• 패션비즈니스
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• 제21권2호
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• pp.30-44
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• 2017

The purposes of this study were to (a) identify dimensions of relational benefits in the social commerce market, (b) predict the effects of relational benefits on satisfaction, repurchase intention, and word of mouth (WOM) intention, (c) examine the mediating effects of satisfaction, and (d) compare the differences in the effects of relational benefits on satisfaction, repurchase intention, and WOM intention between the two groups of market mavenism. For collecting data, a self-administered questionnaire was undertaken by an online research agency. A total of 490 usable responses were obtained from consumers who have used social commerce sites. The sample included a slightly higher number of females (50.8%) than males and age was ranged from 20 years to 40 years. An exploratory factor analysis generated four factors of relational benefits such as confidence, convenience, special treatment, and information. Multiple regression models showed that confidence, convenience, and special treatment benefits were significant predictors of satisfaction and repurchase intention; the confidence and convenience benefits were significant for WOM intention. Satisfaction significantly mediated the relationship between relational benefits and repurchase intention, and the relationship between relational benefits and WOM intention. The group with high level of market mavenism more highly perceived the relational benefits than the other groups. Confidence benefit had a significant effect on repurchase intention regardless of the level of market mavenism, while convenience benefit had a significant effect on repurchase intention in the non-market maven group. This study discussed the managerial implications for customer relationship management in the social commerce marketplace.

• 한국응급구조학회지
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• 제22권1호
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• pp.83-97
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• 2018

Purpose: The purpose of this study was to provide basic data for the development of personal protective equipment (PPE) for emergency medical technicians (EMTs) during chemical, biological, radiological, nuclear, and explosive situations. Methods: Body measurements were obtained for adults aged from 20 to 59 years from the data in the 6 th Size Korea national sizing survey. These data were compared to the sizes of protective clothing currently available in the market. In-depth interviews with active paramedics with experiences of wearing PPE were conducted. Results: Most of the imported protective clothing turned out to be unfit for Korean adults. This showed the urgent need for developing appropriately sized protective clothing for Korean emergency technicians. In total, 55.0% of the respondents indicated that the current protective clothing is unsafe, and 71.0% requested the clothing to have level C protective performance. Regarding the design, many people wanted hooded all-in-one type of clothing. Conclusion: Considering these requirements, most of the wearers wanted their protective clothing to be fundamentally protective of their body, be available in various sizes with adjustable parts, and easy to wear and take off. They also wanted the clothing to be secure in clear sight, while not revealing any parts of their body and not interfringe with their ability to communicate with others.

• 한국의류학회지
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• 제43권1호
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• pp.65-80
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• 2019

Mobile shopping has spread rapidly in the consumer's daily life, and numerous fashion companies have now launched a mobile shopping application. By focusing on mobile social commerce apps, this study was to: (a) segment consumers based on loyalty and switching intentions, (b) to test differences in perceived service quality and switching barrier factors among segments, and (c) examine the effects of perceived service quality and switching barriers on loyalty intention. A total of 550 responses were obtained from mobile users in their 20s to 40s who purchased fashion products through a social commerce app in the last six months. Consumers were classified into four clusters: split-loyals, latent loyals, habitual loyals, and switchers. The split-loyal group showed the highest level of mean scores on perceived service quality and switching barrier factors; however, the switcher group showed the lowest mean scores. Of service qualities, app design had a significant effect on loyalty intentions in both split-loyal and latent loyal groups; the factors of ease of use and privacy had significant effects on loyalty intentions in switchers. Of switching barrier factors, virtual relationship had the most strongly effect on loyalty intention for the four segments.

• Asian Pacific Journal of Cancer Prevention
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• 제16권4호
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• pp.1633-1636
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• 2015

Background: The advantages of Rapid Arc plans versus Intensity modulated radiotherapy plans for Carcinoma left breast were analyzed. Materials and Methods: In this study 20 Post mastectomy carcinoma left breast patients were analyzed. Both Intensity modulated Radiotherapy and Rapid Arc plans were generated for these patients. IMRT plans with 7 beams in an arc fashion and VMAT plans with two semi arcs were made to achieve 95% dose coverage to 100% volume. The plans were evaluated using Dose volume Histograms. Results: The mean Conformity and Homogeneity index in VMAT is found to be 1.05 and 0.065 respectively whereas in IMRT it was 1.07 and 0.069. The 20% volume of Heart received a mean dose of 960cGy in VMAT and 1300cGy in IMRT. The mean dose was 1236cGy in VMAT and 1870cGy in IMRT. The ipsilateral Lung received 3395cGy to 5% volume and 1840cGy to 20% volume on an average and the mean dose was 1205cGy in VMAT, while the same were found to be 3525cGy, 2012cGy and 1435cGy respectively in IMRT. The Contralateral Lung received a mean dose of 505cGy in VMAT and 553cGy in IMRT. The mean Monitor units in VMAT were 512MU and 1170MU in IMRT. The NTID in VMAT is $108.8{\times}10^5Gycm^3$ and $110.1{\times}10^5Gycm^3$ in IMRT. Conclusions: The target coverage, homogeneity and Conformity index were better in VMAT plans. The Ipsilateral Lung and heart dose were very less in VMAT plans. The Contralateral Lung dose and the Normal Tissue Integral Dose were also lesser in VMAT plans however the difference is not very appreciable. The MU in VMAT plans is almost 50% that of the IMRT plans which results in the reduction of treatment time. On the whole VMAT proves to be a better modality for treating Ca. Left Breast Patients.

• 한국의류산업학회지
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• 제6권4호
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• pp.515-521
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• 2004

The Purpose of this study was to investigate the effect of body fat on thermophysiological responses and subjective sensations under hot environment. Fifteen female college students volunteered as subjects. Subjects were organized into three groups - low body fat group(L group : less than 20% of body fat), medium body fat group(M group : 20%~30% of body fat) and high body fat group(H group : More than 30% of Body fat). The experiment was carried out in a climate chamber of $32^{\circ}C$, 60%RH with the repeat of having 'Exercise' and 'Rest' period. The results of this study are as follows ; Rectal temperature maintained higher in M group and L group than in H group in the period of exercise 1. High body fat was so effective in keeping the core temperature, it seems that as was usually the case in cold environment. The mean skin temperature was the lowest value in H group but the ratio of mean skin temperature change was clearly high value in H group. The above facts indicated that thermophysiological response occurs rapidly in H group. Blood pressure, pulse rate and metabolic rate of H group showed the highest values and those of L group showed the lowest value in all period of experiment. Effective of sweating rate was higher in H group than other groups. In subjective sensations, The H group felt more pleasant and comfortable than M group. With these results in mind, people of H group responses more actively for thermal regulation in a hot environment, and these leads H group to feel more pleasant and comfortable.

• 마케팅과학연구
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• 제20권1호
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• pp.35-48
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• 2010

今天, 受到成熟零售市场挑战的时装市场需要新的 "品牌发展" 典范来提高他们的竞争优势. 时装市场的一个重要议题是为满足消费者由于生活方式的变化而产生的特别需求所进行的生活方式品牌扩张. 时装品牌扩张到生活方式产品类别, Y世代和婴儿潮可以说是新兴的 "前景"(婴儿潮的消费者正在改变他们的生活方式. Y世代正经历着他们生命阶段的变化). 他们有购买新产品的需求. 因此, 服装公司为品牌扩张注重消费群从而在新的产品类别中建立和管理他们的品牌资产是乐观的. 本文的研究目的是(a)评估母品牌和子品牌的品牌资产. (b)鉴定消费者对品牌扩张的感知营销因素. (c)评估两个选择的群体(Y世代和婴儿潮)的营销因素和扩张到生活方式的产品类别(包括家居时尚产品)品牌的品牌资产之间因果关系的结构方程模型. 关于理论框架, 本文关注传统的营销4P组合来鉴定哪个营销因素在品牌扩张资产方面更重要. 比较营销可以建立 "品牌扩张资产", 从而成功的进入新类别. 借鉴相关的文献, 通过关注选择的消费者(Y世代, 婴儿潮), 本研究发展的研究假设结合了品牌资产因子和营销因素. 在品牌扩张至生活方式产品的背景下, 品牌资产的构念包括品牌认知/联合, 品牌感知(例如感知质量, 情感价值)和从CBBE因子(Keller, 2001)中而来的品牌共鸣. 据推测, 通过品牌扩张至生活方式产品, 市场营销要素在品牌认知/联合, 品牌感知方面创建品牌扩张资产, 进而影响品牌的共鸣. 为了收集数据, 样本由韩国Y世代的女性消费者和在婴儿潮中出生的消费者. 这些在婴儿潮中出生的消费者由于生活周期的改变而对生活方式产品有较高的需求. 在韩国Y世代(n=326)和婴儿潮(n=325)的女性消费者中共有651份有用的问卷被使用. 我们用LISREL8.8测试了使用相关矩阵的结构和测量模型. 结果显示品牌扩张的感知营销因素包括三个因子: 价格/店铺形象, 产品和广告. 在Y世代的模型中, 价格/店铺形象对品牌资产因素有积极的影响(例如品牌认知/联合, 感知质量). 同时, 在品牌扩张中产品对情感价值有积极的影响. 品牌认知/联合有可能提高感知质量和情感价值, 从而对扩张至生活方式产积极的品牌产生品牌共鸣. 在婴儿潮消费者模型中, 价格/店铺形象对感知质量有积极的影响, 感知质量可以创造品牌扩张的品牌共鸣. 产品对质量感知和情感价值有正的影响, 这些都会消费者产生对扩张至生活方式产品的品牌的品牌共鸣. 但是, 在这两个群体中广告和品牌资产都是负相关. 本研究为时装营销者提供了发展成功的品牌扩张战略以及可持续的竞争优势的见解. 本研究补充和扩展了先前的有关通过营销努力的因素促使品牌扩张成功的研究. 研究结果支持为进入新的产品类别, 时装品牌扩张(Aaker and Keller, 1990; Tauber, 1998; Shine et al., 2007; Pitta and Katsanis, 1995)和营销行动的增效作用. 因此, 我们推荐营销者同时针对Y世代和婴儿潮一代通过标准化的营销推广进入新产品类别(例如家具)可以降低营销成本. 时装营销者可以(a)提供高价的产品线. (b)在韩国通过零售渠道(例如专门百货商店)强调高档特征的商店形象定位. (c)结合服装与生活方式产品包括新颖的款式和设计师的限量版. 对品牌资产,成功品牌延伸的关键是消费者的品牌认知度和品牌联合,确保新产品类别的品牌特征. 对于营销者来说, 在进入新产品类别的时候知道什么有助于更具体的联合是必要的. 对时装品牌而言, 品牌扩张的第二个关键是进入 "奢侈" 生活方式新产品类别的途径. 更高的价格或店铺形象都对质量感知有影响. 而质量感知可以引起品牌共鸣. 更重要的是, 本研究提高了对品牌扩张的理论理解并对营销者提出了在制定针对Y世代和婴儿潮一代消费者的行销项目时的方向.

• 한국염색가공학회지
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• 제20권3호
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• pp.8-17
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• 2008

For the purpose of standardization and practicability of natural dyeing, the mordanting and dyeing properties of turmeric was studied. In this study, the colorants of turmeric were extracted with boiling water. Chitosan-crosslinked cotton fabrics was dyed with aqueous extract of turmeric and their dyeabilities on the fabrics were studied. Additionally the fastness to washing and light were also investigated. Cotton fabrics were treated with a crosslinking agent epichlorohydrin in the presence of chitosan to provide the cotton fabrics the dyeing properties of natural dye(turmeric) by the chemical linking of chitosan to the cellulose structure. The chitosan finishing and durable press finishing of the cotton fabrics occurred simultaneously in the mercerization bath. The dyeability(K/S), which was obtained by CCM observation, remarkably became increased when the crosslinked chitosan concentration was higher. Dyeability of turmeric was improved on chitosan-crosslinked cotton fabric rather than only cotton fabric, while the saturated dyeing time was 20minutes at $60^{\circ}C$. The hue value indicated greenish yellow with increasing the crosslinked chitosan concentration. And the color fastness to washing and light was almost the same.

• 패션비즈니스
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• 제19권1호
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• pp.141-150
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• 2015

The present study was undertaken to evaluate effects of eco-friendly underwears(three kinds of natural dying underwears) in patients with atopic dermatitis. We recruited 45 patients with atopic dermatitis admitted to Dongshin Oriental Hospital from August to September 2013. These patients were divided into three groups (A, B and C). Each group include 15 patients and three kinds of natural underwears dyed with polygonum tinctorium, loess, and non-dyed general cotton were given, respectively. We also used SCORAD index and digital infrared thermal imaging to investigate the effects of each eco-friendly underwear in patients with atopic dermatitis. In SCORAD index, Group A after wearing loess-dyed underwears for 4 weeks showed statistically significant reduction to 27.96 (P<0.05) compared to 34.20 before wearing loess-dyed underwears. In Group B after wearing polygonum tinctorium-dyed underwears for 4 weeks, SCORAD index and objective severity assessment were markedly reduced into 22.97 (P<0.01) and 18.17 (P<0.01) compared to 35.95 and 27.89 before wearing polygonum tinctorium.-dyed underwears, respectively. In Group C after wearing general cotton (non-dyed) underwears for 4 weeks, there was statistically no difference in SCORAD index, objective severity assessment and body temperature between before and after wearing general cotton (non-dyed) underwears. Taken together, polygonum tinctorium-dyed underwears used to patients with atopic dermatitis shows significant amelioration in atopic symptoms than loess-dyed underwears as well as general cotton (non-dyed) underwears.

• 패션비즈니스
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• 제15권5호
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• pp.195-219
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• 2011

The purpose of the study is to analyze Hollywood actresses' makeup in formative characteristics and see the transition of the change for the usage as the fundamental materials to develop the future makeup field academy with the focus focused from 1920s to 2000s when the cosmetic industry began in earnest. The content of the study is to see the transition of the change by analyzing makeup of each era in formative aspect after seeing the transition of the makeup change in the social background by classifying by 10 years from 1920s to 2000s with related literature as the center in the theoretical background. The method of the study is to analyze makeup in formative aspect with total 180 pieces of pictures selected by two experts among their photos by selecting four actresses by each era and analyze Hollywood actresses' advertisement pictures which can be called as beauty icons at that time. Analysis frame to analyze the formativeness established new classification frame based on theories of Marian L. Davis, Marilyn Revell Delong, and Kang to analyze line, shape, texture, and decoration, and researcher's analysis frame was prepared based Munsell's color circle, tone analysis of P.C.C.S color system, and Kang's makeup color name to analyze colors. The result of the study is like below. Generally 20s and 30s highlighted line of eyebrows, 40s naturalness, 50s and 60s highlighted eye makeup, and from 70s makeup was focused on health, in 80s colorful makeup was boom, and 90s and 2000s has shown characteristics focused on texture of face.

• 한국의류산업학회지
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• 제21권1호
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• pp.67-74
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• 2019

This study aims to investigate the relation between pressure, 3D length change, and subjective pressure sensation in sports brassieres. Seven Korean women in their 20s and 30s were chosen as subjects. In the experiment, the subjects evaluated four types of sports brassieres wherein the lower band was changed. The results of the study were as follows. The pressure according to the measurement position was lower at the front part than at the side and back parts (p<.05), and there was no difference in the pressure according to the brassiere type. It was observed that brassiere C, which had the higher extension band, was elongated more than the other brassieres when worn. In the case of brassiere B, which had a slit in the front center, it was observed that the 3D length of the front part changed very little as the slit spreads, and the back part stretched in a manner similar to those of the other brassieres. Subjective pressure sensation was statistically different only at the front and the side of the lower band. Brassiere B(with a silt) demonstrated the least subjective pressure sensation; the pressure sensation was high when wearing brassieres A and D (p<.05). Brassieres B and C were also preferred for overall comfort. In conclusion, it was observed that the substitution of material and morphological transformation affect subjective sensation.