• Journal of Distribution Science
• /
• v.14 no.3
• /
• pp.45-54
• /
• 2016

Purpose - There have been numerous studies investigating the effects of corporate social responsibility initiatives on corporate associations or corporate images. In line of this research stream, current research examined the potential impact of customer participation in the process of corporate social responsibility initiatives on attitude toward the company. This research differentiates from previous studies that it is the first to connect corporate social responsibility and customer participation. Specifically, we suggest a structural model on corporate associations which was classified into corporate ability associations and corporate social responsibility associations that the more the customers participate in initiating corporate social responsibility, corporate associations were formed more positively. And this leads to the increase of revisit intentions through customer satisfaction. Research design, data, and methodology - To test our research model, we collected data of real consumers of a large discount store in Korea. At the large discount store, customers were given an opportunity to participate the discount store's CSR activity program. We performed field survey and collected data of 146 respondents. We analyzed the data using PASW statistics 21.0 and AMOS 16.0 in order to test our structural model. Results - The results showed that consumers who participated more in initiating corporate social responsibility revealed higher score for corporate ability associations and corporate social responsibility associations. These corporate associations had a positive effect on customer satisfaction, which leads to higher attitude toward revisit intentions. Specifically, hypothesis 1.1 "As Customer participation in CSR process increases, the evaluation of CA associations will be positive,"was supported. Hypothesis 1.2 "As Customer participation in CSR process increases, the evaluation of CSR associations will be positive," was supported. Hypothesis 2.1 "As the evaluation of CA associations is positive, satisfaction with the firm will increase," was supported. Hypothesis 2.1 "As the evaluation of CSR associations is positive, satisfaction with the firm will increase," was supported. Hypothesis 3 "As satisfaction with the firm increases, revisit intentions with the firm will increase," was supported. Conclusions - This research is the first to study the relationship between customer participation in CSR process, CSR, and consumer reactions. This research also contributes to customer participation and corporate social responsibility literature by suggesting customer participation as an antecedent and empirically demonstrating the positive relationships between the constructs. The findings of this research may offer managerial implications for marketing practitioners. When performing corporate social initiatives, it is better to let the customer participate in the process which leads to higher corporate ability associations and corporate social responsibility associations, also higher satisfaction and revisit intentions. Our results provide useful information to practioners that spontaneous participation of consumers makes CSR initiatives effective and successful. Limitations and ideas for further research remain in this research. For example, our focus on the logic was cognitive evaluations(e.g. corporate associations) but affective dimensions might be considered since recent researches are investigating the relationship between customer participation and affective reaction as a response. Despite the limitations, this research have unique and applicable implications for academics and practitioners.

• International Area Studies Review
• /
• v.18 no.3
• /
• pp.131-145
• /
• 2014

Abundance of low-wage labor resources, strategic location connecting East-West Asia and business professionals are fluent in English are strength of Bangladesh. Also the business environment changes in China such as the wage increases and labor regulations enhancement acts as searching for replacement of investment where Bangladesh is considered as substitute. At this point there is a need for research of Bangladesh employees at human resource management level. Therefore this study focus on the research of an important component of human resource management, organizational commitment. This study analysis the Bangladesh employees organizational commitment and its antecedent. This study consider four antecedents, role ambiguity, role conflict, voluntary participation and the work centrality and three organizational commitment, affective organizational commitment, continuous organizational commitment and normative organizational commitment. As results show, role ambiguity and role conflict has a negative influence on affective organizational commitment. And voluntary participation and work centrality give positive influence. Role ambiguity showed a negative effect on continuous organizational commitment, however role conflict show positive effect. Voluntary participation and work centrality showed positive effect on normative organizational commitment and role ambiguity showed negative influence. Results of this study give clue to understand Bangladesh employees organizational commitment and its relation among variables. And thus the need for appropriate management presented.

• Journal of Korean society of Dental Hygiene
• /
• v.2 no.1
• /
• pp.43-61
• /
• 2002

The purpose of this study was focus on development of educational objectives by using oral health education in the elementary school from now on. Based on the results of analysis compared with a model of educational objectives and contents by reflecting the programs for analysis were the oral health education programs of the Ministry of health and social Affairs in Korea, and the programs of two states in u.s. in order to construct goals and contents of oral health education in school. The results in this study can be arranged as follows: First, an analysis on the educational objectives of dental health education program resulted that, from a viewpoint of Bloom's taxonomy of educational objectives, in case of domestic, most learning objectives expressed in the handbook of Ministry of Health and social Welfare were given too much emphasis to the cognitive domain of 37 an items in all. Affective domain were appeared the lack of balance of the development domain. Second, the result of analysis for the programs of two states of America, the cognitive domain were the most abundant of 48 an items in all, and were not significantly different to those of Korea in the form of objectives domain or statement. However a big different was shown that they organized the same objectives domain as a pattern of repeating and deepening at every grade. Third, in this study, 10 educational objectives of dental health education were established, based on the result of analyzing those existing educational programs as central figure. Those are oral cavity, brushing, nutrition of teeth, fluoride, flossing, teeth injury, dental decay, periodontal disease, malocclusion, routine dental visits. And general objectives and specific objectives of each learning area were stated and arranged grade by grade.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.10
• /
• pp.1731-1741
• /
• 2010

Personal appearance attitude about the ideal beauty is influenced by the context of the culture one belongs to. In a cultural sphere the higher public self-consciousness individuals have then the more sensitive one would be to the sociocultural pressure about thinness and thus the higher the expectations about the ideal appearance. Accordingly, in that culture one would have more body shame when they do not reach the ideal beauty standard. This study examines the difference between Korean and German culture, with a focus on the age group of university students who are especially sensitive to aesthetic consciousness. The results are as follows: There were differences of public self-consciousness, perceived sociocultural pressure, appearance internalization, appearance awareness and body shame between the two cultural spheres; in addition, Korean female university students were significantly higher in all the variables when compared to German female university students. The higher public self-consciousness and perceived sociocultural pressure then the higher the internalization of the ideal appearance; the ideal appearance awareness increased the body shame. In the case of the German female university student group, public self-consciousness influenced body shame directly; however, in case of the Korean female university student group public self-consciousness were not directly affective. Rather, perceived sociocultural pressures directly affected body shame and showed the difference between the cultural spheres. Finally, in regards to the direct effect about body shame, the German female university student group noted the influence of public self-consciousness as the most significant; however, the Korean female university student group noted the influence of sociocultural pressure as the most significant.

• The Journal of the Korea Contents Association
• /
• v.18 no.2
• /
• pp.269-279
• /
• 2018

The purpose of this research is to investigate how an elementary English class is presented in terms of communicative properties using COLT and TALOS because previous studies mainly used COLT. A lack of TALOS has shown on the previous studies. Also, this study takes a close look into whether the English class is communicative or not communicative since previous studies criticized in that elementary English classes are not communicative. For the purposes of this research, COLT part B and TALOS low-inference were used to analyze one elementary English class which had won the grand prize at English class contest. The result of this study revealed that the class is communicative in terms of high quantity and quality of students utterances, high ratio of students' discourse initiation, students' unpredictable information giving utterances and extension of utterances. Findings from this study revealed the good elementary English class characteristics of this class: students' participation, focus on affective atmosphere, students-directed activities, and unconscious internalization of target expressions through repetition.

• Journal of Korean Library and Information Science Society
• /
• v.40 no.1
• /
• pp.451-469
• /
• 2009

This paper analyzed four large scale studies on the impact of school libraries on students' learning. It identifies how students benefit from their school libraries and how the libraries contribute to the educational goals of the schools. The four studies were the 'National Power' project study, the Scotland study, the Ohio study, and the Delaware study. These studies developed frameworks for evaluating the impact of school libraries on learning, which give insights on how educational objectives and experiences are related with each other and what indicators are available to measure their impact on learning. Basing on Bloom's Taxonomy of educational objectives and Kuhlthau's model of information search process, the educational objectives of the frameworks included cognitive, affective, and psychomotor/physical domain, plus interpersonal domain. The four studies used such research methods as case studies, observations, interviews, focus group discussions, log data analyses in order to identify various learning experiences and impacts.

• The Journal of the Korea Contents Association
• /
• v.14 no.12
• /
• pp.1100-1116
• /
• 2014

The purpose of this study is to investigate how children use the PAIR strategy for their audiences in the writing on the screen and how the comments play a role to communicate between an author and audiences. In order to perform this research, 7 elementary school students(4th-6th grade) participated in the literary education program designed to promote to write on the screen. As a result, 42 body texts(635 sentences) and 424 comments of children's writing on the screen were collected and analyzed according to the PAIR strategies and performance behaviour. The findings are as follows: first, 'attracting' is used the most among PAIR strategies and second, the most frequent performance behavior of comment is 'expression'. These findings indicate that children's writing strategy considering audiences tends to be emotionally appealing and performance behavior of comment is likely to focus on affective expression.

• Korean journal of communication and information
• /
• v.50
• /
• pp.5-28
• /
• 2010

The theoretical scope of the public sphere has been dramatically expanded as a result of new academic inquiries into the nature of the political and the public in contemporary societies. While appreciating the value of the concept of the public sphere for understanding democratic roles of the media, scholars began to raise questions on Habermasians' exclusive focus on news and public affairs programs, arguing that various entertainment programs also can invoke political deliberation. Terms like affective public sphere, emotional public sphere, aesthetic public sphere, expressive public sphere were used to capture this new conception. To comprehend the theoretical and practical implications of the conceptual expansion of the public sphere for media studies, this study attempted to provide a typology of media-public sphere relationships. By using public-private and rational-emotional axes as two criteria for classification, we created four prototypes of the public sphere (i.e., political public sphere, populism, difference pluralism, and intimacy/privacy) and discussed the characteristics of each type. After setting out media communication as a form of meta-public sphere that mediates and coordinates the four different types of the public sphere, we presented public service broadcasting as an exemplar meta-public sphere in the contemporary society of multiple social antagonisms and differences.

• Journal of the Korean earth science society
• /
• v.34 no.7
• /
• pp.711-726
• /
• 2013

The purpose of this study was to investigate how congruently the learning objectives of Earth Science I textbooks match the 2009 revised Earth Science curriculum. For this purpose, we classified the learning objectives of curriculum and textbooks were into three factors including ability, cross-cutting concepts, and behavioral verbs. The text data were analyzed using the semantic network analysis method. The results are as follows. The learning objectives of textbooks with regard to ability factors mainly emphasized the cognitive and affective domain. In addition, the ability of inquiry performance was emphasized in the learning objective of the curriculum. The textbooks used various sub-frame of cross-cutting concepts in comparison with the curriculum. Both textbooks and curriculum used the term 'comprehension' the most as behavioral verbs. However, most behavioral verbs just remained at the level of cognitive system.

• Journal of the Korean Home Economics Association
• /
• v.30 no.4
• /
• pp.231-247
• /
• 1992

A Study on Maternal Verbal Control Patterns and Children's Recognition against those. The primary objective of the material presented in this dissertation is the analysis of the maternal verbal control patterns. The major focus is given to the differences between maternal verbal control patterns and children's recognition against those. The purspoe of this study were; 1) to investigate the maternal verbal control patterns recognized by children according to their family and personal surroundings; 2) to investigate the verbal control patterns in mother's response according to the differences of family and personal surroundings; 3) to find the differences between children's recognition and maternal verbal control patterns; 4) How the maternal verbal control patterns recognized by children are? The materials of this study were 81(37; boys, 44; girl)) from kindergarten in Seou. The sample of age used in this study was 5 to 7 years old. The test about maternal verbal environment used the question sheet for reaction between mother and children by Gumperz. The kids got interviews with same questions as mothers with question sheet. The statistical tools used is the analysis of the data were frequency, crosstab, and t-test. The result of the study were summarized as follows; 1) The maternal verbal control patterns recognized by children had differences according to whether living with grand-parent or not. Living with grand-parent are more person-oriented than without grand-parent group. 2) The maternal verbal control patterns of mother response show the differences within mother's academic background, present situation of child, and parent's expection to child. The imperative verbal control pattern was more frequently used of low academic background who just fraduate the middle or high school. The personal verbal control pattern was more frequently used of high educational background's like university graduate or more educated group. 3) The differences between maternal verbal control patterns with children's recognition and with mother response is that mother responseis more person-oriented than children's. 4) The imperative verbal control pattern used command, verbal purnishment, and physical purnishment. the status-oriented verbal control pattern used univesal positional appeals and limited positional appeals. The person-oriented verbal control pattern used child-oriented cognitive affective appeals.