜드 체험제공 수단들을 통해서도 소비자체험이 유발될 수 있음에도 불구하고 이러한 총체적인 체험에 대한 논의가 부족하였다. 따라서 본 연구는 기존 문헌들을 토대로 브랜드 체험을 개념화하고 브랜드 체험의 유형을 고찰하고자 하였다. 또한 브랜드의 총체적 체험은 소비자와 브랜드의 정서적 유대관계에 영향을 미칠 것이라 가정하고 그 효과를 규명하고자 하였으며, 브랜드 애착이 브랜드 몰입에 미치는 효과도 함께 검증하였다. 연구결과에 의하면 브랜드 체험의 네 가지 유형 가운데 감성적 체험, 행동적 체험, 그리고 지성적 체험이 브랜드 애착에 유의한 영향을 미치는 것으로 나타났으며 특히 행동적 체험의 영향력이 가장 높은 것으로 밝혀졌다. 반면 브랜드의 감각적 체험은 브랜드 애착에 유의한 영향을 미치지 않는 것으로 나타났다. 또한 브랜드 애착의 열정과 자아연관은 브랜드 몰입에 유의한 영향을 미친 반면에 애정은 브랜드 몰입에 유의한 영향을 미치지 않은 것으로 나타났다. 실증분석을 바탕으로 소비자와 브랜드간의 강력한 정서적 유대관계를 형성하기 위해서는 소비자들이 브랜드로부터 감성적, 행동적, 그리고 지성적 체험을 경험해야 하는 것으로 해석할 수 있다. 또한 소비자들이 체험 브랜드와의 관계를 유지하기 위한 의지를 형성하기 위해서는 애정과 자아연관으로 구성된 애착이 선행되어야 함을 알 수 있다.

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지역축제 기초품질(BASICQUAL) 척도 개발 (Development of Measurement Standard Scale for Festival Basic Quality(BASICQUAL))

  • 맹해영;장형유
    • 한국콘텐츠학회논문지
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    • 제13권2호
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    • pp.108-126
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    • 2013
  • 본 연구는 지속가능한 축제품질 척도 개발 가운데 축제의 기초품질 척도를 개발하여 결과변수인 축제애착, 축제만족, 행동의도 간의 영향관계를 실증적으로 검증하였다. 축제 기초품질의 구성요인은 기반성, 유대성, 열정성, 주제성, 문화성이다. 척도의 개발의 목적은 축제의 기반환경인 축제적 토양에 대한 평가를 통해 축제의 지속가능성을 진단할 수 있기 때문이다. 본 연구에서는 언론기사 메시지 분석을 위해 분석의 틀로써 KINDS를 이용하여 5개의 구성요인을 도출하였다. 그리고 후속적 문헌연구를 통해 축제 기초품질 척도를 개발하였고 개발된 척도를 실증분석하기 위해 "금산인삼축제"에 참여한 방문객을 표본 집단으로 이용하였다. 분석결과, 축제 기초품질 구성요인 가운데 기반성, 유대성, 문화성이 축제몰입에 정(+)의 영향을 미치는 것으로 나타났다. 그리고 축제애착은 축제만족에 정(+)의 영향을 미치는 것으로 나타났고 축제만족 역시 행동의도에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구는 기존의 선행연구들과 달리 우리나라 지역축제의 기초를 평가하기 위한 척도를 처음으로 개발하여 실증분석을 통해 검증하였다. 이로써 축제기초를 보다 객관적으로 평가하기 위한 세분화된 축제품질 측정의 토대를 마련하였다.

Plasma Surface Modification of Patterned Polyurethane Acrylate (PUA) Film for Biomedical Applications

  • Yun, Young-Shik;Kang, Eun-Hye;Yun, In-Sik;Kim, Yong-Oock;Yeo, Jong-Souk
    • 한국진공학회:학술대회논문집
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    • 한국진공학회 2015년도 제49회 하계 정기학술대회 초록집
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    • pp.223.2-223.2
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    • 2015
  • Polyurethane acrylate (PUA) has been introduced to utilize as a mold material for sub-100 nm lithography as it provides advantages of stiffness for nanostructure formation, short curing time, flexibility for large area replication and transparency for relevant biomedical applications. Due to the ability to fabricate nanostructures on PUA, there have been many efforts to mimic extracellular matrix (ECM) using PUA especially in a field of tissue engineering. It has been demonstrated that PUA is useful for investigating the nanoscale-topographical effects on cell behavior in vitro such as cell attachment, spreading on a substrate, proliferation, and stem cell fate with various types of nanostructures. In this study, we have conducted surface modification of PUA films with micro/nanostructures on their surfaces using plasma treatment. In general, it is widely known that the plasma treated surface increases cell attachment as well as adsorption of ECM materials such as fibronectin, collagen and gelatin. Effect of plasma treatment on PUA especially with surface of micro/nanostructures needs to be understood further for its biomedical applications. We have evaluated the modified PUA film as a culture platform using adipose derived stem cells. Then, the behavior of stem cells and the level of adsorbed protein have been analyzed.

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Cell Growing Behavior on the Electrospun PVA/GE nanofibermats.

  • Linh, Nguyen Thuy Ba;Nguyen, Thi-Hiep;Song, Ho-Yeon;Yang, Hun-Mo;Min, Young-Ki;Lee, Byong-Taek
    • 한국재료학회:학술대회논문집
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    • 한국재료학회 2009년도 추계학술발표대회
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    • pp.41.2-41.2
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    • 2009
  • Electrospinning of Polyvinylalcohol (PVA), Gelatin (GE), and PVA/GE blend solutions in acetic acid were investigated to fabricate biodegradable for tissue engineering. The morphology of the electrospun nanofibers was investigated with a field emission scanning electron microscope. The fibers have average diameters in the range 50-150 nm. The miscibility of PVA/GE blend fibers was examined by differential scanning calorimetry.The PVA and GE were immiscible in the as-spun nanofibrous structure. X-ray diffraction (XRD) determined the crystallinity of the membrane and tensile strength for evaluation physical properties. An in vitro study of PVA/GE blend nanofibers was conducted. To assay the cytocompatibility and cell behavior on the PVA/GE blend nanofibrous scaffolds, cell attachment and spreading of fibroblasts seeded on the scaffolds were studied. Our results indicate that thePVA/GE blend nanofibrous matrix, particularly the one that contained 20% PVA and 80% GE could be a good candidate for tissue engineering scaffolds, because it has an excellent cell attachment and spreading for fibroblast cell.

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포화 컬럼실험에서 이온강도 변화 및 유기물질 출현에 의한 PVP로 코팅된 은나노 입자의 거동 연구 (Transport behavior of PVP (polyvinylpyrrolidone) - AgNPs in saturated packed column: Effect of ionic strength and HA)

  • 허지용;한종훈;허남국
    • 상하수도학회지
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    • 제30권3호
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    • pp.263-270
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    • 2016
  • Recent Engineered nanoparticles were increasingly exposed to environmental system with the wide application and production of nanomaterials, concerns are increasing about their environmental risk to soil and groundwater system. In order to assess the transport behavior of silver nanoparticles (AgNPs), a saturated packed column experiments were examined. Inductively coupled plasma-mass spectrometry and a DLS detector was used for concentration and size measurement of AgNPs. The column experiment results showed that solution chemistry had a considerable temporal deposition of AgNPs on the porous media of solid glass beads. In column experiment, comparable mobility improvement of AgNPs were observed by changing solution chemistry conditions from salts (in both NaCl and $CaCl_2$ solutions) to DI conditions, but in much lower ionic strength (IS) with $CaCl_2$. Additionally, the fitted parameters with two-site kinetic attachment model form the experimental breakthrough curves (BTCs) were associated that the retention rates of the AgNPs aggregates were enhanced with increasing IS under both NaCl and $CaCl_2$ solutions.

Synthesis and Surface Relief Gratings of Three-Armed Star-Shaped Molecules Bearing 4-(N,N-Diphenyl)Amino-4'-Nitroazobenzene Chromophores

  • Lee, Jung-Eun;Jung, Kyung-Moon;Cho, Min-Ju;Kim, Kyung-Hwan;Choi, Dong-Hoon
    • Macromolecular Research
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    • 제16권5호
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    • pp.434-440
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    • 2008
  • Three-armed, star-shaped molecules containing 4-(N,N-diphenyl)amino-4'-nitroazobenzene chromophores were synthesized to study the diffraction behavior after inscribing surface relief gratings. The two molecules differed in terms of their mode of chromophore attachment to the core. In compound 5, they were bound to the core laterally through alkylene spacers, whereas the chromophores were tethered perpendicularly to the core in compound 4. Although 60 wt% of the polar azobenzene chromophores was comprised of large molecules, no aggregation behavior was observed in the absorption spectra of the thin films. The surface relief gratings were elaborated on the surface of the molecular films by the two-beam interference method. The dynamics of grating formation were studied in terms of the diffraction efficiency using two different film samples made up of two star-shaped molecules. The maximum diffraction efficiency of D-$(ENAZ)_3$, compound 4, was measured to be about 30%, which was significantly high. The mode of chromophore attachment affected the dynamic properties of the diffraction gratings.

천장높이에 따른 감성공간디자인 연구 - 몸의 움직임을 중심으로 - (A Study on the Emotional Space Design Study According to Ceiling Height - Focusing on the Body Movement -)

  • 이정환;오영근
    • 한국실내디자인학회논문집
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    • 제20권6호
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    • pp.173-182
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    • 2011
  • These days, Emotional Design is on the sustainable development through activity study thogh, until now, the study proceed too far with Sensibility Ergonomics applied to SD. However, on this paper, the study would be make progress through GSD that it applied to Verb. For this reason, applied to Emotional Design consideration of theory through JOAN MEYERS-LEVY's papaer titled "The Influence of Ceiling Height", Laban Movement Analysis and Aspect of Semiotics and then judgement of GSD would be make progress through experiment to collection of Emotional Vocabularies and evaluation of body movement. There is a method of analysis by using statistical program such as SPSS 18.0 and it would have validity of analysis. Here is a result of this study. According to heights of ceiling types(2.4M, 3.0M) there are differences between behavior of Figure Attachment, Emotional Vocabularies of the event and Body Movement. While the Figure Attachment has a tendency to restricted scope, CH has a tendency to make attachment within the scope. You could see the Negative Adjective for Emotional Vocabularies at CL and the Positive Adjective ranges at the CH. Basic body movement for passive, 'moving' and 'stretching' as shown at CL more than the CH. For active movement which has purpose, 'moving the weight' and 'stretching' as shown at CH more than at CL.

해수 열화 및 원공 손상 CF/Aramid 복합재의 패치 부착이 굽힘거동에 미치는 영향 (The Patch Attachment Effect for Bending Behavior on the CF/Aramid Composites with Seawater Aging and Hole Damage)

  • 권우덕;권오헌;윤유성
    • 한국안전학회지
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    • 제38권3호
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    • pp.20-26
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    • 2023
  • Fiber-reinforced composite materials with carbon, glass, and aramid fibers are widely applied to industrial field structures due to their excellent properties. However, carbon fibers are vulnerable to external impacts, whereas aramid fibers degrade when exposed to water. This study evaluated carbon/aramid fiber composites degraded and damaged by high-temperature saline environments using acoustic emission (AE). The test specimen was molded using an autoclave and immersed in seawater at 70 ℃ for 224 days. In order to imitate the damage, a 3-mm-diameter hole was drilled using a diamond drill. Additionally, the specimen with the perforation was repaired by patch attachment processing. Three-point bending was used to conduct the flexural experiment, and an AE sensor with a 150-kHz resonance frequency was attached to evaluate the damage and the effect of patch attachment. AE accumulative counts obtained at the maximum load were 69.2, 67.1, and 91.2 for a high-temperature seawater deteriorated condition, a hole specimen, and a repaired patch specimen, respectively. Furthermore, the maximum amplitude of AE was detected at low values of 28 dB, 31.3 dB, and 30.3 dB.

리미티드 에디션 패션제품 구매자의 구매의사결정과정에 관한 연구 (A Qualitative Research on Purchase Decision-Making Process by Limited Edition Fashion Consumers)

  • 황경의;고애란
    • Human Ecology Research
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    • 제54권6호
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    • pp.599-610
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    • 2016
  • The purposes of this study are to identify the characteristics of limited edition fashion consumers, to analyze their purchase decision-making processes, and to examine negative factors of consumers' recognition toward limited edition fashion products. A qualitative investigation was conducted by doing in-depth interviews with 11 selected consumers in their twenties and thirties who have actively purchased and consumed limited edition fashion products. The results of this study can be summarized as follows. First, there are four sub-categories of appearance management activity, acceptance of fashion trend, information-seeking behavior, and hedonic shopping orientation for the limited edition fashion consumers' characteristics. Second, the purchase decision-making process of limited edition fashion consumers are identified as seven steps: need recognition, information search, evaluation of alternatives, planning and courtship, purchase, post-purchase evaluation, and post-purchase behavior. Courtship/attachment formation and post-purchase behavior are unique steps when compared to general purchase decision-making process. Third, this study identified negative factors of consumers' recognition toward limited edition this study in order to suggest several improvement plans for enterprises using limited marketing. Four sub-categories are examined: outrageous price, tricks of company, fatigue due to purchasing competition, and re-sellers. In conclusion, this study indicates that the purchase decision-making process of limited edition consumers, which involves two distinctive steps including courtship/attachment formation and post-purchase behavior, can be differentiated from general consumers. The results of this study provides preliminary data for further research for in-depth analysis of limited edition consumers.