• The Journal of Asian Finance, Economics and Business
• /
• 제8권2호
• /
• pp.1101-1109
• /
• 2021

Nowadays, quality affects product or service performance and customer loyalty in the competitive business' environment. This is truly important when it comes to how the customer interprets the service's satisfaction and the judgment of the purchase process as a whole, in view of the fact that service quality is an abstract and elusive construction due to the three characteristics of services: intangibility, heterogeneity, and inseparability of output and consumption. The main purpose of this paper is to determine the hotel service quality using the Fuzzy Analytic Hierarchy Process (FAHP) and SERVQUAL method. In this study, a five-star hotel's real case is considered in evaluating the service quality criteria. The results revealed that Tangibles and Assurance are the most critical service quality criteria in the hotel industry. Accurate records, service consistency, Necessary arrangements for disabled people, Service flexibility to guests' demands, and Providing the services at the time it promises are the most influencing sub-criteria of service quality. These findings indicate that hotels should concentrate on sequentially and organized priority factors to enhance service quality. This method of service quality assessment may also aid in distinguishing between hotels. Finally, as a future direction, more additional parameters can be used as a potential guide in our proposed model for the dynamic decision-making approach.

• 대한안전경영과학회지
• /
• 제2권4호
• /
• pp.125-138
• /
• 2000

The purpose of this paper is to describe a new analytic method of capital budgeting projects that takes into account both customer wants and competitor's status and to give decision makers a tool for goal setting and planning for technology. This model, which is based on quality function deployment(QFD), has used the analytic hierarchy process(AHP) to determine the intensity of the relationship between the variables involved in each matrix of the model and the 0-1 integer programming to determine the allocation of funds to various technological projects. This paper also proposes how to calculate the new weight of columns to consider various strength levels of roof matrix, representing the correlation among the quality characteristics, using Lyman's normalization procedure. To compare this model with Partovi's model, I adapt the same example which is suggested by Partovi and I show that the value of object function, has maximization problem, in this model is larger than that in Partovi's model.

• 대한안전경영과학회:학술대회논문집
• /
• 대한안전경영과학회 2000년도 추계학술발표논문집
• /
• pp.81-85
• /
• 2000

The purpose of this paper is to describe a new analytic method of capital budgeting projects that takes into account both customer wants and competitor's status and to give decision makers a tool for goal setting and planning for technology. This model, which is based on quality function deployment(QFD), has used the analytic hierarchy process(AHP) to determine the intensity of the relationship between the variables involved in each matrix of the model and the 0-1 integer programming to determine the allocation of funds to various technological projects. This paper also proposes how to calculate the new weight of columns to consider various strength levels of roof matrix, representing the correlation among the quality characteristics, using Lymsn's normalization procedure. To compare this model with Partovi's model, 1 adapt the same example which is suggested by Partovi and I show that the value of object function, has maximization problem, in this model is larger than that in Partovi's model.

• 경영과학
• /
• 제15권1호
• /
• pp.97-115
• /
• 1998

This study aims to develop the methodology based on the AHP(Analytic Hierarchy Process) of evaluation for commercial paper. commercial paper is the ma product of merchant banks. commercial paper evaluation is annually performed by the credit-evaluation agency. Credit evaluation is performed by the informal judgemental system, which has potential to induce serious inconsistencies in decision-making. We present an objective scoring model which does not suffer from the weakness of the subjective judgement system. The model used is illustrated by analyzing the commercial paper evaluation for the 3 motor-companies(H, K and S motors).

• 한국산학기술학회논문지
• /
• 제12권3호
• /
• pp.1136-1144
• /
• 2011

SW 기반 서비스모델은 지식기반 경제에 있어 국가 선진화와 국민 경제 발전을 견인하기 위해 필요한 전략산업으로 평가받고 있으며, 공익성과 수익성의 특징을 모두 가지고 있어 평가 또한 민간의 측면과 공공의 측면을 모두 반영한 지표를 통해 평가를 수행해야 한다. 본 연구에서는 기존 비즈니스모델 평가와 관련한 연구와 기술개발 관련 평가기법, 공공부문 평가기법 등을 종합적으로 고려하여 전문가그룹 분석을 통해 SW 기반 서비스모델의 평가모형을 도출하고, AHP 분석기법을 이용해 평가영역 및 평가항목간의 중요도를 차별적으로 분석하였다. 연구결과 민간 비즈니스모델과 공공사업 평가항목, SW 서비스모델의 특징을 반영한 5개 상위항목과 15개 하위항목을 도출하였고, 항목별 가중치를 제시하였다. 본 연구의 결과는 향후 민간 또는 공공에서 우수한 SW 기반 서비스모델 선정을 위한 유용한 가이드라인을 제시할 것으로 기대된다.

• 한국경영과학회지
• /
• 제23권3호
• /
• pp.209-233
• /
• 1998

In this study, we demonstrate how the Analytic Network Process (ANP) model which is combined with Michael Porter's diamond framework can be used for assessing conditions of selected countries : Brazil. India and China for Korean steel exports. The problem of assessing country conditions requires a model that evaluates several factors on different dimensions. Those dimensions are needed for ranking them according to their likeliness of being a target for Korean steel exports. The ANP consists of four kinds of dimensions called control hierarchy : benefits, opportunities, costs, risks, each of which represents the relationship of its own clusters and elements. To develop the clusters and elements of each dimension, Porter's diamond framework will be used. The final results show that China is the most attractive country to export steel, followed by Brazil and India. This is consistent with the information that we found with respect to the elements that were taken into consideration.

• 한국전자거래학회지
• /
• 제18권4호
• /
• pp.327-338
• /
• 2013

IT프로젝트를 수행하는 기업은 정해진 예산범위 내에서 투자계획을 수립하고 실행하게 된다. 이 과정에서 IT프로젝트를 효과적, 효율적으로 선정하는 문제는 기업경쟁력과 직결되는 중요한 요소이다. 그동안 IT프로젝트의 선정을 위한 다양한 모형이 개발되었으나 예산제약을 고려한 효과적 프로젝트 선정에 대한 연구는 보고되지 않고 있다. 본 연구에서는 예산 제약을 고려하여 효과적으로 IT프로젝트를 선정하는 기법을 제시하였다. 본 연구에서 제안한 모델(AHP-K)에서는 AHP(Analytic Hierarchy Process : 계층분석법) 기법을 적용하여 평가 항목의 가중치와 프로젝트 후보군의 가중치를 산정한 후 배낭문제(Knapsack Problem)를 적용하여 예산 범위 내에서 프로젝트 효용을 최대화하는 선정안을 도출한다. 실제 적용단계에서 고려하는 대안이 많거나 신규대안이 추가되는 경우 쌍대비교의 수행이 어려운 점을 감안하여 대안 비교 단계에서 절대평가법을 적용하였다. 본 연구에서는 제시된 모델을 실제 사례에 적용하여 기존 AHP 모형과 비교 분석함으로써 효과성을 검증하였다.

• 한국경영과학회:학술대회논문집
• /
• 한국경영과학회 1989년도 추계학술발표회 발표논문초록집; 이화여자대학교, 서울; 23 Sep. 1989
• /
• pp.91-107
• /
• 1989

New product concept evaluation is one of the most important activities among many possible evaluation activities involved in the whole new product process. This paper aims at exploring the applicability of the Analytic Hierarchy Process(AHP) to this new product concept evaluation. To this aim, an AHP based concept evaluation model was formulated and explained using an illustrative example. A number of issues were also raised and discussed concerning the applicability of AHP to out problem. Finally, some further research areas were identified.

• 산업공학
• /
• 제14권1호
• /
• pp.47-53
• /
• 2001

This paper was studied to present a model for the application of AHP to the selection of airliners. For this study, a questionnaire was developed in respect to the criteria of airliner and given to 80 airline pilots and 30 maintenances in airlines to ask their opinions about the candidates for the middle-range airliners. The AHP software developed by Korean Advanced Institute of Science Technology (KAIST) was used to process the data. The result was analyzed by the criteria of selecting airliners and the several alternatives for the middle-range airliners.

• 대한안전경영과학회지
• /
• 제13권3호
• /
• pp.63-69
• /
• 2011

As environmental protection is becoming more and more important, green production has become a key issue for almost every manufacturer and will determine a manufacturer can be sustainable in the long term. Therefore a performance evaluation system for green suppliers is necessary to determine the suitability of suppliers to cooperate with the company. While the works on the evaluation and/or selection of suppliers are abundant, those that concern environmental issues are rather limited. The objective of this study is to construct a combined model based on fuzzy analytic hierarchy process (FAHP) and balanced scorecard (ESC) for evaluating green suppliers in the manufacturing industry. The ESC concept is applied to define the hierarchy with four major perspectives (i.e. financial, customer, internal business process, and learning and growth), and performance indicators are selected for each perspective. FAHP is then proposed in order to tolerate vagueness and ambiguity of information. Finally, FAHP is finally constructed to facilitate the solving process. With the proposed model, manufacturers can have a better understanding of the capabilities that a green supplier must possess and can evaluate and select the most suitable green supplier for cooperation.