• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.05a
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• pp.340-341
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• 2021

In this paper, Aesthetic Measure measurements were performed on user images. Aesthetic Measure refers to the sensibility that our sensory organs are stimulated from outside to produce sensations or perceptions. Using this Aesthetic Measure, the problem of color harmony and disharmony treated as emotion was calculated numerically.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.05a
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• pp.122-124
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• 2013

The beauty is obtained by of the order in the complex. The beauty of a good harmony for several color combinations is displayed by quantitative. The greater the Aesthetic Measure, the color is beautiful. Normally Aesthetic Measure is greater than 0.5 is a beautiful color.

• Journal of the Korean housing association
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• v.26 no.3
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• pp.77-84
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• 2015

The purpose of this study is to analyze the aesthetic factors in color combinations of house exteriors in hillside villages, Busan. The so-called 'Hillside renaissance' is a representative urban regeneration project in Busan. The towns in hillside area in Busan have developed colorful sceneries. But all the colorful sceneries are not the same. Each town has own color characters and different aesthetic color effects. This study is to determine the unique aesthetic components in color combination of Gamcheon and Daecheong. This study is based on the traditional color harmony theories. The analysis focuses, inter alia, on Moon-Spencer's 'Aesthetic Measure'. A house exterior color has relations with two neighboring colors in array. And those three colors with next two houses have again each three hue, value and chroma relations. This analysis is first to determine whether each sample color combination is harmonized, and if harmonized, next step to list which aesthetic factor is dominantly contributing to color harmony. And at last, to study the subcategorized sectors of each color components of the hue, value and chroma.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.6
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• pp.1342-1347
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• 2013

Color harmony of Moon and Spencer is based on the Munsell color harmony theory. This harmony theory is established in the three of harmony and disharmony, the harmony of the area of effect, and Aesthetic Measure of harmony and disharmony. Aesthetic Measure here is how to obtain the quantitative expression of the degree of harmony. American scholar Burkhoff were analyzed with the proposition that beauty of Moon-Spencer is with the order in complexity. In this paper, the good and bad of coloration was divide elements of the order and the complexity. Aesthetic Measure is divided into elements of the complexity from elements of the order. This is utilized in the calculation shown in the various image, problem of color harmony and disharmony, which is treated as a sensibility was calculated by numerically. Thus Aesthetic Measure show was good or bad coloration by determining the color in the various image.

• Journal of Wellbeing Management and Applied Psychology
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• v.3 no.3
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• pp.15-19
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• 2020

Consumers exposed to aesthetic brands can not only experience sensory pleasure but also lead to strong customer loyalty. Furthermore, aesthetic brands can expect to lead to the overall experience of the brand. They include the brand's sensory, emotional, behavioral and intellectual experience. Since aesthetic brands related to the sensory representation of customers, consumers exposed to aesthetic brands can expect to have a meaningful impact on the overall experience of the brand. The study will select aesthetic brands that distributed in Korea and then compare the aesthetic characteristics of each brand. It also seeks to verify the brand attractiveness, consistency, prominence and influence of brand motifs on the brand's sensual, emotional, behavioral and intellectual experience. To verify the influence between variables proposed in this study, we would like to conduct a multiple regression analysis. SAS 9.4 used to verify the hypotheses proposed in this study. Cronbach's α measure to verify reliability of each measurement item. In particular, brand attractiveness and brand motif can verify empirically to confirm that they play an important role in inducing brand experience.

• Journal of the Ergonomics Society of Korea
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• v.14 no.1
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• pp.105-113
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• 1995

The objective of the study is to investigate the influence of aesthetic attributes on user interface design. Theories of aesthetics are first studied from which aesthetic attributes are defined as information sources. Representation of a product is viewed as a combination of aesthetic attributes, based on a hypothesis that each attribute has a certain influence on the performance in terms of user interface. An experiment was conducted to support the hypothesis. Various combinations of aesthetic attributes of a microwave oven were generated from the orthogonal array of a conjoint analysis. Subjects perfomed on a computer two types of tasks, each of which simulated a combination of attributes. Reaction time was evaluated as a performance measure for the conjoint analysis to find out how much influence each attribute has on the performance. A computer program, UISA(User interface Simulation system of Aesthetic attributes0, was developed and used for simulation. Findings on the influences of aesthetic attributes were summarized.

• Journal of Korea Multimedia Society
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• v.21 no.1
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• pp.1-9
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• 2018

Much research has been conducted to judge aesthetic value for a single type of stimuli, but research to determine aesthetic value when two kinds of stimuli are presented at the same time is not explored in depth. In this paper, we measure the difference between the presentation of visual stimuli like general image and the presentation of signboard image including text stimuli using EEG. In the experiment, two oddball tasks were performed for general images and signboard images, and EEG changes according to the aesthetic value of the images were measured. As a result, the change of ERP in signboard image was larger than that of general image. We confirmed that more visual information was received and processed when two stimuli were presented at the same time.

• Journal of Korean Society of Rural Planning
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• v.16 no.2
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• pp.11-19
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• 2010

Pro-environmental life styles, foundations of a collective civilization and preservation of our tradition at rural communities hold a great public profit value, of which importance has been strongly emphasized during last decade. Here, the environmental color is one of the most influential elements that determine the image of the rural landscape. Whenever an alternative color element is introduced to rural town, it is very important to examine its effect on the existing environmental color. Typically, a preference-surveying method has been used to evaluate the suitability of such environmental color balance. However, we note that the reliability of this method is limited by the subjectivity of a respondent. And thus, it is highly desirable to develop a more objective method. We propose a feasibility study for using an aesthetic-measure to evaluate the environmental color of a rural town. In this work, we looked into the validity of our approach by comparing its result with that of the preference-based-method as a way to determine the environmental color. Our study is based on 20 photo images from Ansung-city Yangsung-myeon Donghang 2ri Kyo-dong town in Kyongki Province.

• Science of Emotion and Sensibility
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• v.15 no.1
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• pp.87-96
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• 2012

This paper proposes a Image retrieval system that searches the closest images to the user's emotional need and displays images with higher ratings of color harmony from Moon-Spencer's Color Harmony Theory first. Once an emotional adjective is placed, the system searches for images with colors that contain more elements derived from Aesthetic Measure results and displays in such order. In order to test reliability of the proposed emotion retrieval method based on Moon-Spencer's Color Harmony Theory, this study compared the order of Aesthetic Measure results with the user satisfaction ratings using 200 sample images. The analysis demonstrated that the participants' average satisfaction on 15 emotion adjectives selected for the study was 5.0 on a 7-point Likert scale. Correlation analyses were performed to test the consistency the orders between Aesthetic Measure values and user satisfaction ratings. Positive correlations above R=.5 were observed in all 14 emotion words except "Clear". These findings prove the potential of the proposed emotion retrieval system based on Moon-Spencer's Color Harmony Theory to effectively reflect user emotion in such visual stimulus search as image database.

• Journal of the Korean Society of Costume
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• v.25
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• pp.119-132
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• 1995

The purposes of this study were to consider the aesthetic side in the clothing positively, search the relationships of the preferance and the aesthetic factors in the general costume of body form, analyze consumer's characters against the value evaluation factors. Stimuli and questionaries were used in this study. The stimuli were twelve color photographs on clothed bodies differing in the degree of beauty and function. The scales were chosen to measure variables refering to sundry records, prediminary exam-ination. The following null-hypothese were estabilished for this study. Ⅰ. Viewer's preferance for the general 4 costumes of body forms will haved significant relationship with aesthetic factors of clothing Ⅱ. Value evaluation factors of clothing will be significantly different according to the vari-ous viewer's characters. Data were abtained from 160 females stu-dents. The data were analyzed by using spsspc+ program-correlation coefficient, one-way ANOVA and scheffe-test. The results were as follows. Ⅰ. The viewer's preferance for general 4 costumes of body forms has significant re-lationship with aesthetic factors of clothing Ⅱ. Value evaluation factors of clothing are significantly different according to the various viewer's characters.