The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
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The role of device attachment in post-adoption of mobile hand-held devices

모바일 휴대용 단말기의 지속적 이용에 있어서 기기애착 개념의 역할에 관한 연구

  • 권순재 (대구대학교 경상대학 경영학과) ;
  • 채성욱 (한국정보사회진흥원)
  • Received : 2009.04.14
  • Accepted : 2009.06.20
  • Published : 2009.09.01
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Abstract

Korean society frenzy about ubiquitous computing is in a rapid change into so called 'Nomadic' information environment. In many previous studies, a number of intrinsic and extrinsic motivation factors were empirically found to affect users' continuance to use mobile hand-held devices. However, the role of device attachment, a new intrinsic motivation factor with which users are known to care about their own mobile devices personally, in determining users' post-adoption behavior was not explored yet to the full scale. To fill the research void like this, this study proposes a new research model in which device attachment as well as perceived value are positively linked to satisfaction and continuance to use. The statistical results obtained by applying PLS to the valid 137 questionnaires showed that the device attachment has stronger positive influence on satisfaction and continuance to use than the perceived value. Therefore, a practical implication is suggested thai the mobile devices need 10 be designed in a way of arousing users' device attachment more strongly.

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