• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.711-720
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• 2020

This research aims to analyze the factors affecting the acceptance of social commerce, including performance expectancy, effort expectancy, social support, facilitating conditions, hedonic motivation, habitability, price saving orientation, and privacy concerns using the Unified Theory of Acceptance and Use of Technology (UTAUT2). UTAUT2 has been examined and modified in various contexts. The research model studies the acceptance and use of technology in the context of customers. This study adopts a quantitative method using the partial least squares regression (PLS) approach involving 244 respondents. The respondents are users of social commerce in Indonesia. The result of this research indicates that social influence, facilitating conditions, hedonic motivation, habit, price value orientation, and privacy concerns have a significant effect on behavioral intention. On the other hand, performance expectancy and effort expectancy does not affect behavioral intention. Furthermore, price value has a significant effect on social commerce user behavior. Lastly, facilitating conditions and habits does not affect social commerce user behavior. This research contributes to the development of theory by examining an additional variable, which is privacy concern. This study is significant since social media and social commerce have grown exponentially nowadays. Implications of the results for the development of the theory (UTAUT2) and practice are discussed in the article.

• 경영과정보연구
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• 제21권
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• pp.131-154
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• 2007

The purpose of this study is to understand a information technology acceptance model and to test empirically using field survey. In order to achieve this purpose, first of all, I examined literature reviews about the theory of reasoned action(TRA), the theory of planned behavior(TPB), and the theories of technology acceptance model(TAM). Based on literature reviews, I proposed a technology acceptance model and empirically verified it through using field survey. As a result of, this study was designed to predict and to explain the factors of affecting reuses of a website. The data that were surveyed 193 users of internet were analyzed with SPSS 12.0 and AMOS 4.0. The major results of this study as follows : First, the perceived complexity is influenced by the skill & experience and the quality of system. Second, the quality of system affects the perceived usefulness. Third, the perceived complexity affects the perceived usefulness and the perceived playfulness. Fourth, reuses of a web site are influenced by the perceived usefulness and the perceived playfulness. Finally, the quality of system affects the perceived usefulness and the skill & experience affect the perceived playfulness.

• 한국정보시스템학회지:정보시스템연구
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• 제17권3호
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• pp.153-174
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• 2008

Mobile commerce is defined as any direct or indirect transaction conducted and facilitated through a wireless telecommunication network such as payment, ticketing, auction and mobile banking. Despite the importance of mobile commerce, there have not been so many academic studies on the unique characteristics of mobile commerce environments. In this study, our research model is developed based on TAM(Technology Acceptance Model) to investigate the user's technology acceptance process in mobile commerce environment. The factors, such as ubiquity, compatibility, perceived usefulness, perceived ease of use, cost, security, attitude and behavior intention for mobile commerce were selected from pier study in information systems area. The data for empirical analysis of the research model is collected online-questionnaire of 167 mobile commerce users in South Korea. The hypotheses were analyzed using SPSS 15.0 and AMOS 7.0. The results of our study show that: (1) compatibility, perceived usefulness and security had influences on the attitude whereas perceived ease of use and cost did not have any significant impact on the attitude, (2) compatibility influenced perceived usefulness whereas perceived ease of use did not, and finally (3) ubiquity, perceived usefulness and attitude had considerable influences on intention for mobile commerce. Therefore, practitioners should focus on enhancing security, quality of contents and services as well as offering what mobile commerce users want. The results of this study may useful for academicians and practitioners alike.

• 한국IT서비스학회지
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• 제9권2호
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• pp.73-92
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• 2010

E-government refers to the delivery of government information and services online through the Internet or other digital means. Unlike traditional structures, e-government systems are two-way, and available 24 hours a day, seven days a week. The interactive aspects of e-government allow both citizens and bureaucrats to send and receive information. Criticism about the provision of e-Government services, however, has proposed a more user-oriented approach. The user needs to be placed at the center of the development and the provision of e-Government services. Furthermore, e-government literatures seldom explore acceptance issues among the aged. Attempting to address this gap, we take the approach based on a combination of Technology Acceptance Model and Theory of Planned Behavior, with data gathered via a questionnaire from service users over 50 years and older. The findings indicate that perceived usefulness, ease of use, subjective norms, trust, visibility, facilitating conditions and political efficacy are direct or indirect predictors of citizens‘ intention to use an e-government service. Implications of this study for research and practice are presented.

• 정보처리학회논문지D
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• 제16D권2호
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• pp.281-294
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• 2009

본 연구는 TAM(Technology Acceptance Model)를 이용하여 모바일 영상통화서비스의 지속적인 사용에 영향을 미치는 요인들을 분석하였다. SPSS 12.0을 이용한 데이터 분석 결과는 인지된 유용성, 인지된 사용용이성, 영상통화 품질, 집중, 주변인의 영상통화 이용정도가 지속적인 모바일 영상통화서비스 이용에 유의한 영향을 미치는 것으로 나타났다. 그러나 조절효과로서 주변인의 영상전화기 보유와 이용 정도, 요금, 품질, 프라이버시와 지속적 이용간의 관계는 모두 유의하지 않는 것으로 나타났다.

• 한국생활과학회지
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• 제14권5호
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• pp.737-747
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• 2005

The purpose of this study was to identify the impact of preschoolers' cognitive ability, parenting behavior, and attachment to their mothers and teachers on delay of gratification of preschoolers. The participants of this study were 116 mothers and their 15 teachers of 3-6 year olds from 2 day-care centers in Seoul. T-test, F-test, Correlation analysis, multiple regression analysis were used for data analysis. First, the result of this study showed that preschoolers' delay of gratification by cognitive ability was significant to only motor intelligence. Second, preschoolers' delay of gratification showed positive correlation with warm-acceptance of parenting. Third, preschoolers' delay of gratification by attachment to their mothers was statistically significant, but it was not significant to their teachers. Fourth, the effect of preschoolers' intelligence, parenting behavior, and attachment to their mothers and teachers on delay of gratification was statistically significant to mothers' warm-acceptance($\beta$=.24, p<.05) and was negatively significant to mothers' permissiveness(.$\beta$=-.35, p<.001).

• 한국생활과학회지
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• 제20권3호
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• pp.611-623
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• 2011

The purpose of this study was to investigate young children's play preferences through observation at their classrooms and to examine the relationship between children's play preferences and their peer competence and peer acceptance. The subjects were 55 four-year-old children from a kindergarten in C city of Chungnam province. The data was analyzed by MANOVA, t-test, and Pearson's correlation. The results were as follows: first, boys and girls showed different play preferences except for language play and science play. Boys were better liked by same-sex peers while girls were better liked by other-sex peers. Second, there were significant correlations among certain play preferences. Block play preferences were negatively correlated with other play preferences. Third, some play preferences were significantly associated with some sub-dimensions of peer competence. Language play displayed a positive relationship to pro-social behavior, but art play showed a negative relationship to leadership. Finally, peer acceptance was positively correlated only with number/manipulation play preferences. Other-sex peer acceptance was positively correlated with number/manipulation play preferences and art play preferences but negatively with block play preferences.

• 한국조리학회지
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• 제23권8호
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• pp.173-183
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• 2017

The purpose of this study is to investigate the causal relationship between new brand awareness and new brand awareness according to type of restaurant menu purchase information. This study will provide basic research data on viral marketing strategy through online marketing of restaurant companies. The purpose of this study is to investigate the effect of information obtained through blog information and SNS advertisement on word effect (information acceptance and information transfer) and to investigate the effect of word of mouth effect on consumers' purchase intention. A total of 206 samples were used for this analysis and regression analysis was performed using SPSS 18.0. The results of the study are as follows. First, experience type, timely relevance and consensus among the characteristics of blog information affect information acceptance. Experience, and accuracy are affecting information delivery. Second, information discomfort among the characteristics of SNS advertising information influences the acceptance of information. Information, entertainment and trust are affecting information dissemination. Third, information acceptance and information diffusion affect purchase intention.

• 대한가정학회지
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• 제38권6호
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• pp.43-57
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• 2000

The purposes of this study were 1) to identify the effects of psychological characteristics and peer acceptance on female adolescents'clothing behaviors(clothing attitudes and preference for up-to-date style), and 2) to determine the differences in psychological characteristics and clothing behaviors among subject groups classified by sociometric status. The questionnaires dealing with public/private self-consciousness, adolescent egocentrism, self-efficacy and clothing behaviors were adapted from precious studies. Peer acceptance was measured using Coie and Dodge(1983) method. The data were collected from 485 middle and high school girls living in Seoul, Korea. From the results of multiple regression of psychological characteristics and peer acceptance on clothing behaviors, clothing sexual attractiveness, clothing exhibition, and clothing importance were found to be influenced by public self-consciousness, adolescent egocentrism and peer acceptance. Fashion leadership and psychological dependence were influenced by egocentrism and self-efficacy. Preference for up-to-date style was influenced by egocentrism, public self-consciousness and self-efficacy. One-way ANOVA was used for analyzing the differences in research variables among subject groups classified by sociometric status. From the reset of middle school girls it was revealed that ignored group showed the highest score in clothing importance, whereas both popular group and rejected group showed the lowest score in social self-efficacy. In high school girls, controversial group showed the highest scores in adolescent egocentrism, fashion leadership, and preference for up-to-date style.

• Journal of Information Technology Applications and Management
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• 제20권1호
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• pp.133-148
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• 2013

As network technologies evolve and so-called smart technologies appear, applications of smartphones are being applied in widespread areas. In general, the adoption of smartphones is different from the adoption of information systems. Thus, we tried to find out factors which may affect the user acceptance behavior. However, there have been some academic studies that analyzed the factors that affect user acceptance of smartphones, and their relationships. Under this academic background, we develop a model to examine how smartphones are accepted by users based on technology acceptance model. The theoretical model is validated through an online survey of smartphone users from two universities in Seoul, Korea. The results reveal that the users will have positive attitude towards adopting the smartphone when they perceive that the usage of smartphones is useful. We also find that the perceived usefulness of the smartphone is affected by the perceived ease of use and the media richness. The results also suggest that the perceived ease of use is determined by the self-efficacy whereas the intention to use smartphones is determined bv the perceived usefulness, the self-efficacy, and the attitude toward smartphnes' usage. Theoretical and practical implications are discussed.