• 제목/요약/키워드: 4P's strategies

검색결과 407건 처리시간 0.031초

Household food insecurity and coping strategies in a poor rural community in Malaysia

  • Shariff, Zalilah Mohd.;Khor, Geok Lin
    • Nutrition Research and Practice
    • /
    • 제2권1호
    • /
    • pp.26-34
    • /
    • 2008
  • This cross-sectional study assessed household food insecurity among low-income rural communities and examined its association with demographic and socioeconomic factors as well as coping strategies to minimize food insecurity. Demographic, socioeconomic, expenditure and coping strategy data were collected from 200 women of poor households in a rural community in Malaysia. Households were categorized as either food secure (n=84) or food insecure (n=116) using the Radimer/Cornell Hunger and Food Insecurity instrument. T-test, Chi-square and logistic regression were utilized for comparison of factors between food secure and food insecure households and determination of factors associated with household food insecurity, respectively. More of the food insecure households were living below the poverty line, had a larger household size, more children and school-going children and mothers as housewives. As food insecure households had more school-going children, reducing expenditures on the children's education is an important strategy to reduce household expenditures. Borrowing money to buy foods, receiving foods from family members, relatives and neighbors and reducing the number of meals seemed to cushion the food insecure households from experiencing food insufficiency. Most of the food insecure households adopted the strategy on cooking whatever is available at home for their meals. The logistic regression model indicates that food insecure households were likely to have more children (OR=1.71; p<0.05) and non-working mothers (OR=6.15; p<0.05), did not own any land (OR=3.18; p<0.05) and adopted the strategy of food preparation based on whatever is available at their homes (OR=4.33; p<0.05). However, mothers who reported to borrow money to purchase food (OR=O.84; p<0.05) and households with higher incomes of fathers (OR=O.99; p<0.05) were more likely to be food secure. Understanding the factors that contribute to household food insecurity is imperative so that effective strategies could be developed and implemented.

디자인마케팅의 본질과 연구영역에 관한 연구 (Defining Essence and Research Scope of Design Marketing)

  • 이진렬
    • 감성과학
    • /
    • 제9권spc3호
    • /
    • pp.197-208
    • /
    • 2006
  • 현대의 기업들은 과거 이성중심의 소비자를 대상으로 하는 4P중심의 마케팅전략에서 이제 감성중심의 소비자를 대상으로 하는 기업 및 브랜드의 인지중심의 감성적 마케팅전략으로 전환하고 있다. 이에 따라, 이성중심의 마케팅전략과 감성중심의 디자인전략이 결합되어 하나의 통합된 프로세스로 소비자에게 접근하는 감성마케팅의 중요성이 증대되고 있다. 그러나 아직까지 기존연구에서는 디자인마케팅의 본질과 연구영역을 규정하여 체계적인 검증을 바탕으로 디자인마케팅을 실현하기보다는 단편적으로 마케팅의 기법등을 디자인프로세스에 적용하고 있는 실정이다. 이와 관련하여 본 연구는 디자인마케팅의 본질을 제안하고, 디자인마케팅이 실무에 적용되기 이전 단계로서 디자인마케팅의 연구영역의 규명과 각 연구영역에 대한 다양하고 체계적인 학문적 검토가 선행되어져야 된다고 주장하였다 아울러 디자인마케팅의 영역으로서 전통적인 마케팅영역의 연구영역을 근간으로 하여 3가지 분야를 범주화하였는데 이들 3가지 범주란 첫째는, 디자인은 대상으로 하는 소비자의 의사결정방식의 이해영역, 둘째, 다양한 분석적 툴의 도입과 적용 및 셋째, 상황판단에 따른 전략수립을 위한 다양한 전략툴의 적용을 제안하고 각 분야에 대한 향후 연구방향에 대하여 제안하였다.

  • PDF

전자상거래 환경에서의 무역마케팅 전략에 관한 연구 (A Study on the Global Marketing Strategies in EC Environment)

  • 강영구;황상규
    • 경영과정보연구
    • /
    • 제13권
    • /
    • pp.1-26
    • /
    • 2003
  • As a very rapid diffusion of internet business in these days, the marketing mix strategies become more important matters. In addition, because of changes in international trade patterns, and an increase of internet users, new marketing strategies are needs. There's not a business in the world that shouldn't feel threatened by the internet, but companies willing to become engaged should find big opportunities. Becoming engaged with the internet, for matters, means understanding the unique nature of the internet market and using that understanding to execute dynamic strategies. This paper is focusing the analysing the difference between the internet marketing and traditional marketing and proposing the new strategical marketing mix. In the traditional marketing environment, 4P(Product, Price, Promotion, Place) is very important, but in the internet business environment 6C(Community, Connection, Commerce, Communication, Customization, Contents) is more important.

  • PDF

인터넷 패션 쇼핑몰의 마케팅 전락략- 인터넷 패션 쇼핑몰의 사례조사를 중심으로 - (A Study on the Marketing Strategies of Internet Fashion Shopping Malls - Focused on the Case Study of Internet Fashion Shopping Malls -)

  • 신수연;김민정
    • 복식문화연구
    • /
    • 제12권1호
    • /
    • pp.41-58
    • /
    • 2004
  • The purpose of this paper was to propose the efficient strategies of internet fashion shopping malls to success in the internet shopping mall market growing rapidly. Representative 5 internet fashion shopping malls - Halfclub, Fashionplus, e-Hyundai, Hansol CSClub and LGeShop - were selected and in-depth interviews were performed to analyze their marketing 4P's strategies. The results of this study are as fellows. Five shopping malls'main targets are women in twenties and early thirties. The price strategies are various according to shopping malls'character. In general, there are small amounts of discounts on new products(about 5%) which are sold by department stores. Shopping malls executed delivery of goods by cooperation with distribution companies and direct distribution of subcontract companies. Shopping malls are sending e-mails to the members as a promotion strategy. CRM(Customer Related Management) is partially implemented. Joint purchase and various events are conducted frequently. Shopping malls guarantee exchange and refund services.

  • PDF

간호대학생의 학년별 임상실습 스트레스 대처 및 실습만족도의 차이 비교 (The Comparison of Stress Coping and Satisfaction with Clinical Practice according to the Grade of Nursing College Student)

  • 이혜숙;김은주
    • 동서간호학연구지
    • /
    • 제14권1호
    • /
    • pp.5-13
    • /
    • 2008
  • Purpose: The study was to identify the relationship among perceived stress, coping strategies and satisfaction f clinical experience in nursing students and to examine difference of grade. Methods: A total 238 nursing students (second grade: 141 students, third grade: 97 students) from K. Womens' College were provided with self reported questionnaires from July 26, 2006 to July. 30, 2006. Perceived stress was measured using Perceived Stress Scale. Coping was measured using Coping Responses Inventory-Adult form. Satisfaction of clinical experience was measured using Satisfaction Inventory. The data were analyzed by descriptive statistics, t-test, ANOVA and Pearson's Correlation Coefficient with SPSS 12.0 program. Result: Participants showed that a high level of perceived stress score $2.71{\pm}.47$ of total 4 (2nd grad) and $2.67{\pm}.35$ of total 4 (3rd grade). Approach Coping Scales score of coping strategies was $68.19{\pm}6.06$ (2nd grade), $63.38{\pm}6.69$ (3rd grade) of total 96, then coping mechanism's mean among 2nd grade nursing students was higher than 3rd grade nursing students. Satisfaction score of clinical experience in 2nd grade nursing students was $3.01{\pm}.32$ and higher than 3rd grade ($2.99{\pm}.38$). There was a negative correlation r=-.264 (p=.000) between perceived stress during clinical practice and satisfaction. It was statistically significant. There was a positive correlation r=.154 (p<.05) between satisfaction score of clinical experience in nursing students and approach coping scales score. Conclusion: With these findings, we found that the more approach coping level, the more satisfaction of clinical practice. It is needed to developing effective teaching method and coping strategies for nursing students to improve their coping ability and prepare qualified nursing profession.

  • PDF

유아 수학에서의 문제해결에 대한 이론적 고찰 (Establishing a Theoretical Rationale for Mathematical Problem Solving in Early Childhood Education)

  • 김은정;이정욱
    • 아동학회지
    • /
    • 제28권4호
    • /
    • pp.319-331
    • /
    • 2007
  • This review of literature establishes a contemporary meaning of mathematical problem solving including young children's mathematical problem solving processes/assessments and teaching strategies. The contemporary meaning of mathematical problem solving involves complicated higher thinking processes. Explanations of the mathematical problem solving processes of young children include the four steps suggested by $P{\acute{o}}lya$(1957) : understand the problem, devise a plan, carry out the plan, and review/extend the plan. Assessments of children's mathematical problem solving include both the process and the product of problem solving. Teaching strategies to support children's mathematical problem solving include mathematical problems built upon children's daily activities, interests, and questions and helping children to generate new approaches to solve problems.

  • PDF

요양보호사의 소진에 미치는 영향요인에 대한 융합연구 (A Convergence Study on Factors Influencing Burnout in Caregivers)

  • 신미정;송인자
    • 한국융합학회논문지
    • /
    • 제10권9호
    • /
    • pp.311-321
    • /
    • 2019
  • 본 연구는 요양보호사의 소진에 미치는 영향요인을 파악하고, 이를 기반으로 요양보호사의 소진감소프로그램 개발을 위한 기초자료를 제공하기 위하여 시도된 융합연구이다. 연구대상자는 G시 소재한 요양보호시설에 6개월 이상 근무한 요양보호사 중 연구목적을 이해하고 자발적으로 연구에 참여를 동의한 대상자에게 2015년 9월 설문지를 배부하여 총 185부를 분석하였다. 자료분석은 t-test, one-way ANOVA, $Scheff{\acute{e}}$ test, Pearson's correlation coefficient 및 Stepwise multiple regression을 구하여 분석하였다. 요양보호사의 소진에 미치는 영향요인은 개인역할 및 일상업무요인 스트레스(${\beta}=.307$, p<.001), 상사관계 스트레스(${\beta}=.186$, p<.021), 자신감(${\beta}=.182$, p<.005) 및 소극적 대처방식(${\beta}=.140$, p<.035)으로 총 27.5%의 설명력을 보였다. 본 연구결과를 토대로 요양보호사의 소진을 감소시키기 위해서는 스트레스를 감소하고 자신감을 상승과 더불어 대처방식을 다양화 할 수 있는 소진감소 프로그램 개발이 필요할 것으로 사료된다.

E-book 기반 플립드 러닝(Flipped Learning) 수업이 간호대학생의 비판적 사고성향, 학업적 자기효능감 전공만족도에 미치는 효과 (Effects of E-book-based Flipped Learning Education on Critical Thinking Disposition, Academic Self-Efficacy, and Major Satisfaction of Nursing Students)

  • 정미라;정은
    • 한국콘텐츠학회논문지
    • /
    • 제18권2호
    • /
    • pp.490-501
    • /
    • 2018
  • 본 연구의 목적은 간호대학생에게 E-book 기반 플립드 러닝 수업을 적용하여 그 효과를 검증하기 위함이다. 연구설계는 단일군 전후비교연구이다. 자료수집은 2017년 8월 28일부터 10월 16일까지였으며, Y시에 소재한 간호대학에서 지역사회간호학을 수강하는 2학년 54명을 대상으로 하였다. 자료분석은 SPSS Statistics 20.0 프로그램을 사용하여 기술통계, paired t-test, 피어슨 상관관계, 단계적 회귀분석을 하였다. 연구결과 E-book 기반 플립드 러닝 수업 후 비판적 사고성향(t=-8.62, p<.001), 학업적 자기효능감(t=-9.62, p<.001), 전공만족(t=-8.11, p<.001)는 통계적으로 유의미하게 증가하였다. 또한 전공만족도에 영향을 미치는 요인은 비판적 사고성향이었으며, 이들의 설명력은 13.4%(F=9.22, p<.001)였다. 따라서 간호대학생에게 다양한 교수학습법을 적용하여 비판적 사고성향을 높이기 위한 전략 방안이 필요하다.

간호대학생의 임상실습 만족도에 영향을 미치는 요인 (Factors Influencing Satisfaction on Clinical Practice in Nursing Students)

  • 전민경;김미숙
    • 한국산학기술학회논문지
    • /
    • 제18권1호
    • /
    • pp.40-48
    • /
    • 2017
  • 본 연구는 간호대학생의 정서조절능력, 스트레스 대처방식과 임상실습 만족도 간의 관계를 파악하고, 간호대학생의 임상실습 만족도에 영향을 미치는 요인을 파악하기 위한 서술적 조사연구이다. 자료 수집은 K시와 B시에 소재한 4개의 간호대학에서 3, 4학년에 재학 중인 간호대학생 201명을 대상으로 2016년 5월 1일부터 2016년 6월 30일까지 자가보고 설문지를 통하여 조사하였다. 수집된 자료는 SPSS/Win v 20.0을 이용하여 t-test, ANOVA, Scheffe's test, Pearson's correlation coefficient, stepwise multiple regression으로 분석하였다. 간호대학생의 감정조절 능력 평균은 5점 만점에 $3.79{\pm}0.48$점, 적극적 대처는 4점 만점에 $2.79{\pm}0.41$점, 소극적 대처는 $2.53{\pm}0.36$점, 임상실습 만족도는 5점 만점에 $3.58{\pm}0.46$점 이었다. 임상실습 만족도는 정서조절능력(r=.391, p<.001), 적극적 대처(r=.361, p<.001) 및 소극적 대처(r=.276, p<.001)와 통계적으로 유의한 상관관계가 있는 것으로 나타났다. 또한 임상실습 만족도에 영향을 미치는 주요 요인으로는 전공만족도(${\beta}=-.318$, p<.001)와 정서조절 능력(${\beta}=.230$, p<.001)으로, 이들 모형의 설명력은 28.1%로 나타났다. 본 연구결과를 바탕으로 간호대학생의 임상실습 만족도를 향상시키기 위해서는 간호대학생의 전공만족도를 높이고, 긍정적인 정서조절 능력을 향상시킬 수 있는 효과적인 프로그램의 개발이 필요하리라 사료된다.

가정용 고분자연료전지 시스템의 운전 방법에 따른 성능 비교 (Operation Performance of a Polymer Electrolyte Fuel Cell Cogeneration System for Residential Application)

  • 이원용;정귀성;유상필;엄석기;김창수
    • 한국수소및신에너지학회논문집
    • /
    • 제16권4호
    • /
    • pp.364-371
    • /
    • 2005
  • Fuel cell systems(FCS) have a financial and environmental advantage by providing electricity at a high efficiency and useful heat. For use in a residence, a polymer electrolyte fuel cell system(PEFCS) with a battery pack and a hot water storage tank has been modelled and simulated. The system is operated without connection to grid line. Its electric conversion efficiency and heat recovery performance are highly dependent on operation strategies and also on the seasonal thermal and electric load pattern. The output of the fuel cell is controlled stepwise as a function of the state of the battery and/or the storage water tank. In this study various operation strategies for cogeneration fuel cell systems are investigated. Average fuel saving rates at different seasons are calculated to find proper load management strategy. The scheme can be used to determine the optimal operating strategies of PEFCS for residential and building applications.