• Journal of the HCI Society of Korea
• /
• v.13 no.3
• /
• pp.55-63
• /
• 2018

Most people today search for information on the Internet about the goods or services they want to purchase and then assess the replies posted by other people who have experience with those goods or services. These replies serve as an important reference point that can affect purchase decisions. Replies are divided broadly into two types: first, market normative replies about whether a person experiences satisfaction with (or more than) the price paid for goods or services (positive) or not (negative); and the second is non-market normative replies about whether the goods or service provider morally deserves the profits gained from providing them (positive) or not (negative). Previous studies on replies have focused on market normative replies (whether the food is delicious), and there have only been some studies on the effect of non-market normative replies (the owner is morally good). This research was undertaken to re-examine the effect of market normative replies identified by previous studies in a restaurant visit intention evaluation (Experiment 1), to examine the effect of non-market normative replies not investigated in previous studies (Experiment 2), and to compare the effect of market normative replies and non-market normative replies (the meta-analysis) In conclusion, restaurant visit intention was stronger when market normative replies were positive (delicious) than when they were negative (not delicious) (Experiment 1). Furthermore, restaurant visit intention was stronger when non-market normative replies were positive (the owner is moral) than when they were negative (the owner is immoral) (Experiment 2). On the other hand, it was found that restaurant visit intention was stronger when non-market normative replies were positive than when market normative replies were positive, and restaurant visit intention was weaker when non-market normative replies were negative than when market normative replies were negative. This implies that people are more likely to be affected by non-market normative replies than market normative replies. In addition, this study suggested that the mood changed more before and after checking non-market normative replies than before and after checking market normative replies, and due to this difference, people could be affected more by non-market normative replies than market normative replies.

• Korean journal of communication and information
• /
• v.44
• /
• pp.223-247
• /
• 2008

The purpose of this study is to explore the anti-smoking message effects and smoking status on smoking belief attributes. Based on the health behavior theories such as theory of reasoned action, health belief model, and social cognitive theory, three factors are selected to investigate the effects of anti-smoking campaign messages. The balance of benefits and barriers, self-efficacy, and social pressure are selected as independent variables. Three two-way ANOVA were conducted. Results showed that the main effect of social pressure were found with the social smoking attributes. Interaction effects were found on the nonsmoker-social pressure group and the non-smoker-two sided message group. It is found that nonsmokers accepted these two anti-smoking messages easily as compared to smoker groups. No main smoking status was found in this study; it is believed that smoking is a habitual that is not changed easily because attitude formation takes time. Results revealed that the two-sided message video releases and the social pressure video releases were favored by both smokers and nonsmokers. This study contributes the theoretical framework that can be transferred to the practices of anti-smoking campaign. Also, the researcher produced the televised stimuli which is not common in health message studies. By using the televised message material, the research tried to solve the validity problem which is common in experimental design.

• Annual Conference on Human and Language Technology
• /
• 2004.10d
• /
• pp.251-258
• /
• 2004

본 연구는 연결어미가 글 이해와 기억에 미치는 영향을 조사하고, 연결어미의 효과와 글읽기 능력과는 어떤 관련성이 있는지를 조사하기 위해 실시되었다. 연결어미로는 인과 관계와 부가 관계를 나타내는 연결어미가 사용되었다. 앞뒤에 제시되는 두 문장의 국소적 응집성(Local coherence)을 형성하는데 연결어미가 도움을 준다면, 연결어미가 있는 경우에 문장을 이해하는 속도가 빨라지고 글 내용을 기억하는 데에도 도움을 줄 것으로 예측하였다. 만일에 글읽기 능력이 연결어미를 적절히 사용할 수 있는 능력에 의해서도 영향을 받는다면, 연결어미의 출현 여부와 읽기 능력간에 상호작용이 있을 것으로 예측하였다. 실험 1에서는 인과 관계 연결어미를 사용하여 문장 읽기 시간에 연결어미의 출현이 미치는 효과와 문장 회상에 미치는 효과를 조사하였다. 실험 결과, 인과 관계 연결어미는 뒤의 문장을 읽는데 촉진적인 효과를 주었으며, 이런 연결어미의 효과는 읽기 능력에 관계없이 일관된 촉진 효과를 나타냈다. 또한, 연결어미의 출현은 문장의 회상에 도움을 주었으며, 연결어미가 문장 회상에 미치는 효과는 읽기 능력의 상하에 관계없이 일관되게 나타났다. 실험 2에서는 부가 관계 연결어미가 문장 읽기 시간과 회상에 미치는 효과를 조사하였다. 실험 결과. 부가 관계 연결어미 역시 인과 관계 연결어미와 유사한 형태의 효과를 보였다. 실험 1과 실험 2의 결과는 인과 관계와 부가 관계 연결어미가 앞뒤 문장의 응집성 형성에 긍정적인 영향을 주고, 이런 연결어미의 글읽기에 대한 효과는 글읽기 능력에 관계없이 일정하다는 것을 시사한다.건이 복합 명사의 중심어 선택과 의미 결정에 재활용 될 수 있으며, 병렬말뭉치에 의해 반자동으로 구축되는 의미 대역 패턴을 사용하여 데이터 구축의 어려움을 개선하고자 한다. 및 산출 과정에 즉각적으로 활용될 수 있을 것이다. 또한, 이러한 정보들은 현재 구축중인 세종 전자사전에도 직접 반영되고 있다.teness)은 언화행위가 성공적이라는 것이다.[J. Searle] (7) 수로 쓰인 것(상수)(象數)과 시로 쓰인 것(의리)(義理)이 하나인 것은 그 나타난 것과 나타나지 않은 것들 사이에 어떠한 들도 없음을 말한다. [(성중영)(成中英)] (8) 공통의 규범의 공통성 속에 규범적인 측면이 벌써 있다. 공통성에서 개인적이 아닌 공적인 규범으로의 전이는 규범, 가치, 규칙, 과정, 제도로의 전이라고 본다. [C. Morrison] (9) 우리의 언어사용에 신비적인 요소를 부인할 수가 없다. 넓은 의미의 발화의미(utterance meaning) 속에 신비적인 요소나 애정표시도 수용된다. 의미분석은 지금 한글을 연구하고, 그 결과에 의존하여서 우리의 실제의 생활에 사용하는 $\ulcorner$한국어사전$\lrcorner$ 등을 만드는 과정에서, 어떤 의미에서 실험되었다고 말할 수가 있는 언어과학의 연구의 결과에 의존하여서 수행되는 철학적인 작업이다. 여기에서는 하나의 철학적인 연구의 시작으로 받아들여지는 이 의미분석의 문제를 반성하여 본다.반인과 다르다는 것이 밝혀졌다. 이 결과가 옳다면 한국의 심성 어휘집은 어절 문맥에 따라서 어간이나 어근 또는 활용형 그 자체로 이루어져

• The Journal of the Korea Contents Association
• /
• v.22 no.6
• /
• pp.453-466
• /
• 2022

This study attempted to examine the role of gender roles in psychological distress of Korean adult men. Specifically, it was attempted to verify whether compliance with multidimensional male gender roles predicts psychological distress through gender role conflict. To this end, this study was conducted on 358 male participants aged 19 to 39 using the Korean Conformity to Masculine Norm Inventory, Korean Male Gender Role Conflict Scale, and General Health Questionnaire. As a result of the study, it was found that the influence on psychological distress through male gender role conflict was different depending on the sub-factors of the male gender norm. The sub-factors of masculine norms, 'power and control', 'job - independence', and 'emotion suppression', were statically predicted psychological distress through the medium of 'fear for femininity', which is a sub-factor of gender role conflict. Meanwhile, among the male norms, 'male leadership' and 'family support' had negative direct effects on psychological distress, and the indirect effects through gender role conflict were not significant. The results of this study suggest that the sub-factors of male norms have different functions for psychological distress, and in particular, the dysfunctional role of male norms can be caused by negative emotions about femininity during gender role conflict.

• Korean Journal of Social Welfare
• /
• v.67 no.3
• /
• pp.253-280
• /
• 2015

This study reconsiders the concept of publicness by raising a question about the problems which the recent marketization of social services in South Korea. The existing perspective on publicness, however, is insufficient to account for the entire Long-term care market because only public organizations have publicness. Accordingly, this study presents 'integrated publicness', particularly 'dimensional publicness' and 'normative publicness'. A disproportional stratified sampling procedure was used to consider ownership. A merged dataset combining surveys from 248 Long-term Care facilities and on-line resources was used and analyzed by multiple regression, negative binomial regression and multiple imputation analysis. The analysis results suggest as follows. First, ownership publicness appeared more effective in the overall. Second, the regulations on the government funding did not show effective, and the regulation on evaluation system showed the effect. Third, professionalization of normative publicness showed a negative effect on service structure and showed a positive effect on service process. Lastly, user of free services whose public accountability was identified to be effective on service structure and outcome. These findings suggest that not only existing ownership but also dimensional publicness and normative publicness showed an effect on service quality. In this respect, this is important as the performance produced by empirical models of integrated publicness, in this situation that the outcome of marketization is insignificant.

• (The) Korean Journal of Advertising
• /
• v.25 no.5
• /
• pp.7-42
• /
• 2014

This study is designed to examine the effects of information source's social distance on message attitude and online word-of-mouth intention (e-WOM). It also examined the moderation effects of blatant persuasive intention of message, the normative interpersonal influences, and the informative interpersonal influences on the relationship between social distance and advertising effectiveness. This study employed an experiment: 2(far/near social distance far/near) ${\times}2$(high/low blatant persuasive intention of message) ${\times}$(high/low normative interpersonal influences) ${\times}2$(high/low informative interpersonal influences). The results of this study are as follows. First, closer social distance led to more positive message attitude and higher online word-of-mouth intention. Second, when blatant persuasive intention of message is low, the effects of social distance on message attitude and WOM intention were more noticeable while those effects were less significant for high blatant persuasive intention of message. Third, there were no interaction effects of social distance and normative interpersonal influences on advertising effectiveness. Fourth, the effects of social distance on message attitude and WOM intention were more significant for high informative interpersonal influences than for low informative interpersonal influences. Implications of study findings are provided for strategic use of corporate Facebook page to generate positive consumer responses.

• Asia Marketing Journal
• /
• v.8 no.1
• /
• pp.105-132
• /
• 2006

The major purpose of this study is to investigate the impact of environmental uncertainties and logistics resources capabilities mediated by relational norms and logistics services on logistics performance in the industrial products. The 272 data were collected from the key informants who were working at the logistics-related departments in the H Heavy Industries & Construction and HSD Engine. The following results were verified using structural equation modeling. First, environmental uncertainties such as dynamism and heterogeneity unexpectedly had insignificant effects on relational norms such as information exchange and flexibility and logistics services such as product availability and on-time delivery. Second, logistics resource capabilities showed unique effects based upon its component's characteristics. For example, Logistics Information Systems did not have direct impact on logistics services but had indirect effect on logistics services via relational norms. On the other hand, logistics resources such as logistics specific assets and transportation service competencies had direct impact on logistics services but not on relational norms. Third, relational norms between transaction partners significantly affected logistics services but had insignificant effects on logistics performance such as logistics costs reduction and delivery qualities. Fourth, consistent with several studies, excellent logistics services between industrial purchaser and suppliers based upon relational norms did have significant effect on logistics performance such as delivery consistency and delivery qualities. Finally, the empirical results in this study could be strategic logistics management guidelines based upon the theoretical relationships among the environmental uncertainties, logistics information systems, logistics resources, relational norms, logistics services, and logistics performance.

• The Journal of the Korea Contents Association
• /
• v.20 no.9
• /
• pp.86-98
• /
• 2020

The purpose of the study is to examine the factors that influence on the Koreans' intergenerational communication. A survey was conducted with university students in their 20s, and the impacts of filial piety and indigenous cultural factors(confucianism and Chemyon) on intergenerational communication styles and intergeneral communication satisfaction were tested. Results of hierarchical regression analyses showed that politeness and confucianism had positive influence on intergenerational communication while deference and Chmyon had negative influence on intergenerational communication. The indigenous cultural variables increased total R2 significantly, proving the crucial impact of confucianism and Chemyon on the Koreans' intergenerational communication. Finally, male students perceived higher level of communicative satisfaction than female students in the intergenerational communication context.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.9 no.4
• /
• pp.13-25
• /
• 2014

This study advances research on new venture by taking the organizational ecology perspective to explore the relationship between social legitimacy and new venture performance. We examine how entrepreneurs' organizing activity and social norm shape the social legitimacy. This paper also categorizes the social norms into three parts: social norm that is 1) supporting success achieved through one's own effort 2) encouraging start-up, and 3) promoting risk-taking. Using a dataset of PSED(Panel Study of Entrepreneurial Dynamics) from 2005 to 2011, we found that entrepreneurs' organizing activity has a positive effect on new venture performance. In addition, this study presents the moderating effects of 'liability of newness' that decreases the effect of organizing activity on new venture performance. Interestingly, with respect to the social norm, 'liability of newness' only moderates the relationship between start-up encouraging social norm and new venture performance.

• Journal of Korea Fair Competition Federation
• /
• no.95
• /
• pp.2-13
• /
• 2003

WTO는 그간에 계속적으로 진행된 관세장벽인하 등 무역장벽 제거조치로 인하여 국가 간 무역자유화가 상당한 성과를 가져오리라고 기대하였으나 현실적으로는 그러한 결과가 실현되지 않았다. 그 이유로 분석된 것은 민간 분야에서 시장접근을 제한하는 행위들이 아직 남아 있기 때문이라는 것이다. 그 중 대표적인 것이 기업 간 담합행위와 시장 지배적 사업자의 남용행위라고 보고 있다. 시장접근을 제한하는 이러한 반경쟁적인 기업행위들이 상존하는 이유를 WTO에서는 아직도 많은 국가들이 경쟁법을 도입하고 있지 않거나, 각 국 간의 경쟁법이 상이하기 때문이라고 보고 있다. 그러므로 무역자유화 조치의 효과를 제대로 실현시키기 위하여 각 국 간에 공통적으로 적용이 가능하거나 수용할 수 있는 경쟁법 수단을 만들어보자는 것이 WTO 차원의 다자간 경쟁규범 추진의 배경이다.