• 만화애니메이션 연구
• /
• 통권39호
• /
• pp.297-320
• /
• 2015

현대 테크놀로지의 발달과 예술의 융합은 디지털 미디어를 적극적으로 수용한 '매체예술'인 미디어아트의 비약적 발전을 가지고 왔다. 이는 21세기 새로운 창의성의 근간인 커뮤니케이션 예술로서 그 영역과 한계를 확장해 가고 있으며, 현대 디지털 기술의 집결체인 모바일을 통하여 기존의 장르와 분야 간의 경계를 허물고 인터랙티브 즉, 상호작용적 커뮤니케이션을 기반으로 하는 새로운 대중예술로 진화하고 있다. 이러한 첨단기술과 예술의 융합인 모바일 인터랙티브 미디어아트는 시간과 물리적 공간의 한계를 극복하고, 상호작용과 참여의 능동적인 주체로서 체험적 커뮤니케이션의 범위를 확장시키고 있으며, 예술과 학문, 문화산업 등의 다양한 분야에서의 유동적인 플랫폼을 제공해 주고 있다. 본 연구에서는 새로운 커뮤니케이션의 확장된 패러다임을 제시하고 있는 인터랙티브 미디어아트에 대한 정의를 문헌 연구를 통하여 고찰해 보고, 모바일을 예술적 표현의 매개체로 활용하고 있는 모바일 인터랙티브 미디어아트의 사례 연구를 통하여 체험적 커뮤니케이션의 상호작용적 효과와 대중예술로서의 새로운 가능성을 분석하였다. 융합과 상호작용, 체험을 화두로 하는 모바일 인터랙티브 미디어아트는 첨단기술과 예술 그리고 새로운 감성이 만나 우리의 생활과 커뮤니케이션의 새로운 접근방법을 제시하고 있으며, 융합과 통섭의 시대적 트랜드에 걸맞는 무한한 가능성을 지닌 새로운 예술장르로서 진화와 발전을 거듭할 것으로 기대된다.

• 한국실내디자인학회논문집
• /
• 제20권6호
• /
• pp.291-299
• /
• 2011

As our lifestyles have changed due to rapid industrialization and urbanization, new social and communication problems have been caused and there have been lots of discussion on regional communication. For communities to become alternatives with realistic meanings in this changed society, considerations on social and spatial conditions are needed. Therefore, public space which works as a device of physical environment for activation of communities needs more active changes which encourages social communication. In respect to the activation of communities, the following suggestions are given: First, physical devices of a urban plaza should be arranged to support various programs presented along with consideration of human behaviors as users. Second, fundamental facilities of the plaza should accommodate various activities through connections with programs and commercial space. Third, when cultural and historical characteristics of the community are understood, the plaza can form regionality and symbolism through artistic representation. And users can form the identity of community. Fourth, transportation facilities should be separated from or coexist with areas of passengers and the plaza should have its own identity through symbolic sculptures.

• 복식문화연구
• /
• 제22권2호
• /
• pp.258-272
• /
• 2014

This study aims at comprehending the characteristics of fashion communications through case study about an art marketing that Prada develops in the field of modern fashion and providing theoretical materials on creativity-based art marketing and communication spread as expression strategy for brand philosophy and personality. For its research method, theoretical study was reviewed about art marketing and Prada's fashion philosophy and then cases on Prada's art marketing were analyzed according to their types. Prada's types in their art marketing are classified into several groups: support of art foundation and artists, differentiation via flagship store, application of image fashion, exhibition project, and cooperative work with different realms. From the above marketing strategies, we can find the values in that the brand image imbedded in enterprises with culture and art was contributable to set up the brand identity, that they were much beneficial to continuous activation for fashion culture and art fields, and that fashion communications of artistic emotion based on challenge and innovation were proposed. This fashion communication in Prada via way of art marketing is not just expression of Prada's luxury fashion brand but willingness to make their unique style from different facades. This also suggests the orientation that modern fashion should look forward to in finding a new way through cooperative relationship with other fields.

• 디자인학연구
• /
• 제19권3호
• /
• pp.207-218
• /
• 2006

21st century is called digital and information era. The visual communication becomes more important than any other centuries. Visual communication design has been represented in varied images from ancient society up until the present time. Especially graphic design, which has experienced artistic upheaval from modernism and postmodernism, has been enabled to deliver messages in a more developed and sensuous appearances. Deconstructionist design wasn't well received by modernism, an advocate of practicality and effectiveness; however, as the beginning of subsequent postmodernism, it started to earn a warm welcome from a number of designers. Postmodernism made it possible for deconstruction to be a new paradigm appreciating neutral respect for varied expressions and designers' idiosyncrasy. Corresponding to this new trend, Edward Fella published his artwork 'Letters on America', which introduced a variety of vernacular design works in America. It was the result of years of research, and included materials which were not something completely new to field of communication design but rather symbolic, deconstructive images available everywhere around us. Deconstruction broke away from the previous modernism's unity and standards, and sought to achieve a new tensional deliverance. As a consequence, images were created in destructive and incomplete forms. Graphic design also complied with this new code and its advent fascinated the artists in the fields of advertising, editorial and poster designs. This paper contends that contemporary graphic design still maintains a deconstructive representation, examines its locality in design works from an aesthetic viewpoint, and researches theoretical approaches to deconstructionist and case studies conducted domestically. There has been incessant critical contradiction in terms of the heritage of deconstruction. I would like to present you with a moment in which you can struggle to decide whether it is a result of an effort to get away from modernism or an offspring of postmodernism.

• 한국전자통신학회논문지
• /
• 제6권1호
• /
• pp.68-76
• /
• 2011

오늘날 디지털미디어와 인터넷의 발달로 새로운 사회 문화적 영역이 만들어지고 있다. 특히 디지털 편집장비를 이용하여 개인적인 영상 및 콘텐츠를 인터넷상에서 활용 및 전달하고자하는 UCC는 이 시대의 새로운 문화 영역 중 하나이다. 본 논문은 새로운 디지털미디어 시대의 컨텐츠와 사용자와의 관계에서 소통 미학적 연구를 시도함으로서 UCC의 예술로서의 가치, 문화적 가능성과 아울러 미디어 커뮤니케이션의 기능에 나타난 문화적, 예술적, 차원에서 시지각적 의미와 분석을 고찰하고, 개인을 넘어 공동체의 자기표현 과정 등의 구조까지 이해하며 서로 상호 소통하는 방법을 제안하였다. 디지털 네트워크의 단편적인 면, 종합적인 면, 등을 고려하여 자유문화의 실현이 어떻게 가능한지, 무분별하게 복제되고, 양산되는 UCC 컨텐츠 내에서의 질적 발전을 열어나가는 의미와 구조를 분석함으로서 UCC 문화 발전에 기여하는 발전방향을 제시하였다.

• 복식문화연구
• /
• 제26권6호
• /
• pp.994-1014
• /
• 2018

The objective of this study was to evaluate the characteristics of the fashion narrative from the commercial and artistic viewpoints by identifying and evaluating the attributes of the fashion narrative and analyzing the fashion narrative focusing on various cases according to fashion media. Louis Vuitton, a brand of the Louis Vuitton $Mo{\ddot{e}}t$ Hennessy (LVMH) group that operates the entire fashion community platform, is recognized as an influential luxury company with enormous capital and capabilities. This study targeted Louis Vuitton to examine the fashion narrative. The common results of Louis Vuitton's fashion narrative according to the communication platform are as follows. First, it emphasizes well-designed craftsmanship and artistry to convey the value and meaning of the brand. Second, it expresses the lifestyle of the bourgeoisie using traveling for finding life purpose, nature, and freedom as common denominators. Louis Vuitton connects, shares, and engages with customers by crossing the communication platform and trying multi-sensory changes based on the fashion narrative of the 'artification' message encompassing craftsmanship, innovation, and travel. The fashion narrative of Louis Vuitton applies tools (e.g., design, direction, stage, and props) differently according to the nature of media. In other words, the fashion narrative in the form of transmedia storytelling is a marketing communication strategy that indicates the representation means and direction of a brand's goals by remediating the brand narrative in various ways through the communication platform.

• 복식
• /
• 제54권3호
• /
• pp.145-158
• /
• 2004

In modern art, body appears as artistic performer, material or producer. and is expressed as' social environment body' which is changed in the relationship with its society and culture. The correlation between body and clothing image appears in 'body as expression object' which directly borrows human body or sets up a section of human body, 'body as medium' in which clothing substitutes body, and 'body as image' in which image of body reappears along with clothing. The results of analysis are as follows : First, 'image of expansion and exaggeration' to expand the influence of clothing thereby disclosing illusion of material civilization prevalent in our society, and make metaphor of dwarfish human's lurking fear by transforming and exaggerating human body. Second, 'image of restriction and suppression' to express the loss of humanity, power and restriction of modern society with fixing and cruelty of body image through clothing which disregard body function. Third, 'image of open and fluidity to criticize the extinction of values of human existence and standardized figure of our society by reducing three-dimensional clothing and body to untypical form or introducing the image of absent of human body to clothing. Fourth, 'image of reversion and paradox' to express practical clothing object with unwearable material, or cause confusion of sex and identity by expressing dual aspects of body at the same time. In this study, which is focused on correlation between body and clothing and the meaning of them, I realized that, even though artistic clothing expressed image of distortion and deformation of human existence as essential subject of body, they, in most contents, were used as medium of communication to rediscover human dignity and identity, and consisted of a series of metaphoric network of meanings satirizing aspects of our society.

• 문화기술의 융합
• /
• 제6권3호
• /
• pp.261-266
• /
• 2020

슈테이너 바술카(1940-)와 우디 바술카(1937-2019) 부부는 초기 비디오아트의 선구자로서 그들 특유의 실험적 예술을 비롯해 동시대의 아방가르드 퍼포먼스와 음악, 시각예술 세계 전반의 변화를 이끌어 냈다. 두 예술가는 디지털 수단들에 의해 변화하는 비디오이미지 프로세싱 작업을 위하여 엔지니어와 협업하며 기계장치를 개발하거나 응용하여 디지털이미지 변형 실험을 수행했다. 그들에게 비디오아트는 단순한 기록의 수단이 아니었다. 바술카 부부의 예술적 실천은 예술의 전통적인 규범이나 비평적 담론에 얽매이지 않고, 인간의 시각과 기계의 시각을 공존하게 하는 적극적인 미적 전략의 일환이었다. 특히 그들의 비디오아트는 미디어 테크놀로지가 커뮤니케이션 체계를 지배하기 시작한 시대에 비디오를 핵심적 미디어로 인식하고, 비디오카메라에 의존하지 않으면서도 움직이는 이미지를 전자적으로 조작할 수 있는 예술가의 권위를 개척했다는 점에서 더욱 그 가치를 부여할 수 있겠다. 이에 본고는 그 동안 국내에서는 아직 연구되지 않은 바술카 부부의 지난 예술의 여정을 되돌아보고, 그들의 비디오아트가 지닌 시대적 맥락과 미적 전략에 대한 학문적 관심을 제안한다.

• 패션비즈니스
• /
• 제14권4호
• /
• pp.74-90
• /
• 2010

The history of contemporary art in the 20th century can be said the history of changes. Today the variety of objects destroy the boundaries of each genre. This study aims to understand the relationship between fashion and art that becomes closer by examining contemporary art in the Gwangju Biennale 2008 to enlarge the range of understanding of mutual communication between contemporary art and fabrics which are the object of fashion. The research method was to investigate the characteristics and expression methods of object fabrics shown in contemporary art through the review of papers published at home and abroad, related literatures, and Internet materials. Also, the meaning, technique, and methods of fabrics were analyzed from works introduced in the Gwangju Biennale 2008. In order to achieve this purpose, fabric was examined as the object of work in Gwangju Biennale 2008. As a result, it is found that fabric plays an important role in changing environment newly with more dynamic, abundant, and comfortable and softer feeling than any other artistic materials and enlarging the boundaries of artistic materials by exploring formative possibility. Furthermore, its multi-dimensional expression characteristic presents unbounded possibility. Fabric which has long formed close relationship with human life has taken its place as one genre now. It departs from the past principles of fabric handicraft and the restriction of a classical norm and becomes characteristic of very wide-ranging selection of materials and free expression. Its soft and warm texture provides emotional stability for a human. Although the peculiarity of fabric as an active concept to human environment and new materials and technique based on the aesthetic consciousness of a human rely on the high development of industry, it is significant that artists' liberation from their concept and material sense is accompanied by the expression of freedom.

• 한국실내디자인학회논문집
• /
• 제26권6호
• /
• pp.116-125
• /
• 2017

The study is aimed to analyze cases of hotel room designs based on the 'Art Quotient'. It is focused on design elements of livability, analyzing the space design in terms of biophilic design and experiential marketing. This paper proposes a direction for hotel design based on the analysis result. The scope of the study includes the cases of 17 hotels in the area of Seoul achieving five stars in Korea. This paper presents an analysis whether the room space of hotels provide a user-oriented life experience from the perspective of biophilic design and experiential marketing. In this study, we focused on the concept of 'refuge', one of the biophilic design elements that express the value of life sense, and the element of 'sense', one of the strategic experiential modules of experiential marketing. After analyzing the hotel case studies, the space was evaluated using five factors of art quotient as a design method to provide a life experience in the hotel room. Analysis of the design space from the viewpoint of refuge, rather than architectural elements, proved that decorative elements appeared most commonly in all hotel rooms. Further, through an analysis based on the measures of 'sense', an experiential element, visual elements were mostly enforced in among the elements of the five senses. In other words, when designing a hotel room space, visual elements such as color, pattern, furniture, lighting and style are mainly utilized. Examining the analysis of the design elements from the point of view of the art quotient, the rooms of all the hotel's suite types include elements of 'communication'. Most of the hotel rooms focused on stimulating the aesthetic sensibility of customers. This resulted in the elements of 'immersion' showing poor results. In conclusion, it is necessary to provide the five senses of the arts index in a balanced manner to provide a life experience through the five senses.