• 제목/요약/키워드: Adoption behavior

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Predictors of Mammography Participation Among Rural Korean Women Age 40 and Over

  • Hur, Hea-Kung;Kim, Gi-Yon;Park, So-Mi
    • 대한간호학회지
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    • 제35권8호
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    • pp.1443-1450
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    • 2005
  • Purpose. The study was conducted to identify predictors of mammography screening for rural Korean women according to 'Stage of Change' from the Transtheoretical Model which, along with the Health Belief Model, formed the theoretical basis for this study. Methods. A cross-sectional descriptive design was utilized. Through convenience sampling 432 women were selected from 2 rural areas. Data were collected by survey. Health beliefs constructs were measured with Champion's HBM Scale-Korea version. Mammography participation was measured using the Stage of Mammography Adoption Scale developed. by Rakowski, et al.(1992). Results. The most frequent stage of mammography adoption was 'contemplation' ($40.5\%$). Predictors of stage of mammography adoption included 'mammogram recommended by health professional' (beta==0.59, t=16.12, p=.000), 'perceived benefits' (beta=0.09, t=2.21, p=.050), 'perceived susceptibility' (beta=0.09, t=1.98, p=.050), and 'perceived barriers' (beta=-0.07, t=-2.05, p=.041). 'Mammogram recommended by health professional' demonstrated the greatest association with having a mammogram. Conclusion. Health professionals play key roles in improving mammography participation and should recognize the importance of their role in cancer prevention and be more actively involved in education and counseling on prevention of breast cancer.

지반특성을 고려한 연직배수재의 통수능 시험 및 선정 (The Discharge Capacity Test & Vertical Drain Adoption Considering the Ground Condition)

  • 정헌철;신경하;정기문;허집
    • 한국지반공학회:학술대회논문집
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    • 한국지반공학회 2007년 가을학술발표회
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    • pp.373-382
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    • 2007
  • In the vertical drain method, discharge capacity is generally one of the most important factor which affect on the estimation of the drain efficiency. However, adopting the drain considering discharge capacity only is not sufficiently considered method so that systematic criteria for adoption is necessary to choose the most suitable drain. Therefore, this study represents the application method considering behavior of the ground and vertical drain which is coupled together and ground improvement efficiency analyzing various cases of discharge capacity test performed in the recent soft ground improvement projects. According to the analysis, most drains tend to satisfy the required discharge capacity. It presents that deformed shape of the drains and well resistance estimation along the ground settlement, improvement efficiency by water content ratio along the depth and shear strength obtained after ground improvement should be considered altogether with the discharge capacity to select the proper drain. Also, appropriate adoption of drain material considering the ground condition is vital through analyzing the field measured data and comparing the result of the discharge capacity test as various vertical drain materials are being constructed continuously.

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모바일 휴대용 단말기의 지속적 이용에 있어서 기기애착 개념의 역할에 관한 연구 (The role of device attachment in post-adoption of mobile hand-held devices)

  • 권순재;채성욱
    • 한국정보시스템학회지:정보시스템연구
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    • 제18권3호
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    • pp.27-46
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    • 2009
  • Korean society frenzy about ubiquitous computing is in a rapid change into so called 'Nomadic' information environment. In many previous studies, a number of intrinsic and extrinsic motivation factors were empirically found to affect users' continuance to use mobile hand-held devices. However, the role of device attachment, a new intrinsic motivation factor with which users are known to care about their own mobile devices personally, in determining users' post-adoption behavior was not explored yet to the full scale. To fill the research void like this, this study proposes a new research model in which device attachment as well as perceived value are positively linked to satisfaction and continuance to use. The statistical results obtained by applying PLS to the valid 137 questionnaires showed that the device attachment has stronger positive influence on satisfaction and continuance to use than the perceived value. Therefore, a practical implication is suggested thai the mobile devices need 10 be designed in a way of arousing users' device attachment more strongly.

B2C 클라우드 서비스 채택의도의 영향요인에 관한 연구 (A Study on the Adoption Behavior of B2C Public Cloud Service in Korea)

  • 노두환;장석권
    • 한국경영과학회지
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    • 제37권3호
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    • pp.57-68
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    • 2012
  • The recent proliferation of various smart devices like the smartphone, tablet PC, and smart TV enables consumers to download various applications from the network and to access private files stored in their desktop server at any time and at any place. The trend of ubiquitous access seems to have become stronger and more diversified toward a ubiquitous network computing environment with the aggressive deployment of commercial cloud services. Recently, many Korean network service providers launched commercial B2C public cloud services, which were widely adopted by smart device users. They include Daum cloud, N drive, ucloud, and uplus box, mostly provided by major Korean telecom companies and portals. This paper aims to explore consumers' adoption behaviors toward the B2C public cloud services that were recently deployed in the Korean market. In order to achieve the goal, we identified key influencing factors that affect the consumers' adoption behaviors, based on an extension of the technology acceptance model (TAM). Several hundred smart device users were surveyed to test the generic regression model with the extended set of TAM variables.

Factors Influencing the Adoption of mHealth Services in Saudi Arabia: A Patient-centered Study

  • Almegbel, Halah;Aloud, Monira
    • International Journal of Computer Science & Network Security
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    • 제21권4호
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    • pp.313-324
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    • 2021
  • This study empirically investigates the factors influencing the intention to accept mobile technology in Saudi healthcare service delivery using the extended unified theory of acceptance and use of technology model (UTAUT) with perceived reliability and price value. Accordingly, a conceptual model combining behavioral constructs with those linked to the technology acceptance model is developed. This model aims to identify factors that predict patients' acceptance of mobile technology healthcare service delivery. The developed model is examined using responses obtained from a survey on 545 participants receiving healthcare services in Saudi Arabia. Thus, we have conceptualized the developed model and validated seven hypotheses involving key constructs. Results suggest that performance expectancy, effort expectancy, social influence, facilitating conditions, price value, and perceived reliability are direct predictors of user behavior to accept mobile technology in healthcare service delivery. The results provide empirical evidence to the literature on the effect of facilitating conditions and effort expectancy on mobile health (mHealth) adoption. The results show that the COVID-19 pandemic has significantly increased the adoption of mHealth services in Saudi Arabia.

SNS상의 콘텐츠품질이 사용자의 수용태도와 구전활동에 미치는 영향 (The influence of SNS content quality on users' adoption behavior and WOM)

  • 이지원;강인원;정성운
    • 지식경영연구
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    • 제12권5호
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    • pp.1-10
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    • 2011
  • Forming a network, through Social Network Services (SNS), among a group of people who share the same hobby or interests could increase the information sharing among the members at an exponential rate. Moreover, SNS users' behavior extends beyond the traditional introverted consumption behavior to a proactive behavior by owning or actively sharing product information. For firms, such proactive consumer behavior translates into marketing effects such as the word of mouth (WOM) effect. Therefore, SNSs are accepted not only as a communications channel between firms and consumers but also as marketing channel, suggesting the possibility of a new revenue source. In this context, we will explore into the factors of SNS contents which conserve firms' image and product information, and effects of the factors on consumer attitude and WOM.

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상업적 웹사이트 재방문 영향요인에 관한 연구 (A Study on the Influencing Factors of Revisit Behavior in the Commercial Website)

  • 이상만;이국용
    • Journal of Information Technology Applications and Management
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    • 제11권1호
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    • pp.137-159
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    • 2004
  • In the past days, most of studies about website and Online behavior have been mainly focused on the adoption of website and internet shopping or internet shopping mall. But the model of website revisit behavior has not been made and the leading theory of website usage behavior has not been existed. Lately, many researches on commercial website revisiting behavior are emphasizing the role of intention, attitude, satisfaction in online visiting behavior such as Jarvenpaa et al. [1997, 1999, 2000], Wang et al. [2001], Moon & Kim [2001], Heijden[2003], Sultan et al. [2002], Yoon [2000], Shankar et al. [2002a, 2002b], Mcknight et al. [2002], Chen & Dhillon [2003] and so on. The purpose of this paper is two-folds. The one is to find the affecting factors on the website users' revisit behavior in commercial website and the other is to search more influencing ones on the determinant factors, to analyze research model using in LISREL. The EFA and reliability test was executed by for finding the validity and reliability, covariance matrix analysis was executed for the purpose of testing the 13 hypotheses. The major finding of this paper would be summarized as followed : (1) The roles of satisfaction and attitude to the revisit behavior are very important and both variables have determining effects in commercial website revisit behavior. (2) The determining factors in positively affecting website users' satisfaction are attitude, perceived usefulness, design. (3) The determining factors in positively affecting website users' attitude are perceived usefulness, design, perceived ease of use, and negatively affecting factor was perceived risk in website.

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기술수용통합모델(UTAUT)에 기반한 공항의 셀프서비스 기술수용이 이용 행동의도 및 쾌락동기에 미치는 영향 - 개인혁신성의 조절효과를 포함하여 - (The Effect of Acceptance of Airport Self-Service Technology Based on Technology Acceptance Integrated Model(UTAUT) for Motivation of Utilization Behavior and Hedonic Motivation - Including the Moderator Effect of Personal Innovation -)

  • 이수미;박학순;이종성;김기웅
    • 한국항공운항학회지
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    • 제26권2호
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    • pp.108-115
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    • 2018
  • This study was undertaken to explore the determinants affecting behavioral intention to adopt airport self-service. Based on the theoretical model incorporating the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Acceptance Model (TAM), in this study, a revised and extended model was proposed in order to better explain Airport Self-service adoption. Moreover, the aim was to determine the mediating effect of hedonic motivation on Airport Self-service adoption. The proposed model was empirically tested using survey data provided by 323 respondents and was analyzed using a multiple regression analysis.

클라우드 컴퓨팅에 대한 조직 행동의 이해: 조직의 클라우드 컴퓨팅 구현과정에 영향을 미치는 요소와 변혁적 리더쉽의 조절효과 (Understanding Organizational Behavior regarding Cloud Computing: Determinants Impacting on the Implementation Process of Cloud Computing and the Moderating Effect of Evolutional Leadership)

  • 김상현;김근아
    • 한국정보시스템학회지:정보시스템연구
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    • 제25권4호
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    • pp.37-61
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    • 2016
  • Purpose This study examines firms at various industries to identify key organizational characteristics that positively drive the evaluation of cloud computing. In addition, this study tests the impact of one's evaluation has on the adoption and integration of cloud computing within their respective firm. Design/methodology/approach A total of 172 responses from various firms currently using cloud computing service were analyzed using the structural equation modeling(SEM). Findings Results show that organizational Needs(Mobility and Job Relevance), Perceived Factors(Relative Advantages and Cost Savings), and Organizational Readiness(Technical Knowledge, Financial Supports, and Managerial Supports) have a significant impact on cloud computing evaluation; and evaluation influences its adoption, and integration. However, two variables(IT Performance Gaps and Compatibility) have no significant impact on cloud computing evaluation. Finally, Evolutional Leadership has a significant moderating effect within the relationship among variables in the process of cloud computing implementation.

대학생들의 혁신성, 자기효능감, 사회적 영향이 스마트폰 수용에 미치는 영향 (A Study of on the influence of Smartphone Acceptance Factors Such as University Students' innoovativeness, Self-efficacy and Social-Influence)

  • 박종순;이종만
    • 디지털산업정보학회논문지
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    • 제9권1호
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    • pp.189-202
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    • 2013
  • Recently, Smartphone is not only used as a communication medium, but also provide mobile service tool enabling game, internet surfing, DMB, navigation services, and so on. A lot of smartphone's applications are using for our daily lives. The purpose of this study was analyze affecting factors such as innovativeness, Self-Efficacy and Social-Influence on adoption behavior of smartphone application. This survey was carried out with university students. Data were obtained from 293 students who have smartphone. To Find difference among variables, exploratory factor analysis, t-test and multiple regression was carried out with collected data. Result shows that the distinction of sex is significantly difference in innovativeness and self-efficacy. And self-efficacy and social influence are significantly affect to smartpjone adoption. Therefore, self-efficacy and social influence are import consider factors to reconsider marketing strategy for smartphone business.