• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.10
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• pp.159-165
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• 2020

The demand for food safety has emerged as a major social issue due to changes in diet patterns and consumers' perceptions, along with the advancements in society and the development of the food industry. Consumers are demanding more information about the food they consume, and are sensitive to food scandals. With such interest in food safety, blockchain technology is attracting attention as a means of effectively responding to poor food management resulting in food fraud or unsafe distribution. By ensuring the accuracy of, and trust in, traceability in the food supply chain, it is possible to build trust between traders and to ensure safe food distribution. This paper proposes a next-generation agri-food distribution system that can provide and manage (for suppliers, consumers, and distribution officials) a variety of agri-food information, such as the history, distribution, safety, quality, and freshness of food. Information on product status and distribution status in all processes, including production, processing, distribution, sales, and consumption, can be monitored and controlled in real time (anytime, anywhere), and users can check the safety level of each type of food in real time through an app.

• Journal of Distribution Science
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• v.14 no.10
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• pp.137-146
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• 2016

Purpose - Korean agriculture is facing internal and external environmental changes and the need for secure stable outlets. Active participation and mutually beneficial cooperation between enterprises and agricultural is necessary for a win-win situation. This study investigates the case for distribution cooperation and a cooperative system. To respond to the diverse needs of consumers and market reclamation, there is a need to analyze and categorize distribution cooperation. Research design, data, and methodology - A literature study, relevant interviews with enterprises, and meetings with local government practices were conducted. A survey frame was derived through the participation of agricultural enterprises and distribution cooperation models were categorized identifying win-win cooperation and best practices. It was organized on the basis of six best practice examples of distribution cooperation between industry and agricultural sectors, divided into three types: opening distribution channels, exporting cooperation, and developing new products. Results - An innovation management system that can adapt to environmental changes and problems of agriculture is necessary. A company has to supply high-quality agricultural products reliably to meet the preferences of consumers by introducing products that promote domestic market differentiation. In addition, consumers are choosing a variety of products that may include not only high quality products but also local products and safe products. The main areas of cooperation are the direct provision of agrifood raw materials to consumers. Next, would be to help agricultural sectors distribute and pioneer international markets. The ideal step for distribution cooperation is the joint investment in new products by business and agriculture. Conclusions - Agriculture and win-win cooperation with enterprises is in an early stage of social contribution. To implement a distribution cooperation model between business and agricultural sectors, it is crucial to establish a structured support system including joint councils. Additional requirements include strengthening agricultural capacities, creating a legal basis for provision, and producing a win-win cooperation environment. The promotion of win-win cooperation and agricultural enterprises needs to exist in various forms in order to establish a different type of incentive system.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.463-466
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• 2016

Sharing of product and process information with partners is a basic activity and key requirement which ensures success of distribution. ePedigree that encapsulates all of the event data from manufacturer to retail shop provides a flexible mechanism of storing and sharing traceable information to the partners of supply chain and credibility of shared information through digital signature based on Public Key Infrastructure (PKI). To generate the signature that can be authenticated through PKI, the partners of supply chain should pay for PKI certificates from Certificate Authority (CA). In case of agrifood cooperatives which consist of petty merchants or farmers, it is hard to pay for the PKI certificate for all members and is a big obstacle for the ePedigree to be applied to the supply chain. This paper proposes a private certification method of ePedigree for cooperatives. Cooperatives can apply the ePedigree using the proposed method to all the members at small cost and the proposed method can assure the credibility of information at the same level of the previous ePedigree.

• Journal of Appropriate Technology
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• v.7 no.2
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• pp.225-234
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• 2021

The purpose of this paper is to examine commercialization model of appropriate technology through the case of the Lao-Korea Science and Technology Center (LKSTC). LKSTC has developed washing, water treatment, and sterilization technology in the agrifood sector and three types of pico-hydro generator, Pico-solar hybrid system, and energy remote monitoring technology in the renewable energy sector. Commercialization of appropriate technology was successfully carried out through the establishment of Kaipan community business, school enterprises, and social enterprise. The policy implications are as follows. First, the commercialization of appropriate technology in developing countries should enhance the linkage with the regional development policies of the recipient countries. Second, in order to minimize market risk, innovative technology development and local startup networks should be properly established. Finally, the mid and long term efforts are needed to increase the sustainability of the business.

• Korea Trade Review
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• v.42 no.1
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• pp.237-256
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• 2017

The members of Food Valley in Netherlands recognised that the networking function is the most important among demand articulation, network formation and innovation-process support. Furthermore, SMEs expect the support of internationalization from Food Valley organization. It is expected that the function of Food Valley which can establish effective network and environment for open innovation will be more significant in the future. Our government also designated Iksan as a national food cluster for preparing the growth of international food market and promoting the effective growth of domestic food industry. As noted earlier in the case of Food Valley, the government should make Iksan Cluster focus on building network for innovation and development of domestic food industry through making innovative environment between food industry and local university. And then, this food cluster will become the center of export of food products and sophistication of domestic food sector.

• Korean Journal of Environmental Agriculture
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• v.42 no.4
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• pp.279-285
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• 2023

The demand for the fresh leaf of hooker chive, which is mainly used as functional roots and contains dietary sulfur or saponin, is increasing, but the leaves are only harvested 3-4 times per year under conventional field conditions. A plant factory system with different light qualities or intensities was applied for year-round production of the fresh leaves. Hooker chive (Allium hookeri) roots were hydroponically cultured under the plant factory with a mixture of blue plus red LEDs (Light-Emitting Diodes) and fluorescent lights for 50 weeks. Maximum leaf growth was attained with the 1.5 dS/m EC in the culture medium under the plant factory. The average leaf and shoot numbers of hooker chive grown hydroponically under a mixture of 200 µmol/m²/s LEDs increased by 147% and 140%, respectively compared to those under 100 µmol/m²/s LEDs at the 10th harvest. The leaf length of hooker chive grown under the LEDs treatment with the lowest light intensity significantly increased by 27% compared with the natural light treatment at the 10th harvest. However, there was no significant difference in leaf pigmentation between natural and 200 µmol/m²/s LEDs treatments. Plant factory with the mixture LEDs of blue and red lights can be applied for year-round production of hooker chive fresh leaves to ensure a stable supply of leafy vegetable throughout the year.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.2
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• pp.1-10
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• 2013

Porter(2011)'s CSV(Creating Shared Value) is a more strategically advanced perspective of CSR(Corporate Social Responsibility). CSV creates corporates' value by exploiting the firms' own core competence and social value of the stakeholders in the community such firms simultaneously belong to. In this points of view, CSV is more appropriate for the principles of capitalism than CSR. A case study on food producing firms that adopted the concept of CSV to their business management was conducted. Considering the characteristics of food industry, the researchers have investigate many existing cases, especially focused on the CSV activities toward rural area and agriculture. As result of the case analysis, the 'mutual firm-establishing-CSV,' which refers to the new organization established on the point of contact where corporate value and social value meet, was observed. The aspects of establishing a new organization by firms' collaborating with rural area and agriculture is different in accordance with each firm's method of creating shared value. However, the cases have common grounds that the created value is for pursuing both firms' and stakeholders' value. This study is significant, in that the study deducts implications about accompanied growth and win-win management by suggesting the establishment of firms based on CSV.

• Journal of Agricultural Extension & Community Development
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• v.21 no.3
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• pp.215-241
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• 2014

As brand has increasingly influenced on marketing activities, local government, agricultural enterprises, and individual farmhouses autonomously develop and promote their own brands in the field of agrifood. Among developed brands, however, it could be possible for products with having no competitiveness and continuous control to lapse in the marketing. This study aimed to try develop to brand equity model in order for agri-food brands to evaluate and complement in the agricultural company. For doing this, ERRC were administered to interview the brands experts to discuss rice. The results of the analyses indicated that the areas with attribute weight of assets may consider bonding with customers for enhancing the value in the brand equity.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.10
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• pp.425-432
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• 2019

This study examined the effects of livestock disease news, such as foot-and-mouth disease (FMD), collected by the Korea Press Foundation on BIGKinds on the consumption of beef and pork. The consumer purchase data were obtained from the Rural Development Administration's Agrifood consumer panel data. Survival analysis showed that the FMD news noted beef and pork, and the first purchase rate decreased due to FMD news. The time-dependent Cox proportional hazards model revealed all models to be significant. FMD news was significant in each model. In 2010, the Hazard Ratio of domestic and imported pork was 0.999, and the first purchase rate decreased 0.999 times for each additional FMD news item. On the other hand, the Hazard Ratio of pork in 2015 was 1.001, and the first purchase rate increased. In the case of beef, results similar to pork were shown. This study estimated the impact of consumer meat consumption disease news on the first purchases according to origin and meat. These results provide the necessary information for rational production and consumption activities. In addition, it can also be used for promotion by estimating the duration of livestock disease news.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.1
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• pp.147-159
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• 2021

After the 2020 Corona 19 pandemic, consumers' online consumption is increasing rapidly, and non-store online retail channels are showing high growth. In particular, social media is gaining its status as a social media market where direct transactions take place in the means of promoting companies' brands and products. In this study, changes in consumer behavior after the Corona 19 pandemic are different in choosing online shopping media such as existing online shopping malls and SNS markets that can be classified into open social media and closed social media when purchasing agri-food online. We tried to find out what type of product is preferred in the selection of agri-food products. For this study, demographic characteristics of consumers, perceived risk of consumers, and dietary lifestyle were set as independent variables to investigate the effect on online shopping media type and product selection. The summary of the empirical analysis results is as follows. When consumers purchase agri-food online, there are significant differences in demographic characteristics, consumer perception risks, and detailed factors of dietary lifestyle in selecting shopping channels such as online shopping malls, open social media, and closed social media. Appeared to be. The consumers who choose the open SNS market are higher in men than in women, with lower household income, and higher in consumers seeking health and taste. Consumers who choose the closed SNS market were analyzed as consumers who live in rural areas and have a high degree of risk perception for delivery. Consumers who choose existing online shopping malls have high educational background, high personal income, and high consumers seeking taste and economy. Through this study, we tried to provide practical assistance by providing a basis for judgment to farmers who have difficulty in selecting an online shopping medium suitable for their product characteristics. As a shopping channel for agri-food, social media is not a simple promotional channel, but a direct transaction. It can be differentiated from existing studies in that it is approached as a market that arises.