• Asia pacific journal of information systems
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• v.26 no.1
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• pp.143-162
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• 2016

Social media marketing has gained attention from marketers because of the growing number of social media users. Considering the unique context of each company or organization behind the marketing is necessary when choosing and applying various social media marketing strategies to ensure achievement of better business performance. However, previous studies have focused on context-specific marketing strategies. Accordingly, this study aims to develop context-specific social media marketing strategies. In this study, we first develop a conceptual framework with two items, namely, brand awareness and business orientation of an organization, as criteria, and classify the framework into four contexts. We then propose context-specific social media marketing strategies for each of the contexts. We examine the framework and proposed social media marketing strategies based on multiple case studies. The primary contribution of this study is our context-specific social media marketing strategies.

• Proceedings of the KSR Conference
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• 2002.05a
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• pp.142-146
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• 2002

The purpose of this article is to depict the organizational effectiveness of "A" Subway Corporation based on the cognitive response of employees(subway drivers). To attain this purpose, several aspects of current personnel aid organization management system and organizational culture are surveyed through questionaire and analyzed by SPSS. The questionaire includes two parts of items. First, it includes items on personnel-related factors such as evaluation system job, wage, role, leadership and job satisfaction. Second, it includes items on organizational culture model suggested by Rousseau. The major findings are : 1) In general the cognitive response of driven concerning personnel-related aspects is to a certain degree negative. 2) The cognitive response of drivers concerning culture-related aspects is awfully negative. 3) Job satisfaction of drivers is highly related to role and leadership factors in terms of personnel-related aspects, on the one hard, and to achievement factor in terms of culture, on the other hand.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.377-386
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• 2013

The purposes of this study is to examine the effect of fitness Among Characteristics of CEO, Company's innovation and Management Control on Organization Performance. CEO characteristics are investigated by the risk-taking propensity, need for achievement. Company's Innovation are measured by product innovation, technological innovation. Management control are applied by action control and result control. Organization performances are analyzed by internal performance, growth performance, financial performance. the research methodology applied in this paper is contingency theory by Drazin and Van de Ven(1985) - selective approach, Interaction approach, system approach. This paper was applied by the Three way interaction term among CEO characteristics, Company's Innovation and Management control to analyze the influences to the organization performances. As a result of this paper, there are the differences between Two way interaction terms or three way interaction terms to affect the organization performances. this paper can confirm the desirable combinations between two or three variables(CEO characteristics, Company's Innovation and Management control) to affect significantly to the particular organization performance.

• Journal of Technology Innovation
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• v.3 no.1
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• pp.133-155
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• 1995

It is difficult to develop objective evaluation techniques for the productivity in an R&D organization because there exists such as time lag between inputs and outputs, difficulties of measuring the influencing factors and results of a research and of comparing R&Ds with other objects towards innovation, and problems in identifying analysis elements. Particularly, governmental research institutes, pursuing publicity, have more difficulties in evaluating research achievement than the private ones. In evaluating the productivity of R&D organizations, this study aims at practically using the quantitative evaluation techniques by applying them to the public as well as private institutes. This will be finally contributing to decision making for effective management of R&D organization.

• Culinary science and hospitality research
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• v.6 no.2
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• pp.31-46
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• 2000

The major matters studied are follows: First, the study review statement of problem. second, the study is a global view of the restaurant management. \circled1 what characteristics did hotel restaurant have\ulcorner \circled2 What is the importance of F&B's sales-part\ulcorner \circled3 How can be operated organization of hotel F & B's management\ulcorner Third, condition of hotel restaurant management in korea explained real-example of deluxe hotel. On the basic of this, the study can look up prospect of hotel restaurant management, Forth, fifth, study suggest on efficient management-method of hotel restaurant. (It was divided in 7) Also, study suggest on achievement for ultimate purpose of hotel restaurant.

• Journal of Korean Society for Quality Management
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• v.12 no.1
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• pp.2-8
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• 1984

This paper is a study on the activation of Factory Saemaul QC circle activities contributing much to the management of enterprises. One hundred seventy leaders of QC circles were served as subjects. The factors to activate QC circle activity have been obtained in terms of multivariate analysis. It was observed from the result of the diagnosis that the independency, the relationship of the office-organization and the ability of the achievement-expression are the general problems of Korean enterprises.

• The Journal of Industrial Distribution & Business
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• v.9 no.11
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• pp.93-104
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• 2018

Purpose - For small and medium sized firms, CEO characteristics are main factor influencing firms' prosperity as well as performance. So it is quite natural that many people are interested in factors of CEO that matters. In this research, CEO characteristics in terms of capabilities and skill or special knowledge necessary to run the business are invested for manufacturing firms. Precedent studies reveal that CEO characteristics such as psychological factors including desire to succeed, tendency to take risks, personal factors including age, year of running business, and task related factors including managing capability, communication skills, network influence firm performance for manufacturing firms. However, these studies simply verify whether or not those factors affect firm's managing performance. This study, however, goes further to investigate how is the affecting process from CEO's capabilities and organization characteristics to firm's core competence, and from core competence to advantages, and from advantages to managing performance. Research design, data, and methodology - We make a questionnaire and surveyed manufacturing firm CEO's in Gyeonggi-do area. General characteristics analysis, factor analysis, regression analysis, and control effect analysis was conducted. SPSS 2.0 Win, version was used. Results - The CEO characteristics including basic capability, task capability, leadership, and organization characteristics affect core competence at the statistically significant level. And, core competence affect both price advantage and differentiation advantage at the significant level. Some unique finding is that while differentiation advantage affects both financial achievement and non-financial achievement, price advantage does not affect both financial and non-financial achievement. And firm characteristics mainly measured by CEO characteristics of skills has control effects on the trace from core competence to price advantage. Conclusions - For small and medium sized firms CEO characteristics is the most important factor influencing firm's prosperity. For manufacturing firms, whether CEO has the skill or special knowledge to run the firm is critical factor. The study results show that CEO's for manufacturing firms put importance on price and price advantage which seems to be familiar to them. However, the price advantage does not influential to financial and non-financial achievement. This result suggests that small and medium sized manufacturing firms' CEO's should make effort to improve other aspects of advantages to be more competitive.

• School Mathematics
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• v.8 no.1
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• pp.69-88
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• 2006

It is well known that the low achievement students are easily affected by the ways how the materials are organized and presented. So the studies on trying to find how those students' responses are differed according to the organization or presentation of the materials are necessary. This paper was based on the results of Korean Elementary 3 Grade Students National Diagnosis Assessment on Basic Scholastic Ability in area of mathematics. We analyzed students responses through combining the percents of correct answers with the assessment items. After that, we identified the properties of low achievement students in mathematics and presented some guides which, we thought, are helpful for improvements of mathematics textbooks and teacher guide books.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.34 no.2
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• pp.19-29
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• 2011

The uncertainty of a project generates risks hindering the goal achievement of the project, and the risks affect the success or failure of the project significantly. Risk management, a part of the project management, includes various processes, and there are also various tools or techniques applicable to that. In an organization, the application of project management develops gradually from low to high maturity, and the organization should choose and implement a method of application proper for the level of its maturity. This article suggests a method to reduce inefficiency of the management and how to apply risk management by levels of maturity for easier application. For this, the stages of project management maturity levels were divided into the introduction, development, and maturity step, and methods of risk management suitable for each stage were applied. And methods of risk management that need to be applied by the levels of project maturity are divided into three factors : risk management processes, risk management tools and techniques, and risk management standards and templates. It is expected to be favorable approaches for the application of risk management in an organization to divide those factors into more concrete processes, tools, techniques, and standards and apply them by the levels of management maturity.

• 모자간호학회지
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• v.3 no.1
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• pp.25-37
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• 1993

The purpose of this study was to investigate the relation between perception of family environment and mental health of boy's high school students. In order to obtain the appropriate data, a questionnaire was administered to 240 boy's high school 2nd-grade students in Pohang city from March 19 to March 28, 1992. The instruments used for this study were Moos's Family Environment Scale Form R and Kim's Symptom Check List-90. The conclusions were as follows : The level of perception of family environment was lower than mean score. Cohesion, achievement orientation, independence, organization, expressiveness were percepted high but active-recreational orientation, intellectual-cultural orientation were percepted low. Mental health of most respondents was well. The scores of obsessive-compulsive reaction and interpersonal sensitivity were high, the scores of somatization and phobia were low. General characteristic variables significantly related to the level of perception about family environment were father's occupation and mother's education level. There were no significant differences between general characteristic variables and mental health. There were mostly negative correlations between perception of family environment and mental health. Cohesion, expressiveness, independence, intellectual-cultural orientation, active-recerational orientation, moral-religious emphasis, organization were negatively correlated but conflict, achivement orientation, control were positively correlated. Cohesion, expressiveness, conflict, achivement orientation, active-recretional orientation, organization, control were significantly related, but independence intellectual-cultural orientation, moral-religious emphasis were no significant correlation.