• Title/Summary/Keyword: 활용현황

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Comparative Analysis of Internet-based Business Strategy of Leading Companies in Korea, U.S., and Japan (한.미.일 3국 기업들의 인터넷 활용전략 비교분석)

  • 강현석;서영호;채영일
    • Journal of the Korean Society for information Management
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    • v.17 no.3
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    • pp.7-20
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    • 2000

  • Many organizations have developed their own information systems not only for internal efficiency but also for effectiveness of external customer services. The infusion of powerful information networks into business environments is beginning to have a profound impact on the nature of governance between buyers and sellers in the market place. One of the most effective service tools for their customers is the use of information technology. The web technology is rapidly becoming one of the most effective online customer service tools toward strategic competitive advantage. In order to gain competitive edge, organizations must have effective web sites for customer services. A study on web service development phase has been conducted and present states of web usages by Korean, US., Japanese companies are surveyed. Cases of business web sites are empirically analyzed in order to compare the different levels of web site application in three countries. Conclusively, countries with longer experience with internet has more advanced level of web application such as business transaction and internet process innovation. In order to support effective web site planning, organizations have to understand their current position in Internet application and form strategies for e-business.

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