• Journal of Venture Innovation
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• v.2 no.1
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• pp.119-130
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• 2019

In this study, we intend to test whether experience variables such as sense, feel, think, relate, and action experiential activities of farming village can be usefully applied to revisit intention. As a result, we found that the sense, relate, and action experiences were adopted, while the feel and think variables were rejected, leading to the conclusion that Schmitt's (1999) experiential marketing theory was also applied to 6th industry experience marketing activities in rural areas. Therefore, the significant effect of rural experience activities on revisiting intention is thought to be related to the fact that they stimulated sensitivities by drawing attention and interest of consumers during the 6th industrial experience configuration, and to the environmental facilities connected to the experience site. The Feel experience has been rejected due to limitation of development of emotional element from the 6th industry certification business experience program, leading to the necessicity for development of a program that can stimulate the consumer's emotions. The reason why the Think experience was rejected is that the experience of the rural area 6th industry did not create surprises or curiosity, and thus does not meet the expectations of consumers. In case of relational experience, experiential marketing through social organizational relationship formation is expanding, and in case of behavioral experience, experience of 6th industry constitutes experience related to interaction with others and lifestyle.

• Journal of Venture Innovation
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• v.3 no.1
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• pp.117-142
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• 2020

The purpose of this study is to explore the factors affecting the 6th industry experience by Schmitt experience model. The newly introduced variables are the cognitive experience, emotional experience, and social experience that are reconstructed based on Schmitt's experience theory and gender, family as a moderrating variable and trust as a mediation variable. In addition to experience intention. The hypothesis was set as follows. the experience factors that are the cognitive factor, the emotional factor, and the social factor will have a positive(+) influence on the intention to experience. Mooring factors will have a negative(-) effect on intention to experience. For statistical analysis, SPSS 24 and AMOS 23 statistical packages were used to test the research hypothesis. The research was based on 320 questionnaire data and tested by 314 valid responses were analyzed. As a result of the research, First, cognitive, emotional, and social factors had positive(+) effects on experience intention. Among the factors that directly affect the experience intention, the magnitude of influence appeared in the order of cognitive factors > social factors > emotional factors > mooring factors. Second, mooring factors have negative(-) effects on experience intention. Third, Trust has been partially influenced by factors of attraction, cognitive, emotional, and social. Fourth, there are significant statistical differences between men and women in cognitive and mooring factors in the path differences. Fifth, Social factors and mooring factors differed significantly in the composition of the household. Social factors with significant differences in path analysis have also been statistically demonstrated. The results of this study are academically verified that the cognitive, emotional, and social factors have an important influence on the experience intention in the 6th industry experience and the Schmitt's experience model proposed in this study is useful framework of analysis. In practical terms, it could provide implications for what factors should be strategically and marketingly focused to activate the 6th industry experience.

• 월간낙농육우
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• v.35 no.8
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• pp.144-149
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• 2015

정부가 농업농촌정책의 기조로 삼고 이번 정부가 국정과제로 채택하며 농업의 미래로 간주되고 있는 6차 산업화. 6차 산업화를 강조하며 미래 농업의 대안으로 제시되고 있는 가운데 성공적인 6차 산업 모델로 낙농체험목장이 각광받고 있다. 정부 주도적인 사업이 아닌 민간 주도적인 사업으로 낙농진흥회라는 준정부기관이 사업주체로 있기는 하지만 농가들이 주도적으로 사업을 진행, 발전시켰다는 점에서 더욱 주목받고 있는 것이다. 낙농체험목장이 낙농진흥회 인증으로 첫 사업을 시작한 이후 10년이 흘렀다. 2004년 1개로 시작된 낙농체험목장은 전국 30여개 인증목장으로 양적 성장을 하고 있다. 그러나 5,000호가 넘는 목장에서 오직 30여개만 낙농체험목장으로 인증을 받았다는 점, 미래를 고민하며 낙농체험목장을 대안으로 생각하고 있는 목장이 늘어나고 있다는 점에서 낙농체험목장은 새로운 전기를 맞아야 한다. 낙농체험목장 10년, 미래를 준비하는 '한국형 체험목장'을 고민해 보고 명과 암을 살펴본다.

• Journal of Agricultural Extension & Community Development
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• v.20 no.3
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• pp.755-775
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• 2013

The study aims to segment rural tourism villages' selection attributes that affect experiences programs preferences and behavior intention in 6th industry. Based on the literature review, the measurement scales were developed and the data collected from on-site survey in 6th industry trade. Cluster analysis with rural tourism villages' selection attributes were conducted and MDA was run to verify segmented group rate. T-tests were conducted to see if there were any differences between segmented groups in terms of experiences programs preferences and behavior intention. More detailed discussion were provided in the conclusion.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.23-23
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• 2017

본 연구에서는 지역사회의 생활문화공동체 만들기 사업의 한 사례로 경상남도 화동군 화개면 대성리 의신마을의 노인주민들을 중심으로 이루어지는 문화유산 개발과 자발적(생산적) 문화주체발굴 및 양성을 하고자 한 사례연구이다. 2017년부터 2019년의 3년차 사업으로 지역의 마을회(영농회, 부녀회, 청년회, 노인회)와 체험시설 관리운영, 체험행사 관리, 가공시설장 활용, 체험 프로그램 기획/운영, 마을기반조성사업 및 관광체험을 주요활동으로 하는 영농조합법인의 유기적 협력을 통하여 주변의 특산물, 자연환경, 산업환경 및 지리산을 중심으로 구성된 지역역사 문화환경이 연계되어 진행되는 생활문화공동체 만들기 사업이다. 특히 농악/낙차 동아리, 사진동아리, 그림동아리, 압화동와리와 같은 동아리 활동을 통하여 산골의 지역적인 약점을 보완할 수 있으며, 문화예술을 향유하려는 시대적인 욕구를 충족할 수 있는 실질적인 문화예술프로그램을 통한 공동체 발전을 지속하고자 함이 취지이다. 지역 노인들을 대상으로 노인들의 감성지능의 변화에 의한 지역공동체의식과 6차산업 기업가 정신 및 노인들의 사회참여에 대한 인식을 알아보고자 한다.

• Korean journal of applied entomology
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• v.54 no.4
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• pp.409-417
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• 2015

This study aimed to summarize the characteristics of visitor experience for different market segments based on insect experience orientation in order to develop Ptecticus tenebrifer (Diptera: Stratiomyidae [Walker]) experience programs using local resources in the insect industrial market. A total of 325 effective samples were collected, and the attributes of insect experience orientation were connected to education, emotion, society, and ego. The survey respondents were students and parents of school-age children. Cluster analysis showed that the respondents were classified into two or three groups that were all found to be high in the prediction validity and discriminant analysis. Based on this result, the respondents were properly subdivided into three clusters for final analysis. Those three groups were: the passive group, the moderate group, and the active-orientation group. As a group aiming for various insect experiences, the active-orientation group consisted of parents whose children range in age from either 5 to 9 or from 10 to 14. This group was willing to spend 7 ~ 8,000 won on each experience program, and they preferred emotional experience programs. The passive and moderate orientation groups were most interested in having an educational experience. In order to increase people's interest in experience programs, education-oriented programs should be developed and promotional marketing should be reinforced. The results and implications of this study may be useful for the development of insect experience programs that can meet various visitor experience orientations as basic data that can contribute to the vitalization of the 6th industrialization plan for the insect industry.

• Proceedings of the Korea Information Processing Society Conference
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• 2015.10a
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• pp.113-115
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• 2015

최근 ICT/loT 기술들이 다양한 산업분야에 적용하는 사례가 늘어나고 있는 추세이다. 특히 노동 집약적인 농업 분야에도 다양한 형태로 적용되고 있지만, 대내외적으로 복잡하게 얽혀 있는 농업/농촌의 활성화를 위해서는 다른 방안 제시가 필요하다, 본 논문에서는 1차 산업을 중심으로 2차, 3차 산업과 연계 또는 융복합하여 영세 규묘의 지역 농가들 및 업체들의 클러스터화를 통해 새로운 고부가가치를 창출 시킬 수 있는 6차 산업화를 지원할 수 있는 통합 지원 플랫폼을 제안하였다. 제안된 통합 지원 플랫폼은 육묘의 품질 관리 단계에서 최종 소비자에 이르는 전 과정을 지원하는 통합 지원할 수 있는 서비스 플랫폼이다. 육묘, 생산, 가공, 유통/수출, 체험/관광, 판매, 소비에 이르는 전체 시스템을 단계적으로 연결하고, 통합 운영/관리될 수 있도록 함으로써, 농식품에 대한 신뢰도 및 지역 농가 및 지역 농촌의 경제활성화에 도움을 줄 수 있도록 하였다.

• Journal of The Korean Association of Information Education
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• v.25 no.4
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• pp.611-619
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• 2021

Artificial intelligence is at the heart of the Fourth Industrial Revolution. Education must change in order to develop the capabilities necessary for future AI-based societies. This study developed and applied artificial intelligence experience classes using Teachable machine to elementary school students, and analyzed changes in artificial intelligence understanding and interest among students. Among the 10 artificial intelligence classes, 4 classes used various artificial intelligence education platforms, and 6 classes focused on Teachable machines. Before and after the application of the program, students' interest and understanding in artificial intelligence were examined. Quantitative and qualitative studies were conducted together. Studies have shown that both students' interest and understanding of artificial intelligence has improved since the application of the program. Furthermore, based on the findings, we propose a follow-up study for the development of artificial intelligence training programs.

• 동물약계
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• no.100
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• pp.3-6
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• 2005

[ $\cdot$ ]동물용의약품 관련 법령 개정 수요조사 $\cdot$수출전시회 전략협의회 개최 $\cdot$중소기업 현장체험단 운영 $\cdot$소 부루세라병 방역보완 대책 추진 $\cdot$동물용의약품 산업현황 조사 $\cdot$동물약사감시 행정처분 결과 홍보 $\cdot$통관 단일창구 구축방안 검토 연찬회 참석 $\cdot$제4차 이사회 개최 $\cdot$수출전시회 잔략협의회 개최 $\cdot$제1차 백신제조특별소위원회 개최 $\cdot$제1차 수입백신특별소위원회 개최 $\cdot$동물약품 마케팅 교육 실시 $\cdot$백신제조특별소위원회 실무위원회 개최 $\cdot$생물학적제제 자가 품질검사 관련 건의 $\cdot$법제윤리위원회 개최 $\cdot$제2차 백신제조특별소위원회 개최 $\cdot$동물약품 GMP 실무교육 실시 $\cdot$수입 생물학적제제 국가검정 면제 건의 $\cdot$수출촉진단 회의 개최 $\cdot$조합 2005년도 알선품목 선정 $\cdot$VIV ASIA 2005 전시회 참가 결과 $\cdot$ VIV ASIA 2005 - Daily statistics report

• Journal of Korean Society of Forest Science
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• v.108 no.3
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• pp.429-439
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• 2019

The objectives of this study were to gauge the extent of the forestry business through establishing the definition of forestry industry from the perspective of economic convergence and to analyze key components that affect each growth phase of a forestry business entity by classifying them. A total of 1,397 "sixth-sector industry" management entities were certified by the Ministry of Agriculture, Food, and Rural Affairs in South Korea from 2012-2017. Of these, 259 (18.5%) were in the forestry sector. In this study, the 259 forestry management entities were further classified into three phases based on sales distribution: entrance, development, and maturity. The entrance phase (<100 million KRW), development phase (>100 million and <1 billion KRW), and maturity phase (>1 billion KRW) constituted 33.2%, 55.4%, and 12.4% of the total 259 entities, respectively. The results showed that most of the management entities were either in the entrance or development phases, and only a small portion was in the maturity phase. To identify the key variables that affect each of the phases, chi-square analysis was used. We designed the "sixth-sector industry" type as an independent variable, whereas selected region, business organization, manager age group, forest product, processing type, and service type were designated as dependent variables. The results of the analysis showed that the processing and service types influenced all three developmental phases. Moreover, as the phase advanced, processing type showed a higher proportion of health-functional ingredients, such as powder or extract from forest products, which enable to develop and produce a variety of products. Service type also changed from simple experience to integrated experience tourism and finally to tourism education. Distribution and sales channel also turned out to be a significant factor during the development phase. This study provides the basic information needed to guide government support in the implementation of a formal forestry business through convergence as well as to increase the efficiency of business management.