• Korea Journal of Hospital Management
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• v.11 no.3
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• pp.1-18
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• 2006

The purpose of this study is to analyze the relationship between intangible asset items and company value by empirical research in the medical industry, which may enhance usefulness of the results of other empirical research on intangible asset and company value. In order to attain the purpose of this study, the stock price is taken as the independent variable and all of intangible asset items reported to a balance sheet except the development expenditures and other development expenditures, and advertisement expenses, ordinary research & development expenditures reported on the income statement are taken as the dependent variables. In the following, I carried out four meaningful results from the analysis. First, research hypothesis 1; Book value of intangible asset reported in balance sheet bears positive relationship with company value shows that development expenditures 1 variable gives positive association in a significant level while a group of \10,000-above-company shows no relationship with company value, the other group of below-\10,000-company supports a consistently significant association. All this considering, we have to keep in mind that lack of prudence may leads to wrong results when we try to analyze. Second, research hypothesis 2; Intangible asset and other intangible asset expenditures reported on the income statement gives positive effect on company value shows that R&D accounts variables give insignificance in a statistical level to all company, including entire group, \10,000-above and below consistently. These results testify that current accounting system is valid. Third, in the case of other intangible asset, it requires further examination of current KAS because statistical results show negatively significant value or insignificant value in a statistical level. That means the more intangible assets, the less company value or nothing. Last, in the case of advertisement expenditure variables of above-\10,000 and entire company shows insignificances in a statistical level consistently while below-\10,000-company shows significant result coherently. We should regard accounting information on the advertisement expenditures of \10,000-below-company with caution. The results of this study provide controversial points whether intangible asset items reported on B/S, excluding development expenditures, should be regarded as asset. To facilitate the utility of accounting information on intangible asset, it seems necessary to regard advertisement expenditures reported on I/S as asset accounts. There are further arguments on the way of dealing with intangible asset under KAS that might be considered.

• The KIPS Transactions:PartD
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• v.17D no.5
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• pp.371-382
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• 2010

One of the advantages of the mobile internet is that it is accessible everywhere. However, producing the mobile internet contents is hard because the standards of the contents are different depending on the telecommunications companies and the mobile phone terminals. Because of this, mobile contents production has not been activated and profit models are rarely found. In order to vitalize the mobile contents, we developed the Mobile UCC (User Created Contents) Phone Page Service with which general users can produce and provide the mobile phone pages easily. In addition, we began to provide advertisement on the UCC phone pages as a profit model. However, as mentioned already, the contents that meet each of the standards should be prepared in advance to be compatible with the different standards. For this reason, only one advertisement could be provided on one UCC phone page. Previous studies were focused on the standardization of different standards by integrating them. Though the standardization may be applicable to the mobile phones that will be newly released, it is hardly applied to the conventional mobile phones. To solve the abovementioned problems and improve the drawbacks of the conventional studies, we proposed in this article the technology to synthesize the phone page contents and independent advertisement at the moment when the UCC phone page prepared by the users is provided in real time. This technology allows to provide various advertisement on one UCC phone page and administrate the start, end and frequency of specific advertisements. This method was applied in this study to vitalize the mobile contents and improve the profit model.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.559-567
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• 2022

The effect of smartphone usage motivation on application display advertising attitude and advertising avoidance was investigated. In addition, the mediating effect of advertising intrusion was confirmed. The total number of participants in the study was 309, and the data collection method used a survey method. Covariate structural analysis was conducted to investigate the causal relationship between smartphone usage motivation and advertising attitude and the mediating effect of perceived intrusion on advertising avoidance. There are five results. First, the motivation for using smartphones had a significant effect on the display advertising attitude of smartphone applications. Second, the display advertising attitude of the smartphone application had a significant effect on the advertising avoidance behavior. Third, the display advertising attitude of smart phone application had a significant effect on perceived advertising intrusion. Fourth, the perception of intrusiveness of display advertising in smartphone applications had a significant effect on advertising avoidance behavior. Finally, it was confirmed that the perceived ad intrusion has a partial mediating effect in the causal relationship of the smartphone application display advertising attitude to the ad avoidance behavior. The results of this study will contribute to suggesting strategies to reduce advertising avoidance behavior.

• Journal of Information Technology Applications and Management
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• v.27 no.1
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• pp.147-171
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• 2020

In-app advertisement is a fast-growing trend in mobile advertising, where user acceptance of ads is facilitated by the fact that users have voluntarily downloaded the app through which the ad is served. However, research in this ad category is limited. This study applies an extended version of the theory of planned behavior. Analysis results from 412 young mobile users in Vietnam using structural equation modeling showed that while localization and perceived enjoyment affected user intention to watch in-app ads as expected, perceived behavioral control and trust did not. Such results may be due to embedding the ads to applications, confusing users' behavioral intentions. The results underline the need for more future research in the area. In practical terms, companies should improve localization and entertainment aspects of ads to create more relevant and engaging advertisements.

• Proceedings of the Korean Information Science Society Conference
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• 2008.06d
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• pp.449-454
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• 2008

최근의 개인 휴대 장치들의 급속한 발전에 힘입어 pervasive computing 환경은 인프라 시스템의 제약에서 벗어나 개인 장치들의 협력에 의해서 상황에 맞는 서비스를 제공 받을 수 있도록 변하고 있다. 하지만 이러한 ad hoc pervasive 환경은 기존의 스마트 스페이스에서 보다 동적인 변화가 더욱 많은 환경이기 때문에 pervasive computing을 위한 기능들 중에서도 자원 관리가 가장 중요한 역할을 해야 한다. Pervasive computing 환경에서 자원 관리는 자원 모니터링(Resource Monitoring), 자원 발견(Resource Discovery), 자원 할당(Resource Allocation), 자원 적응(Resource Adaptation)의 4가지의 주요 기능으로 구분 될 수 있고, 동적인 변화가 많은 환경에서는 무엇보다도 자원 모니터링이 가장 중요시 되어야 한다. 자원 모니터링에서 정보의 수집은 pull이나 push 방식으로 이루어질 수 있는데, pull 방식은 사용자 요구에 맞춰 요구 했을 때의 가장 최신의 정보를 모아 줄 수 있다. 따라서 이는 자원 발견에 가장 적합하지만 언제 정보 수집을 요청할지는 정보 소비자의 입장에서는 알 수 없기 때문에 push 방식이 다른 여러 기능들을 지원하기 위해서 보다 적절하다. 하지만 대부분의 push 방식은 주기적으로 자신의 정보를 광고하는 방식으로 이루어 진다. 하지만 상황 적응(adaptation)입장에서 봤을 때 특정 수준의 민첩성을 요구하기 위해서는 광고주기를 조절 해야 하고, 이때 필요 이상으로 네트워크의 사용량을 늘릴 수 있다. 뿐만 아니라 변화가 많은지 적은지 등의 각 단말의 상황은 무시된 채 모든 단말들이 동일한 주기로 정보를 광고한다. 이러한 문제점을 해결 하기 위해서 본 논문은 자원 정보 제공자의 상황을 고려한 자원 정보 광고 기법을 제안한다.

• Journal of the Korean Data and Information Science Society
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• v.24 no.2
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• pp.289-301
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• 2013

We analyze respondents' reaction to Obama's advertisement, titled 'Fix the Economy'. These respondents are divided into three groups of democratic party, republican party and independent group. By manipulating the skin complexion of the Obama photo, participants were either exposed to the dark or light version of the Obama photograph. In order to obtain decorrelated stationary data, we have applied the discrete Fourier transform to each curve and then we have applied Fan (1998)'s adaptive Neyman test to the discrete Fourier transformed data. As a result, a significant difference is found out only in the independent group.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.7
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• pp.2960-2976
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• 2018

The limited storage and computing capacity hinder the development of cognitive radio ad hoc networks (CRAHNs). To solve the problem, a new paradigm of cloud-based CRAHN has been proposed, in which a CRAHN will make use of the computation and storage resources of the cloud. This paper envisions an integrated CRAHN-cloud network architecture. In this architecture, some cognitive radio users (CUs) who satisfy the required metrics could perform as mobile gateway candidates to connect other ordinary CUs with the cloud. These mobile gateway candidates are dynamically clustered according to different related metrics. Cluster head and time-to-live value are determined in each cluster. In this paper, the gateway advertisement and discovery issues are first addressed to propose a hybrid gateway discovery mechanism. After that, a QoS-based gateway selection algorithm is proposed for each CU to select the optimal gateway. Simulations are carried out to evaluate the performance of the overall scheme, which incorporates the proposed clustering and gateway selection algorithms. The results show that the proposed scheme can achieve about 11% higher average throughput, 10% lower end-to-end delay, and 8% lower packet drop fractions compared with the existing scheme.

• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.90-101
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• 2017

This study will analyze that the meaning and the characteristic of Information design type advertising. This study research the advertisement and Information with the issue and explore Information design type advertising samples by doing an in-depth analysis with an expert group and an inexpert group. It attracts customers visualizing sensational information and data as information design technique. It can be classified in to Manual type ad, Identity type ad, Data visualizing type ad. The communication formula of it goes through the keywords: Attention, Curation, Study, and these Curation and Study are new steps which didn't exist before in consumer behavior model. Information used in it comes from common sense or storytelling made by imagination, but there is no example of using false information distorting truth. Not exaggeration and falsehood, interesting which based on confidence creates a bond of sympathy: period time.

• Journal of the Korean Society of Costume
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• v.58 no.10
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• pp.123-134
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• 2008

The purpose of this study is to examine the postmodern characteristics in global fashion advertising. This analysis of postmodern print campaign strategies will increase the understanding of global fashion consumer and assist in establishing global advertising strategies for domestic fashion brands. 2006 A/W and 2007 S/S magazine campaigns for 190 fashion luxury brands were are collected, which were uploaded on the WGSN website. All advertising campaigns were analyzed in terms of postmodern features by four fashion professionals. As a result, major findings are as follows; First, advertising model stereotype was deconstructed. Besides young celebrities, ad models such as real people and old or childish celebrities were cast. Second, expression technique was deconstructed. Chromatic harmony was broadened to include black and white advertising, additive and subtractive color mixing. Innovative layout techniques such as collage were used. And also narrative structure was deconstructed. Third, diverse issues such as environmental message, globalization, fantasy, feminism, everyday life were expressed as advertisement appeals.

• Proceedings of the Korea Information Processing Society Conference
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• 2005.05a
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• pp.1493-1496
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• 2005

연결형 dominating set기반의 라우팅 알고리즘에서 잦은 dominating set의 재구성은 루트 손실로 인한 전송 에러를 발생시키기 때문에, 노드의 잔여 전력량과 이동성을 고려하여 게이트웨이 노드를 선택하여야 한다. 또한 같은 지역에 노드가 집중되어 있다면 매체를 공유하는 무선 네트워크의 특성상 병목으로 인한 충돌 및 지연 등이 야기 될 가능성이 크다. 따라서 본 논문에서는 노드의 잔여 전력량 및 이동성, 이웃 노드수의 가중 가산 값에 비례하여 이웃 구성 통보 메시지 (neighbor set advertisement message)의 브로드캐스팅을 지연시키는 방법을 통해 연결형 dominating set의 재구성을 최소화 하여 신뢰성 있고 효율적인 데이터 전송을 보장하는 새로운 연결형 dominating set 구성 방법을 제안하고 다양한 상황에서의 실험을 통해 그 성능을 비교 평가하였다.