• Journal of the Korean Society of Systems Engineering
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• v.19 no.1
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• pp.91-106
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• 2023

Multidimensional efforts such as budgeting, organizing, and institutionalizing are being carried out for the adoption of defense AI. However, there is little interest in eliminating duplication of defense resources that may occur during the AI adoption. In this study, we propose a theoretical conceptual model to optimize duplication of AI technology that may occur during the AI adoption in the vast defense field. For a systematic approach, the JCA of the US DoD and system abstraction method are applied, and the IMO logical structure is used to decompose AI requirements and identify duplication. As a result of analyzing the effectiveness of our conceptual model through six example defense AI requirements, it was found that the amount of requirements of data and AI technologies could be reduced by up to 41.7% and 70%, respectively, and estimated costs could be reduced by up to 35.5%.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.225-237
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• 2022

The term "artificial intelligence" is considered a component of sophisticated technological developments, and several intelligent tools have been developed to assist organizations and entrepreneurs in making business decisions. Artificial intelligence (AI) is defined as the concept of transforming inanimate objects into intelligent beings that can reason in the same way that humans do. Computer systems can imitate a variety of human intelligence activities, including learning, reasoning, problem-solving, speech recognition, and planning. This study's objective is to provide responses to the questions: Which factors should be taken into account while deciding whether or not to use AI applications? What role do these elements have in AI application adoption? However, this study proposes a framework to explore the significance and relation of success factors to AI adoption based on the technology-organization-environment model. Ten critical factors related to AI adoption are identified. The framework is empirically tested with data collected by mail surveying organizations in Vietnam. Structural Equation Modeling is applied to analyze the data. The results indicate that Technical compatibility, Relative advantage, Technical complexity, Technical capability, Managerial capability, Organizational readiness, Government involvement, Market uncertainty, and Vendor partnership are significantly related to AI applications adoption.

• Informatization Policy
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• v.31 no.3
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• pp.34-47
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• 2024

Artificial intelligence(AI) is regarded as a key tool that can significantly contribute to innovation and improve productivity as digital transformation continues to spread rapidly. Currently, however, there is lack of understanding and empirical research on the factors that influence the adoption of AI by companies. In particular, most studies have been conducted by foreign researchers analyzing data from foreign companies, and domestic studies have limitations in terms of objectivity and timeliness. This study employs econometric methods to identify the determinants of AI adoption at the firm level. To this end, we derive the technological, organizational, and environmental context factors from the perspective of the Technology-Organization-Environment(TOE) framework as a representative theory of technology adoption factors. We then conduct a logistic regression analysis using data from 11,601 Korean firms. This study not only expands the research literature by supplementing the limitations of previous studies in Korea but also provides timely evidence and implications through empirical analysis.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.3
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• pp.370-378
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• 2024

Recently, Artificial Intelligence (AI) has been emerging as a technology that has transformed and revolutionized various industries around the world. In recent years, businesses in Vietnam have also started to embrace AI applications to enhance their operations and gain a competitive edge in the market. As AI technologies continue to evolve rapidly, their impact on Vietnamese businesses is becoming increasingly profound. As artificial intelligence continues to progress across various fields, the need to democratize AI technology becomes increasingly clear. In a rapidly growing market like Vietnam, leveraging AI offers significant opportunities for businesses to improve operational efficiency, customer engagement, and overall competitiveness. However, significant barriers to AI adoption in Vietnam are the scarcity of skilled developers and the high cost of implementing traditional AI. No-code/low-code platforms offer an innovative solution that can accelerate AI adoption by making these technologies accessible to a wider audience. This article analyzes and understands the benefits of no-code/low-code solutions and proposes a roadmap for implementing no-code/low-code solutions in promoting AI applications in Vietnamese businesses.

• Asia pacific journal of information systems
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• v.33 no.3
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• pp.652-676
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• 2023

The objective of this study is to provide a deeper understanding of the factors that lead to the development and adoption of AI-based chatbots. We analyze the structural relationship between the organizational (externalities), systematic (fit), and the consumer-related (psychological) factors and their role in the adoption of AI-based chatbots. Founded on the theories of task-technology fit and network externalities, we present a conceptual model overlooking common perception-based theories (e.g., Technology Acceptance Model). We collected 380 responses from Indian banking consumers to test the model using the PLS-SEM method. Interestingly, the findings present a positive impact of all factors on consumers' intention to adopt AI-based chatbots. However, the interplays between these factors provide a mixed perspective for literature. Apart from employing a combination of factors that have been used to study technology adoption, our study explores the importance of externalities and their relationship with fit factors, a unique outlook often overlooked by prior research. Moreover, we offer a clear understanding of latent variables such as trust, and the intricacies of their interplays in a novel context. Thereby, the study offers implications for literature and practice, followed by future research directions.

• Journal of Internet Computing and Services
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• v.22 no.4
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• pp.99-110
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• 2021

Governments around the world are actively establishing strategies and initiatives to spread the use of artificial intelligence (AI), for AI is not a mere new technology, but is an innovative technology that brings about extensive changes in industrial and social structures and is a core engine that will lead the 4th Industrial Revolution. The South Korean government has also been paying attention to AI as a technology and tool for innovative growth, but its application to the industries is still rather sluggish. The government has prepared multifarious AI-related policies with the aim of constructing South Korea as an AI powerhouse, but there is no clear strategy on which detailed policies to implement first and which industries to apply AI preferentially. With these limitations of South Korea's AI policies in mind, this paper analyzed the priorities of industries in AI adoption and the priorities of AI-related national policies, using Delphi-AHP method for 30 top-level AI experts in South Korea. The results of analysis show that AI application is urgent and necessary in the fields of medical/healthcare, public and safety, and manufacturing, which seems to reflect the peak of the COVID-19 crisis in the second half of 2020 at the time of the investigation. And it turns out that policies related to AI talent cultivation, data, and R&D investment are important and urgent above all in order for organizations to apply AI. This suggests that strategies are required to focus limited national resources on these industries and policies first.

• Journal of the Korea Society of Computer and Information
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• v.29 no.9
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• pp.269-277
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• 2024

This study aims to explore the key factors for the systematic development and activation of a MyData-based platform for SW·AI education and training programs recently initiated by the government. To achieve this, a research model based on the Value-based Adoption Model (VAM) was established, and a survey was conducted with 178 participants who had experience in SW·AI education and training programs. The research model was validated using confirmatory factor analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM). The main findings of the study are as follows: First, transparency and self-determination significantly influenced perceived benefits, while technical effort and security significantly influenced perceived risks. Second, perceived benefits positively affected the intention to use the platform, whereas perceived risks did not show a significant impact. Based on these results, this study suggests implications for the systematic development and activation of a MyData-based platform in the field of SW·AI education and training.

• Information Systems Review
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• v.21 no.3
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• pp.111-129
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• 2019

Recently, artificial intelligence (AI)-enabled products and services such as smartphones, smart speakers, chatbots are being released due to advances in AI technology. Thus researchers making effort to reveal that consumers' intention to adopt AI-enabled products. Yet, little is known about the intended adoption of AI-enabled products. Because most of studies has been not consideredthe perceived utility value of consumers for each attribute by classified based on the characteristics of AI-enabled products. Therefore, the purpose of this study is to investigate the difference in importance between attributes that affect the intention to adopt of AI-enabled products. For this, first, identified and classified the attributes of AI-enabled products based on IS Success Model of DeLone and McLean. Second, measured the utility value of each attribute on the adoption of AI-enabled products through conjoint analysis. And we employed construal level theory to see whether there are differences in the relative importance of AI-enabled products attributes depending on the temporal distance. Third, we segmented the market based on the utility value of each respondent through cluster analysis and tried to understand the characteristics and needs of consumers in each segment market. We expect to provide theoretical implications for conceptually structured attributes and factors of AI-enabled products and practical implications for how development efforts of AI-enabled products are needed to reach consumers need for each segment.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.41-55
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• 2021

AI voice speaker has played an important role in forming an early market and development for AI-based goods and service with growing attention from many people. In this context, this research examined factors affecting continuous intention of AI voice speaker based on the integrated adoption model, which combined two factors of perceived playfulness and innovation resistance with extended technology acceptance model. It was also examined whether three perceived anthropomorphic features(i.e., perceived rational support, perceived intimacy, perceived cognitive openness) have influences on continuous intention of AI voice speaker. The data was collected by an online-survey and were responses of those who are in their 20s and 30s and have experienced in using AI voice speaker. They were analyzed by using SEM(Structural Equation Modeling). The results showed that all of perceived ease of use, perceived usefulness, perceived playfulness and innovation resistance had significant influences on continuous intention of AI voice speaker. In addition, all of perceived rational support, perceived intimacy and perceived cognitive openness as perceived anthropomorphic features had significant influences on perceived ease of use, perceived usefulness and perceived playfulness. The implications of found results in this research was also discussed.

• Journal of Venture Innovation
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• v.7 no.2
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• pp.41-56
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• 2024

Recently, generative AI services, including ChatGPT, have garnered significant attention. These services appealed not only to digital natives, such as Generation Z, but also to digital immigrants, including seniors. This study aimed to analyze the factors affecting seniors' behavioral intention of generative AI services. A survey targeting seniors was conducted, resulting in 250 valid responses. The data were analyzed using multiple regression analysis. For this purpose, performance expectancy, effort expectancy, social influence, requisite knowledge, biophysical aging restrictions of seniors based on MATOA (Model for the Adoption of Technology by Older Adults), a research model on technology acceptance by seniors and AI hallucinations of generative AI services were set as independent variables. The empirical results were as follows: performance expectancy and social influence had a significant positive impact on seniors' behavioral intention of generative AI services. Additionally, requisite knowledge positively influenced seniors' behavioral intention of generative AI services, while biophysical aging restrictions had a significant negative effect. However, effort expectancy and AI hallucinations did not show a significant influence on seniors' behavioral intention of generative AI services. The variables were ranked by influence as follows: performance expectancy, social influence, requisite knowledge, and biophysical aging restrictions. Based on these research results, academic and practical implications were presented.