• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.645-650
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• 2007

게임 개발 방향은 주로 많은 비중을 차지하는 10대 및 20대의 남성을 대상으로 이루어져왔다. 그러나 최근 여성게이머의 증가와 여성을 대상으로 하는 게임의 등장 등 게임소비자의 구성이 다변화되어가고 있다. 이러한 상황에 비해, 게임이용자에 대한 연구나 실태조사는 성별간의 차이를 감안하여 분석한 사례가 매우 드물고, 이와 함께 새로이 유입되어 증가 추세에 있는 여성 게이머들이 선호하는 게임 개발은 여전히 활성화되지 못하고 있다. 본 연구는 게임장르별 게임이용 방식 및 선호에 대한 견해를 남성과 여성으로 구분하여 살펴보고, 더 나아가 남성과 여성 각각의 주요 게임장르별 이용방식 및 견해의 차이를 분석함으로써, 게임콘텐츠의 개발 방향이 타겟이 되는 소비자의 성별에 차별적인 요인을 감안하는 것이 필요함을 보여주고자 하였다. 특히 각 장르별로 선호하는 게임 요소에도 차이를 보이고 있어 보다 세분화된 콘텐츠 구성방식에 대한 고민이 요구된다.

• 한국IT서비스학회:학술대회논문집
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• 2009.05a
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• pp.341-344
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• 2009

네트워크(Network) 라우터(Router)와 스위치(Switch) 장치에서 수많은 패킷(Packet)이 통과된다. 네트워크에 연결된 컴퓨터가 20대일 경우에 일일 평균 패킷 전송양은 약 400GB 정도에 이른다. 이러한 패킷 데이터를 분석하기 위해서는 수집된 데이터를 디스크 장치에 저장할 수 있는 대규모의 저장공간과 주기적인 백업이 필요하다. 수집된 데이터 원형에는 사용자가 원하는 정보뿐만 아니라 불필요한 정보가 산재해있다. 따라서 수집된 데이터를 원형 그대로 저장하는 것이 아니라 원하는 정보(Information)와 지식(Knowledge)이 유지되고 쉽게 식별될 수 있도록 데이터를 가공해서 요약된 정보를 유지하는 것이 효과적이다. 전 세계적으로 네트워크를 통과하는 패킷 데이터의 양이 헤아릴 수 없을 만큼 증가하고, 인터넷 보급률이 증가함에 따라서 인터넷 사용자 및 소비자의 정보 분석의 필요성이 부각되고 있다. 본 논문에서는 네트워크에서 수집된 패킷 데이터에 적합한 데이터 전처리 기법(preprocessing)을 제안한다.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.1-13
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• 2018

Senior business has been paid attention due to rapid global aging and baby boomers turning 60. However, senior business is not successful as expected because of a lack of understanding of consumers and small size of Korean domestic market. Understanding of senior consumers and overseas markets and providing attractive product and service contents needs to overcome the current challenges. Therefore, this study explores and compares consumers of different generation and different countries. We employ consumption value theory and analyze which consumption values are perceived strongly by each four group(Korean consumers in their 20s, Korean their consumers in 50s, Chinese consumers in their 20s, and Chinese consumers in their 50s). We conducted online survey to compare consumption values among samples of consumers in two countries: Korea and China. There are forty survey instruments in twelve consumption values. The results can be used to develop a strategy for planning, developing, distributing, and promoting product and service contents which consumers, in particular baby boomers, have a strong intention to purchase it.

• The Korean Journal of Food And Nutrition
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• v.32 no.1
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• pp.50-60
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• 2019

The importance and satisfaction with the purchasing characteristics and choice attribute of home meal replacement (HMR) products for consumers aged between 20 and 40, or over 50. In addition to identify the factors that must be first considered in the development of HMR products importance-performance analysis. 791 consumers aged between 20 and 40, or over 50, living in Seoul have experience in purchasing HMR participated in the survey. The survey consisted of four sections: The purchasing characteristics of HMR, the importance and satisfaction with HMR choice attribute, and general questions. T-tests and IPA were conducted to compare the groups of consumers aged between 20 and 40, or over 50. The factor analysis show the following results: 0.899 for "convenience", 0.094 for "hygiene", 0.871 for "quality", 0.834 for "taste", and 0.822 for "price". The average score of the importance of the choice attribute when purchasing HMR products 3.50. For consumers aged between 20 and 40, the score 3.49. For consumers over 50, the score 3.52. There is a significant difference "hygiene (p<0.001)", "quality (p<0.05)", and "price (p<0.05)". For consumers aged between 20 and 40, the score 3.72. For consumers over 50, the score was 3.78. There a significant difference only in "hygiene (p<0.05)". The results of the IPA demonstrate that the categories that belong to "Focus here" are "new HMR products" and "diverse HMR products" for all consumers aged between 20 and 40 and over 50. Hence, food companies should endeavor to develop new and diverse HMR products first.

• Food Science and Preservation
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• v.15 no.6
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• pp.810-815
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• 2008

Improving quality is a very important component of maintaining competitiveness of agricultural products. However, evaluation of 'high quality' indicates it is a very abstract concept and independent of some quality attributes, leading to differences in the perception of quality. Thus, there is a pressing need to objectively define 'high quality' and to develop basic technologies for its measurement, for application in the production, storage and distribution of competitive agricultural products. To objectively quantify apple quality, a survey was conducted on consumer preferences and awareness of quality attributes including color, taste, flavor and shape. The survey questionnaire targeted male and female adults (463 persons) ranging in age from 20 to 59 years. The questionnaire was based on purchases made at a wholesale market (50.1%) or a traditional market (18.8%). The majority of purchases were as small packets (62.0%) or as individual pieces (20.5%). Apples of moderate size (fist size, 60.5%) were preferred over small (4.3%) or large (32.6%) apples. The questionnaire provided consumer data on external quality attributes including color, shape and variety. Taste attributes were evaluated in relation to the balance between sour and sweet taste, and flavors peculiar to apples.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.436-447
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• 2021

The boycott of Japanese products triggered by Japan's economic retaliation has heated up the Republic of Korea. This study examined the factors affecting the boycott participation intention in 217 college students and ordinary people in their 20s and 30s. The results of the study showed that perceived egregiousness, self-efficacy, and subjective norm had a positive effect on boycott participation intention, and perceived egregiousness had an indirect effect on boycott participation intention through anger. In addition, these overall impacts were moderated by online and SNS news usage. This study is significant in providing academic and practical implications for understanding boycott phenomena by verifying various influencing factors on consumer boycott intentions and comprehensively reviewing the mediating effect of anger and the moderating effect of online and SNS news usage.

• Journal of the Korean Applied Science and Technology
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• v.39 no.2
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• pp.348-358
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• 2022

This study attempted to verify the influence of appearance satisfaction on interest in eye makeup and makeup care behavior in female consumers and provide basic data which are needed to plan marketing strategies and develop cosmetics in the cosmetics market. For this, a questionnaire survey was performed against adult women in their 20-50s from the capital region. A total of 399 copies were used for final analysis, and the results found the followings: First, differences were found in appearance satisfaction, interest in eye makeup and makeup care behavior by general characteristics. In other words, interest in eye makeup started with 'self-care', showing interest in chasing a trend. Second, concerning the effects of appearance satisfaction on interest in eye makeup, as the respondents were more satisfied with their facial contour, they were more interested in eye makeup. Third, in terms of the influence of appearance satisfaction on eye makeup care behavior, as they were more satisfied with their skin conditions, trend-setting makeup care behavior increased. Consequently, increase in appearance satisfaction enhanced interest in eye makeup, having an influence on makeup care behavior.

• Journal of Korean Ophthalmic Optics Society
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• v.20 no.4
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• pp.425-435
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• 2015

Purpose: This study analyzed the names of optical shops currently used in Korea and is to investigate the optical shop names that customers prefer. Methods: We used the 351 names of optical shop all over the country as a sample, and surveyed 296 people aged between 20s~30s in Seoul and Gyeonggi provinces to collect the data. Results: The most used names are currently English names (54.4%) and names of with 2 syllables (30.5%) and 3 syllables (32.5%). For more than 4 syllables, the names included Eye (26.0%) and Glasses (24.3%) are being used a lot. For the name awareness, Korean names (63.0%) was the highest and followed by 1syllable (34.5%) and 5 syllables (20.9%). Conclusions: For the improvement of optical shop awareness, Korean name with 1 to 3 syllables and words related glasses are recommended.

• Journal of the Korean Society of Food Science and Nutrition
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• v.43 no.2
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• pp.309-317
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• 2014

The purpose of this study was to investigate convenience foods at convenience stores, by examining consumption patterns, as well as the degree of checking food-nutrition labeling. In this study, 208 workers in Busan in their 20s or 30s were surveyed using 1:1 interview questionnaires. The weekly usage frequencies of cup-ramyeon, gimbap, ramyeon, and sandwiches were 41.0%, 39.4%, 32.7%, and 19.0% respectively. The usage frequency of convenience foods was 12.0% for 'over 5 times/week', 23.0% for '3~4 times/week', 31.7% for '1~2 times/week', 29.8% for '1~2 times/month', and 3.4% for zero usage. Workers in their 20s showed a significantly (P<0.05) higher rate in the '3~4 times/week' as well as '1~2 times/week' intervals than workers in their 30s. Single people showed a significantly (P<0.01) higher rate than married people. Workers in their 20s showed a significantly higher score for the '3~4 times/week' as well as '1~2 times/week' intervals (P<0.05). The mean score of checking food labeling was 4.02/5.00 for the manufacturer's date, or expiration date, 3.23/5.00 for weight or volume, 2.99/5.00 for cooking method, and 2.85/5.00 for storage method. Females showed significantly (P<0.01) higher rates for checking the manufacturer's date or expiration date, as well as source of the raw material. Single workers showed significantly (P<0.01) higher rates for checking the manufacture's or expiration date as well as storage method. The mean score for checking nutrition labeling was 3.06/5.00 for calories, 2.84/5.00 for trans fat, 2.80/5.00 for sodium, and 2.76/5.00 for cholesterol. Females showed a significantly (P<0.01) higher rate for six of 10 items. Workers in their 20s showed a significantly (P<0.05) higher rate for four of 10 items. Expert officials showed significantly higher rate for six of 10 items (P<0.05) and two of 10 items (P<0.01), respectively.

• Journal of the Korean Society of Food Culture
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• v.32 no.5
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• pp.383-393
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• 2017

This study was conducted to analyze the dietary lifestyle of local Chinese consumers and to classify dietary characteristics according to their dietary lifestyle factors and dietary behaviors. This investigation was conducted for 1 month from 1 January 2017 targeting 300 adult males and females living in China using the online survey company surveymonkey. Four factors relating to dietary lifestyle were identified, gourmet factor, healthy factor, convenience factor and economic factor, and these were grouped into 4 clusters according to their dietary lifestyle factor scores. Group 1, the gourmet economy group, showed a high percentage of living alone and a high frequency of eating out, but a relatively low percentage of three regular meals per day. Their dietary lifestyle was sensitive to gourmet factors and economic factors, but less sensitive to health and convenience factors. Group 2, the wide interest group, contained a high percentage of individuals in their 30s, as well as more highly educated individuals and a higher income than other groups. Because their dietary lifestyle scores tended to be higher than those of other groups, they sought a variety of new foods and gourmet meals for enjoyment of dining and life, as well as well-being food materials and foods related to health. Group 3, the health economic group, constituted a family-type consumer group with lower income level than the other groups. Members of this group were seeking health food and natural food in their dietary lifestyle and tended to pursue a high economic profit ratio when purchasing food. Finally, group 4 showed a relatively higher percentage of women over 30 and individuals with a college level or higher education than the other groups. This group was more interested in health and taste than price and convenience, and showed the highest LOHAS orientation among middle aged Chinese women. Moreover, members of this group directly utilized their knowledge regarding nutrition in real life.