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Mobile Shopping Motives and Fashion Application Acceptance (모바일 쇼핑동기와 패션애플리케이션 수용)

  • Lee, Mi-Jin;Lee, Kyu-Hye
    • Journal of Digital Convergence
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    • v.11 no.1
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    • pp.153-163
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    • 2013
  • The application demand has been rapidly increasing along the growth of smart devices. Companies actively use the application as marketing tools. In particular, fashion businesses expect the improvement of customer loyalty and brand image by using the applications as the communication channel with consumers. This paper investigated the relationship between mobile shopping motives and mobile shopping acceptance. Influence of such variables on perceived importance of various fashion application attributes was also accessed. Data from male and female respondents were analyzed for the empirical study. Results indicated that mobile shopping motives were classified into convenience, ubiquity, impulsiveness and economic motives. Fashion application attribute was classified into contents, continuous management, design/visibility, downloading and community. Mobile shopping motives had significant correlation with fashion application acceptance. Shopping motives and fashion application acceptance had significant impacts on perceived importance of various fashion application attributes.

The Effect of Uncertainty Avoidance on Purchase Deferral Intention in Online Shopping : The Moderating Effect of Consumption Values (온라인 소비자의 불확실성 회피성향이 구매연기의도에 미치는 영향 : 소비가치의 조절효과를 중심으로)

  • Kim, Eun-cheol;Kim, Da-young;Kim, Pu-reum;Kang, Do-yoon;Park, Euna
    • Journal of the Korea Convergence Society
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    • v.10 no.11
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    • pp.283-288
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    • 2019
  • This study investigated how consumer's uncertainty avoidance affect purchase deferral intention when purchasing high-involved products (i.e. laptops) in online shopping, and we looked at whether utilitarian/hedonic consumption value has a moderating effect in this relationship. Results showed the higher the uncertainty avoidance, the higher the deferral intention. Also, only the utilitarian consumption value had moderating effect in this relationship. This means that in an information overload situation like online shopping, consumers are more likely to delay their purchase intention when they have more uncertainty avoidance. Thus, to prevent this purchase delay, marketers should selectively present relative product information, strategically emphasize the importance of certain product attribution to reduce consumers' uncertainty of the product or highlight the utilitarian values of product attributes that are expected to have a significant impact on decision making.

Exploring the Applicability of Voice-based Psychological Counseling Agent (음성 기반 심리상담 에이전트의 활용 가능성 탐색 연구)

  • Kim, Ji Geun;Yang, Hyunjung;Lee, Ji-Won
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.144-156
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    • 2021
  • This study was conducted to explore important factors to consider when designing voice-based psychological counseling agents amid the increasing use of conversational agents in counseling and psychotherapy. 48 participants selected their preferred agent's voice among four types (young women and men, middle-aged women and men) and had a conversation with a psychological counseling agent. They also evaluated the reasons for voice selection, mood changes, perception of the agent's characteristics, and counseling outcomes. As a results, the agent's voice type selected according to the user's gender was not statistically significant. However, the qualitative analysis showed 'comfort' of the voice was an important factor. Next, the user's mood improved significantly after the conversation with the agent, which confirmed the intervention effect. Finally, it was found that expertness and attractiveness perceptions toward the agent contributed to the counseling outcomes. The implications of the study and suggestions for future research were discussed.

Analysis of Induced Heterophoria Variations by Repeated Binocular Vision Examinations (반복된 양안시 검사로 유발된 사위도 변화 분석)

  • Leem, Hyun-Sung;Lee, Eun-Hee;Song, Yun-Young;Jung, Mi-A
    • Journal of the Korea Convergence Society
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    • v.9 no.12
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    • pp.281-286
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    • 2018
  • The purpose of this study was to evaluate the degree of heterophoria variations according to visual fatigue induced by increasing number of examinations while repeating binocular vision examinations. Twenty - one adults in their twenties who had no heterotropia other eye disease or systemic disease underwent binocular vision examinations. As the examinations progressed, the degree of heterophoria increased in both orthophoria and heterophoria. When the distance examinations was repeated 5 times, orthophoria increased degree of $1.56{\Delta}$ heterophoria. and heterophoria increased degree of $1.63{\Delta}$ heterophoria. When the near examinations was repeated 5 times, orthophoria increased degree of $1.78{\Delta}$ heterophoria. and heterophoria increased degree of $2{\Delta}$ heterophoria.. As the number of examinations increased, the result gradually deviated from the normal range as visual fatigue increased. The degree of the variation is judged to be enough to make the wrong prescription in the clinic. In conclusion, it was found that the binocular vision examinations should be conducted more accurately and promptly.

The Effect of Mirroring Environment on the Attitude of Client in Counselling (상담 시 거울 환경이 내담자 태도에 미치는 영향)

  • Kim, Mi-So;Seo, Seon-Yeong;Lee, Eun-Sol;Jeon, Na-Hyeon;Jo, A-Hae;Kim, Eun-Joo
    • Journal of Digital Convergence
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    • v.17 no.6
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    • pp.427-431
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    • 2019
  • The purpose of this study was to investigate whether the mirror environment influences the attitude of the client when counselling. A group of 16 experimenters, 16 controls, a group with a mirror environment, and 32 men and women according to the presence or absence of interventional mirror environments in the control group. There was a statistically significant difference in the 'self - alienation' factor of the Authentic Scale(AS) in the experimental group that provided the mirror environment. There was no significant difference in the Semantic Differential Scale(SDS) between the experimental group and the control group. This study was conducted to investigate whether the presence of the mirror environment affects the client 's authenticity. There were significant differences in some of the factors of the Authentic Scale.

Low frequency critical bandwidths of Korean normal hearing adults (한국 정상 성인의 저주파수 임계 주파수 대역 특성에 관한 연구)

  • Moon, Jihyun;Jeon, Kyongeon;Lim, Dukhwan
    • The Journal of the Acoustical Society of Korea
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    • v.41 no.1
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    • pp.70-75
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    • 2022
  • The critical bandwidth represents response interactions with respect to a signal tone and their neighboring bands. This study was to analyze the critical bandwidths of a clinically important 500 Hz tone in Korean young male and female subjects (male = 10, female = 10) at a conversational level (60 dB HL). Data were measured with notched band noise and two alternative forced choice methods. Results showed that the critical bandwidth was slightly greater (95 Hz) than the previous Western measures. There were no statistically significant differences in gender, nor were there any significant differences in lateralization of the ear (p > 0.05). These results may have implications in optimizing effective tinnitus masking or the related clinical applications.

Epidemiologic Study of Zoophilic Dermatophytoses between 2010 and 2016 (2010~2016년 동안 동물친화성 피부 사상균 감염의 역학적 연구)

  • Kim, Su Jung
    • Korean Journal of Clinical Laboratory Science
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    • v.49 no.4
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    • pp.439-445
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    • 2017
  • In recent years, change in life patterns gave rise to an increase in the number of families with companion animals, and as a result, frequent dermatophytes infections have been reported. Microsporum canis, Trichophyton mentagrophytes, and Trichophyton verrucosum, are among these species of zoophilic dermatophytes. Trichophyton mentagrophytes are transmitted to humans by contact with wild animals. Infection from it causes strong inflammation in humans. Conversely, Trichophyton verrucosum is transmitted by contact with cattles. Microsporum canis will become latent carriers in cats or dogs, causing infectious diseases when it comes in contact with humans. We investigated zoophilic dermatophytes isolated according to annual, sex, age, season, body sites, and clinical types between 2010 and 2016. According to our results, the isolation rate of zoophilic dermatophytes was 0.37%, among which, 88 T. mentagrophytes, 228 Microsporum canis, and 18 Trichophyton verrucosum were isolated in human. It is interesting to note that Microsporum canis has been on the rise since 2014. Microsporum canis and Trichophyton verrucosum were highly isolated in females, but T. mentagrophytes was isolated similarly in both sexes. According to an age-based survey, the isolation rate was higher in children younger than 10 years. Our results is a valuable data for predicting and studying the isolation of zoophilic dermatophytes in the future.

The Difference of Tear Break-Up Time by the Fitting States of Soft Contact Lens in Normal and Dry Eyes (정상안과 건성안에서 소프트렌즈 피팅 상태에 따른 비침입성 눈물막 파괴 시간의 차이)

  • Jung, Da I;Lee, Heum Sook;Kim, So Ra;Park, Mijung
    • Journal of Korean Ophthalmic Optics Society
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    • v.15 no.4
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    • pp.339-346
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    • 2010
  • Purpose: The study was performed to compare the difference of non-invasive tear break-up time (NIBUT) with alignment or steep fitting of soft contact lens in normal and dry eyes. Methods: Total 40 eyes (aged 20~30 years) were classified to the normal (n=20) or dry eye group (n=20) by the diagnosis methods for dry eyes and worn soft contact lens (polymacon material) with alignment or steep fitting. NIBUTs of lens wearers were separately measured at the points of before wearing, immediately after wearing and after stabilization of tear film. Results: With alignment fitting, averaged NIBUT in the dry eye group after stabilization of tear film was not significantly different from that of the normal eye group. However, averaged NIBUTs in the normal and dry eyes had significant difference when measured immediately after lens wearing. However, the number of eyes having NIBUT less than 4.0 second was 30% higher compared to the number of normal eyes with steep fitting when measured immediately after wearing. Some shorten NIBUT in dry eyes with steep fitting was also shown after stabilization of tear film. Conclusions: These results suggest that wearing soft contact lens in dry eyes differently affect tear film compared to normal eyes. Thus, dry eyes need more advertent fitting for contact lens wearing because of unstable tear film.

A Study on the Trend of Acquiring National Technology Certificate of Nail Beautician (네일 미용사 국가기술 자격증 취득 동향에 관한 연구)

  • Park, Jang-Soon
    • Journal of Industrial Convergence
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    • v.20 no.3
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    • pp.81-87
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    • 2022
  • The purpose of this study is to investigate the actual conditions of students before and after acquiring national technical qualifications for nail cosmetologists, and to provide basic data for building systematic data according to students' competency and effective educational methods for acquiring qualifications. The statistical package program SPSS v 18.0 was used for the trend of acquiring national technical qualifications for nail cosmetologists among each variable according to careers in the nail beauty industry for nail beauty students residing in Gwangju. As a result of using the statistical package program SPSS v 18.0, the analysis showed that the proportion of women (80.8%), single (70.8%), 20s (47.7%), college or university graduates (26.2%), and students (42.3%) was high. In addition, as a result of cross-analysis of the period and cost according to gender for obtaining the national technical license of the nail beautician, it was concluded that the Pearson chi-square significant probability (p) was .416 and .899, respectively, and there was a difference between men and women. The field experience of the nail beauty industry was found to have a significant positive (+) effect on the training period, course cost, educational institution, and exam experience (p <.001) for obtaining a certificate. Based on the results of this study, it is necessary to promote the development of nail beauty marketing and to present a constructive vision of the nail beauty industry to be pursued in the future.

Clinicostatistical Analysis for 53 Cases which were performed Microlaryngeal Surgery under Suspension Laryngoscope (Suspension Laryngoscope 하에 후두미세 수술을 시행한 53명에 대한 임상통계학적 고찰)

  • 전하동;최인환;추광철;김선곤
    • Proceedings of the KOR-BRONCHOESO Conference
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    • 1979.05a
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    • pp.6.3-7
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    • 1979
  • During last two. decades, microlaryngeal surgery opened now era in the laryngeal surgery. In 1960, using Lynch's suspension laryngoscope, Seal co et al performed the first successful microsurgery in the treatment of polyp and other laryngeal diseases. In 1968, Kleinsasser reported a new technique of microlaryngeal surgery with a self retaining laryngoscope. Authors studied the statistic analysis of 53 cases (75 times) of the suspension laryngoscopic microsurgery at E.N.T. department of Han Yang University Hospital from May 1972 to April 1979 an reported this result. 1) sex distribution was male 1.3 : female 1. 2) age distribution was 3rd decade 14 cases (26.4%), 2nd decade 10 cases (18.7%) and 5th decade 9 cases (17%) in order. 3) chief compliant was hoarseness 48 cases (90.6%), dyspnea 16 cases (30.5%) and sore throat 8 cases (15.1%) in order. 4) diagnostic impression was polyp 18 cases (34%), nodule 12 cases (22.6%), papilloma 9 cases (17%), tumor 7 cases (13.2%), intubation granuloma 3 cases (5.7%) in order and other kinds were laryngeal stenosis with decannulation difficulty, laryngeal paralysis and hematoma. 5) histopathologic result of 48 cases was polyp 17 cases (35.4%), papilloma 11 cases (23%), nodule 9 cases (18.9%), malignancy 3 cases (6.3%), chronic inflammation 2 cases (4.2%) in order and others were hyperkeratosis, mucous retension cyst, nodule associated abscess, granuloma, hematoma and unconfirmed case. 6) in involved site, both sides 15 cases (60%), Lt.side 5 cases (19%), Rt side 3 cases (12%), anterior commissure 3 cases (12%) on the nodule and polyp (26 cases) and whole laryngeal involvement 7 cases (63.6%), one side cord involement 3 cases (23.7%), extralaryngeal involvement 1 cases (9.1%) on the papilloma (11 cases).

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