• 제목/요약/키워드: After sales service

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Mobile Commerce Brand Identity Strategy by SNS Text mining

  • Yeo, Hyun-Jin
    • 한국컴퓨터정보학회논문지
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    • 제25권10호
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    • pp.255-260
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    • 2020
  • 본 논문은 SNS 토픽 모델링을 통해 효율적인 브랜드 아이덴티티 전략을 제안하고자 하며, 토믹 모델링 대상은 SNS는 전 세계적으로 10억이상 사용자와 5억이상 매일 사용자를 가진 인스타그램을 크롤링하였다. 인스타그램의 사용자그룹은 59%가 18~29세, 33%가 30~49세인 것을 감안하여 세개의 최근 런칭한 젊은 세대들을 위한 패션 판매 모바일 사이트를 분석대상으로 하였으며 이들은 각각 SNS을 마케팅 채널로 활용하였다. 각 모바일 사이트들의 서비스 시작후 6개월간 각 회사의 브랜드 명이나 회사명이 태깅된 SNS 포스팅을 크롤링하였으며, 토픽 모델링을 통한 브랜드 이미지 분석을 통해 각 회사의 브랜드 아이덴터티 전략이 효과적으로 적용되었는지 검증하였다. 결과적으로 세 개의 사이트 중 한 개의 사이트가 브랜드 아이덴티티 의도와 다른 브랜드 이미지가 설정되어있음을 발견하였으며 이를 보완하기 위한 전략을 제언하였다.

폭력 손상과 일부 사회경제적 요인의 관련성 (The Relationship for Socioeconomic Factors and the Violence Victim)

  • 김재익
    • 디지털융복합연구
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    • 제10권10호
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    • pp.415-421
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    • 2012
  • 최근 사회적으로 이슈인 폭력에 의한 손상의 양상을 파악하고 사회경제적 요인과의 관련성을 분석하여 정책개발 및 예방 사업의 기초자료로 제공하고자 하였다. 의료기관 기반 손상감시체계인 응급실 손상환자 표본심층조사자료를 활용하여, 폭력에 의한 손상과 그 외 손상의 양상을 비교하였고, 성, 연령, 교육수준, 직업을 상호 통제한 후 로지스틱 회귀분석 하였다. 여성이 남성보다 폭력에 의한 손상에 노출될 위험이 컸고, 나이는 적을수록 폭력에 의한 손상의 위험이 컸다. 고학력일수록 폭력에 노출될 확률이 적었고, 직업별로는 서비스 및 판매 종사자, 무직, 단순노무 종사자 순으로 위험이 컸다. 손상의 결과가 전원, 입원, 사망일 확률은 남성, 60대, 대학 이상의 교육수준, 농림어업 숙련 종사자에서 높았지만, 상관성은 없었다. 결론적으로 일부 사회경제적 요인(성, 연령, 교육수준, 직업)의 차이가 폭력으로 인한 손상 위험에 영향을 미치는 것으로 나타났다.

향토자원의 융복합산업화를 위한 콘텐츠 제작 -충청남도 농업 6차산업화 경영체를 중심으로- (Production of Content for Regional Sources of the Convergence Industrialization -Based on Agricultural Management Entities of the Sixth Industrialization in Chungcheongnam-do-)

  • 강경심
    • 디지털융복합연구
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    • 제13권10호
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    • pp.483-490
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    • 2015
  • 연구 목적은 충청남도 융복합산업 농업 경영체의 향토자원 정보를 체계적으로 정리한 홍보용 콘텐츠를 제작함으로써 농촌 융복합산업화 방안을 모색하는 것이다. 연구 대상은 충남농어업6차산업협회 회원사에서 생산 및 판매되고 있는 향토자원이며, 총 70개의 자원에 대한 조사가 이루어졌다. 콘텐츠는 향토자원명과 소개글, 상품 메인 사진, 업체 및 상품 정보, 상품의 특 장점, 제품 특성, 체험 프로그램 안내 등으로 구성되었으며, 향토자원에 대한 스토리를 통해 제품의 가치와 의미를 전달하고, 대표 이미지를 추가하여 홍보 효과를 높이고자 하였다. 작성된 자료는 곡류, 과채류, 수산류, 축산류, 장류 김치류, 발효액 농축액, 주류 차류, 기타의 순으로 정리하였다. 자료는 pdf 파일로 저장하여 회원사에 배포하여 필요 시 출력하여 사용할 수 있도록 하였으며, 온라인 홍보, 박람회 축제장 판촉전 등에서 제품 홍보, 게시판 복도 등에 게시물로 활용, 각국 언어로 번역하여 외국 판촉전의 홍보 자료로 활용 등이 가능하다.

패션기업의 경영자 기업지배력이 기업 재무성장성에 미치는 영향 - 한국 중소기업의 규모와 기업업력의 조절효과를 중심으로 - (The moderating effect of Korean fashion SMEs' company age and size on the relationship between management ownership and company financial growth)

  • 윤남희;김지연
    • 복식문화연구
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    • 제24권2호
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    • pp.248-262
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    • 2016
  • Most Korean companies in the fashion industry are SMEs, and the role of the CEO and management ownership is important for enhancing the firm's competence and developing strategies. The study aims to examine the effect of management ownership on company financial growth. In particular, the study focuses on the moderating effect of company age and size on Korean fashion SMEs' financial outcomes. Financial data based on company financial statements from 2012 to 2014 was collected by the Data Analysis, Retrieval and Transfer System of Korea's Financial Supervisory Service. A total of 295 companies' (domestic fashion businesses) data was analyzed by the bootstrap method. The median sales value in the financial year 2014 was 47,492,403,958 KRW, and the company size was divided by it. The companies were in business for an average of 20 years. According to the results, the management ownership had a negative effect on Compound Annual Growth Rate (CAGR) for the three-years, and the relationship between the two variables was moderated by company age. Additionally, the interaction effect of management ownership and company age on 3-CAGR was also moderated by company size. When the companies had spent only a few years in business, a negative effect of management ownership for small firms and a positive effect of management ownership on financial growth for medium firms were found. These results suggest that small companies starting business need to manage their company governance structure to make flexible decisions, and after retaining financial growth, the companies can expand their businesses based on strong ownership.

의복비 지출 비용에 따른 의복 구매자의 특성에 관한 연구 - 연변 조선족 여자 대학생을 중심으로 - (Consumer Characteristics depending on Average Monthly Expense for Clothing - Korean-Chinese Female College in Yanbian, China -)

  • 김순심
    • 한국지역사회생활과학회지
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    • 제15권4호
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    • pp.67-78
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    • 2004
  • This study was designed to understand purchase motivation for clothing, evaluation criteria for clothing, evaluation criteria for stores depending on average monthly expense for clothing among female college students in Yanbian, China. Questionnaire was used for measurement tools to study the subject of the thesis. Each question was rated in 5 point scale, where 1 means 'not at all' and 5 means 'definitely'. The main study was conducted against 300 female college students from May 17 to June 5, 2001. The data for the study were analyzed using SAS PC program for frequency distribution, percentage, t -test. The purchase motivation for clothing, evaluation criteria for clothing, evaluation criteria for stores are affected by average monthly expense for clothing. The result was showed as follows : A significant difference was showed in the purchase motivation, evaluation criteria for clothing, evaluation criteria for stores, preferred stores between lower group and higher group depending on monthly expense on clothing. A meaningful difference was showed in 4 areas'to try a new trend, impulsive buying at the store display, for a change of mood, for stylish appearance'in the purchase motivations for clothing depending on the monthly expense for clothing, in 2 areas'brand, trendy fashion'in evaluation criteria for clothing depending on the monthly expense for clothing, in 3 areas 'after service, hospitality of sales person, brand awareness' in the evaluation criteria for stores depending on the monthly expense for clothing, And Respondents of a high expense group for clothing showed higher means compared to a low expense group for clothing in all areas. A significant difference was showed among groups regarding preferred stores based on the monthly expense on clothing.

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SOA 및 BPM 기반의 정보시스템 구축 방법론: 고객지향 수주생산 환경에서의 제품 BOM 관리 적용사례 (A Methodology of Implementing SOA and BPM Based Information Systems : A Case Study on Product BOM Management under Customer-Oriented Make-To-Order Manufacturing Environments)

  • 신정범;김재균;장길상
    • 한국정보시스템학회지:정보시스템연구
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    • 제18권1호
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    • pp.77-95
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    • 2009
  • In customer-oriented make-to-order manufacturing environments, the works of BOM changes due to the changes of product specification and engineering are closely connected with almost all departments such as sales, engineering, production, procurement, cost, after service, etc within an enterprise. So, the contents of BOM changes must be instantly reflected on the related works among the departments. To effectively process these complex works of BOM changes, types of changes on product specification and engineering and types of BOM changes linked with those must be systematically defined, classified and managed by information systems. Thus, it is necessary to introduce solutions such as BPM and SOA in order to efficiently deal with complex business processes like BOM change management. This paper proposes a methodology of constructing information systems based on BPM and SOA. The proposed methodology defines the relationship between processes of BPM for definition, execution, monitoring, etc of business processes and services of SOA for connection among information systems within an enterprise, and presents a scheme of practically applying BPM and SOA solutions to actual business works. To show an utilization of the proposed methodology, the prototype system for product BOM management is implemented in order to efficiently deal with the works of BOM changes due to the changes of product specification and engineering.

웨딩드레스 점포의 정보 수집 및 활용에 관한 연구 -서울 지역을 중심으로- (A Study on the Collection and Utilization of Information by Wedding Dress Shops in Seoul)

  • 유혜진;정성지
    • 한국의류학회지
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    • 제26권2호
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    • pp.239-250
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    • 2002
  • The purpose of the study was to explore the information activities of wedding dress shops and how companies' characteristics (the number of business year and the location of shops) and information users'characteristics (the year of career) influenced on utilization of information (fashion information, market information and internal information). In addition, the study was to investigate ratings of the importance of the competitive means. The questionnaire was revised by the researchers on the base of preceding research studies after interviewing wedding dress industry workers and performing a pilot survey. The total l10 copies were distributed to the workers of the wedding shops located in the city of seoul. Fifty six copies from the shops in Kangnam area were returned, and 38 copies at Kangbuk area. For statistical analysis, one-way ANOVA and Duncan's tests were used. The results from the study are follow. 1. The heavily utilized fashion information was collected from international and domestic wedding magazine by the respondents for their merchandise and design planning. 2. According to the companies'characteristics (the number of business year and the location of shop), the 50∼10 year-old companies collected fashion information from international fashion shows, domestic wedding/fashion magazine reporters, and utilized sales data as internal information sources than any other companies. The shops in Kangnam area used international fashion information and market information on popular/unpopular goods more than other shops. 3. According to information users'characteristics (the year of career), the 3-5 year-experienced workers utilized domestic fabric converters as an information source, lists of popular/unpopular goods as well as future forecasting information as internal information more any other workers. 4. Dress design, fabrics and customer service before wedding were considered as very important competitive power by wedding shop workers.

국내에서 시판 중인 몇몇 채소류의 중금속에 관한 조사 연구 (Studies on the Heavy Metal Content in Some Vegetables Sales on Market in Korea)

  • 유춘철;김덕웅
    • 한국식품영양학회지
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    • 제18권3호
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    • pp.254-264
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    • 2005
  • This study was conducted to estimate the contents of heavy metals 'Hg, Cd, Pb, As, Zn, Cu, Cr, Mn' in some vegetables which were produced in Korea. The levels of heavy metals were determined using a mercury analyzer, an ICP(inductively coupled plasma spectrometer) and an AAS(atomic absorption spectrophotometer) after wet digestion. The values of heavy metals "mean(mini.~maxi.)" ppm(mg/kg) in some vegetables(raw of perilla leaf, chard, small water dropwort, water dropwort, kale, bud of aralia, pumpkin(round type) and pumpkin(long type) were as follows : Hg : 0.0021(0.0006~0.0054)mg/kg, Cd : 0.0035(ND*~0.0377)mg/kg, Pb : 0.0191(0.0023~0.0928)mg/kg, As : 0.0757(ND~0.5294)mg/kg, Zn : 2.6299(0.4478~6.8567)mg/kg, Cu : 1.0261(0.2046~8.9417)mg/kg, Cr : 0.1535 (0.0240~0.4982)mg/kg, Mn : 3.2476(0.3283~9.8280)mg/kg. This results showed that Mn was generally simillar to previous reports and Cd, Hg, Pb were lower than other reseaches, but As was little higher or Zn, Cu, Cr were higher than the levels of those reported contents in some vegetables on domestic supermarkets in Korea, Although tolerable limit of Hg and Cd is not in a regulation of WHO/FAO, these mean levels(Pb, As, Zn, Cu) are lower than recommended levels of WHO/FAO, Pb "0.1~2.0" mg/kg, As "1.0" mg/kg, Zn "5.0" mg/kg and Cu "0.1~50"mg/kg from vegetables in 'the tolerable contents of food' by the FAO/WHO, therefor some vegetables has set to evaluate their safeties.

충남지방(忠南地方) 초중고(初中高) 학동(學童)들의 지체부자유(肢體不自由)에 관(關)한 조사(調査) (A Research on Crippled Schoolchildren in Chungnam Area)

  • 권장원
    • Journal of Preventive Medicine and Public Health
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    • 제14권1호
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    • pp.13-22
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    • 1981
  • A study was conducted to provide comprehensive information on epidemiological state of crippled schoolchildren in Chungnam area from November 23,1979 to June 19,1980. In this study, two step survey was conducted upon whole primary, middle and high school, and subsequent selected 537 cases in total 3,063 crippled children. The results obstained are as follows; 1. The prevalence rate of orthopedic defect children was 3.7 per 1,000 and dominant male as 6:4. 2. It was relatively higher the school grade and prevalence rate more increased. Prevalence rate was highest in high school as 4.7 per 1,000, middle in middle school as 4.4 per 1,000 and lowest in primary school as 3.1 per 1,000. 3. The most predominant group was $15{\sim}19$ age as 52.9 percent. 4. The most common job of their parent was agriculture as 52.9 percent and next job sales and service. Economic state of Cripple's parent have revealed no particular difference. 5. In a family, the most common incidence rate was first children in both sex and decreased by ordered sibling. 6. Poliomyelitis was the most common cause as 71.5 percent and next cerebral palsy 11.9 percent. 7. The most common affected site was lower extremity (Right: 42.3%, Left: 35.5%) and next upper extremity. Right was more dominant as 55 : 45. 8. Intelligence was decresed in cerebral palsy predominantly than other cause of defect, including poliomyelitis. 9. For the treatment of their condition at onset of illness, crippled children was utilized private clinic and herb medicine, but was changed tendency of treatment as acupucture and moxibustion after diagnosis of cause of defect.

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순차분석을 활용한 베이비붐 세대의 직업이동 분석 (A Study on Baby Boomer's Job Mobility using Sequential Analysis)

  • 임정연;이영민
    • 한국콘텐츠학회논문지
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    • 제15권3호
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    • pp.146-159
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    • 2015
  • 본 연구의 목적은 순차분석방법(Sequential analysis)을 적용하여 한국 베이비붐 세대 근로자의 최근 15년 동안의 직업이동 패턴과 유형의 특징을 탐색하는데 있다. 이러한 탐색은 한국 근로자의 후기 경력패턴을 확인함으로써 효과적인 퇴직 지원 전략을 탐색하는데 중요한 시사점을 줄 수 있을 것으로 생각된다. 특히, 본 연구에서는 근로자의 직업이동 유형과 빈도분석, 직업별 변환확률분석, 유의도검사 등을 활용하여 근로자 직업이동 간의 관계를 제시하였다. 분석을 위해 노동패널의 15년차 직업력 자료를 활용하였다. 연구결과는 다음과 같다. 첫째, 베이비붐 세대 남성 근로자는 전문가 및 준전문가의 비중에 비해 단순 기술 기능 조립직의 종사자와 농업임업 및 어업 숙련종사자의 비중이 높아지는 특성을 보였다. 둘째, 베이비붐 여성근로자의 서비스종사자, 판매종사자, 기능 종사자 및 단순노무 근로비중이 상당히 높은 특성을 보였다. 이러한 특징은 베이비붐 세대가 퇴직 후 귀농을 선택하거나, 단순노무직과 같은 낮은 일자리로의 직업이동을 하고 있음을 시사한다. 연구 결과를 토대로 다양한 형태의 전직 및 퇴직지원 서비스가 필요함을 제안하였다.