• 제목/요약/키워드: Artist market

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A Longitudinal Study on the Causes of Artist Outflow and Network Characteristics in Market Revitalization Projects Connecting Culture and Art: Focusing on the Gwangju Daein ArtMarket in Korea

  • Park, Ju young;Koo, Ja hoon
    • International Journal of Advanced Culture Technology
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    • 제9권3호
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    • pp.243-252
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    • 2021
  • The Gwangju Daein Art Market, once declared as a declined market, was regarded as a success after an inflow of artists. However, the number of resident artists decreased from 100 at the end of 2015 to 39, to 9 in 2018, and to 6 in 2021. The project site showed signs of decline toward the completion of the project, leading to a Longitudinal study on the project's sustainability. The purpose of this study is to investigate the causes of outflow of artists and the network characteristics of the remaining artists from a sustainability perspective and thereby draw policy implications. As an analysis method, in-depth interviews and surveys were conducted. After that, we checked the remaining artists in 2018 and 2021 and identified the network characteristics. Based on the interview results, the causes of outflow were classified into programmatic, physical, and other factors. The results of a comparison showed that the levels of understanding, satisfaction, and frequency of exchange decreased. The study also provides policy implications. First, a sustainable, long-term program for the artists must involve the improvement of physical space. Second, participation in the market should be encouraged by working with artists on program composition or business progress. Third, programs for supporting exchange among artists should be further strengthened.

미술 대중화를 위한 작가중심형 아트페어 사례 연구 (A Case Study of Artist-centered Art Fair for Popularizing Art Market)

  • 김선영;이의신
    • 한국산학기술학회논문지
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    • 제19권2호
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    • pp.279-292
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    • 2018
  • 2008년 글로벌 금융위기의 파급효과에도 불구하고 빠른 회복세를 보인 세계미술시장과는 달리 한국 미술시장은 현재까지도 이전 수준을 회복하지 못하고 있다. 한국 미술시장은 화랑 편향의 유통시스템, 취약한 1차 시장 기능, 소수 컬렉터 중심의 시장 구조로 신진 및 중견작가들로 하여금 시장 진입의 기회를 어렵게 하고, 결과적으로 작가들의 경제적 양극화를 심화시킨다. 또한 높은 작품 가격은 일반인의 시장참여를 제한함으로써 시장의 저변확대를 가로막고 있다. 본 연구는 한국미술시장의 가장 근본적인 문제는 시장 저변의 허약함에 있으며 이를 개선하기 위한 방안으로 '대안형 아트페어'가 허약한 우리 미술시장의 체질을 개선하는 단초가 될 수 있다는 점에 주목하고 한국 미술시장의 현황과 예술경영지원센터의 '작가미술장터' 사업 사례를 분석하였다. 분석 결과 '작가중심형 아트페어'는 일반인의 미술시장에 대한 관심을 환기시키고, 신진 및 비인기 중견작가들에게 전시 및 관로를 열어줌으로써 시장 저변을 확대하는 방안 중 하나로 미술시장 대중화를 촉진하는 대안형 아트페어이다. 나아가 국내 미술 시장의 체계적인 유흥 체계 구축과 더불어 견고한 작가군을 형성할 수 있도록 하는 기초직업이기도 하다. 현재로서는 시장편중 현상이 다른 나라에 비해 뚜렷하고 대중화가 부진한 우리 미술계의 현실, 그리고 자생력이 부족한 시장의 현장 등을 고려할 때 '작가중심형 아트페어' 육성을 위한 공공부문의 마중물 역할이 반드시 필요한 것으로 보인다. 하지만 장기적으로는 직접적인 지원방식이 아닌 홍보플랫폼의 제공이나 소비자 금융지원 등 간접적인 지원방식으로의 전환을 통해 '작가중심형 아트페어'의 지속가능성과 그 발전을 도모할 필요가 있다.

광주 대인예술시장 지원 프로그램이 예술인의 지속적 활동의사에 미치는 영향 분석 (An Analysis of the Effect of the Support Program for Gwangju Dae-in Art Market on the Sustainable Activity Intent of Artists)

  • 박주영;손정민;구자훈
    • 국토계획
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    • 제54권3호
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    • pp.5-14
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    • 2019
  • Starting with the market vitalization project in 2008, The Gwangju Dae-in Art Market has attracted to many artists, changing into cultural and art market. After the project was carried out for a certain period of time, a study was conducted to determine the differing opinions of the artists and merchants in regards to the market. The study also examined and analyzed the factors affecting the artists' continuous activities. The difference in recognition perception between artists and merchants was analyzed through a T-test. PLS-regression analysis was used for the artists' continuing intention to work. As a result, the artists and merchants recognized that the number of visitors increased after the influx of artists. Programs that had a positive impact on the artist's intention for sustainable activities were as follows: the 'Art Products Creation Workshop', where artists, merchants, and citizens collaborate to develop commodities needed for the market; 'Hanpyeong Gallery', where artists directly or indirectly interact with merchants and citizens; the 'Artist-Merchant Workshop', where artists and merchants produce articles required for the market; 'C'est Si Bon', which expresses the placeness of the market into art; and the 'Dae-in Art Night Market', where citizens, merchants and visitors can sell their own works. On the other hand, programs with the negative effect were those where artists' participation was low or none, as the policy implications, they should be actively develop this type of programs, where artists could participate and interact with citizens and merchants, like this visitors and sales can be increased.

K-Pop Music Worldwide and Digital Marketing Role in Brazil

  • Lourenco, Patricia Portugal Marques de Carvalho;Kim, Sang Yong
    • Asia Marketing Journal
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    • 제17권4호
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    • pp.63-88
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    • 2016
  • K-Pop is hugely promoted offline/online in East Asia, while efforts to promote it elsewhere are kept to a minimum. Whilst addressing the role of digital marketing in the promotion of K-Pop in the Brazilian music industry this study aims to demonstrate that K-pop will provide its audience with a unique and engaging experience if it thinks globally and acts locally in its marketing and communication strategies. A survey of K-Pop's world fan base was carried out online with 1,074 fans to determine the validity of the hypothesis. The results have demonstrated the need to adapt global and intercultural strategies to local markets with increasing brand awareness through utilizing digital marketing. For example, to increase K-Pop's popularity and market share in Brazil, it is not required to sing in Brazilian Portuguese, contrary to what might be perceived but fully singing in English would help breaking into the market dominated by domestic music as songs would have a higher probability to be included in the international soundtrack of a Brazilian telenovela and promote the K-Pop artist not only across Brazil but also give the artist exposure in all the markets the Brazilian telenovela is exported to, opening an entry door to those markets. K-Pop audience segmentation and psychographic profiling is crucial to the understanding of each market's consumer's preferences, likes, dislikes and their buying habits as it was proven through Brazil's digital media, social media, digital music market and K-Pop market analysis within the global context of the study. It should be also considered that brand extensions are not standard everywhere and that there are cultures where different product categories are not directly associated with its main corporate owner which requires extensive local market knowledge to succeed. The primary and secondary data research that we conducted for this study intended to demonstrate that K-Pop can be successful in Brazil and in Latin America and increase their local and regional market share if digital marketing and communication strategies are tailored to each individual market.

댓글이 음원 판매량에 미치는 차별적 영향에 관한 텍스트마이닝 분석 (The Impact of Comments on Music Download and Streaming: A Text Mining Analysis)

  • 박명석;권영진;이상용
    • 지식경영연구
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    • 제19권2호
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    • pp.91-108
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    • 2018
  • This study mainly focused on measuring the impact of comments for a particular song on the number of streamings and downloads. We modeled multiple regression equations to perform this analysis. We chose digital music market for the object of analysis because of its inherent characteristics, such as experience goods, high bandwagon effect, and so on. We carefully utilized text mining technique in accordance with the algorithm of Naïve Bayes classifier to distinguish whether a comment for a piece of music be regarded as positive or negative. In addition, we used 'size of agency' and 'existence of hit song' as moderating variables. The reason for usage of those variables is that those are assumed to affect users' decision for selecting particular song especially when downloading or streaming via music sites. We found empirical evidences that positive comments for a particular song increase the number of both downloads and streamings. However, positive comments may decrease the number of downloads when the size of agency of the artist is big. As a result, we were able to say that a positive comment for a particular song functioned as 'word-of-mouth' effect, inducing other users' behavioral response. We also found that other features of an artist such as size of the agency that the artist belongs to functioned as an external factor along with feature of the song itself.

디자인아트: 개념 형성 과정을 중심으로 (Design-Art: Focusing on the Concept-Forming Process of Design-Art)

  • 강현대;김소현
    • 한국콘텐츠학회논문지
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    • 제12권8호
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    • pp.178-186
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    • 2012
  • 본 논문에서는 디자인아트의 개념형성 과정을 연구하고, 이를 토대로 디자인아트의 의의를 도출하였다. 디자인아트는 1960년대 포스트모더니즘으로 형성된 탈영역의 기조 속에 90년대 새로운 예술 시장을 개척하기 위한 스타아티스트 및 스타디자이너 육성정책으로 작가로서의 디자이너가 탄생하며 활성화되기 시작하였다. 동시에 인터넷의 보급에 따른 정보의 대중화로 사용자의 자발적인 콘텐츠 제작 및 배포 활동이 가능해짐에 따라 디자이너가 독자적인 위치를 담보하기 위해 예술적 가치를 수용하게 됨으로써 디자인아트의 영역은 더욱 확고하게 되었다. 따라서 디자인아트는 '예술로서의 디자인'을 뜻하게 되며 디자인아티스트는 '작가주의 디자이너'라는 일반적인 의미를 획득하게 된다. 이는 2000년대에 들어 기존 아트갤러리의 디자인아트 수용 및 디자인아트 페어와 같은 새로운 디자인아트 시장의 형성으로 다양성을 확보하게 되었으며, 시장의 활성화는 디자인 생태계에서 새로운 개념의 디자인을 창출하려는 움직임으로 나름의 역할을 수행하기에 이른다. 이와 같은 내용을 토대로 현업에서 활발하게 활동 중인 디자인아티스트의 작품 분석을 토대로 디자인아트의 향후 발전 가능성을 살펴보았다.

The Impact of Blockchain Technology on the Music Industry

  • Kim, Kenneth Chi Ho
    • International journal of advanced smart convergence
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    • 제8권1호
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    • pp.196-203
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    • 2019
  • We have reviewed the potential impact of blockchain technology on the music industry by analyzing the views of academia and the industry experts. The music industry had rapid changes from the physical market to the digital market in the past decades. The consumers download and stream music online and mobile during the digital dominant market. While streaming music has been recently growing at a fast rate, fair distribution of revenue to the artists continues to be an issue. Some industry experts believe that the issue of fair distribution of revenue to the artist may be resolved using blockchain technology, while some are skeptical about the application or the duration of impact. The blockchain may enhance speedier payment using smart contracts, provide additional revenue and promote the music if excellent fan support is achieved. The positive impact on the music industry may only be possible if there are detailed consideration of the industry and careful understanding of the customers.

일례를 통한 '보안된 문화 다이아몬드(Modified Cultural Diamond)' 모델의 이론적 쟁점화 - 스트리트 아티스트 뱅크시(Banksy)를 중심으로 - (The theoretical issue of 'Modified Cultural Diamond' model through a single case: Focused on the street artist Banksy)

  • 김도은;이진우
    • 예술경영연구
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    • 제49호
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    • pp.177-200
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    • 2019
  • 본 연구의 목적은 빅토리아 알렉산더(Victoria Alexander)의 '보완된 문화 다이아몬드(Modified Cultural Diamond)'모델이 제시한 분배 체계의 역할을 비판적으로 탐구하여 쟁점화하는 데 있다. 스트리트 아티스트인 뱅크시(Banksy)를 단일 사례로 채택하고, 다양한 이차자료를 본 연구의 목적에 따라 수집·분석하였다. 먼저, 본 연구는 분배 체계를 구성하는 시장 매개자들로 인한 뱅크시 작품의 미학적 담론의 형성 및 가치 증대에 대하여 살펴보았다. 더불어, 본 논문은 뱅크시의 행위와 작품을 알렉산더의 이론적 틀에 위치시키며, '보안된 문화 다이아몬드'의 분배 체계가 가진 다음 세 가지 측면에서 비판적으로 논하였다; 첫째, 분배 체계로 인한 예술가와 예술품의 분리; 둘째, 예술가와 소비자 간 직접적인 연결의 단절; 셋째, 예술가에 의한 작품 분배 가능성 배제. 이와 같은 논의를 바탕으로, 본 연구는 알렉산더의 이론적 모델을 학문적으로 쟁점화하는 것에 그 의의가 있다.

소셜 데이터 분석을 통한 음원 흥행 예측 지표 연구 (A Study on the Prediction Index for Chart Success of Digital Music Contents based on Analysis of Social Data)

  • 김가연;김명준
    • 디지털콘텐츠학회 논문지
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    • 제19권6호
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    • pp.1105-1114
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    • 2018
  • 최근 국내 음원 시장의 성장 속도가 두드러짐에 따라 음원 흥행 예측의 필요성이 커졌다. 본 논문에서는 인터넷 기사, SNS 등 소셜 데이터와 멜론 주간차트 진입 순위의 상관관계를 분석하여 음원 흥행의 예측 지표를 제안한다. 남자 가수와 여자 가수 각각에 대하여 총 10가지 항목의 소셜 데이터를 수집하였고, 군집 분석을 실시하였다. 이를 통해 남자 가수와 여자 가수 각각의 유의미한 음원 흥행 예측 지표를 발견하였다.

재앙적 예술과 그 도구화된 선별체계: 헌터 조너킨과 댄 퍼잡스키의 작품으로부터 (Catastrophic Art and Its Instrumentalized Selection System : From work by Hunter Jonakin and Dan Perjovschi)

  • 심상용
    • 미술이론과 현장
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    • 제13호
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    • pp.73-95
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    • 2012
  • In terms of element and process, art today has already been fully systemized, yet tends to become even more systemized. All phases of creation and exhibition, appreciation and education, promotion and marketing are planned, adjusted, and decided within the order of a globalized, networked system. Each phase is executed, depending on the system of management and control and diverse means corresponding to the system. From the step of education, artists are guided to determine their styles and not be motivated by their desire to become star artists or running counter to mainstream tendency and fashion. In the process of planning an exhibition, the level of artist awareness is considered more significant than work quality. It is impossible to avoid such systems and institutions today. No one can escape or be freed from the influence of such system. This discussion addresses a serious distortion in the selection system as part of the system connotatively called "art museum system," especially to evaluate artistic achievement and aesthetic quality. Called "studio system" or "art star system," the system distinguishes successful minority from failed absolute majority and justifies the results, deciding discriminative compensations. The discussion begins from work by Hunter Jonakin and Dan Perjovschi. The key point of this discussion is not their art worlds but the shared truth referred by the two as the collusive "art market" and "art star system." Through works based on their experiences, the two artists refer to these systems which restrict and confine them. Jonakin's Jeff Koons Must Die! is avideo game conveying a critical comment on authoritative operation of the museum system and star system. In this work, participants, whether viewer or artist, are destined to lose: the game is unwinnable. Players take the role of a person locked in a museum where artist Jeff Koons' retrospective is held. The player can either look around and quietly observe the works, which causes a game-over, or he can blow the classical paintings to pieces and cause the artist Koons to come out and reprimand the player, also resulting in a game-over. Like Jonakin, Dan Perjovschi's some drawings also focuses on the status of the artist shrunken by the system. Most artists are ruined in a process of competition to survive within the museum system. As John Burger properly pointed out, out of the art systems today, public collections (art museums) and private collections have become "something unbearable." The system justifies the selection system of art stars and its frame of reference, disregarding the problem of producing numerable victims in its process. What should be underlined above all else is that the present selection system seriously shrinks art's creative function and its function of generating meaning. In this situation, art might fall to the level of entertainment, accessible to more people and compromising with popularity. This discussion is based on assumption and consciousness on the matter that this situation might cause catastrophic results for not only explicit victims of the system but also winners, or ones defined as winners. The system of art is probably possible only by desire or distortion stemmed from such desire. The system can be flourished only under the economic system of avarice: quantitatively expanding economy, abundant style, resort economy in Venice and Miami, and luxurious shopping malls with up-to-date facilities. The catastrophe here is ongoing, not a sudden emergence, and dynamic, leading the system itself to a devastating end.

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