• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.138-154
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• 2019

This study was conducted to identify the use motivations of AI speaker and examine the characteristics of AI speaker users. Based on the uses and gratifications theory, The study results show that the user motivations of AI speaker are four dimensional, namely escaping from daily problems and maintaining social relationships, information acquisition and learning, entertainment and relaxation and pursuit of practicability. The main AI speaker users are in their 30s, and they are innovative to actively use AI speakers for entertainment purposes such as listening to music. The four sub-dimensions differed as we compared them with user characteristics. Specifically, the motivation for escaping from daily problems and maintaining social relationships varied with gender and age. Moreover, age and informativeness were identified to have an influence on the motivations of information acquisition and learning and entertainment and relaxation. In sum, this research provides practical implications into how to strategically create contents and services for AI speakers.

• Journal of the Korea Society of Computer and Information
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• v.25 no.6
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• pp.25-33
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• 2020

In this paper, the purpose is to verify the impact of performance expectations, effort expectations, social impact, individual innovation and perceived value on the intent of use and the behavior of use. Used Unified Theory of Acceptance and Use of Technology (UTAUT) to verify the applicability of this model in China, and established the research model by adding two new variables to UTAUT according to the situation of the Chinese market. To achieve this goal, 345 questionnaires were collected for experienced music creators using artificial intelligence nuggets in China by means of Internet research. The collected data were analyzed through frequency analysis, factor analysis, reliability analysis, and structural equation analysis through SPSS V. 22.0 and AMOS V 22.0. The verification of the hypotheses presented in the research model identified the decisive influence factors on the use of artificial intelligence music acceptance by Chinese users. The study is innovative in that it attempts to verify the applicability of UTAUT in the Chinese context. In the construction of the user acceptance model of AI music, three influencing factors will have an effect on users' intentions, and according to the degree of effect, from largest to smallest, they are respectively Perceived Innovativeness, Performance Expectancy and Effort Expectancy. This paper will also provide some management advices, i.e. improving the utility and usability of AI music, encouraging users with individual innovativeness, developing competitive and attractive pricing policies, increasing publicity, and prioritizing word-of-mouth advertising.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.4
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• pp.65-76
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• 2023

In the field of technology entrepreneurship and startups, the development of Artificial Intelligence(AI) has emerged as a key topic for business model innovation. As a result, venture firms are making various efforts centered on AI to secure competitiveness(Kim & Geum, 2023). The purpose of this study is to analyze the relationship between the development of GenAI technology and the startup ecosystem by analyzing domestic news articles to identify trends in the technology startup field. Using BIG Kinds, this study examined the changes in GenAI-related news articles, major issues, and trends in Korean news articles from 1990 to August 10, 2023, focusing on the emergence of ChatGPT before and after, and visualized the relevance through network analysis and keyword visualization. The results of the study showed that the mention of GenAI gradually increased in the articles from 2017 to 2023. In particular, OpenAI's ChatGPT service based on GPT-3.5 was highlighted as a major issue, indicating the popularization of language model-based GenAI technologies such as OpenAI's DALL-E, Google's MusicLM, and VoyagerX's Vrew. This proves the usefulness of GenAI in various fields, and since the launch of ChatGPT, Korean companies have been actively developing Korean language models. Startups such as Ritten Technologies are also utilizing GenAI to expand their scope in the technology startup field. This study confirms the connection between GenAI technology and startup entrepreneurship activities, which suggests that it can support the construction of innovative business strategies, and is expected to continue to shape the development of GenAI technology and the growth of the startup ecosystem. Further research is needed to explore international trends, the utilization of various analysis methods, and the possibility of applying GenAI in the real world. These efforts are expected to contribute to the development of GenAI technology and the growth of the startup ecosystem.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.28 no.6
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• pp.1523-1537
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• 2018

The AI speaker is a simple operation that provides users with useful functions such as music playback, online search, and so the AI speaker market is growing at a very fast pace. However, AI speakers always wait for the user's voice, which can cause serious problems such as eavesdropping and personal information exposure if exposed to security threats. Therefore, in order to provide overall improved security of all AI speakers, it is necessary to identify potential security threats and analyze them systematically. In this paper, security threat modeling is performed by selecting four products with high market share. Data Flow Diagram, STRIDE and LINDDUN Threat modeling was used to derive a systematic and objective checklist for vulnerability checks. Finally, we proposed a method to improve the security of AI speaker by comparing the vulnerability analysis results and the vulnerability of each product.

• Knowledge Management Research
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• v.21 no.1
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• pp.175-195
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• 2020

The development of platform service based on the information and communication technology has revolutionized patterns of commercial transactions, driving the growth of global economy. Furthermore, the radical advancement of artificial intelligence(AI) presents the huge potential to innovate almost all the industrial and economic activities. Given these technological developments, the goal of this paper is to investigate AI's impact on the platform service innovation as well as its influence on the business performance. For the goal, this paper presents the review of the types of service innovation, the nature of platform services, and technological characteristics of leading AI technologies, such as chatbot and recommendation system. As an empirical study, this paper performs a multiple case study of Kakao Group which is the leading mobile platform service with the most advanced AI in Korea. To understand the role and effect of AI on Kakao platform service, this study investigated three cases, including chatbot agent of Kakao Bank, Smart Call service of Kakao Taxi, and music recommendation system of Kakao Mellon. The analysis results of the case study show that AI initiated innovations in platform service concepts, service delivery, and customer interface, all of which lead to a significant decrease in the transaction costs and the personalization of services. Finally, for the successful development of AI, this research emphasizes the significance of the accumulation of customer and operational data, the AI human capital, and the design of R&D organization.

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.41-50
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• 2021

While artificial intelligence is rapidly replacing human jobs, the art field where human creativity is important is considered an exception. There are currently several AI mastering services in the field of mastering music, a profession at the border between art and technology. In general, the quality of AI mastering is considered to be inferior to the work of a human professional mastering engineer. In this paper, acoustic analysis, listening experiments, and expert interviews were conducted to compare AI and human experts. In the acoustic analysis, In the analysis of audio, there was no significant difference between the results of professional mastering engineers and the results of artificial intelligence. In the listening experiment, the non-musicians could not distinguish between the sound quality of the professional mastering engineer's work and the artificial intelligence work. The group of musicians showed a preference for a specific sound source, but the preference for a specific mastering did not appear significantly. In an expert interview, In expert interviews, respondents answered that there was no significant difference in quality between the two mastering services, and the biggest difference was the communication method between the mastering service provider and the user. In addition, as data increases, it is expected that artificial intelligence mastering will achieve rapid quality improvement and further improvement in communication.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.92-101
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• 2018

As the interactive AI speaker becomes popular, voice recognition is regarded as an important vehicle-driver interaction method in case of autonomous driving situation. The purpose of this study is to confirm whether multimodal interaction in which feedback is transmitted by auditory and visual mode of AI characters on screen is more effective in user experience optimization than auditory mode only. We performed the interaction tasks for the music selection and adjustment through the AI speaker while driving to the experiment participant and measured the information and system quality, presence, the perceived usefulness and ease of use, and the continuance intention. As a result of analysis, the multimodal effect of visual characters was not shown in most user experience factors, and the effect was not shown in the intention of continuous use. Rather, it was found that auditory single mode was more effective than multimodal in information quality factor. In the semi-autonomous driving stage, which requires driver 's cognitive effort, multimodal interaction is not effective in optimizing user experience as compared to single mode interaction.

• Advanced Industrial SCIence
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• v.1 no.2
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• pp.9-16
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• 2022

This study was a randomized before-and-after design of 17 subjects in the experimental group and 17 subjects in the control group to investigate the effects of listening to relaxing music on the mood state and autonomic nervous system, that is, heart rate of hospitalized patients with mental illness. The collected data were analyzed with SPSS V15.0. There was a statistically significant difference between the two groups in mood state and autonomic nervous system, that is heart rate and the effect of listening to relaxation music was objectively verified(<.05). among the subdomains of mood states, tension(<.00), depression (<.00), vitality (<.03), fatigue () <.01), excluding anger (>.39) and confusion (>.33) showed a significant difference, proving that it is an effective intervention method applied to hospitalized mentally ill patients. In the future, we would like to suggest long-term intervention research and development and application, and research on the effect of mood change and heart rate using individual preferred music.

• Journal of Music and Human Behavior
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• v.13 no.2
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• pp.31-48
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• 2016

This study investigated how music therapists perceive the professionalism of the profession. A total of 98 certified music therapists completed the online survey for a 46.7% response rate, and 78 questionnaires were included in the analysis after excluding incomplete responses. The results of this study demonstrated that music therapists show a high level of standards for music therapy professionalism in general. Meanwhile, the respondents gave their lowest rating on the perception of their occupation as a social service addressing the needs of society. The majority of respondents rated the level of their professionalism as high and they tended to identify individual competency as the most important factor. Also, there were significant differences in perceived professionalism depending on the length of clinical practice and level of education. These results indicate that the quality of training may contribute to a high level of perception on professionalism. Also, lower levels of perception on social aspects of the professionalism support the need for continuing education to broaden the understanding of professionalism. Given the importance of professionalism in enhancing the quality of care for clients and expanding the profession, further studies were suggested to increase understanding of the music therapy professionalism and propose strategies for maintaining the professionalism of music therapists.

• Annual Conference on Human and Language Technology
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• 2020.10a
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• pp.383-388
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• 2020

본 연구에서는 AI 어시스턴트의 음악청취 도메인 내 요청문을 인식 및 처리하기 위해 한국어와 중국어를 중심으로 도메인 사전 및 패턴문법 언어자원을 구축하고 그 결과를 비교분석 하였다. 이를 통해 향후 다국어 언어자원 구축의 접근 방법을 모색할 수 있으며, 궁극적으로 패턴 기반 문법으로 기술한 언어자원을 요청문 인식에 직접 활용하고 또한 주석코퍼스 생성을 통해 기계학습 성능 향상에 도움을 줄 수 있을 것으로 기대된다. 본 연구에서는 우선 패턴문법의 구체적인 양상을 살펴보기에 앞서, 해당 도메인의 요청문 유형의 카테고리를 결정하는 과정을 거쳤다. 이를 기반으로 한국어와 중국어 요청문의 실현 양상과 패턴유형을 LGG 프레임으로 구조화한 후, 한국어와 중국어 패턴문법 간의 통사적, 형태적, 어휘적 차이점을 비교분석 하여 음악청취 도메인 요청문의 언어별 생성 구조 차이점을 관찰할 수 있었다. 구축한 패턴문법은 개체명을 변수(X)로 설정하는 경우, 한국어에서는 약 2,600,600개, 중국어에서는 약 11,195,600개의 표현을 인식할 수 있었다. 결과적으로 본 연구에서 제안한 언어자원의 언어별 차이에 대한 통찰을 통해 다국어 차원의 요청문 인식 자원과 기계학습 데이터로서의 효용을 확인하였다.