• Journal of the Korea Society of Computer and Information
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• v.23 no.12
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• pp.185-193
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• 2018

The purpose of this paper was to identify the relationship among the MBTI personality types, self-efficacy, major satisfaction and freshmen's academic achievements in airline service department. To this end, a survey was conducted in 113 university freshmen of airline service department from June 18 to 29, 2018. And the data were collected their MBTI results and GPA scores. MBTI results used to analyze student's personality type. The collected data were analyzed using 'SPSS Statistics 21.0'. Analysis methods such as frequency analysis, cross-tabulation analysis, factor analysis, reliability analysis, t-test, ANOVA, and multiple regression analysis were used. The findings of this study are as follows. The type of personality in the airline service department affects the self - efficacy such as self - control efficacy, confidence, preference of the task difficulty, and also affects the major satisfaction and the academic achievement. The self - efficacy affects the major satisfaction and the academic achievement, and also the major satisfaction can affect academic achievement. Therefore, by developing an effective teaching strategies that fits students' personality type characteristics, and by inducing motivation to learn, raising self-efficacy naturally will lead to higher major satisfaction and academic achievements.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.347-353
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• 2022

The Purpose of this study is to investigate mediating effects of satisfaction in major on the causal relationship between job image of students majoring airline service and career preparation behavior. This study employs a survey questionnaire to examine the mediating effect of satisfaction in major. A 33-item survey questionnaire was administered to 210 students in the universities in 4 Metropolitan cities. The research data are analyzed using six statistical methods: factor analysis, reliability analysis, t-test, ANOVA, correlation analysis, and three-step mediated regression analysis. As a result of the analysis, there is mediating effect of satisfaction in major in the causal relationship between job image and career preparation behavior.

• Journal of Advanced Navigation Technology
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• v.13 no.4
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• pp.566-576
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• 2009

The primary purpose of this study is not only to understand the concept of event service quality but also to identify the service experimental factor for the better measure of sales promotion event service quality. The major findings from the study were as follows: There was difference influence power in event service quality, the experimental factor is more important than prior service quality factors such as reliability, assurance, tangibles, empathy and responsiveness. Also, customer's satisfaction was influenced by their behavioral intention such as overall reusing intention and recommendation intention. In conclusion, this study is especially meaningful that experimental factor is more important than prior service quality factors and will help the airline marketing staff in charge to build up their strategy for maintaining customer. And it is hoped that this study has been helpful to comprehend relationship among the service quality factor that have strong effects on increasing airline's profitability.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.865-874
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• 2020

In Vietnam, the airline service sector plays an important economic role. However, it is a complicated industry that is open to failures. Negative emotions are an essential variable for the airline service industry because they can trigger a variety of coping behaviors that affect consumer loyalty as well as the image and reputation of the airline service providers. However, negative emotions and the accompanying coping behaviors are often investigated partially or as separate issues, thus leading to an incomplete understanding. This study is conducted to fill this gap by proposing and testing the causal relationship between negative emotions (anger, frustration, regret) and coping behaviors (complaint, negative word-of-mouth (WOM), and switching intention) in the context of the airline industry. Eight research hypotheses are tested. Using the partial least squares structural equation modeling (PLS-SEM) on a sample of 587 passengers in Vietnam, the empirical results show that anger and frustration influence complaints, negative WOM, and switching intention, while regret leads to switching intention and negative WOM. Thus, the research has important academic and practical implications. The empirical outcome could be of major importance for airline companies in planning to provide new services and achieve high performance in the long run.

• Journal of Advanced Navigation Technology
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• v.13 no.5
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• pp.619-629
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• 2009

This study focuses on assessing the impacts of the internal service quality components at airline call center on the job satisfaction of agent and turnover intention for effective operation, thereby giving suggestions to manages on the design and the operation of call centers. The major finding of this study showed that intangibility, reliability, authority, leadership are found to have a great influence on the job satisfaction and job satisfaction did not influence on turnover intention.

• The Korean Journal of Air & Space Law and Policy
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• v.21 no.2
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• pp.181-205
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• 2006

After introduced in 1980's, the Frequent Flyer Program(FFP) was one of the most successful marketing tools in the airline industry and it has become a major linkage pin of strategic alliances for airlines despite of legal constraint. Further, the world air transport market progresses rapidly from a one-to-one alliance to a global alliance among groups due to fierce competition of the markets. In this study, I first examine the trends and the characteristics of global alliance groups. Further, I analyze the types of airline strategic alliances in the FFP, and present management strategy of the FFP for national flag carriers based on the collected data. It is suggested that airlines, including the two major Korean airline companies, consider the advantages of strategic alliances on the FFP in a rapidly changing management environment.

• Journal of the Korea Convergence Society
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• v.8 no.4
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• pp.207-218
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• 2017

This study examines the effect of the satisfaction with major on career exploration behavior focused on the comparison between 2year and 4year colleges in a sample of 550 of college students majoring in airline service in Choong Chung province. The data was analyzed descriptive analysis, t-test, ANOVA, multiple regression analysis, hierarchical analysis. As a result, first, class/curriculum satisfaction had positive effect on self exploration while relationship satisfaction and pride major had positive effects on job exploration and self exploration. Second, the effect of satisfaction with major on career exploration behavior was different depending on school system. Accordingly it is suggested that different approaches are required in career counselling for 2year and 4year college students.

• Journal of Distribution Science
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• v.14 no.10
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• pp.73-79
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• 2016

Purpose - Customer satisfaction has been considered important as a way to retain current customers. Specifically, the retention of current customers through customer satisfaction has been considered important in an industry where competition between companies is fierce. Major Korean airlines have confronted fierce competition with the growth of low cost carriers (LCCs). In order to survive, these airlines need to retain their customers. This research aims to investigate the relationships between customer satisfaction and the customer intention to remain loyal. Moreover, this study examines how the influence of customer satisfaction on customer loyalty is moderated by gender. Research design, data, and methodology - A regression model is developed in which customer satisfaction, gender, and an interaction of satisfaction and gender are predictors and the customer's intention to remain loyal is a dependent variable. To analyze this research model, data were collected from 402 university students taking a marketing class in universities in Seoul, Chung-Cheong province, and Kangwon province. After eliminating data from students who had never flown and data with missing values, a final sample of 201 was analyzed. The hypotheses were tested using SPSS 21.0. Internal reliability was supported by the results of Cronbach's α. Multiple regression was performed. Results - Empirical results showed that customer satisfaction toward the airline's service had a positive influence on the customer intention to remain loyal to the airlines. Moreover, this influence was moderated by gender. More specifically, a male customer's intention to remain loyal was more determined by his satisfaction toward airline service than a female customer's. Conclusions - This research contributes to the aviation service marketing literature by showing how customer satisfaction influences customer intention to remain loyal and how this influence is moderated by gender. More specifically, male customer loyalty is more determined by airline service satisfaction than female customers. These results have manager implications for major Korean airlines in terms of customer satisfaction and gender as ways to enhance customer retention.

• Journal of Digital Contents Society
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• v.16 no.4
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• pp.595-604
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• 2015

This study aimed to analyze service internship participation determinant contents of undergraduate students who major in airline service to influence their career. To accomplish this purpose, data collected from 211 students were analysed using logistic regression analysis. Personal characteristic, big 5character factors, social support were analysed as service internship determinant contents. The research results showed grade, GPA, broad experience, flight experience among personal characteristics and extraversion among big 5factors personality as significant service internship determinant contents of students. Also, the research results showed career preparation, career decision making self-efficacy and social support as non-significant service internship determinants of students. It was concluded that active participation with service internship is imperative for undergraduate students in airline service major to enhance career competence upon graduation.

• Journal of the Korea Society of Computer and Information
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• v.29 no.6
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• pp.201-209
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• 2024

The COVID-19 pandemic has significantly impacted the aviation industry, leading to worldwide changes in travel restrictions and security measures. This study analyzes 59,818 reviews of 147 airlines from the SKYTRAX website between 2016 and 2023 to understand the changes in airline service satisfaction before and after the pandemic. Using sentiment analysis, the study compares overall satisfaction, review sentiment, and attributes influencing satisfaction. The results show a statistically significant (p<0.001) decrease in overall satisfaction post-COVID-19, with reduced positive sentiment and increased negative sentiment for all airline selection attributes, except cabin and in-flight services. Flight operation services had the most significant impact on overall satisfaction during both periods. This quantitative analysis of global major airlines' satisfaction attributes before and after COVID-19 contributes to enhancing future service satisfaction in the airline industry.