• Archives of design research
• /
• v.19 no.5 s.67
• /
• pp.5-16
• /
• 2006

The purpose of this research is to bring to the center of focus, the ad creativity, which in turn can generate the highest advertising effects. The study excludes external factors such as personal relationships, academic network and lobbying powers which were prevalent in the Korean situation. A transformational leader can influence charisma, inspiration, intellectual stimulation, individual consideration and performance goal. As the result of this study shows, the core competence that a C.D. may always want to possess at present as well as in the future is to "motivate inspiration". Charisma may be an ability currently in need but this may not necessarily be so in the future. It may be predicted that a softer quality, which is knowledge-based, that provides intellectual stimulation may be a more valued characteristic. It has been suggested that in the increasingly diversifying society of the future, charisma may be a barrier to enhancing creativity. In times of uncertainty and ambiguity, innovative ideas bring economic rewards (Cockayne, 2004). There may be conflicts of views and opinions between individuals and organizations. Turning these into positive outcome to produce innovative ideas, may be an area of further study. However, there must have been studies where informal networking has produced innovative ideas. Therefore, a transformational leader of an organization needs to investigate the dynamics of informal networking within his team.

• The Journal of the Korea Contents Association
• /
• v.11 no.9
• /
• pp.352-361
• /
• 2011

The purpose of this study is that incident shock of special guards examines closely impact getting in job stress and coping ability. This study used judgement sampling method after establish special guards who is working at airport of capital region area in 2011 by population, and sample numbers used on interpretation finally were total 239 people. Questionnaire used in this study was consisted of the total 67 question, and executed frequency analysis, Factor analysis, reliability analysis, regression analysis by SPSSWIN 18.0. reliability of questionnaire appeared more than Cronbach's ${\alpha}$ value .779. Conclusion of this study was as following. First, incident shock of special guards affects in job stress. That is, stress about personal relations increases as invasion is often repeated. Also, stress about role increases as hyperarousal is often repeated. Second, incident shock of special guards affects in coping ability. That is, problem central coping ability decreases as hyperarousal is often repeated. On the other hand, problem central coping ability increases as evasion tendency acts continuously. Third, job stress of special guards affects in coping ability. That is, problem central coping ability increases as feeling of helplessness for job characteristic acts. On the other hand, problem central coping ability, social support pursuit ability decreases as ambiguity about role acts high.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.6 no.2
• /
• pp.45-55
• /
• 1986

This study proposes the explanatory indices of urban traffic for the purpose of solving the ambiguity of selection of the explanatory variables, which always raises problems in case of the travel-demand forecasting in the urban transportation planning, and develops optimal urban traffic generation models. The multiple regression models for objective traffic generation are developed by using the proposed explanatory inidces. Objective variables that can be explained by one explanatory variable are modified into simple regression type (Y=bX) in order to ensure the nonnegativity of traffic generation. Similarities are noted in the generaton characteristics of generated traffic from homogeneous land-use activity. Objective variables that can not be explained by multiple variable, such as trip attraction of school and trip generation of social-recreation, are classified by the characteristics of each zone. And traffic generation forecasting models are built as homogeneous zone group, the validity of each model being tested by a statistical method. It is desired that the forecasting precision is in improved by easy and simple method. Accordingly, trip generation rates are calculated from each land-use activity, and trip generation rates for practical application are proposed by considering their stability.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.16 no.3 s.43
• /
• pp.197-207
• /
• 1992

Expressionism, is as diverse as the artists invo)ved, in a very broad sense two main tendencies may be noted. The first is that of the Action painters, concerned in different ways with the gesture of the brush and the texture of the paint. It included such major artists as Arshile Gorky, Jackson Pollock, Willem De Keening, and Franz Kline. The other group consisted of the Color Field painters, concerned with the statement of an abstract sign or tranquil image in terms of a large, unified color shape or area. Here must be included Mark Rothko, Barnett Newman, Ad Rdinhardt, as well as, to a degree, Adolph Gottlieb, Robert Motherwell, and Clyf(ord Still. In this paper, 1 selected two artists Arshile Gorky and Jackson Pollock independent charac-teristics and studied the influence of their Action painting on the fabrics of modern fashion. However, it should be noted it was never the intention of the critic Harold Rosenberg, in coining this term, to imply that Action painting was a kind of athletic exercise. Nor is it true that the furious and seemingly haphazard scattering of the paint involved a completely uncontrolled, intuitive act. There is no question that, in the paintings of Jackson Pollock, Arshile Gorky and many of the other Abstract Expressionists, the element of intuition or the accidental plays a large and deliberate part; this was indeed one of the principal contributions of Abstract Expressionism which had found its own inspiration in surrealism's 'psychic automaton'. However, nothing that an experienced and accomplished artist does can be completely accidental. Aside from their intrinsic quality, the spun-out skeins of poured pigments contributed other elements that changed the course of modern painting. There was the concept of the all-over painting, the painting seemingly without beginning or end, extending to the very limits of the canvas and implying an extension even beyond. The feeling of absorption or participation is heightened by the ambiguity of the picture space. The colors and lines, although never punctur-ing deep perspective holes in the surface, still create an illusion of continuous movement, a billowing, a surging back and forth, within a limited depth. To study the influence of Abstract Expressionism on the fabric of modern fashion, 1 selected and examined four fashion magazines: Collezioni published in France, Bazaar in Italy, Gap in Japan and Vogue in the U.S.a. froim January 1989 to June 1991. As a result of this review I found that some fabrics used in modern clothing are printed in a dripping, pouring and splashing style without any meaning or form. Slides included in the presentation show that modern fabrics which are printed in such a style were influenced by Abstract Expressionism. The slides also show that these abstract prints are well suited to modern fashion design.

• Journal of Korea Society of Industrial Information Systems
• /
• v.17 no.6
• /
• pp.83-93
• /
• 2012

Technology assessment is one of the most challenging decision making areas that companies face nowadays. According to increase the importance of technology selection, it has been a main issue for the decision makers whether an appropriate technology selection will be successful or not. Therefore, in this study, a technology assessment model using BSC and ANP method was proposed. The technology assessment model consist of three phase. In first phase, various factors, that have an influence on technology assessment, were taken into consideration. Based on the extracted BSC process, the strategies and critical success factors and performance measures were extracted for selecting the technology. And in second phase, the ANP method used to integrate opinions of experts' and evaluate technology alternatives controls tangible and intangible criteria, allows for more complex inter-relationship among decision levels and deals with ambiguity involved in the assessment process. In the lase phase, according to the result of before phase, decision makers select the appropriate technology. Furthermore, the proposed model was applied in the public service for validating the feasibility of the assessment model. The criteria and proposed performance measures informs the method and focus areas for developing the technology. Furthermore, the assessment model can be applied to the other area, and give the objectivity and rationality.

• Journal of Digital Convergence
• /
• v.14 no.9
• /
• pp.265-279
• /
• 2016

The purpose of study was to test the effects of job characteristics and job stress on job satisfaction in the ICT Convergence Venture Companies and the moderating role of social support between job characteristics and job satisfaction. For this study, the data were collected from 15 ICT Convergence Ventures in metropolitan area by using structured questionnaires. The sample of 301 employees was selected and analyzed by hierarchical regression technique. The results showed that job characteristics had a positive effect on job satisfaction and job stress had a negative effect. And also found out social support had the moderate roles between job stress and job satisfaction except coworker support with regard to role ambiguity, whereas it did not serve as a moderate role between job characteristics and job satisfaction. The research results are summarized, the implications for ICT convergence Ventures were discussed, and the directions for future research were suggested.

• Journal of The Korean Association For Science Education
• /
• v.37 no.5
• /
• pp.891-909
• /
• 2017

This study analyzed some of the discrepancies in quantitative and qualitative data focusing on cognitive and affective achievement in science education. Academic and affective achievement score of 308 high school students were collected as quantitative data, and 33 students were interviewed for qualitative data. We examined the causes and types of discrepancies in terms of testing tools. As a result from quantitative data, there were a large number of students with a big difference between subjects in cognitive achievement, and constructs in affective achievement. More than 20% of the students did not match tendency between achievements in two areas. Through interviews, some examples such as intentional control of science learning for future study and careers, different responses by differences in perception between school science and science, appeared. A comparison of quantitative data by testing tool between qualitative ones and interviews showed conflicting result, where most students evaluated themselves differently from their own quantitative data. That is due to the students' interaction with the testing tools. Two types of discrepancy related to testing tool are found. One is 'the concept difference between the item developer and students,' the other is 'the difference between students' exposed response and their real mindset.' These are related to the ambiguity of the terms used in the tool and response bias due to various causes. Based on this study, an effort is required to elaborate the testing item that matches students' actual perception and to apply students' science learning experience to testing items.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.5
• /
• pp.2641-2654
• /
• 2014

In the smart media environment, magazine industry has been experiencing a transition to ecosystem of value network, which includes high complexity and ambiguity. Using case study method, this article conducts research on digital convergence, the model of magazine ecosystem and adaptation strategy of global magazine companies. Research findings have it that the way of contents production of global magazines has been based on collaborative production system within communities, expert communities, creative users, media contents companies and magazine platform. The system shows different patterns and characteristics depending on magazine-driven platform, Platform-driven platform or user-driven platform. Collaboration system has been confirmed in various cases: Huffington Post and Zinio which collaborate with media contents companies, Amazon magazines and Bookish with magazine companies, Huffington Post and Wired with expert communities, and Flipboard with creative users and communities. Foreign magazine contents diverge into (paper, electronic, app and web magazine) as they start the lively trades of their contents on the magazine platform. In the area of contents uses, readers employ smart media technology effectively such as cloud computing, artificial intelligence and module individualization, making it possible for the virtuous cycle to remain in the relationship within communities, expert communities and creative users.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.6
• /
• pp.801-806
• /
• 2022

In the modern era, the necessity of color capability in the digital era is the demand of the era, and research on improving color practice on the subdivided digital four areas that are not in the existing practice is needed. For digital majors who are difficult to solve in existing paint color practice, classes in digital color practice in four more specialized areas are needed, and the use of efficient artificial intelligence was studied for classes in digitized color and color sense. In this paper, we tried to show the expansion of the color practice area by suggesting digital color practice and color matching method based on Photoshop artificial intelligence and big data technology that existing color and color matching were practice that only CMYK could do. In addition, based on the color quantification data of individual users provided by the latest Adobe Sceney program artificial intelligence, the purpose of the practice was to improve learners' predictions of actual color combinations and random colors using filter effects. In conclusion, it is a study on the use of programs that eliminate ambiguity in the mixing process of existing paint practice, secure digital color details, and propose a practical method that can provide effective learning methods for beginners and intermediates to develop their senses through artificial intelligence support. The Adobe program practice method necessary for coloration and main color through theoretical consideration and improvement of teaching skills that are better than existing paint practice were presented.

• Asia Marketing Journal
• /
• v.13 no.1
• /
• pp.113-141
• /
• 2011

Companies are competing each other, and as the competitions became higher, consumer's information processing for purchase became more complicated. Consumer confusion problem is getting more serious, but there are still not much considerations on this problem. The purpose of this study is to find out that the consumer confusion can causes consumer's negative emotion(anger). This research studied the mediation effect of negative emotion on the relationship between consumer confusion, which was classified into three categories, and two consequences, word-of-mouth and trust. And also it concentrates on moderating effects of negative affectivity and intolerance of uncertainty in the relationship between consumer confusion and negative emotion. For the empirical study, we carried out a survey targeting consumers who live in the Dae-gu metropolitan area. The specific results of this study are as follows. First, all sub-dimensions of the consumer confusion had a positive effect on anger. Second, anger had a positive effect on word of mouth and on the other hand, anger had a negative effect on trust. Third, negative affectivity had a moderating effects on the links between overload and ambiguity confusion with anger, and intolerance of uncertainty only had a moderating effects on the links between overload confusion and anger.