• Journal of The Korean Society of Agricultural Engineers
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• v.63 no.2
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• pp.33-40
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• 2021

The purpose of this study is to analysis the influence of personal backgrounds on the preference of fishing village experience recreation villages. As the analysis method, binary logistic regression analysis was used. Dependent variables are experience recreation villages (rural and fishing). The independent variables consist of 9 groups of people: gender, age, family type, marital status, presence of children, principal companion, fishing village image, visit experience villages, recognition of fishing village experience recreation village. As a result of the analysis, it was found that the tourist's gender, age, family type, marital status, presence of children, principal companion, fishing village image, visit experience villages, recognition of fishing village experience recreation village influence the preference of fishing village experience recreation village. By characteristics of each group, it was found that male prefer fishing village experience recreation villages 1.597 times as much as female, and those with a positive image about fishing villages prefer fishing village experience recreation villages as much as 2.644 times than those with negative images. In addition, it was found that those who visited the fishing village experience and recreation village prefer the fishing village experience village about six times more than those who have never visited.

• Korean Journal of Agricultural Science
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• v.43 no.4
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• pp.678-687
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• 2016

Rural area development projects are being carried out in a strategy to create new value in agriculture and farm villages and to change the public perception. This study targeted rural experience participants visiting Cheong-Ho region, where the Rural Village Comprehensive Development Project was carried out. They were surveyed about attributes of visits to farm villages to determine which attributes of the experience could influence their revisits. This study was conducted under an umbrella project conducted as per the Special Act on Life Improvement and Regional Improvement for Farmers and Fishermen. Cheong-Ho region in Buan-gun produces mulberry, organic wheat, and rice grown using environmentally-friendly agricultural practices. This region as held events offering visitors the chance to experience rural villages and mulberry farms. Survey results showed that the natural landscape of villages, village experience, and the services provided by residents had a positive relationship with the probability of revisiting the village. Also, village facilities, harmony of natural landscape, hospitality of village residents, amusement value of rural experience, and the cost for rural experience were significant attributes. Therefore, it is necessary to revitalize the rural experience program targeting rural experience participants in Cheong-Ho region through continuous and monitoring of key visit attributes and revisit factors.

• Journal of Agricultural Extension & Community Development
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• v.22 no.1
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• pp.31-41
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• 2015

Rural tourism village experience is proceeded quantitatively without distinct characteristic. This research aimed at analyzing the experience and utilizing in the establishment of differentiation and contents development. Type of experience activity was classified as 10 types in Level 1 and 0~4 types in Level 2. As the result of analyzing 3,007 experiences in 168 villages, types of experience activity implemented per 1 village was 17.9. Among them, ecological experience type appeared to be the most, and appeared in order of food, agriculture farming experience. In respect of agriculture farming experience, 'harvest and utilization' was analyzed to be the highest, and regarding rural farmhouse living experience displayed 'farmhouse living' experience the highest. Tradition courtesy experience displayed 'traditional culture' experience the highest, and rural food experience was analyzed to implement 'food making' experience the most. Ecological experience mainly consisted of 'hunting and collecting' and 'observation/learning', in case of play experience, 'traditional play' experience activity was analyzed to be performed the most. Considering utilization material, it appeared in order of 'rice', 'sweet potato', 'potato', 'corn', 'chili', 'agricultural implement', 'farmhouse', 'animal', 'culture', 'history', 'rice cake', 'alcoholic drink', 'tofu', 'kimchi', etc. The place of ecological experience was performed in the forest the most, and lots of experience was performed in stream, valley, and river. The researcher expects that characteristic experience activity will be developed based on this result, by avoiding doubleness of the experience activity among the regions and the villages.

• Journal of Korean Society of Rural Planning
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• v.20 no.4
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• pp.157-164
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• 2014

This study clarified the correlation between the satisfaction of farm experience village visitors and the package design of farm specialty products and identified the factors to consider when improving the package design. It was found that the satisfaction with package design when purchasing farm specialty products affected the satisfaction of farm experience village visitors. In case of farm experience village visitors, they were more satisfied with the purchase when they were satisfied with the package design of farm specialty products they purchased. The results of analysis of correlation between the satisfaction of farm experience village visitors and the improvement of package design of farm specialty products showed that the important factors of package design are easiness of transport handling, easiness of storage, and functionality of packaging materials.

• Journal of Agricultural Extension & Community Development
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• v.17 no.4
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• pp.851-875
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• 2010

Rural Experiential Tourism is the medium that connect a town and country. Through the form of these Rural Experiential Tourism people live in country sell indigenous products and tourism services. Both people maintain friendly relations with their friendship based on mutual trust. The aim of space planing for experience and development of experience program is make visitors learn many valuable lessons in countryside. So, Two things must discussed closely related. Also it is necessary to mention people to conduct in there. Visitors who live in Gyonggi and Chungcheong province come to frequently Geumgang Nongbau village for a day. They enjoy going for a swimming and fishing in Geumgang. In order to activate specialized experience program, it is necessary to increase the number of those exclusively responsible for that experience program and organization visitors make stay overnight in village. Also to enhancing village people's income must have agricultural stand and activate village internet site.

• Proceedings of the Korean Society of Agricultural Engineers Conference
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• 2003.10a
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• pp.127-130
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• 2003

The purpose of this paper was to the classification of the rural area of a development plan advance of the rural experience village. For the purpose we used the multivariatial analysis and GIS chose the chungchungbukdo as the study area. We drew the agriculture classification of 6 results. We expressed local characteristics. We could present and the basis data even though we established a village experience village development plan. The possibility of an automatic processing system setup of the classification analysis for the rural experience village was presented.

• Journal of Korean Society of Rural Planning
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• v.26 no.4
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• pp.27-39
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• 2020

With the COVID-19 pandemic, the global economy has stagnated and our daily lives have changed. The rural economy is also experiencing damage, such as an average of 65% or more decrease in the number of visitors to rural experience resort villages due to the spread of COVID-19. In order to minimize the damage arising from the prolonged coronavirus, a hospitality system in response to changes in rural tourism behavior and consumer demand is needed to revitalize rural areas and maintain continuous economic independence. Therefore, this study attempted to find ways to utilize landscape resources such as education, culture, history, and ecology in order to complement the existing experience programs in connection with local resources and local environment. Wibong Village, which is the subject of the study, attempted to revitalize the village using the resources through the "Creative village creation" project in 2015. Due to poor management of historical resources, difficulty in operating experience programs, and response to changes in the natural environment, the rate of implementation of the project plan was very low. Currently, the demand for experience is also decreasing due to the COVID-19 effect, so it was judged that it was necessary to develop an experience village program suitable for the needs of experienced visitors by discovering additional local resources for the continuous operation of the experience village. In order to solve the problem of the use of landscape resources and the spatial composition of the study site, additional investigations of local resources were made, and an experience program course that could be operated by theme was proposed by configuring a space suitable for the use of landscape resources. By dividing the additionally investigated landscape resources into history, ecology, and region, an experiential course was created to separate the traffic lines, and the space composition for large-scale experienced visitors that had been previously operated was constructed in a form suitable for the post-corona era. In addition, at least two experiential tour courses that can be operated by period were proposed to maintain economic effects. Starting with this study, if further research on the creation and spatial composition of a rural experience village centered on the connection with the region, it will be used as research results that can be referenced in projects such as village creation, rural space planning, and living area analysis. It is expected that it will be able to effectively cope with the construction of a rural area suitable for the post-corona era, where demand is expected to increase in the future.

• Knowledge Management Research
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• v.17 no.2
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• pp.187-204
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• 2016

In this study, we investigated the repeated vist of the e-village shopping mall as an online agricultural business platform. We applied Pine and Gilmore (1998) theory for the e-village website information systems. We hypothesized that 4 dimensions such as entertainment experience, educational experience, esthetic experience, and escapist experience toward satisfaction and, moreover, we investigated the moderating trust effect of satisfaction and repeated visit website. We set those independent variables (entertainment experience, educational experience, esthetic experience, and escapist experience) and dependent variable as experience satisfaction. The results indicated that the 4 experiences factors had a positive effect on the experiential satisfaction, and the trust moderating effect has a negative effection between the experiential satisfaction and the repeated visit. The experiential satisfaction had a positive effect on the repeated visit of e-village websites.

• Journal of The Korean Society of Agricultural Engineers
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• v.50 no.6
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• pp.83-91
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• 2008

This study grasped problems and properties of rural tourism through Cooperative Tourism Development Model Project, so it provided to develop network program and to indicate long-term development direction. This study area was Gubyung-Areum village in Boeun-gun, Chungcheongbuk-do. This village has superior natural landscape and rich area theme. Also, this village was chosen in Areum Village Revitalization Project in 2002, infrastructure full equipment was achieved. Gubyung-Areum village is administering buckwheat flower festival and experience program by Bo-Eun County Office help to change the farm stay village to the rural experience village. But, there were some problems to operate in experience program. So that Chungcheongbuk-do Provincial Government Republic of Korea is propelling Cooperative Tourism Development Model Project for coping these problems from 2007.12.31 to 2008.9.30. This study is going to develop tourism network program that take advantage of enough area resources grasping problem of Gubyung-Areum village through propulsion of Cooperative Tourism Development Model Project. This study present Developing Strategies for Gubyung-Areum village through investigation, analysis and operation process.

• Journal of Korean Society of Rural Planning
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• v.21 no.4
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• pp.55-63
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• 2015

This study aims to assess Green-Tourism accessibility of Rural Experience Village and then prepare improvement methods. To do this study, we surveyed 25 operators of Rural Experience Village in Chungbuk. We used 21 issues in all for analysis and the following shows a summary of major results. Rural Experience Village has a generally hard time conducting facility maintenance. Countermeasures for maintenance are required to run smoothly. Since Rural Experience Village has difficulty attracting visitors to the village, countermeasures are needed to attract visitors through business promotion. The results of assessing Green-Tourism accessibility showed us that some villages are a lot more accessible than others. Therefore, it is necessary that there should be improvements of Green-Tourism accessibility by attracting visitors and increasing operating days so that Green-tourism accessibility can be enhanced. In spite of its high level of accessibility since Rural Experience Village belonging to Goesan has low profitability, it is especially imperative that we establish more positive project promotion to cover it.