• 제목/요약/키워드: Adoption and Use Behavior

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현대 일본의 유비쿼터스 사회에 나타난 전통 문화에 관한 고찰 - 학제 간 연구 (A Study on the Traditional Culture of Japan in Modern Ubiquitous Society - Interdisciplinary Studies)

  • 김윤호
    • 만화애니메이션 연구
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    • 통권27호
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    • pp.221-247
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    • 2012
  • 일본인의 삶의 뿌리를 이루고 있는 전통문화에 대한 이해, 시대의 변화에 따른 전통 가치관의 변화 양상을 살펴보기 위해서는 유비쿼터스 사회의 미디어 속에 투영된 현대 일본인의 모습을 파악할 필요가 있다. 이를 위해 본 연구에서는 유비쿼터스 사회의 미디어에 나타난 일본인의 가치관 변화 양상과 사회문화적 배경이 되는 문화적 뿌리(전통문화)를 찾아보기 위하여, 현대 일본인이 자주 접하는 다양한 매체(휴대폰, 블로그, 캐릭터, 영화)에 나타난 전통의식과 전통문화에 대해 살펴보았다. 본 연구의 연구결과는 다음과 같다. 첫째, 일본의 젊은이들은 휴대폰을 타인의 프라이버시에 개입하고 싶지 않다는 옅은 친밀성을 강화하는 수단으로 사용하고 있다. 둘째, 일본인은 본심의 개방이라는 측면에서 익명성을 바탕으로 한 일기 형식의 블로그를 선호하는 편이다. 셋째, 일본의 여고생 및 직장여성이 가장 많이 사용하는 "귀엽다"라는 표현은 안심감, 위로를 받으려는 일본적 전통 문화에서 출발하였으며, 일본의 캐릭터의 배경이 되는 문화요소로서 불상, 부적, 요괴전설, 칠복신, 복고양이 등을 들 수 있다. 넷째, 일본의 영화에서 나타난 전통가치를 의리 야쿠자, 스모, 인간관계(남녀 가족 이웃)측면에서 살펴보았다. 현대 일본인이 자주 이용하는 매체를 대상으로 한 전통문화에 대한 연구 결과는 일본 콘텐츠 비즈니스 분야에 진출하고자 하는 기업이 성공적인 비즈니스 모델을 구현할 수 있는 전략 설정에 활용될 수 있으며, 일본 진출 과정에서 일본인의 요구에 맞는 콘텐츠 및 서비스를 발굴하는데 기초적인 자료로서 활용될 수 있기를 기대한다. 또한 일본인의 공동체 삶의 공간이 오프라인 중심에서 온라인으로 서서히 이동하는 사회문화적 변화양태를 고찰함으로써 현대 일본인의 삶과 문화를 이해하는데 기초적인 단서를 제공할 것으로 기대한다.

원격의료서비스 수용요인의 구조적 관계 실증연구 (Structural Relationships Among Factors to Adoption of Telehealth Service)

  • 김성수;류시원
    • Asia pacific journal of information systems
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    • 제21권3호
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    • pp.71-96
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    • 2011
  • Within the traditional medical delivery system, patients residing in medically vulnerable areas, those with body movement difficulties, and nursing facility residents have had limited access to good healthcare services. However, Information and Communication Technology (ICT) provides us with a convenient and useful means of overcoming distance and time constraints. ICT is integrated with biomedical science and technology in a way that offers a new high-quality medical service. As a result, rapid technological advancement is expected to play a pivotal role bringing about innovation in a wide range of medical service areas, such as medical management, testing, diagnosis, and treatment; offering new and improved healthcare services; and effecting dramatic changes in current medical services. The increase in aging population and chronic diseases has caused an increase in medical expenses. In response to the increasing demand for efficient healthcare services, a telehealth service based on ICT is being emphasized on a global level. Telehealth services have been implemented especially in pilot projects and system development and technological research. With the service about to be implemented in earnest, it is necessary to study its overall acceptance by consumers, which is expected to contribute to the development and activation of a variety of services. In this sense, the study aims at positively examining the structural relationship among the acceptance factors for telehealth services based on the Technology Acceptance Model (TAM). Data were collected by showing audiovisual material on telehealth services to online panels and requesting them to respond to a structured questionnaire sheet, which is known as the information acceleration method. Among the 1,165 adult respondents, 608 valid samples were finally chosen, while the remaining were excluded because of incomplete answers or allotted time overrun. In order to test the reliability and validity of the assessment scale items, we carried out reliability and factor analyses, and in order to explore the causal relation among potential variables, we conducted a structural equation modeling analysis using AMOS 7.0 and SPSS 17.0. The research outcomes are as follows. First, service quality, innovativeness of medical technology, and social influence were shown to affect perceived ease of use and perceived usefulness of the telehealth service, which was statistically significant, and the two factors had a positive impact on willingness to accept the telehealth service. In addition, social influence had a direct, significant effect on intention to use, which is paralleled by the TAM used in previous research on technology acceptance. This shows that the research model proposed in the study effectively explains the acceptance of the telehealth service. Second, the research model reveals that information privacy concerns had a insignificant impact on perceived ease of use of the telehealth service. From this, it can be gathered that the concerns over information protection and security are reduced further due to advancements in information technology compared to the initial period in the information technology industry, and thus the improvement in quality of medical services appeared to ensure that information privacy concerns did not act as a prohibiting factor in the acceptance of the telehealth service. Thus, if other factors have an enormous impact on ease of use and usefulness, concerns over these results in the initial period of technology acceptance may become irrelevant. However, it is clear that users' information privacy concerns, as other studies have revealed, is a major factor affecting technology acceptance. Thus, caution must be exercised while interpreting the result, and further study is required on the issue. Numerous information technologies with outstanding performance and innovativeness often attract few consumers. A revised bill for those urgently in need of telehealth services is about to be approved in the national assembly. As telemedicine is implemented between doctors and patients, a wide range of systems that will improve the quality of healthcare services will be designed. In this sense, the study on the consumer acceptance of telehealth services is meaningful and offers strong academic evidence. Based on the implications, it can be expected to contribute to the activation of telehealth services. Further study is needed to assess the acceptance factors for telehealth services, such as motivation to remain healthy, health care involvement, knowledge on health, and control of health-related behavior, in order to develop unique services according to the categorization of customers based on health factors. In addition, further study may focus on various theoretical cognitive behavior models other than the TAM, such as the health belief model.

트위터를 통한 기업과 고객과의 소통: 지속적인 팔로윙과 구전 의도에 영향을 미치는 요인에 대한 연구 (Following Firms on Twitter: Determinants of Continuance and Word-of-Mouth Intentions)

  • 김홍기;손재열;서길수
    • Asia pacific journal of information systems
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    • 제22권3호
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    • pp.1-27
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    • 2012
  • Many companies have recently become interested in using social networking sites such as Twitter and Facebook as a new channel to communicate with their customers. For example, companies often offer "special deals" (e.g., coupons, discounts, free samples, etc.) to their customers who participate in promotions or events on social networking sites. Companies often make important announcements on their products or services on social networking sites. By doing so, customers are encouraged to continue to have relationships with companies on social networking sites and to recommend the companies' presence on social networking sites to other potential customers. Moreover, customers who keep close relationships with companies on social networking sites often provide the companies with valuable suggestions and feedback. For instance, Starbucks has more than 2 million followers on Twitter, and often receive suggestions and feedback for their product offerings and services from the followers on Twitter. Although companies realize potential benefits of using social networking sites as a channel to communicate with their customers, it appears that many companies have difficulty forging long-lasting relationships with customers on social networking sites. It is often reported that many customers who had followed companies on Twitter later stopped following them for various reasons. Therefore, it is an important issue to understand what motivates customers to continue to keep relationships with companies on social networking sites. Nonetheless, due attention has yet paid to this issue until recently. This study intends to contribute to our understanding on customers' intention to continue to follow companies on Twitter and to spread positive word-of-mouth about companies on Twitter. Specifically, we identify seven potential factors that customers perceive as important in evaluating their experience with companies on Twitter. The seven factors include similarity, receptivity, interactivity, ubiquitous connectivity, enjoyment, usefulness and transparency. We posit that the seven perception factors can affect the two types of satisfaction, emotional and cognitive, which can in turn influence on customers' intention to follow companies on Twitter and to spread positive word-of-mouth about companies on Twitter. Research hypotheses formulated in this study were tested with data collected from a questionnaire survey administered to customers who had been following companies on Twitter. The data was analyzed with the partial least square (PLS) approach to structural equation modeling. The results of data analysis based on 177 usable responses were generally supportive of our predictions for the effects of the seven factors identified and the two types of satisfaction. In particular, out results suggest that emotional satisfaction was strongly influenced by perceived similarity, perceived receptivity, perceived enjoyment, and perceived transparency. Cognitive satisfaction was significantly influenced by perceived similarity, perceived interactivity, perceived enjoyment, and perceived transparency. While cognitive satisfaction was found to have significant and positive effects on both continued following and word-of-mouth intentions, emotional satisfaction had a significant and positive effect only on word-of-mouth intention.

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정보시스템 사용과 성과에 있어서 자발성의 조절효과에 관한 연구 (A Study on the Moderating Effect of Perceived Voluntariness in the Organizational Information System Usage and Performance)

  • 이승창;이호근;정창욱;정남호;서응교
    • Asia pacific journal of information systems
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    • 제19권2호
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    • pp.195-221
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    • 2009
  • According to an industry report, a large number of organizations have invested in Organizational Information System(OIS) in the past few years. Several research results indicate that successful investments in OIS lead to productivity enhancement, while failed ones result in undesirable consequences such as financial losses and dissatisfaction among employees. In spite of huge investments, however, many organizations have failed in achieving the hoped-for returns from OIS. Thus, understanding user acceptance, adoption, and usage of new IS(Information Systems) is an important issue for IS practitioners. Indeed, study of the user acceptance of new information system has been one of the most important research topics in the contemporary IS literature. Several theoretical models are tested to examine 'user acceptance' and 'usage behavior' in IS context. While many research models incorporate 'ease of use' or 'usefulness' as important factors in explaining user acceptance, Technology Acceptance Model(TAM) has been one of the most widely applied models in user acceptance and usage behavior. Even in recent IS studies that employ theories of innovation diffusion in the area of IS implementation, a major focus has been on the user's perception of information technologies. In this research, we study 'voluntariness' as an important factor in IS acceptance by users. Voluntariness is defined as "the degree to which the use of the innovation is perceived as being voluntary, or of free will" When examining the diffusion of accepting OIS, a thoughtful consideration should be given to 'perceived voluntariness.' Current article has following research questions: 1) What models are appropriate to explain the success of OIS? and 2) How does the 'voluntariness' affect the success of OIS? In order to answer these questions, a research model is proposed to describe the detailed nature of association among three independent variables (IT usage level, task interdependency, and organizational support), a mediating variable (IS usage), a dependent variable (perceived performance), and a moderating variable(perceived voluntariness). The central claim of this article is that organizations hardly realize expected returns from OIS investments unless perceived voluntariness is effectively managed after operating OIS. As an example of OIS in this study we have selected the Intranet of Republic of Korea Air Force (ROKAF). ROKAF has implemented the Intranet in an attempt to improve communication and coordination within the organization. To test our research model and hypotheses, survey questionnaires were first sent out to 400 Intranet users. With the assistance of ROKAF, Intranet users were initially identified among its members, and subjects were randomly drawn from the pool. 377 survey responses were finally returned. The unit of measurement and analysis in this research is a personal level. Path analysis based on structural equation modeling was used to test research hypotheses. Construct validity represents accordance between the theoretical base concept of constructs and its measurement items. Tests for the reliability and discriminant validity are accepted, thus verifying our survey instrument. In this research, we have proposed a conceptual framework to highlight the importance of perceived voluntariness after organization deploys OIS. The results of our analysis present several key finding. First, all three independent variables (IT usage level, task interdependency, and organizational support) have significant effects on IS usage, which will eventually improve performance. Thus, IS usage plays a mediating role between antecedent variables (IT usage level. task interdependency, and organizational support) and performance improvement. Second, the effect of the task dependency was the highest for IS usage among the three antecedent variables. This is highly plausible since one of the Intranet's major capabilities is to facilitate communication among members within an organization. Accordingly, we conclude that the higher the task dependency, the higher Intranet usage. The effect of user's IT usage level was the second, while the effect of the organizational support was the third. Finally, the perceived voluntariness plays a pivotal role in enhancing perceived performance in personal level after launching the Intranet. Relationships among investigated variables were significantly different between groups with a high level and a low level of voluntariness. The impact of the Intranet usage on the performance was greater in the higher level voluntariness group than in the lower one. For the lower level voluntariness group, the user's IT usage had the highest effect on the Intranet usage among the three antecedent variables. In short, our study suggests that the higher the perceived voluntariness is the more IS usage will be. Perceived voluntariness was found to have a moderating effect on the relationships among user IT usage level, task interdependency, IS usage, and perceived performance, supporting all the hypotheses on the moderating effect. Most of all, user IT usage level has the strongest influence on IS usage, indicating that users with superior IT usage are more likely to enjoy a high level of perceived performance.

국립암센터의 양성자 치료를 위한 수동형 다엽 콜리메이터 개발 (Development of Manual Multi-Leaf Collimator for Proton Therapy in National Cancer Center)

  • 이누리;김태윤;강동윤;최재혁;정종휘;신동호;임영경;박정훈;김태현;이세병
    • 한국의학물리학회지:의학물리
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    • 제26권4호
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    • pp.250-257
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    • 2015
  • 양성자 치료를 위해서는 Snout이 부착된 받침대(gantry)를 사용하는데 빔의 형태를 만들기 위해 환자 종양의 크기와 거리에 맞게 황동 차폐체(aperture)가 많이 사용된다. 또한 빔의 거리를 보정하기 위해 PMMA를 이용한 거리 보상체도 사용된다. 이렇게 황동으로 만들어진 차폐체의 경우 가공하는데 많은 시간이 소요되며 비용 발생이 높다. 또한 치료 사용되었던 차폐체의 방사선 노출에 따라 재사용이 어렵다. 이러한 단점을 보안하기 위해 황동 차폐체 대신 X-선 치료에서 사용되는 수동형 다엽 콜리메이터 시스템을 도입하였다. 수동형 다업 콜리메이터는 여러 개의 황동판을 조립하여 차폐체를 제작하는 방식이다. 본 연구는 제작된 수동형 다엽 콜리메이터의 방사화 실험 및 필름을 이용해 선량측정을 진행하였다. 다엽 콜리메이터를 투과한 2차 발생 선량 1% 이하였으며, 여러 번의 230 MeV의 빔에서도 방사화가 2시간 이내에서 감소하였다. 이렇게 개발된 수동형 다엽 콜리메이터를 임상에 적용하여 일반 차폐체와 수동형 다엽 콜리메이터를 감마지표 분석을 했을 시 99.74%의 높은 일치도가 측정되었다. 또한, 일반 황동 차폐체에 비해 수동형 다엽 콜리메이터를 제작하는데 소요되는 비용과 시간을 1/10 이상 단축시킬 수 있다. 개발된 수동형 다엽 콜리메이터는 성공적으로 양성자 환자치료에 사용하고 있다.

미혼여성의 성, 피임, 그리고 인공유산 - 수출공단지역의 사례연구 (Sexuality, Contraception, and Induced Abortion among Adolescents and Young Adults in the Export Processing Zones of Korea)

  • 조성남
    • 한국인구학
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    • 제19권1호
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    • pp.93-122
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    • 1996
  • 본 연구는 최근 심각한 건강문제로 부상하고 있는 미혼여성의 성, 피임, 그리고 유산행동의 결정요인을 연구한다. 자료는 구로(서울), 구미(경북), 마산-창원(경남) 등의 수출공단 지역에서 수집되었고, 표본은 1) 프로그램 참가자인 공장노동자, 2) 유흥업소 종사자, 3) 산부인과 환자로 재분류된다. 연구결과는 유흥업소 종사자가 혼전 성관계, 성감염증, 피임실패, 원치 않는 임신, 인공유산 등에 노출될 위험이 가장 큰 집단임을 보여준다. 유흥업소 종사자 중에서 20%가 첫 경험의 결과 성병에 걸렸고, 약 70%가 비효율적인 피임법을 사용하여 2회 이상 임신하였다. 전체표본에서 임신경험자의 비율은 60% 수준이었으며, 집단별로는 프로그램 참가자 36%, 유흥업소 종사자 64%, 산부인과 환자 91%로 나타났다. 이 비율은 각 집단의 인공유산 경험자의 비율과 정확하게 일치하였으며, 그것은 모든 임신은 원치 않는 것으로 결국은 인공유산으로 끝난다는 것을 의미한다. 조사당시 성활동을 한다고 응답한 여성 중에서, 인공유산의 경험횟수는 프로그램 참가자 1.6회, 유흥업소 종사자 2.3회, 산부인과 환자 1.9회로 나타났다. 이들의 80%는 4달안에 유산시술을 받았고, 첫 유산의 전체건수 중2/3는 20세에서 23세 사이에 시술된 것이었다. 약 1/4은 유산후유증을 경험하였으며, 이들의 60%는 후유증을 치료하기 위하여 병원을 찾거나 약을 복용하였다. 유산경험 후에도, 이들의 피임사용율은 유흥업소 종사자를 제외하고는 그렇게 높지 않았다. 본 연구에서 나온 중요한 정책적 건의내용은 공장노동자는 물론 유흥업소 종사자를 대상으로 중앙정부와 지방정부의 후원 아래 우수한 카운셀링 서비스와 가족계획 서비스가 제공되어야 한다는 것이다. 또한 유흥업소 부문은 근본적으로 개혁되어 유흥업소에서 일하는 미혼여성들이 원치 않는 임신, 성감염증, 그리고 인공유산 등의 위험으로부터 제대로 보호를 받아야 한다고 믿는다.

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UCC(user-created-contents) 웹 사이트에서 사용자의 인성이 감정적, 인지적 평가와 UCC 활용에 미치는 영향 (The Effect of Users' Personality on Emotional and Cognitive Evaluation in UCC Web Site Usage)

  • 문윤지;강소라;김우곤
    • Asia pacific journal of information systems
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    • 제20권3호
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    • pp.167-190
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    • 2010
  • The research conducted here focuses on the effect of factors that affect the behavior of UCC (User Created Content) website users, other than user's rational recognition of how useful a UCC website can be. Most discussions in the existing literature on information systems have focused on users' evaluation how a UCC website can help to attain the users' own goals. However, there are other factors and this research pays attention to an individual's 'personality,' which is stable and biological in nature. Specifically, I have noted here that 'extroversion' and 'neuroticism,' the two common personality factors presented in Eysenck's most representative 'EPQ Model' and 'Big Five Model,' are the two personality factors that affect a site's 'usefulness,' by this I mean how useful does the user consider the website and its content. How useful a site is considered by the user is the other factor that has been regarded as the antecedent factor that influences the adoption of information systems in the existing MIS (Management Information System) research. Secondly, as using or creating a UCC website does not guarantee the user's or the creator's extrinsic motivation, unlike when using the information system within an organization, there is a greater likelihood that the increase in user's activities in relation to a UCC website is motivated by emotional factors rather than rational factors. Thus, I have decided to include the relationship between an individual's personality and what they find pleasurable in the research model. Thirdly, when based on the S-O-R Paradigm of Mehrabian and Russell, the two cognitive factors and emotional factors are finally affected by stimulus, and thus these factors ultimately have an effect on an individual's respondent behavior. Therefore, this research has presented an assumption that the recognition of how useful the site and content is and what emotional pleasure it provides will finally affect the behavior of the UCC website users. Finally, the relationship between the recognition of how useful a site is and how pleasurable it is to useand UCC usage may differ depending on certain situational conditions. In other words, the relationship between the three factors may vary according to how much users are involved in the creation of the website content. Creation thus emerges as the keyword of UCC. I analyzed the above relationships through the moderating variable of the user's involvement in the creation of the site. The research result shows the following: When it comes to the relationship between an individual's personality and what they find pleasurable it is extroverted users who have a greater likelihood to feel pleasure when using a UCC website, as was expected in this research. This in turn leads to a more active usage of the UCC web site because a person who is an extrovert likes to spend time on activities with other people, is sensitive to new experiences and stimuli and thus actively responds to these. An extroverted person accepts new UCC activities as part of his/her social life, rather than getting away from this new UCC environment. This is represented by the term 'Foxonomy' where the users meet a variety of users from all over the world and contact new types of content created by these users. However, neuroticism creates the opposite situation to that created by extroversion. The representative symptoms of neuroticism are instability, stress, and tension. These dispositions are more closely related to stress caused by a new environment rather than this creatingcuriosity or pleasure. Thus, neurotic persons have an uneasy feeling and will eventually avoid the situation where their own or others' daily lives are frequently exposed to the open web environment, this eventually makes them have a negative attitude towards the web environment. When it comes to an individual's personality and how useful site is, the two personality factors of extroversion and neuroticism both have a positive relationship with the recognition of how useful the site and its content is. The positive, curious, and social dispositions of extroverted persons tend to make them consider the future usefulness and possibilities of a new type of information system, or website, based on their positive attitude, which has a significant influence on the recognition of how useful these UCC sites are. Neuroticism also favorably affects how useful a UCC website can be through a different mechanism from that of extroversion. As the neurotic persons tend to feel uneasy and have much doubt about a new type of information system, they actively explore its usefulness in order to relieve their uncomfortable feelings. In other words, neurotic persons seek out how useful a site can be in order to secure their own stable feelings. Meanwhile, extroverted persons explore how useful a site can be because of their positive attitude and curiosity. As a lot of MIS research has revealed that the recognition of how useful a site can be and how pleasurable it can be to use have been proven to have a significant effect on UCC activity. However, the relationship between these factors reveals different aspects based on the user's involvement in creation. This factor of creationgauges the interest of users in the creation of UCC contents. Involvement is a variable that shows the level of an individual's mental effort in creating UCC contents. When a user is highly involved in the creation process and makes an enormous effort to create UCC content (classed a part of a high-involvement group), their own pleasure and recognition of how useful the site is have a significantly higher effect on the future usage of the UCC contents, more significantly than the users who sit back and just retrieve the UCC content created by others. The cognitive and emotional response of those in the low-involvement group is unlikely to last long,even if they recognize the contents of a UCC website is pleasurable and useful to them. However, the high-involvement group tends to participate in the creation and the usage of UCC more favorably, connecting the experience with their own goals. In this respect, this research presents an answer to the question; why so many people are participating in the usage of UCC, the representative form of the Web 2.0 that has drastically involved more and more people in the creation of UCC, even if they cannot gain any monetary or social compensation. Neither information system nor a website can succeed unless it secures a certain level of user base. Moreover, it cannot be further developed when the reasons, or problems, for people's participation are not suitably explored, even if it has a certain user base. Thus, what is significant in this research is that it has studied users' respondent behavior based on an individual's innate personality, emotion, and cognitive interaction, unlike the existing research that has focused on 'compensation' to explain users' participation with the UCC website. There are also limitations in this research. Firstly, I divided an individual's personality into extroversion and neuroticism; however, there are many other personal factors such as neuro-psychiatricism, which also needs to be analyzed for its influence on UCC activities. Secondly, as a UCC website comes in many types such as multimedia, Wikis, and podcasting, these types need to be included as a sub-category of the UCC websites and their relationship with personality, emotion, cognition, and behavior also needs to be analyzed.