• Title/Summary/Keyword: Application Market

Search Result 1,788, Processing Time 0.025 seconds

A study on Factors Affecting the Relational Commitment of Application Developers to the Market (스마트폰 애플리케이션 개발자의 마켓결속 요인에 관한 연구)

  • Park, Su-Yong;Lee, Jung-Hoon;Park, Jae-Bum
    • Journal of Information Technology Applications and Management
    • /
    • v.18 no.4
    • /
    • pp.183-202
    • /
    • 2011
  • Since smart phones are changing the media for communication and its related mobile market, it is imperative to attract more application developers for success in application store business in order to attract more app users. By using aspects of the commitment marketing theory and the relationship marketing theory, this research study identified factors that influence on the relational commitment of application developers to the market. Survey of application developers from Korean mobile application developers' community was conducted to test the hypothesized model. The empirical results showed from an economic behavioral perspective market demand for applications and perceived usefulness of development tool led to relational commitment of developers mediated by perceived satisfaction while attractiveness of alternatives had no significant effect. In addition, fairness of review process and interactivity, based on the relationship marketing theory perspective, showed significant effect on the relational commitment of developers mediated by trust for application market.

An Approach to the Market Analysis of KoreaSat Services

  • Park, Myeong-Cheol;Choi, Hyuk-Jun
    • ETRI Journal
    • /
    • v.15 no.2
    • /
    • pp.53-68
    • /
    • 1993
  • The field of marketing research in the satellite communication services is still in the early stage of its development. Particularly, in Korean domestic satellite service market, many theoretical and methodological opportunities now exist. In this paper we develop a model, which identifies target markets and promising application services in Korean satellite communication service Market. One key contribution of this paper is a modeling approach to the assessment of market potential and priorities of the application services in each Korean industry. We define and estimate the degree of attractiveness for each segmented market which represents the market potential estimated by current usage of terrestrial services and each market segment's willingness to adopt satellite technology. Since all possible satellite application services are not equally important in the market, they should be differentiated in terms of the likelihood of success. We introduce another index prioritizing application services by tying together three important factors affecting Korean satellite service demand. Some marketing implications of model results are also discussed. Finally the findings of our model are compared with those of other similar studies.

  • PDF

A Study on Strategy for Promoting Mobile Application Market (모바일 애플리케이션 마켓 촉진 전략에 관한 연구)

  • Go, Nak Hyun;Jeon, Joong Yang;Bae, Soon Han
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.7 no.1
    • /
    • pp.143-156
    • /
    • 2011
  • Mobile & Telecommunication industry have been improved in recent years, many different and different shape devices have been introduced and relative services also consistently have been developed as well. Mobile users also demand new service and diverse contents different from vice oriented services and its quality improvement. Recently Smartphone has shown up and changed Mobile & Telecommunication industry and lead activating the industry. Particularly Smartphone users enjoy many different functions and service provided by Application Market. Actually this Application Market would lead improving Mobile& Telecommunication industry. This fact is worthy of notice. Therefore This study focus on Application Market and analyse what determinants affect user's intention to use Application Market. Mainly e-Servqual and TAM model are applied and research model was established and empirically tested. As a result information, transaction and design quality significantly effect on user's intention and perceived usefulness and easy of use also significantly more effect on user's intention. There will be several implications to establish strategy for application market based on this results.

An Empirical Analysis on the Compromised Delivery Model of Traditional Market Using Delivery Application (배달앱을 활용한 전통시장 배송 모형에 관한 실증분석)

  • YOO, Chang-Kwon;KIM, Gi-Pyoung
    • The Journal of Industrial Distribution & Business
    • /
    • v.10 no.10
    • /
    • pp.45-51
    • /
    • 2019
  • Purpose - The purpose of this study was to propose a win-win development plan for not only suppliers of delivery applications but also traditional market vendor companies and delivery riders by analyzing existing delivery models and presenting a new delivery model to enhance competitiveness of the traditional market using delivery apps. Research desgin, data, and methodology - Specifically, small retailers, such as traditional markets and supermarkets, presented a compromised delivery model that utilizes the platform of specialized delivery app service providers for order reception, and that the delivery is delivered by delivery systems jointly hired by Vendor companies, such as franchising companies. To validate the significance of the trade-off delivery model, a cost-benefit analysis was conducted by those involved in the delivery application. Results - From the perspective of suppliers of specialized delivery applications, it is analyzed that the use of specialized delivery applications in traditional markets will be a new market opportunity for service providers to achieve increased sales. It is expected that consumer choice and satisfaction will be increased as convenience and accessibility of traditional market businesses that were available only through direct visit from the user side of the delivery application will be expanded. From the standpoint of delivery application franchises, it is analyzed that they can seek to increase sales and increase customer service as well as ease labor cost burden due to joint employment of delivery riders. The delivery rider will be able to seek to improve customer service due to job security, wage stability, risk reduction and overheated competition due to direct employment. Conclusion - In conclusion, the compromised delivery model solved the problems raised in the preceding study conducted on delivery application suppliers, users, franchises, and riders to establish that it could be a strategic alternative to increasing sales and expanding detailed rights for the self-employed in the traditional market, which are experiencing difficulties in management. However, the adoption of a compromise delivery model requires social consensus from those involved in the delivery application and requires legal, institutional and policy support, which will require continued follow-up research on the delivery model in the future.

Market Trends of Flexible Electronic Circuits and Its Intensive Analysis of Substrate Structure (플렉시블 전자회로의 시장동향 및 기판구조에 대한 심층분석)

  • Young-Cho Kim
    • Journal of the Korean Society of Industry Convergence
    • /
    • v.26 no.1
    • /
    • pp.105-112
    • /
    • 2023
  • We analyze the global market for flexible electronic circuits, technical considerations, and analyze the market for application areas and regions. In the market analysis of the application field, the display field has the greatest influence in terms of market size and annual growth rate, and the OLE D lighting market size is expected to grow by nearly 50% in 2026. The multilayer flexible electronics, which dependently requires the semiconductor technology, has a larger market size than other structures and its growth rate is relatively large, leading the market and will be further analyzed in depth. The market size of multilayer flexible electronics applied to display field is expected to show an annual growth rate of 21.1% from $2.7 billion in 2017 to $9.8 billion in 2026, and the OLED market is expected to grow by 75.2% during the same periods. Recently, as electronic products have been miniaturized and advanced, and robust installation in a small space is required, companies that preoccupy multilayer structure or rigid flexible electronic circuit technology have an advantage in competitiveness, so many companies are trying to obtain this technology. These efforts are systematically supported by many countries because they can achieve mutual growth by strengthening the competitiveness of the application field and the same industry. In the case of Korea, a support system is established, but it is required to expand and activate it, and to localize manufacturing equipment and materials.

A Trade Strategy in Stock Market using Market Basket Analysis (장바구니분석을 이용한 주식투자전략 수립 방안)

  • 주영진
    • Journal of Information Technology Applications and Management
    • /
    • v.9 no.4
    • /
    • pp.65-78
    • /
    • 2002
  • We propose a new application method of the datamining technique that might help building an efficient trade strategy in the stock market, where the analysis of the huge database is essential. The proposed method utilizes the association rules among the price changes of individual stock from the market basket analysis (a datamining technique typically used in the Marketing field) in building the strategy We also apply the proposed method to the daily stock prices in Korean stock market, from Jan. 2000 to Dec. 2001. The application results show that the proposed method gives an significantly higher yield rate than the actual stock chage rate.

  • PDF

Variables Affecting End-User Satisfaction in Application Market (최종사용자 만족도 구성요인에 대한 연구 : 어플리케이션 마켓을 중심으로)

  • Kim, Hyun-Mo;Park, Jae-Hong;Lee, Sang-Chul;Suh, Yung-Ho
    • Journal of Korean Society for Quality Management
    • /
    • v.40 no.2
    • /
    • pp.211-218
    • /
    • 2012
  • Over the last two decades, many information system researchers have developed the variables of information system using the measurement of user satisfaction. In context, this research developed the measurement of user satisfaction in smartphone application market and compared the difference of user satisfaction factors between Adroid market and App store. The results indicated that satisfaction of App store was more than that of Adroid market. The information system and customer-oriented factors of App store were higher than that of Adroid market.

The Analysis of the present condition of the Korean CM Market (Comparing the American CM Market)

  • Byung-Sik Yoon;Jung-Ho Yoo;Chang-Duk Kim
    • International conference on construction engineering and project management
    • /
    • 2009.05a
    • /
    • pp.1534-1539
    • /
    • 2009
  • During the last ten years, there have been many studies related with settlement and reinvigoration of CM. These researches have shown that the application of CM has been not reinvigorated in Korean construction industry yet, because of some problems such as the insufficient application of the public sector, the policy matters and the CM fee estimates. But the present condition data of the Korean CM Market shown in these studies was insufficient for the standpoint of Market itself. Also, some of these studies compared the Korean CM Market with The America CM Market, to study the foreign CM markets. However, because the Korea CM Market only has the CM for Fee Market but the American CM Market has the CM for Fee and the CM at Risk, the Korea CM Market must be not only compared with the America CM Market but also compared with the America CM for Fee Market. Therefore, the purpose of this study is to determine the present condition of the Korea CM Market through the compare and contrast of the Korean CM Market, American CM Market and American CM for Fee Market, by the Market Growth rate and Market Share. This study further aims to verify whether Korean CM market was implemented.

  • PDF

ISO14971:2019 detailed analysis and Post Market Surveillance Application Method - Focusing on IVDR requirements (ISO14971:2019 세부분석과 Post Market Surveillance의 적용 방안 - IVDR 요구사항 중심으로)

  • Knag, Il Kyu
    • Journal of Biomedical Engineering Research
    • /
    • v.43 no.4
    • /
    • pp.199-213
    • /
    • 2022
  • EN ISO 14971:2012 a risk management standard approved and applied as a European standard in 2012, will be adopted and applied as ISO 14971:2019 published in December 2019, ISO/TR 24971(Guidance) published in June 2020 from May 2022. After that, it is applied to IVDD surveillance and IVDR new and conversion, and the manufacturer is already preparing for application or is starting preparation for application. In addition, 98/78/EEC IVDD applied from 1998 will also be applied as REGULATION (EU) 2017/746 IVDR from May 2022. In particular, in IVDR, the requirements for post-marketing investigations such as Post Market Surveillance (PMS), Summary of safety and performance(SSP), Periodic Safety Update Report(PSUR) and Post Market Performance Follow Up(PMPF), which were not required in the existing IVDD, increased, and the contents were also specified. This study focused on ISO14971:2019 among these strengthened and newly applied regulations, and tried to present a detailed analysis and application plan of Post Market Surveillance (PMS) required by 2017/746 IVDR.

Android Application Analysis Method for Malicious Activity Detection (안드로이드 앱 악성행위 탐지를 위한 분석 기법 연구)

  • Sim, Won-Tae;Kim, Jong-Myoung;Ryou, Jae-Cheol;Noh, Bong-Nam
    • Journal of the Korea Institute of Information Security & Cryptology
    • /
    • v.21 no.1
    • /
    • pp.213-219
    • /
    • 2011
  • Due to the rapid growth of smartphone market, the security threats are also increased. One of the smartphone security threats is that w1Verified applications are distributed on the smartphone market. In the case of Andoroid market, Google have no Application Approval Process that can detect malicious android application so many malicious android applications are distributed in the Android market. To reduce this security threat, it is essential the skill to detect the malicious activities of application. In this paper, we propose the android application analysis method for malicious activity detection and we introduce the implementation of our method which can automatically analyze the android application.